Kyle Hulse
@_KyleHulse
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On a mission to build cool stuff. Video Games, UGC, Licensing, Toys. Managing Director, Gaming @Jazwares | Founding Partner @ Rook Insights | Columnist @Inc
New York, New York
Joined April 2016
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Opinions are my own, and do not represent those of any company/brand I may be affiliated with.
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School is in session, and today, class, we're making the grade with an A+ announcement. ✨
Super excited to announce our partnership with Royale High for some incredibly exciting things coming soon. 💫
👑👸 Royale High will be partnering with company Jazwares to create brand new toys for Royale High.
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My Valkyrie Doll from our brand new
#RoyaleHigh
toy line just arrived! She’s so pretty!
I can’t wait for y’all to get your hands on the rest of the line (coming to stores soon)!
#Roblox
#
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And… she’s sold out, in just 3 days!
Thank you for the support, the team have worked tirelessly to make this line a reality and we can’t wait for you to see what’s to come.
Stay tuned! ✨
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These influencer packs are so perfect! Hope y’all enjoy! ✨
I got some wonderful packages! The good news- the in game the sets will be going to you all 💕 lots of love- Juju
#gifted
@RoyaleHighValks
thank you!
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@Lilipoxii
Not me using AI to generate the song lyrics for some of these 😭
Let's start with "Out of the Palace"
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The Jazwares Games RDC '23 Mixer was such an amazing moment. Thank you so much for joining us for the night! This is what it's all about.
Community. Friendship. Bringing people together, one game at a time.
#RDC23
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Ahhh! My locker full of amazing Royale High merch arrived today!
Don’t forget to check out the full line at
#RoyaleHigh
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I work with Jazwares, the toy company partner on the Roblox line. If you're a Roblox Creator interested in learning more about working with us directly on licensed product (such as toys), please send me a DM. Thanks!
#Roblox
#RobloxDev
Roblox is ending the Dev Stars Licensing Program, which is used mostly to collab with devs on toys and merch. Roblox can still make their own toys and merch, we don’t know if/what style they will make moving forward (1/4)
#Roblox
#RobloxToys
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We just did something SUPER cool with Squishmallows on Roblox 👀
Today, the first in-game exclusive character was released IRL! And we’re looping it back in with a virtual item code for a free UGC! 🤩
#Roblox
#Squishmallows
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Roblox attracts over 150 million MAU, the Superbowl brings in around 102 million viewers. Where are the big advertisers on Roblox? Seems like a huge missed opportunity to reach Gen Z and Gen Alpha.
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Roblox Devs; Programmers & Artists, shoot me a DM if you might be interested in joining us full time @ Jazwares Games. Would love to chat.
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Not sure how you can make a list of companies ‘already building in the Metaverse’ and not include Roblox.
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Spot the difference
Every year we’re at the Fort Mason centre I burn my nose. Without fail.
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Spent a bit of time re-organising my office space and bringing in a few things to make it feel more comfortable. Really love how the whole setup connects to my laptop with only 1 cable (for power, display, external hard drive etc).
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My team @ Jazwares are looking to fill multiple 3D Artist roles for our Roblox projects, full time w competitive salary + benefits.
Shoot me a DM!
#RobloxDev
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Innovation Awards fit… was so nice to see the community come together despite the circumstances. Much love.
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(This is not merch we’re making/selling. This is just a jacket we made for those working on the project at Jazwares ☺️)
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If you’re a Roblox Developer and want to talk Licensing, Toys, Brands, Partnerships, Business Development etc @ RDC this year hmu!
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Hey
#RobloxDev
! Looking to fill full time Gameplay Programmer and a 3D Artist positions at the moment at Jazwares Game Studio.
Shoot me a DM if you or someone you know might be interested!
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Super excited! The Jazwares Games team and Mob Entertainment team have put a lot of love into this one. Stay tuned.
In partnership with
@Jazwares
: Poppy Playtime Forever - a fun, non-canon extension of the
#PoppyPlaytime
universe is coming to
#Roblox
on Feb 29!
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Proud to have partnered with Warner Bros on an innovative Roblox campaign for Godzilla x Kong.
Jazwares' approach:
-Video ads in hit games: Blade Ball (3.3B+ plays) & Jailbreak (6.7B+ plays)
-Custom game integration in Blade Ball
-Reached tens of millions of users
🧵
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Going to RDC? Look for the Jazwares Game Studio denim jacket if you want to talk toys and more! :)
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Super excited to share the first doll of our Royale High toy line!
The Valkyrie doll is limited edition and only available online, and comes with an in-game set and virtual item!
The fearless Valkyrie of Royale High and the Guardian of Dreams has arrived! 🎉☁️🪽
Our valiant Valkyrie Lumina doll soars onto for a limited time while supplies last!
With the enchanting scent of comforting vanilla, embellished golden embroidery on her
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Calling all collectors! We've launched a new event to earn the limited-edition UGC Squishmallows Shoulder Squad: Cam item.
Only 10k exist - find the rare golden koi fish in the Squishmallows on Roblox game to claim yours before they're gone!
#Squishmallows
#RobloxUGC
#Roblox
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Just over 11 months ago, 2 weeks after I turned 18, I decided to move out alone from the UK to the United States.
Life since then has moved super fast. I’ve lived in 2 different states (California & Florida), & I’ve experienced so many new things.
No regrets.
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Roblox Programmers based in the US, shoot me a DM. Looking for a full time candidate for my team over at Jazwares Game Studio!
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The collection of lanyards and conference passes continues to grow…
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Don't let other people determine your potential. That's up to you.
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Oh. My. GOODNESS! These are soo cute!
Great collab between
@Jazwares
@PlayAdoptMe
, so proud of the teams behind this line!
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It’s been a long time coming.
$RBLX Dethrones $ATVI as most valued US videogame company
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You guys have been so incredible to work with. Can't wait to see what we're going to build together! 🫶
Jazwares has been AMAZING to work with! They're so open to ideas and allow us to be heavily involved in the process and design.
I've also learned how hard it is to make toys! Work on these began a year ago! 😱
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Spotted some new Brookhaven, Ninja Legends, Hide & Seek Extreme, and Adopt Me toys today at Target!
Looking good 👀 and all come with awesome codes!
#Roblox
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New DevSeries toys in collaboration with the top games on Roblox just dropped at Target! 👀
Go check it out and start your collection today! This has been such a blast to work on with these incredible developers and studios!
#Roblox
#RobloxDev
#DevSeries
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Two weeks after I turned 18, I packed my life into suitcases and moved from the UK to the US.
4 years and 3 states later, I've learned more about life and myself than I ever could have imagined. The journey continues. Wouldn't change a thing.
Get out there. Follow your gut.
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It’s a year later, and Roblox now has ~100 million MAU more than when I first wrote this tweet. The advertisers are here now, but there’s still so much more potential for the platform and brands on it.
What a difference a year can make. Can’t wait for the future.
Roblox attracts over 150 million MAU, the Superbowl brings in around 102 million viewers. Where are the big advertisers on Roblox? Seems like a huge missed opportunity to reach Gen Z and Gen Alpha.
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So much fun working with this IP and can’t wait for you all to see what we’ve been cooking! 🫶
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So cool to see the first user-created levels built in our level editor get out there!
The game "Poppy Playtime: Forever" has been released on
#ROBLOX
An official
#PoppyPlaytime
game!
I created my first map called "The Playtime. CO factory warehouse" it took me several hours. Enjoy it! ❤️
CODE: 122321034:1
Game:
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NYC in the summer is literal paradise. Love love love it here.
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Animators and 2D/UI Artists on
#RobloxDev
who are looking for work, shoot me a DM. Exciting opportunities coming up.
Must be 18+ and based in the USA.
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Meanwhile in our Squishmallows game on Roblox, a group of players have come together to form an... army of Squirrels?
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What an amazing experience to be surrounded by so many people building incredible brands and innovating in the licensing space at Licensing Expo this week!
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I've been on the Roblox platform since 2009. To see the evolution from an online building toy to the first real Metaverse game platform has really been something extraordinary.
It's been one hell of a ride so far. Can't wait to see where it goes from here!
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Our Squishmallows on Roblox game has been nominated for a Licensing Excellence Award! So proud of the team! 💫
It's the last day of Finalists Week! Take a look at all of the nominees for the 2023 Excellence Awards below.
Thank you to all our sponsors
@SpiritHalloween
Alifish,
@Jazwares
and
@spaceportxyz
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Can’t believe RDC is already only a week away! Can’t wait to catch up with old friends and meet some new ones :)
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Slowly starting to cook again :)
Dinner tonight was a black peppercorn crusted lamb chop, pan seared in duck fat, with a red onion and cremini duxelles and micro green salad, served on a bed of honey roasted heirloom carrot purée.
It was good.
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Excited to share that I'll be speaking at SEG3 in London on June 27-28 alongside an incredible lineup of leaders from across the gaming, entertainment, and sports spaces!
Guess Who? 🕵️
With just 12 weeks to go until SEG3 London, we’re delighted to welcome onboard:
🎲
@Hasbro
🧸
@Jazwares
🎮
@TeamLiquid
They join the likes of
@zksync
,
@ManUtd
,
@Mastercard
& more already on our speaking roster.
Join them on 27-28 June 👇
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The mindset that you have to “stay in your lane” or stick on one given path is so inherently self-destructive.
It’s never too late to pivot. It’s never too late to learn something new.
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🫶
We are so excited to partner with
@SmythsToysUK
to bring our
@Jazwares
Adopt Me toy line to the UK! You can pre-order the Plush pets and surprise eggs on the website now! 🙌
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Gen Z alone has a buying power of 44bn USD, which expands to 600bn USD when considering the influence they have on their parents decisions.
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Super pretty golden hour w Onyx, who was really enjoying trying to catch the raindrops
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Roblox is going to become less about games and more about experiences as the platform grows.
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Check out the latest from our partnership with Adopt Me! So cute!
Opening Adopt Me x
@Jazwares
Series 3 toys! 💗
🐱🐉 Into The Sea, Fossil Isle and Friends playsets!
🥚 24 new Mystery pets!
🦓 12 new Surprise Plush pets!
🐨🐸 PLUSHIES! 🐉🥝
🍓 STRAWBERRY SHORTCAKE BAT DRAGON, SPACE WHALE, AND TANUKI SQUISHMALLOWS 🍓✨
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Super exciting collaboration! 💫
Adopt Me and
@Jazwares
are teaming up! Something super exciting is heading your way in 2023! 👀🦄
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Huge congratulations to the
@PlayAdoptMe
team who have today achieved something I thought to be impossible so early in the year... amazing job
@newfissy
,
@Bethink_RBX
& team for consistently exceeding expectations & innovating the platform and industry as a whole.
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Another super neat creation made in our Poppy Playtime: Forever level editor!
Estoy recreando Poppy Playtime Capítulo 1 desde cero, en 'Poppy Playtime Forever' y de momento esto es lo que llevo 😅
Con algunas alteraciones obvias pero se mantiene la idea
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Last weekend, Roblox hosted its very first listening party. Grammy-nominated artist Poppy launched her album 'Flux', utilizing Roblox as a powerful way for her fans to connect and enjoy the album for the first time as a social experience.
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Your community are the greatest co-pilots you could possibly have as a game developer. Listen to their feedback, iterate on your product, build better together.
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Woah! It's been a year since I moved to the US!
1 year ago today was my first day @ Roblox for their Accelerator program. Memories were made I will never forget, and I learned so much!
So much has changed since then! Excited to see what else will change in the next year!
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Great to have been a part of this first-to-market project through our game's integration. Hope to see more artists engaging their fanbase in this way!
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👀✨
⚔️ The valiant protector of our realms is almost here...
Illuminating the way to Royale High! 🌈 Available Monday, July 8th at 9 AM PST ☁️
Flutter back to
@royalehighvalks
at her time of unveiling for a delightful surprise and all the details about our new limited edition
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@NoelClarke
@Roblox
is the best platform to be learning on right now. Fundamental design and development skills can be developed at a young age, & there’s the ability to create entire projects from the ground up with zero upfront investment once you’re ready.
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The first article in my new column with
@Inc
just went live. Check it out!
In this column, I'll be talking about digital strategy, the Metaverse, the creator economy, and user-generated content. Can't wait to share more!
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Check out my latest
@Inc
column piece on Digital Fashion, and how important it is to be thinking about this as a tangible vehicle for self-expression.
Also features some of the incredible people making waves in the space, such as
@Rush__X
and
@YouFoundSam_RBX
!
#RobloxDev
By engaging with the digital fashion revolution, brands can tap into a new realm of creativity.
@_KyleHulse
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Spent the past few months building a virtual playground with some friends on the Roblox platform, grew to ~350,000 unique users in week 1.
Excited to see where this project goes! May do an article detailing some of my takeaways so far.
Check it out:
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Glad to see what looks like a push for increased community engagement from Roblox. Excited to see what’s in store.
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Check out my latest article on
@Inc
magazine! This one covers digital advertising, Gen Z, and the decline of TV as an effective way to reach the next generation.
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Did I mention;
-Awesome team 🫡
-Chill culture 🫶
-Super cool projects 🥶
-AWESOME TEAM 🕺
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New article just dropped on my Inc column.
Very excited for the future of the User-Generated Content games market, and for all of the amazing indie devs out there.
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What games are you playing on
#Roblox
right now? Let me know in the replies, would love to check out some new stuff!
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Also; when you redeem the code for the virtual item, you get a version of that character to play with in the Squishmallows on Roblox game!
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