Essential
@_Essential_M
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At EMC we win campaigns. We do so by deploying research-based strategy on earned media, paid media and digital media.
Melb + Syd + Bris + Adel
Joined January 2010
We're delighted to be launching a new monthly poll, tracking voting intention and public attitudes to political and social issues for Aotearoa New Zealand and in discussion with the @guardian. Check out all the results for free at
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RT @dougie_herd: Well worth reading from always interesting, always incisive Peter Lewis @_Essential_M ... inequality is Australia's proble…
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RT @TomRed43: Selling the Aukus deal to the public presents clear challenges for the Labor government: Peter Lewis
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RT @TomRed43: Rising interest rates may be Labor’s kryptonite – but remember it never ended up killing Superman, writes Peter Lewis from @…
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RT @CntrResponsTech: The final Burning Platforms for the year will be in-person in Melbourne! Join @Lizzie_OShea @danstinton @PeterLewisEMC…
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Join us at Trades Hall in Melbourne tomorrow for a free live podcast recording with our director Peter Lewis, @Lizzie_OShea and @danstinton to talk about the year in tech over some free drinks and holiday cheer.
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RT @TomRed43: If we want to rebuild the rotting foundations of democracy, we must start by restoring workers’ rights: @PeterLewisEMC
#ausp…
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RT @TheAusInstitute: 📺 Make sure to tune in to Poll Position tomorrow for analysis of the latest @_Essential_M poll from our expert panel;…
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As new privacy questions arise with the advent of technology, decisions we make about data today could have effects for millennia, @PeterLewisEMC says in his new @GuardianAus column:
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Political integrity is not just about preventing corruption – it is about exercising power. Where Morrison hoarded it, Albanese appears inclined to share it. Read @PeterLewisEMC's column in @GuardianAus:
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RT @TheAusInstitute: .@PeterLewisEMC discussing @_Essential_M poll on Leaders Favorability Ratings on today's #PollPosition 📝#auspol http…
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RT @TheAusInstitute: "Most people want to see the government play an active role in shaping the economy" @msmarto on #PollPosition
@_Essen…
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The broader message from the public is clear: we want the new government to be brave and to not just think outside the box, but to break the box. Read Peter Lewis' new column for @GuardianAus :
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When it comes to Covid, Australia must confront reality – not choose between extremes. This week's @GuardianAus column by @PeterLewisEMC is a cracker.
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Labor has brought collaboration and competence back to the table. The challenge is to harness this positive mood shift. Read @PeterLewisEMC's @GuardianAus column:
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RT @TheAusInstitute: "There is now majority support for the Uluru Statement" @PeterLewisEMC on @_Essential_M polling #PollPosition https:…
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Labor enters this new relationship with the Australian people with a team dominated by those who lived through the party’s last breakdown of power. Read @PeterLewisEMC's new @GuardianAus column:
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Saturday's federal election will be pivotal for Australia's future, with 66% of people saying it'll be very important for its direction and 31% saying it's somewhat important. See the full results of the final election #EssentialReport: #AusVotes #AusPol
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