Zak
@Zak_Louisa
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Insights on the Creator Economy & Persuasive Writing.
Joined September 2023
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Words to live by:
“Someone is sitting in the shade today because someone planted a tree long time ago.”
The actions we take today can have a lasting impact on the future, even if we don't see the results right away.
Also, be grateful for those who paved the way.
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Small improvements that's all you need.
𝗬𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗼 𝘀𝘁𝗿𝗲𝘁𝗰𝗵 𝗯𝘂𝘁 𝗻𝗼𝘁 𝘀𝗻𝗮𝗽.
So challenge yourself every day, but don't forget to rest and appreciate your progress.
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“If you have a body, you are an athlete.” - Nike
Imagine if we can make this cool: If you have a brain, you’re a thinker.
Nike hyped the idea that anyone can go to the gym, lose fat, and get a six pack abs.
Anyone can learn how to think sharper and make better decisions.
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Building a personal brand is boring, but it is absolutely worth it.
I remember the first time I found out about some of my favorite creators; they were strangers to me for months, but now I trust them and I perceive them as if I know them in real life.
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"I have made this longer than usual because I have not had time to make it shorter."
Why I keep it short?
Writing a short text is harder than writing a long one.
🔸Clarity: Be clear and precise with words and sentences.
🔸Impact: Hypercharge every element, make it memorable.
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There are 366 days in 2024.
If you commit to a daily discipline, something is going to happen a year from now.
But you know what matters even more than discipline?
A fast feedback loop.
Identify mistakes ➡️ adjust.
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Sometimes it gets harder to keep going.
You wake up feeling drained.
Time truly doesn't care about our feelings or circumstances, it just keeps marching forward.
But the beauty of it is that it allows us to move forward too, to heal, to grow, and to keep living our lives.
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I used to be curious about how some people are incredibly productive.
H͟a͟r͟s͟h͟ t͟r͟u͟t͟h͟:
Forget time-finding, become a time-maker.
You don't 𝗳𝗶𝗻𝗱 the time.
You 𝗺𝗮𝗸𝗲 the time.
There are many techniques and habits that can help you free up more time in the day.
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How I come up with ideas?
I observe what others create.
Then I put my own spin on it.
It's called inspiration. Not plagiarism.
The beauty of the process is that you start with a wobbly thought, a hesitant spark.
Then it becomes something entirely different.
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Do you need struggle for happiness?
You can’t have happiness without facing challenges.
Without obstacles, life becomes flat and meaningless.
Struggles provide us with something to strive for, goals to achieve, and a sense of purpose that arises from overcoming adversity.
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Every creator has a different purpose on 𝕏.
Some are obsessed with building a six-figure creator business, while others are just having fun in their spare time.
You know what I admire? Anyone who never stops improving and will not quit, no matter what they experience.
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Creator economy isn't saturated.
That's just an illusion.
Why?
"98 percent of the content on the internet sucks."
There are 4.6 billion pieces of content produced each day.
The goal should be quality over quantity, because that's what the world really needs.
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This is a shared experience among all creatives:
Sometimes you're a gushing fountain of ideas; other times, you're dry as a desert.
When that happens, take a step back. Absorb more than you produce. Fresh thoughts will come to you again.
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No matter how good your content is, if you're playing a selfish game, you'll end up losing support of your audience.
Make it about them, not you.
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@johnmmedeiros
Man, there are many!
But I think empathy is very commonly overlooked. It's a powerful tool for creating understanding, fostering collaboration, and driving positive change.
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You're neither too old nor too young to start writing.
Consider these two legendary writers:
Ryan Holiday published 'The Obstacle is the Way' at the age of 25.
Robert Greene didn't release his first book until he was 39.
What matters is your willingness to learn.
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Are you a polymath?
Dan Koe is a writer, a digital artist, a marketer, a life coach.
Leonardo da Vinci was an artist, a scientist, an inventor, an engineer.
Being a polymath allows you to be more open to ideas and more creative compared to the average person.
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🌕🌖🌗🌘🌑🌒🌓🌔
"Embrace the darkness so you can appreciate the light more."
Do you know what means?
Darkness adds depth, making light shine brighter.
It can inspire us to seek the light within ourselves and others.
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"There are some days when I think I'm going to die from an overdose of satisfaction."
Salvador Dali.
Design a life that allows you to express your true self, to pursue your passions, and to enjoy every moment.
Don't settle for less than what makes you happy.
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Have you found your tribe on 𝕏 yet?
According to Set Godin, tribes are not just social groups, but groups connected by a shared idea, leader, and sense of belonging.
Strong tribes are built on shared purpose, and the leader serves the tribe, not the other way around.
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There’s an old saying: “Feeding a snake honey doesn’t change its venomous nature.”
The same applies to toxic people. Their harmful behavior is just part of who they are. You're not going to change them. The best approach is to avoid them altogether.
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Larry Page had no idea how to monetize Google.
Today it's worth one trillion.
just remember that your X game should be based on a Pain point.
Which is a struggle that some people face.
Have fun building an audience
but stick to the principle:
What problem is worth solving?
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What do you love most about being a content creator?
To me, it is the ability to make a difference in someone else's life and to receive feedback on my limitations.
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Social media isn't for introverts.
The more you engage and interact with people, the more they will start to see the real you, and the more you shape their perception of your personality.
It's exactly like making friends in real life.
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Stepping into the unknown is scary.
We stick to what's familiar because it feels like a safer option, even if it's not.
The only way I know to counter that is by building successful experiences and giving your instincts reasons to feel confident.
Take the leap. You've got this
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Why most new resolutions fail?
This is something I've experienced this year:
Setting unrealistic or vague goals that are hard to measure or achieve.
The sooner you can recognize and analyze what doesn’t work and why, the more likely you’ll be able to adjust and improve.
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"What makes you unique also makes you valuable. To waste that is the worst thing you can do in your life."
- Robert Greene
Often, we get frustrated with our unique flaws and weaknesses.
What we overlook are the unique strengths that can give us a competitive edge.
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As you get older, you realize it's useless to hold on to negative emotions—assuming you're wise.
It's like carrying a heavy backpack full of rocks when you could be walking freely without the burden.
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Greatness starts with a gap.
Jeff Bezos couldn't find a platform capable of efficiently handling massive order volumes, so he created one.
Dan Koe was frustrated with the conventional 9-5 work structure and how distractions hinder people's productivity, so he took action.
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Life is inherently ambiguous and unpredictable.
It is full of unknowns.
But that very ambiguity can also be an opportunity to create your own meaning and purpose.
My purpose is to help others. Contributing to something bigger than yourself is a powerful way to find purpose.
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I know people that can read hundreds of pieces of content a day: blog posts, and books...
(I can’t)
I use a simple framework:
🔹Prioritize: Gather all potentially useful data.
🔹Filter: Rank them by urgency and importance.
🔹Focus: Tackle the most critical information first.
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I'm kick-starting 2024 with habit stacking.
To link a new habit to an existing one, so that you can trigger the new behavior more easily.
For example, if you want to read more books, you can stack the habit of reading on top of the habit of drinking coffee in the morning.
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Do you really write as you speak?
I think digital writing is about balance.
Too much polish, and we risk losing our genuine voice.
Too much rawness, and our message may get lost in the noise.
Keep it clear, professional, and friendly.
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I don’t know anyone who pursued the career they wished for in their teenage years.
In life, we do not rise to the level of our goals. We fall to the level of our systems. So when we face rejection, it is not a dead end, but a detour to a more suitable destination for us.
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Show Up Consistently.
Building a tribe takes time.
You can't just appear once and expect everyone to remember you.
Be there for your audience regularly, share valuable content, and keep reminding them why they should care.
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“To be free is not to be able to do what one wants, but to want what one can.” ― Jean-Paul Sartre
Freedom isn't about having unlimited choices.
True freedom is aligning your desires with what is achievable or possible within your circumstances.
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"Narrow your focus to getting your first 3 customers within 48 hours"
- Noah Kagan
This is coming from someone who built an app with 700k active users. Engaging with just 3 interested people creates a powerful feedback loop to test your vision and chart a clearer direction.
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How can I stop comparing myself to someone of the same age with more success?
You can't. It's a human instinct.
I try to imagine climbing a mountain, and think about how counterproductive it is not to focus on the risks of falling or the joy of reaching the summit.
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Why should I write about something that thousands of people have already explored, dissected, or delved into?
What's the point?
It’s about the way I see the world.
No one sees it as I do.
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"Your brand is not a logo; it's an expectation."
- Seth Godin
What makes your personal brand stand out?
It's not what you look like. It's a...
- Unique worldview
- Unique personality
- Unique sense of humor
- Unique personal stories
- Unique educational value
Be unique
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"I don't stop when I'm tired. I stop when I'm done."
- David Goggins
I pushed myself to the limit until I crashed and burned out. I also did not resist the urge to quit when things got tough, I gave up. I regret both.
There's a sweet spot between challenge and balance.
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Disagreement can actually strengthen relationships.
Constant conflict is obviously not ideal.
Shying away from expressing differing viewpoints can create distance. Honest and respectful conversation about disagreements can foster understanding, empathy, and even stronger bonds.
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It's okay to feel sad, angry, or lost.
We often feel pressured to maintain a constant state of happiness or positivity, but that's unrealistic and unhealthy. Negative feelings are all normal human emotions. Suppressing them can lead to more significant emotional challenges.
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Inner Voices:
"Your content sucks."
"Nobody cares about your opinion."
How to silence them?
Write something so smart that it leaves the doubts utterly speechless. 𝐏𝐫𝐨𝐯𝐞 𝐭𝐡𝐞𝐦 𝐰𝐫𝐨𝐧𝐠!
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here's your reminder:
"If I waited for inspiration, I'd be dead." - Joan Didion
Don't wait for that sudden muse.
The most successful writers are those who treat writing like a habit or a discipline, something they do regularly regardless of how they're feeling.
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Our society often views activities that aren't directly productive (like scrolling on 𝕏 or Tiktok or daydreaming) as "wasting time."
These activities fulfill a vital need. They allow our minds to relax, recharge, and process information differently.
Do you agree?
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For more mental stability in 2024 try to limit your exposure to cheap dopamine sources (unhealthy food, Netflix...)
It's a trap.
They cause temporary spikes followed by drops, leading to a rollercoaster of emotions and increased vulnerability to anxiety, stress, and cravings.
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This is my 6th month on 𝕏. Here's what I think of it:
Benefits:
- Go viral potential for everyone. (the algorithm)
- You can find like-minded people.
- Gaining knowledge instantly. ⚡️
Limitations:
- Difficult to gain deeper understanding.
- There's so much clickbait content.
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We all have different ways of thinking, learning, and behaving.
This is called neurodivergence.
Or 'someone with a different brain'
Social media is great because you can find helpful and respectful people who understand what makes you different.
Diversity leads to Evolution.
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Can you write on a bad mood?
I can't write a line.
It feels like trying to run a marathon with a broken leg.
I just need perfect ambiance, a sunny day, and a cup of coffee in hand. Mood is non-negotiable.
But hey, I swear, it doesn't take a whole lot to get me in the zone.
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Avoid Toxic Positivity.
It's totally ok to not be happy all the time.
In fact it's even useful.
If you focus solely on feeling happy, you might try to suppress negative emotions like sadness, anger, or fear. These emotions provide valuable information to address problems.
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Create Change, Not Concepts
"Ideas that spread win." - 𝘚𝘦𝘵𝘩 𝘎𝘰𝘥𝘪𝘯
Just like a virus spreads from person to person, ideas can spread from mind to mind.
Your vision needs a unique and innovative angle. It should challenge the status quo and offer a fresh perspective.
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Marc Cuban said: Follow your passion is the worst career advice you can get.
Passion is not enough to succeed in any field, you should instead follow your effort.
Effort leads to skill, skill leads to enjoyment, and enjoyment leads to passion.
Do you agree or not?
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Morning Thought:
Most people quit learning a new skill, building a side hustle, or maintaining a relationship…
They get frustrated by the amount of mistakes they make due to lack of experience (obviously). So, the way you handle frustration will set you ahead of most people.
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You ain't ever gonna be perfect, and that's a good damn thing.
What makes you imperfect is what makes you distinct compared to others.
What makes you weird and unique is what makes you interesting.
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Balancing the support of many exceptional small creators with the pursuit of reading all the articles and books you’re interested in can be overwhelming. (it's been the case for me)
Do you struggle with information overload as a content creator in addition to your 9-to-5? 🤔📚
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𝐈𝐭'𝐬 𝐒𝐚𝐭𝐮𝐫𝐝𝐚𝐲.
If you put in 5 hours of deep work today, it won't make you a word wizard.
Missing a day (or even a week) won't make you a horrible writer.
Changing your life is a series of small habits compounded over time.
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I don't know what phase you're in.
If you're struggling to meet your expectations as a creator, keep in mind that:
If it were easy, everyone would be doing it. And it's through hardship that you grow and improve.
"Smooth seas don't make skillful sailors."
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Working smarter will put you ahead of 99% of people.
But you still need to work hard.
Pianists repeat the exact same technique countless times because repetition (though boring) is what creates magic.
𝐓𝐡𝐞𝐫𝐞 𝐚𝐫𝐞 𝐧𝐨 𝐬𝐡𝐨𝐫𝐭𝐜𝐮𝐭𝐬 𝐭𝐨 𝐠𝐫𝐞𝐚𝐭𝐧𝐞𝐬𝐬!
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Success in the creator economy doesn't always require going viral.
Going viral can bring a surge in attention, but it's difficult to sustain. Focus on a specific niche allows you to build a community of highly engaged followers who are genuinely interested in your content.
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"Money can't buy happiness, but it buffers stress."
"Happiness doesn't scale with income."
- 𝐀𝐧𝐝𝐫𝐞𝐰 𝐇𝐮𝐛𝐞𝐫𝐦𝐚𝐧
Chasing perfection sets you up for misery.
True happiness lies in adjusting your expectations.
𝘚𝘦𝘵 𝘳𝘦𝘢𝘭𝘪𝘴𝘵𝘪𝘤 𝘨𝘰𝘢𝘭𝘴
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School often limits our potential for a reason.
The pressure to conform and achieve specific outcomes can overshadow the joy of exploration and discovery.
That environment can inadvertently foster a mindset that prioritizes correct answers over creative thinking.
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Focus on problems? Problems grow.
Focus on opportunities? Opportunities abound.
Change your focus, change your outcome.
Don't let the rest of the year be another missed opportunity for growth, learning, and prosperity.
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When Steve Jobs came back from his trip to India, he adopted Buddhism and became more reliant on his intuition. That, without a doubt, has contributed to his unusual approach to decision-making.
Seeking new experiences can shake up your core beliefs and lead to personal growth.
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Try running a marathon after spending weeks on the couch—it’s not easy to get back into the groove.
When I stop researching and thinking, my subconscious mind stops finding new connections.
The creative aspect of your subconscious mind needs consistent exercise to not weaken.
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It's so unfortunate that school doesn't make learning a fun experience.
In play, we experiment, push boundaries, and see what works and what doesn't. That's exactly what we do in every creative field: design, art, writing, music...
True learning is same as playing.
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Coca Cola is just sugar with some artificial chemicals.
A junk food that increases your thirst and does harm to your health.
High-impact content is not only about w͟h͟a͟t you want to say.
It's h͟o͟w͟ you say it that makes a big difference.
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Letting Go.
Whenever you dwell on things you can't control, it fuels feelings of helplessness and frustration.
That frustration is the reason why we engage in harmful conflicts or fights. Focusing on your controllable actions empowers you and reduces stress.
5
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Complacency Kills.
If you're not adapting in a fast-changing world, you're dying!
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“All happy families are alike; each unhappy family is unhappy in its own way.”
Creator economy is the opposite.
All happy creators are different: each one earns success by solving a unique problem.
All failed creators are the same: they failed to escape competition.
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New year reminder: 𝐬𝐞𝐭 𝐫𝐞𝐚𝐥𝐢𝐬𝐭𝐢𝐜 𝐠𝐨𝐚𝐥𝐬.
The pursuit of self-improvement, even if incremental, is more valuable than achieving all wants.
Slight improvements are more realistic and achievable than big shifts, which can be overwhelming and discouraging.
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5 🆆🅴🅴🅺🆂 🅻🅴🅵🆃
How I'm preparing for 2024
I'm setting goals that are 10 times bigger
and putting 10 times more efforts
It's not delusion
𝐓𝐡𝐞 𝟏𝟎𝐗 𝐫𝐮𝐥𝐞 𝐢𝐬 𝐚 𝐩𝐫𝐨𝐯𝐞𝐧 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲
Most people are conditioned for limited beliefs of what's possible
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Shoot your shots.
Noah Kagan failed at 30 businesses
Dan Koe failed at 7 (before writing)
"In a world that's changing so quickly, the biggest risk you can take is not taking any risk."
The irony is, playing it safe is a dangerous thing because it means missing out.
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good artists borrow, great artists steal.
When you're staring down a blank page:
Take a catchy hook, a headline you love, or a viral tweet, or any idea then spend some time adding your own spin.
Boom! You got original ideas. 💡
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You can't copy others. It's illegal.
You can't reinvent the wheel.
It's too hard and it doesn't pay the bills.
What to do then?
The only thing you can do is:
You can remix existing ideas into something new.
DJs never run out of beats because they're good at remixing.
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What is High Impact Writing?
Everyone has their own definition.
To me, it stands for adjusting your writing style so that it conveys your desired message and persuades the reader.
The goal is to craft your words in a way that resonates, persuades, inspires, or evokes emotions.
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I keep second-guessing what people would think about the things I write. How they will react to it.
When Nietzsche said:
"That which does not kill us makes us stronger."
It was something he wrote for himself, he wasn't trying to go viral, or to impress his audience.
5
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How do you approach boring tasks, such as editing?
According to Atomic Habits:
1. Get good at.
It will make it easier to engage in the task.
2. Focus on Results: Shifting focus from the task to the desired outcome can help you persist even when the activity is monotonous.
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To build something, you must kill what holds you back.
Comfort: it makes you lazy and complacent.
Distractions: they distract you from your goals and consume your time.
Self-doubts: they undermine your confidence and paralyze your actions.
Boredom: it diminishes your passion.
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24
I choose to ignore most news and trending topics.
Do you?
Reading 'only' the best-written content helps you develop a more accurate understanding of what makes a high-value content.
Additionally, it allows you to recognize the limitations in your thinking and beliefs.
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Life happens.
Opinions are optional.
Progress is mandatory.
When something bad happens, there's no need for an opinion—just keep moving forward.
7
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"Build the thing that puts you on the map. It’s really that simple." Gary Vee
It's okay not to have everything figured out initially; you can start by executing and refining your brand as you go.
Waiting for the perfect vision is going to paralyze your progress and creativity.
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Chasing followers? Lonely crowd.
Building genuine connections? Loyal tribe.
6
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Slowing down.
Sometimes, I wish if time was slower.
But the world is too fast, too busy, too noisy.
Every hour feels like a minute, every day like a blink.
I go for a walk, or immerse in nature.
Since I don't meditate, it's my meditation.
8
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23
Few weeks ago I was setting goals for the new year,
Almost 25% has passed already!
Are things going as planned?
If not, remember, progress isn't always straightforward.
Stay committed to your goals even when the path to success appears unclear or challenging.
8
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24
𝐌𝐞𝐧𝐭𝐚𝐥 𝐅𝐢𝐭𝐧𝐞𝐬𝐬:
The more you read, research, and rethink, the more complex your thinking becomes, and the more you discover new horizons 🌅.
And with sharper thinking, you make better decisions.
With better decisions comes a better life.
8
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24
The more I learn about the creator economy, the more I find myself needing to adapt to counterintuitive mindset shifts.
The journey of becoming a solopreneur is a rollercoaster ride that will challenge and shatter your pre-existing assumptions!
6
2
20
I learned from Seth Godin that anyone can become a leader, and that people are drawn to those who offer unique perspectives and inspire action.
Don't wait for permission, share your ideas, and inspire others, regardless of your position.
Leaders Attract Followers (and Clients).
2
0
22
Doubt is the silent assassin of inspiration.
To innovate, one must nurture a vast imagination, an open mind, and relentless optimism.
6
1
21
An old saying goes,
‘The faintest ink (written notes) is better than the sharpest memory.’
But that’s not true. If you never revisit what you’ve written, it loses its value. In other words, writing down your thoughts is valuable, but actively reviewing and reflecting on them.
4
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23
Two reasons I still read/watch self-help (after almost a decade)
1. Growth Mindset: Your brain is like a muscle, the more you work it, the stronger it gets.
2. Critical Thinking: Don't just accept things at face value, dig deep to find the truth.
It changed my life!
2
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21
What’s the best way to spend your twenties?
I would say: Doing Hard Things.
As you get older, your tolerance for overcoming adversity decreases. You’re less likely to endure risk, setbacks, learning a hard skill, prioritizing effort over enjoyment, missing out on family time...
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Starting with a small following allows you to test the waters without fear of sinking.
In other words, you have NOTHING to lose.
You can play around with different types of content, get feedback, see what resonates with your audience, and grow your skill set in the process.
3
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22
Too Many Podcasts, Too Little Time?
If you share this frustration (as I do), try to clearly define the topics you're passionate about. Focus on podcasts that consistently offer quality and relevance.
That's my recommendation!
5
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22
I could recognize these voices blindfolded:
🔸James Clear: Minimalist, easy-to-grasp
🔸Maria Popova: Electric, verbose, poetic
🔸Mark Manson: Provocative, humorous, honest.
What writing style can you recognize immediately?
2
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Even the most successful and happiest among us have regrets.
The reality is, if you had a time machine you wouldn't go back in time, because you'll always struggle with things that you can't control and you'll always be a flawed human being.
The point is to grow and keep going.
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If real-life support is unavailable, build a virtual community that believes in you and fuels your growth. We are fortunate to live in an era where new platforms make it easier than ever to build a supportive community through the internet, something that was not possible before.
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An authority is someone who is seen as knowledgeable and trustworthy in their field.
Your writing might be flashy enough to grab attention,
yet it should also foster influence over your readers' opinions and behaviors.
Offer value information rooted in your perspective.
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Steps to a Creator Business:
1. Solve a problem: Identify your customers’ pain points.
2. Create a product/service: Serve those customers and solve their problems.
3. Build an audience: Find those customers and build trust.
4. Provide value for free: Show them what you can do.
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