We helped this brand unlock an estimated +$200,000/MO 💸 JUST with a landing page build We don't design pages that just look nice. We engineer pages that convert. There are valuable principles to learn from this → So here's how we did it STEP-BY-STEP 🧵

@BobbyBouch19551 I didn't say that the advertorial > quiz > sales page flow was unique. What stands out is not the flow in itself but how they use CTAs for micro engagements on their pre-sales page.

Your buy box should be a selling machine. Remove friction and risk with these elements: • When they’ll receive the product • Guarantee close to the CTA • Social Proof or # of Units Sold • Important questions close to the CTA • Authority & Press release

RT @YoussefEcom: Conversion-focused Shopify website we're working on 🥷 • Hybrid between direct-response copy & branded feel • Designed on…

Conversion-focused Shopify website we're working on 🥷 • Hybrid between direct-response copy & branded feel • Designed on Figma & built on Replo

RT @YoussefEcom: If your market is competitive (like weight loss), Big claims won't be enough - your customers are too sophisticated. Use…

If your market is competitive (like weight loss), Big claims won't be enough - your customers are too sophisticated. Use the top fold for social proof + authority to build TRUST fast. Breakdown 👇

After building 100s of e-commerce landing pages & funnels, I can confidently say: The biggest problem for most is that the way they are "designed" is completely OFF. And I’m not talking about making them look pretty. Very few teach this, but it’s the secret sauce behind very high conversion rates. 👇

In theory new / cold traffic should go to a more educational LP while existing should goes straight to PDP Same concept with unaware audiences and aware audiences (which depends on your market and traffic you’re getting) Same concept with low intent (they just clicked on a static ad) vs high intent (they watched a 30mins ad VSL ) Of course it has to be tested and get feedbacks to find what works for the brand and its context

@iAndrewShaw Not all, but it’s among the pages they run most traffic to They also use PDP and other LPs for their other products

That's a wrap I hope you found this insightful 1. I'll be doing these breakdowns of successful DTC brands weekly so follow @YoussefEcom 2. Liking and/or Retweeting this post will also be appreciated.