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X Business Europe

@XBusinessEurope

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Get better at X. Get better at business. Official European X handle - bringing you the latest in business, innovation, and market insights.

Dublin, Ireland
Joined January 2013
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As someone who knows something about interruptions, we asked #BBCdad @Robert_E_Kelly to help us talk about Twitter’s conversation settings, which give brands more control over the conversations they start.
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How BTS ( @BTS_bighit ) helped create a record-breaking Twitter Livestream for Louis Vuitton as 36.8m people tuned in to watch the @LouisVuitton Men's Fall-Winter 2021 Fashion Show.
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It’s been 4 years since @Robert_E_Kelly , aka #BBCDAD , hit Twitter. Robert recreated that moment for us to talk about Twitter’s conversation settings—giving brands control over the conversations they start. Conversation settings are now available for all advertisers.
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The 🌎 is changing To help make sense of it, we’re launching the Twitter Trends report Over two years, we analysed billions of Tweets to understand the cultural trends and conversations shaping our future We found six big themes and the trends driving them. Discover more 👇
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It's thread 🧵⏲️ and this week @weetabix answers our questions following what has been a massive week for the brand on Twitter. So, it’s a perfect moment to get a behind-the-scenes look at how @weetabix uses Twitter in our #BrandsTalkTwitter Q&A series.
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The power of good news 📰 How positivity and kindness 💙 are key to living through #COVID19 .
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The football conversation has been louder than ever on Twitter since the season got underway again. One of several trends we saw was a strong rise in positive Tweets 💕 Check out what's been happening in this ⚽️🧵
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This Sunday marks #InternationalWomensDay 2020. The conversation around #IWD has been growing on Twitter. 👇 Check out our snapshot and a few of our favourite Tweets, thread: 🧵
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Call out to the #BTSARMY , we’re looking for the best of #BTS Twitter. Send us your top BTS Tweets and memes.
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This week we’re diving into the Twitter Trends report, a trend at a time. First up is Wellbeing 🫂 Grab a 🫖 and checkout how we are prioritising self-care for ourselves and each other. 👇
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The wealth of Tweets displaying humour and positivity, continue to flow. It is incredible to see. It makes Twitter a joy ❤️ Here are just a few of the latest #BestOfTwitter #3
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The wealth of Tweets displaying humour and positivity are keeping spirits lifted and providing welcome moments of fun and joy. Here are a few of the latest. #BestOfTwitter #5
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There have been some 🏆 outstanding campaigns on Twitter in 2020 in what has been a 🎢 of a year. To celebrate, we’ve selected 11 campaigns that made an impact. So settle in, and get ready for a thread 👇
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#GameOfThrones emojis looking good live on #PiccadillyLights .
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In a year like no other, we're taking a quick look back at some of the Tweets we all loved and the themes of the year. So join us as we 👋 goodbye to 2020.
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2020 has been a defining moment of our lives. To understand it, Twitter embarked on a research project. We found 7 key behaviours that painted a fascinating picture of what we have all been experiencing. #HistoryInTheTweeting
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It’s officially 100 days to go until Christmas 😱 … and let’s be honest, it’s going to be a strange one. To help brands connect during the festive period, we’ve done some research about how people are feeling. Here’s what we found. [SPOILER: it’s a mixed bag] *a thread* 🧵
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With fewer than 100 days to go until Christmas, we conducted new research about how people are feeling, as uncertainty continues to be a major factor influencing the approaching festivities. #HistoryInTheTweeting
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The wealth of Tweets displaying humour and positivity are keeping smiles lifted and providing welcome moments of humour and joy. Here are a few of the latest. #BestOfTwitter #4
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Trick or Tweet! Halloween 🎃 x Twitter 👻
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Twitter continues to fill with humour and positivity. These Tweets are lifting spirits and providing welcome moments of fun and joy. Here are a few of the latest. #BestOfTwitter #6
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Twitter continues to fill with humour and positivity. Here are some of the Tweets that have been lifting spirits and delivering much needed moments of fun and joy. #BestOfTwitter #7
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Catch-up with the latest #CouchConference 🛋️ as we talk about the return of football ⚽️ Hear from @adamhulme86 , Head of Social at Liverpool FC, who shares what @LFC have been up to on Twitter during lockdown to keep fans engaged. Get in!
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During the past week, we have seen a wealth of Tweets displaying humour, positivity, and sharing stories. Here are just a few. #BestOfTwitter
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Mental health was the other #TheOtherEpidemic during lockdown. It is one of the seven behaviours found by our new #HistoryInTheTweeting research and sparked a huge conversation. Discover more:
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This is what the #BlackLivesMatter community is expecting to see from brands.
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Eight ways that Twitter drives sales http://t.co/xScTVF8QSD
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On #WorldMentalHealthDay , this is just one story about how people came together on Twitter to fight depression and lift each other.
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Our lives were dramatically rewritten in lockdown as we were asked to stay home, and life ‘slowed down’ for millions. How people embraced the slowdown is one one of the most prominent behaviours our new research found. Discover more: #HistoryInTheTweeting
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The wealth of Tweets displaying humour and positivity, continue to flow. It is incredible to see. Here are just a few of the latest from #BestOfTwitter #2
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The Games are here, and every moment can be a Tweet.
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How well do brands represent the LGBTQ+ community? #AlwaysProud
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With 35.6 million Tweets, #BRA v #GER is the most-discussed single sports game ever on Twitter. #WorldCup http://t.co/OpqaS370MD
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Discover how comedy channel @davechannel used Twitter to drive unprecedented tune-in for an ad break takeover for a mental health campaign with @TheCalmZone . ☑️8.4% engagement rate. ☑️162% increase in male viewers age 16 to 34
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Halfway through 2019 and here are the UK's 10 most Tweeted-about TV shows. #TwitterLovesTelly ❤️ 1. @GameOfThrones 2. @LoveIsland 3. @bbcquestiontime 4. @GMB 5. @ShadowhuntersTV 6. @BGT 7. @KillingEve 8. @BBCNewsnight 9. @bbceastenders 10. @itvcorrie (Bubbling under Chernobyl 12)
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Christmas is almost here and new research shows that 65% of people plan to celebrate as big or bigger than pre-pandemic. Let’s walk through the typical Christmas Calendar of Twitter (because people are already talking about it). Learn what to say and when to lean into the chat.
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The game is about to start and the legendary @CliveTyldesley is in the commentary box. The fans are ready, and the players are on the pitch. The whistle blows, and we’re underway. Twitter. Where football lives.
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Twitter and TV is so good right now ⚡️ Some of the recent moments we've all loved Tweeting about [minor spoilers]
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Twitter tell us, are there any changes to life and routines that have happened during #COVID ー19 that you think will be lasting?
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During lockdown, everything has been affected, from how we work and shop to how we socialise. To understand it, Twitter embarked on a major research project. Discover more about the 7 behaviours we found that make up #HistoryInTheTweeting 👇
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While we remained physically distanced, the truth is a lot of us were more socially connected than ever thanks to technology. Discover the 7 behaviours we saw on Twitter during lockdown. #HistoryInTheTweeting
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@JoeCrusade
Joe's Crusade
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My son Alex has aspergers/dyslexia. Despite my best efforts he's always compared himself to his more academically able siblings. Felt his job at @Tesco was less worthy. But my boy gets up, walks two miles to work and fills your selves without fail everyday. To me he's such a hero
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Seven strategies from brands leading the conversation on Twitter.
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One of our very favourite gardeners on Twitter, Gerald Stratford ( @geraldstratfor3 ) takes us on a tour of his beloved garden, which has become well-known for growing some super big 🥕🧅🥔 veg. Cheers!
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Do you follow a CEO or a CMO on Twitter? Who do you think gets it just right ☑️
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@DPWZaraWhelan
Zara Whelan
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Just a shout out to my lovely dad and his team of fellow cleaners who have been meticulously cleaning the local doctors surgeries and ambulance stations during the Coronavirus outbreak to make sure they’re safe for those who use them.
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While we were physically isolated in lockdown, we found lovely ways to come together. We also showed appreciation and gratitude through support for others with #ClapForCarers . Discover more about Closer Communities in #HistoryInTheTweeting .
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If you missed this week's #CouchConference 🛋️ you can catch-up at any time! Hear about the world of creators with Twitter's @ArtHouse . Plus we chatted with creator & stand-up comedian @OFalafel about his work and his hit #ArtClub series for kids.
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#DuvetKnowItsChristmas is a brilliant Twitter tradition where people share their often hilarious seasonal sleeping arrangements. We made this video with @Rhodri & partnered with @Shelter to bring this story to life. Not everyone has a home at Christmas. Please give what you can.
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To celebrate Christmas on Twitter this year, and festive TV ads, we’re sharing a story that started with a Tweet. Please say hello to Jack and James, the Snowflakes. #ThePerfectChristmasAd
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Sport is bringing us together when we need it most. So, whatever your game ⚽️ 🏉 🏑 🎾 👟 🏏 The conversation is on Twitter.
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Thanks so much @Robert_E_Kelly for taking part in this, it looked like you had a lot of fun, what was it like to film?
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These are the Top 10 Emojis for TV reactions #What2Watch #TwitterLovesTelly ❤️ 1. 😂 2. ❤️ 3. 😭 4. 😍 5. 💕 6. 👏 7. ✨ 8. 🔥 9. 👀 10. 😉
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The new normal: What does it mean in the time of #COVID19 ?
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It’s been over a year of on-off lockdowns, and finally, we’re coming out the other side. People have questions, like what’s next and what does it mean for the summer❓ We don’t know for sure, but we did some research. So settle in, we’ve got an epic 🧵 for you about ☀️ 2021.
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14 Twitter tips on how to keep up to date with what's happening
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Twitter users love learning the latest about what's going on in the world and in their world #TwitterDaily
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2020 has been a defining moment of our lives. To understand it, Twitter embarked on a research project. Mental health was one of 7 behaviours we found, and it was the other #TheOtherEpidemic during lockdown. Discover more about #HistoryInTheTweeting
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If you missed #CouchConference 🛋️catch-up at any time to hear about LGBTQ+ 🌈 Twitter. From @ukblackpride , @MsLadyPhyll chats about how Pride is going virtual. And @jdaykin , the EMEA Media Director for GSK, talks about his work for LGBTQ+ advocacy group Outvertising.
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This is who you need to follow on Twitter at the Games.
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Channel 4 ( @Channel4 ) delivers one of its biggest comedy launches with Twitter for the return of #FridayNightDinner
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How @BMW_UK built emotional appeal for its i8 Roadster on Twitter and connected with football fans.
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10 reasons why people follow brands on Twitter [Infographic] http://t.co/jElNok4k06
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Twitter is great for sharing content. Reply with something we’ll like and tell us why? 💡 We’ll Retweet the best.
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How Twitter helped save the legendary London music venue @thesociallondon when it was under threat of closure.
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Mental Health is one of the fastest growing conversations on Twitter. They are many voices talking about it, here are just a few: @JuliaBradbury , @_socialdrone and @BrianWoodMC .
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9 creative wins on Twitter from planes and games to ice cream and fashion
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@TechnicallyRon
TechnicallyRon (On all the platforms)
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I hate to say the boomers were right but I haven't bought a fancy coffee or brunch for two weeks and now I can afford a three bed house.
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Tuesday marks International Women’s Day #IWD 2022. Ahead of the day, we want to highlight the women in marketing and media who you think we should all be following. Tell us who they are, by dropping their names below, and let’s make sure everyone knows about them.
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So #WFH is taking its toll on some of us, and it is fair to say one or two standards have slipped.
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This is who football fans ⚽️ on Twitter think will win Euro 2020. #EURO2020
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How @Tesco ’s #FoodLoveStories connected with people during lockdown
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The UK’s favourite shows provided some continuity for fans, who took to Twitter to show their appreciation. @GMB alone garnered a massive 6.1M total Tweets, making it the most talked-about show this year.
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We’ve also been learning about new ways of travelling.
@tweertweet
𝕄𝕒𝕣𝕚𝕒 𝕄
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@philipnolan1 🤣🤣🤣
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Make your Tweets go further: 12 Styles of Successful Tweets
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This week in our deep dive into the Twitter Trends report, we’re looking at the trend of ‘Everyday Wonder’ 🌍 Grab a ☕️ and discover how we are exploring our fascination with our world and the stars above 🚀
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15 Second Video Challenge ⏲️ — Send us a 15-second(ish) video on something you’re passionate about, and that Twitter connects you with (gaming, mental health, music, anything). We’ll share the best 🥳
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10 creative wins on Twitter in July from custom emojis, to super babies and super humans
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@lucyleid
Lucy Small
4 years
2 weeks of isolation and we're out here making picnic tables for squirrels because we're insane
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How has the 280-character limit ✍️ benefited the way you use Twitter?
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10 years
The big brand conversation around #GBBO Including @waitrose , @weetabix , @asda and more http://t.co/HJAkIaPi5O
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Discover how @O2 took Disney fans on a Twitter threadventure 🧵 to explore the wonders of @DisneyPlusUK .
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5 ways brands are using Twitter’s new conversation settings 👇
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@9woodMac
Marie Cervantes
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Me when I found out my gym closed until April. #stayhomechallenge
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Who to follow on Twitter as @ParalympicsGB gets set to shine in Tokyo, as the Paralympics begin.
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6 years
The story behind how @KFC_UKI launched its new fries on Twitter and took the idea 'there’s no such thing as bad publicity' to a whole new level.
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5 years
How @NescafeAzera used Twitter to engage with coffee lovers and set itself apart from other brands.
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10 years
How brands tweeted during the #WorldCupFinal http://t.co/WH7PVe0I7j
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How the Labour Party ( @UKLabour ) used Twitter to get out the vote on polling day #GE2017
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7 years
Twitter’s audience is hugely influential — Discover what that means for brands.
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5 years
This is one of our favourite Tweets of the year. We liked it so much we put it up in the office. Thank you @liamgallagher .
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The @Lionesses are ready for Wembley. #ShareYourRoar and get down to the @BlueCheckBar on Sunday and grab one of the hundreds of Tweet scarves being given away by @FreeLionesses .
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10 years
Your ticket to Twitter and the #PremierLeague http://t.co/tXhGKbaBnR
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7 years
Check out latest round-up of the best creative campaigns on Twitter in July. 👇🏽
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It's almost time for #Eurovision 🎉 — Here's a look at some of the best moments from 2018 🎸🥁🎹.
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8 years
Eight creative picks for February #TheCreativeCollection
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Oh and we can’t not share this rendition of ‘You’ll Never Walk Alone’ from the staff at Watford General Hospital
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The London office is full of #Pride this morning. #Pride2019 .
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9 years
The Retweet is the new autograph #DiscoverMusic http://t.co/nmXcEMOB8A
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8 years
It’s been a great ten years. We look forward to partnering with you for the next ten. Thank you #LoveTwitter
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