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I asked a bunch of B2B copy experts to share their advice for content writers and copywriters in 2025 — here’s what they said: ⬇️ (Thanks to @realBrookNash, @jackiebarrie, @hellojohnpaul, @Giles_Edwards, @inkandcopy + more.✨)

The truth is out there… haven’t we all known someone like this..?!

It's not just about looking at social ads and thinking "they got that wrong... and that... and they missed that..." It's also about learning from what ads seem to get right. <click on image to expand> ⬇️ #TheWritefulRewrite

@bushontheradio ***t.

Sometimes I wonder whether I was really destined to write for a living. And then I look at what I’m doing in that moment and suddenly realise that I was. 😆 #freelancecopywriter #freelancelife

@bushontheradio Get in the bin.

B2C, I know, but I love the way @unyokedco reply to this FB post. ⬇️ Some incoming questions to brands on social are not convenient ones, but this company came prepared. They mix a friendly ToV with content that acknowledges and addresses a concern + includes a useful link. ☑️

Tune of the day ✨🎵

Much of my work involves tap-tapping on the keyboard to write for clients, but I'm still partial to looking at social ads... silently assessing how I'd optimise them 🔎 So, in this spirit, I'm sharing my two cents on selected social ads. Here's victim no. 1 ⬇️ #TheWritefulRewrite *None of the brands I feature asked for this feedback from me, and I'm aware I may be seen as a nuisance by said brands - and potentially the wider social community.*

Write my mess?

@bushontheradio That’s a pipe man?

Tune 🎶

Coming soon... a brand new blog for 2025 featuring priceless tips for content and copywriters from B2B experts like David McGuire, AJ Wilcox, Brooklin Nash + many more! It will be full of GOLD, so watch this space for its release! ✨ #copywritingtips #b2bcontent

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Ahh man. This is making me think. 💭