Weezy 🥷
@WeezyWeb3
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Web3 Marketing Degen | Blockchain QA Engineer l Senator @SpiceProtocol
Joined July 2022
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What is it like working with Weezy?
Mix some marketing prowess, great copywriting, degen culture, and technical expertise.
You get results 👇🧵
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When I started my journey in Web3 in 2020, I saved to buy a
@spacebudznft
NFT 🌌
I wanted to have a piece of
@Cardano
history. Once I saved enough, a dog with sunglasses was my Bud of choice. Being a newb to Web3, someone scammed me for it during a trade. Full of anger and
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The greatest anime PFP NFT collection of all time is on Cardano.
No one portrays visual elegance like
@ore_times_3
Oremob blends a classic and clean art style, incorporating modern pop culture references within a unique display of characteristics.
Each of the mob presents
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I am an engineer, copywriter, and X marketing expert deep-rooted in the trenches of Web3.
Born and bred from a mix of degen culture and technical expertise, I approach content with data-led strategies and a deep understanding of Web3 technology and culture 🥷
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I used to think I was dumb.
This is not a joke.
Until my early 20s, I assumed that remaining average would be my destiny.
Can you blame me?
My parents didn't tell me I was smart.
Some teachers told me growing up I wouldn't make it.
Once I achieved the highest English
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The future success of Web3 can't just rely on the tech.
If projects don't have good marketing, they won't get into the hands of users.
Or if they do get into their hands, tokens become an investment tunnel rather than technical advancement.
In
@cardano
, we frequently hear that
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@CharlotteFang77
@yugalabs
@CryptoGarga
@illaDaProducer
It's simple. Marketing psyop genius vs marketing that wouldn't work even if they slapped a sticker on your ass.
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They tell us not to take risks.
Go, sit in traffic to your NPC job each day.
Wear a suit and tie, look lovely for your boss.
Don't forget to shut your mouth and do as you're told.
They laugh at us calling crypto and NFTs scams.
F that.
There is no worse fate.
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Lately, I have been on a journey beyond Web3.
Each day:
- Eating home-cooked healthy meals.
- Drinking 3.5 litres of water.
- Sleeping 7 or 8 hours.
- Training 4 days a week.
What did I notice?
- I'm more confident.
- Look and feel better
- I can work harder,
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Starting beef is going to grow your Web3 project.
Yes, you read that right.
It's controversial, but there is marketing power that stems from drama.
Here's how it will drive engagement and boost your project's visibility:
People love drama. It's human nature. When a brand
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Want some alpha to grow your X?
Based on recent algorithm changes, getting people to stay on your content longer is crucial.
More audience time has an impact on your posts getting boosted.
Videos and long-form (280+ character posts) receive an automatic algorithm boost.
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Do you know who deserves a lot more respect in Web3?
Discord and Telegram mods.
They are soldiers standing side by side with the community.
Mods will:
1. Be the front line of feedback and criticism.
2. Probably understand your community members best.
3. Provide pivotal
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You know Web3 is the future.
It was never designed to be a crappy sticker slapped on a Web2 product.
Many projects amongst us don't uphold the true beliefs we stand for.
Beware of the wolf in sheep's clothing.
They have come to exploit our movement, not grow it.
Don't
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You aren't born with resilience, but you can learn it.
I'm going to warn you early.
Mine came from a series of events.
The way I learned resilience may not be conventional.
Here are some of the events:
👨💼 Once upon a time, I had a mentor.
He made me help his businesses
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Are you struggling to stay motivated?
Motivation for every person isn't a straight line.
It starts with understanding yourself.
I'm pretty strange.
My daily motivation typically stems from 2 actions:
1⃣ Listening to rap music
Something about rap music keeps me hyped no
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People of Web3.
Welcome to New Zealand.
Land of the long white cloud 💨
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You need to stop disappointing your Mom 🥲
Here are a few ways to tell her friends what you do in Web3:
- Virtual animal coin designer.
- Trappin in the metaverse.
- Profile picture salesman.
- Early trade departer.
- Online rug salesman.
- GM technician.
What else can we add?
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Your marketing team doesn't understand the product.
Have they taken the time to use it once?
I have worked with teams who fit into this category.
They show no interest in what they market.
No time is spent discovering the ins and outs of their product.
Zero exploration of
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Is starting a Web3 business even worth it? 🤔
Let me break it down:
1⃣ What people think starting a Web3 business is like
- Big bags coming to you early.
- Rolexes and Lambos.
- Instant network of support.
- You only have to solve problems at the start.
- Friends and family
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Do you think NFTs are coming back?
I think they never left.
NFTs will always remain where there is human nature to flex social status and community affiliation.
What do you think? 👇
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This is how I look at you when I press follow and don't get one back 🫵
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"Those who don't know how to get people to say yes soon fall away; those who do, stay and flourish."
This is nothing but the truth.
If you can't exert the ability to influence others in your life, it will remain stagnant.
Master this, and doors open for yourself on a
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Do you struggle to make friends?
Lately, I have been forcing myself to talk to new people.
It sucks.
Sitting at the bus stop.
Ask another person waiting about their day.
See someone with cool shoes.
Ask them if they are into sneakers.
Anxiety boosting, yes I know.
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I suck at making art.
Recently, I came across a Web3 project that has solved this.
@AimagineNFT
is pioneering an easy-to-use AI-powered toolkit and innovative NFT marketplace.
I created a thread with their UGC bot outlining the darker side of Web3 🧵📷
UGC Bot:
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Someone told me I work too much and crypto isn't everything.
Crypto isn't everything.
It's the only thing.
I love what I do 😅
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I'm so used to writing please when asking for things, I even include it in my AI prompts 🤣
If AI takes over the world, they are going to spare me.
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Cute girl: What do you do for work?
Me: I work in the crypto space.
Cute girl: Isn't that gambling?
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They told me I was smoking crack in 2021
Staring in the face of a bear market, I was about to risk it all by moving to Web3 full-time.
I had a well-paying job at a large company.
Why would someone risk a stable life and salary chasing magic internet money?
My mother
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We are bringing global market investment accessibility to Web3.
These aren't junk products.
Imagine making DeFi yield from items people consume every day.
@SpiceProtocol
is just getting started.
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Let me be clear.
NFTs are here to stay.
They have never left.
Meme coins are the current meta, but liquidity will rotate to NFTs during higher points of the market cycle.
Mad love to all the communities and builders still holding it down 🫶
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You don't need to be the smartest person in the room.
Work the hardest in the room.
I'm right here with you day by day.
Love to all my awesome friends on X.
Weezy 🤟
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"We have updated our privacy system for you"
Yes, after having a major privacy breach.
Shut up peasants 🤦♂️
Security for your customers needs to be proactive, not reactive.
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The new analytics tools on X are an absolute blessing.
Thank you Elon and team 🫡
Who's using them already?
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Projects create mindless airdrop point campaigns and wonder why people instantly sell.
These need to:
+ Include proper gamification.
+ Show users the true value of your project.
+ Convert people joining to community members.
+ Convey the company values.
+ Show the problems
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Let's keep our X accounts growing this week 📈
When people say a reply guy is a fly guy.
They aren't lying.
Based on the X algorithm, doing replies carries a lot of weight.
Is it that surprising?
It's a social media platform and they reward you for being social.
Think of
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It has been confirmed 😎
Donald Trump is speaking at the Bitcoin 2024 Conference.
I think the bull market is going to be bigger than we expected.
Crypto bros all around the world right now👇
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Stop right now.
Do not add those to your next X post!
They will result in your content being deboosted in the algorithm.
Here is what you should avoid:
🪶 Don't talk about competitors of X in your post.
Think Lord Voldemort (he shall not be named).
🪶 Don't add links to
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You can use rejection to fuel you.
That job you didn't get.
That girl or guy that bounced you.
That degree you didn't get into.
Let the pain of the past fuel your glorious future.
Weezy has your back 🤝
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100k+ followers and zero engagement or posts.
Yeah, friend im super keen to do business with you 🤣
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Let's get down to business.
Other protocols give you their waiting list.
@SpiceProtocol
is making you find it.
Our landing page will be launched on Wednesday.
If you want to be on the waiting list for our RWA-based yield-bearing pools, you better find it 👀
Good luck.
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What fuels you to work hard in Web3?
Me personally:
1. Rap music about hustling hard.
2. Drinking coffee.
3. Love for the industry.
4. Financial freedom.
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My friends were absolutely outraged.
A new nightclub was opening in our city.
$20,000 for the most expensive VIP section made them sick.
How could they charge this when the tier below was $2500?
My marketing mind came into action.
This is a trick.
By pricing the final
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My tight hoodie represents my current stage in life.
The scars on my face remind me of many mistakes in the past.
When I look at them, each one signifies a lesson.
You can often find me these days chilling with a hoodie, cooking up copywriting, and strategizing moves in Web3.
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Are you scared of failure?
My first business was selling fake caps when I was 15.
I took a loan from Mum and paid her back when they sold out.
The merchant account eventually got banned for selling fake hats, even though this was stated to customers.
Four years ago, I did a
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You can learn about work ethic from the Diaz vs Masvidal fight.
🥊 Working Like Nate
Nate doesn't hit the hardest, but each round he is constantly in your face throwing punches.
This style shows you a high-volume work strategy.
You turn up every single day and put in
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Saying NFTs won't come back is akin to saying paintings weren't coming back years ago.
This cycle, several will again become brands that extend past the realm of Web3.
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Want your airdrop campaign to work? 🤗
I'm giving out some of my magic advice over the coming weeks.
Let me be straight up.
Don't be boring!
Think of your airdrop campaign more like a gamification model, rather than a set of simple tasks.
You can tell them to do A, B,
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The face I give people when they tell me crypto is a scam 👀
UFC 303 was insanely good!
Well done, Alex.
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My archdemon mask represents a negative part of my personality.
Sometimes, emotions can get the best of me.
My Judgment can be clouded and hindered.
I have spent years working on my archdemon to become a better person and businessman.
What does your Ore say about you?
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My workflow got ruined today.
I was sitting at my workspace minding my own business.
A group talked to me because they heard I was in crypto.
This was the best inconvenience I could ask for.
Young and passionate people interested in the future of blockchain and
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My family and I moved from South Africa to New Zealand with $400 and some suitcases.
Waking up feeling blessed today.
Proud to work in an industry that has allowed me to get ahead in life and support them.
Hope everyone is having a great weekend 🥷
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You don't need to change to make it in life.
This doesn't make sense.
The thing is, in some ways you do.
You constantly need to learn and grow as an individual.
Sometimes you must be uncomfortable and adapt, or face evolution and die.
I believe that life is a constant
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The market got you freaking out today?
Try to focus on the building aspect of this Web3 movement.
Understand that we are here for more than the price appreciation of crypto.
If you believe in web3, you can see this journey is a marathon, not a sprint.
Work out how to use
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My balaclava ore takes me back to my early 20s.
A stupid mindset led me to believe many wrongs were right.
I have worked my ass off to become a better person.
My mission eventually became to help as many people as possible with my talents.
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Blackrock sees how important RWAs will be to the future.
You need to understand they will change the world.
@SpiceProtocol
leverages Web3 to grow you DeFi gains from the global emerging market.
This access has typically been unreachable due to complex legal and
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$ETH homies after today's breaking news 👇
The SEC's Enforcement Division notified
@Consensys
that it is closing the investigation into Ethereum.
In March, the SEC issued subpoenas to multiple companies labeling $ETH as a security.
Today, there has been confirmation no
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There is extreme value in fixing issues for your customers fast ⚡️
Humans love the feeling of a personalized service.
Solving customer issues quickly shows your maturity in providing attentiveness.
Often I am initially angry with a company when they make a mistake.
This
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Being lonely sucks.
Most of my time has been spent working from home these last two years.
Being single meant this was mainly spent by myself.
Even though Web3 has gifted me many friends, it was time for a change.
I opened up the app store and downloaded Tinder.
Just
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A man who chooses to leave his home rather than go against his belief in freedom of speech is a real G.
Free Pavel Durov.
This is not about someone breaking laws, but control.
The army of Web3 users who use and love Telegram has your back.
Who's with me 👇
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@MrSingularity2
I have a banger Ore Mob post coming tonight. I'm a proud holder of 3 of them 🥷
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My blue Ore reminds me of my teenage years.
You would often see me in a bucket hat while crashing a party.
My friends and I would ask adults at the local shops to buy us a pack of cigarettes.
The joy when one agreed wasn't always evident on my face, but it was there.
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@stockjupiterr
I have worked on both Ethereum and Substrate based products for some time now. I by far am impressed with the maturity and values within Cardano. Proud to be a holder and can't wait to be a builder. Appreciate you showing me Cardano in 2021 🤟
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If I held 226,500 BTC, my Suzuki Swift would be looking more like a Nissan Skyline GTR-35 Nismo.
What's your bull market peak ride looking like?
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My friend: Do you play chess bro?
Me: I play a game of PsyOp-based warfare to capture human attention.
We call it marketing.
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I don't care who you are.
If you send me one more fake Web3 job, I will hunt you down 😑
I have a very particular set of skills, skills I have acquired over a very long career.
Skills that make me a nightmare for people like you.
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Welcome to Web3.
People here make meme coins about the news faster than the actual news 🤝
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There are 3 possible scenarios for your future in Web3 🔮
1⃣ We have a roaring bull market, your bags skyrocket, and you take profit and walk away with a brand-new supercar.
2⃣ The market crashes into oblivion, your bags turn to custard, and you cut your losses and walk away
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Success isn't a mystery.
Yes, there is a smidge of luck involved.
But put the work in and it will come.
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Building a meme coin project is not an exercise of defining utility.
It's an exercise of building a community.
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Who likes giving their X-posts steroids? 💪
The algorithm likes keywords from trending topics, and utilizing this puts muscles on your reach.
Let me break it down:
⚡️ Look at the overall trending
- Click on the X trending section.
- See what keywords are there.
- Check if you
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Spongebob is a creator's best friend.
There is a gif for every possible emotion in life.
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Yes, Kucoin, my 1-week late RENDER token migration which I have already paid for is a reward 🤣
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As a founder in Web3, I love hanging out with our community.
This doesn't mean I have an excess of spare time.
I don't.
My time is planned wisely, and each day some of it is allocated to spend with our community members on Discord and X.
I genuinely find it interesting to
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You are not likely to build your empire alone.
A team needs to be around you.
Not just any team.
People with the same drive, vision, and sheer tenacity to not give up and get stuff done.
Find your tribe, but don't settle for anything other than absolute Chads who motivate
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Want to move from Web2 -> Web3 in a year?
When I discovered Web3 in 2020, I could not stop thinking about leaving my traditional software job and working in crypto. I often get asked how I made the move. Here are four actions that made it happen in a year 👇
1⃣ Became Obsessed
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Sometimes it feels like I'm NGMI...
Then I think back to an old prick Web2 boss not letting me wear black Air Force 1s as work shoes.
At this point, I force myself to make it 🤣
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I love seeing how passionate people in Cardano get about the Project Catalyst proposals.
Whether you liked the winning proposals or didn't, the fact you cared speaks a lot about the community 🫶
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Being an entrepreneur will be the worst time of your life.
But it will also be the best time of your life.
Take the leap.
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Imagine applying tokenomics to a pie shop 🤔
New pies are minted daily at a fixed supply.
(This creates scarcity to incentivize customers to buy).
Halfway through lunch, a portion of the pies are burned.
(This creates more scarcity, which makes them buy even more).
You can
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Looking to engagement farm by pretending to hire staff.
You get:
- Semi happy vibes.
- No breaks.
- Salary in meme coins.
- Solana shoes.
Reply why this sounds lit 👇
On a serious note, I appreciate all the friends I have made here 🥷
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The marketing game is warfare.
We fight amongst competition to capture attention.
Distributing information executes influence.
Users will choose to give their time to you or the next.
Do you go into conflict hoping, or anticipating?
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You are not going to keep up in Web3 with what you know.
Understand we have merely touched the surface of blockchain.
There will be rapid changes in infrastructure and how this technology can be applied to products changing the world.
It's our job as pioneers in this space
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Response after telling girls you work in Web3:
Fantasy: "Damn you're so sexy and smart.
Reality: "Eww, get away from me you gambling degenerate magic Internet money scam artist, gross".
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Creating content on X is taking up your time.
Missing out on its community and sales funnel is worse.
Do you want to focus on building your product instead?
I started this business because my passion is helping people.
Building a brand in any industry is not easy.
Saying
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My GF: What are you doing with your life? I'm leaving.
Me: Relax baby. All our savings are invested in this magic internet frog called $pepe
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Web3 founders take note 🚨
You don't need to drop all your alpha at the same time.
Think of it like dropping breadcrumbs.
Each breadcrumb is a major update on your business.
You want to leave a trail that leads people to become community members.
Imagine you dumped all
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We are honestly being spoiled for movies at the moment.
Long Legs, Deadpool 3, and Alien Romulus.
Which movie are you excited for?
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Going straight raw dog in Web3 🫡
- No touching grass.
- No IRL contact.
- Only metaverse food.
- No sunlight.
- No fiat.
Let's get it.
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