We are excited to announce that
@iriworldwide
and
@npdgroup
have come together to form Circana (
@WeAreCircana
), the leading advisor on the complexity of consumer behavior.
Learn more about Circana 👉
The most complete view of the consumer? ☑️
Unparalleled technology? ☑️
The clarity that helps clients unlock business growth?☑️
What are you waiting for? Follow us now and see how we can help you grow.
“I think what makes emerging brands like
@BlkandBold
so important is that representation matters and purpose matters. When you combine that with amazing products, there's so much potential to do great things.”
(Lisa Roath,
@Target
at
#CircanaSummit
)
Our new name conveys the idea of a circle. As Circana, we bring our clients a complete view of the consumer, and this greater understanding allows us to spark new thinking and inspire the kind of action that will grow their businesses.
#CompleteConsumer
#ComplexityIntoClarity
We are in Las Vegas 👏 A behind-the-scenes peek at all the amazing things to come this week at Circana's Growth Summit 2023. Follow along for all the can't-miss content!
#CircanaSummit
“For the first time, we finally have a path to the most complete view of the consumer that I’ve been chasing my entire career. It’s finally come full circle – Circana, if you will 😊.”
(CEO Kirk Perry, General Session at
#CircanaSummit
)
Which of our 26 categories completes your view of the consumer? Visit our brand-new Circana website to find out:
@iriworldwide
+
@npdgroup
have come together to create the only Complete Consumer™ understanding.
News alert📰! We're excited to announce that UK’s leading omnichannel technology retailer -
@currys
- has selected to work with Circana in transforming their customer understanding! Read more here 👇
As consumers are increasingly making shopping decisions to combat inflation, the $2.9 trillion consumer retail market is set for repositioning.
Learn more today from Circana’s Don Unser and Marshal Cohen at Growth Summit 2023.
Read full press release:
Don't miss this informative webinar, hosted by
@MatPiscatella
! Using our latest data and his own deep industry expertise, Mat will share insight into U.S. gamers’ behaviors and preferences, market performance, and trends to watch. 🎮
Register now:
“Instead of having separate, disparate views — or even blind spots on what’s happening outside of your category — you can now get a complete and clear view of all these categories consumers are interacting with."
(CEO Kirk Perry, General Session at
#CircanaSummit
)
Bel Brands’ Amanda Drury joined Connie Chang at
#CircanaSummit
today for a Best Practice breakout session! Amanda and Connie discussed identifying opportunities for growth amid inflationary times.
@belbrandsUSA
Gamers aged 45+ outnumber gamers aged 2–24 in the U.S. This group has grown its base the fastest, adding nearly 22 million players since 2018. It’s all in Circana’s 2022 Gamer Segmentation Report.
Learn more 👉
#CompleteConsumer
#ComplexityIntoClarity
For brands, understanding price sensitivity can better equip them to plan, forecast demand and manage supply.
Rich Seifrid joined Circana’s Paul McKearnan and Alastair Steel at
#CircanaSummit
today to discuss pricing in a turbulent market, and driving revenue growth.
Today at
#CircanaSummit
, we learned more about successful Retail Media Networks (RMN) and the key to building next-level RMN campaigns!
Thanks to Circana’s Mike Ellgass for leading two RMN sessions, and our guests from
@SamsClub
MAP and
@7eleven
Gulp for joining to discuss.
It accounts for a small percentage of the total U.S. confection market (less than 2%), but sugar-free candy outpaces the category in dollar and volume sales growth.
Check back for more insights all leading up to the most complete view of the consumer.
#CompleteConsumer
Thank you to Renée Reid, Tanya Perkins and Kate Fernandez for joining us for a Best Practice session today at
#CircanaSummit
. They joined Circana’s
@ljensen_beauty
for a fantastic panel discussion about “The Beauty of Diversity.”
“The roadmap starts with real time data. You have to tune it. But most importantly, you've got to eliminate the noise and only focus on the signals. Move at the speed of culture if you want to have exceptional results.”
(Kory Marchisotto,
@elfcosmetics
at
#CircanaSummit
)
Cross-industry views of consumer purchase behavior allows businesses to measure, accelerate and fulfill demand. We held hands-on demos of more than 60+ cutting-edge technology solutions at our Innovation Showcase today at
#CircanaSummit
!
Ahh, the simple joy of small treats. U.S. consumers average 2.7 snacks a day, with 45% snacking three or more times per day.
Circana transforms complexity into clarity with the most complete view of the consumer. Check back tomorrow for
#CompleteConsumer
insights!
Hot sauces are hot! 🔥 Sales of hot sauces are up 14.6%, totaling $927.5 million, over the 52-week period ending Feb. 26, 2023, according to recent Circana data.
Hear from Circana's Joan Driggs in
@USATODAY
about the surging popularity of hot sauce 👇
Less than one week away! Don't miss this informative webinar, hosted by
@MatPiscatella
! Mat will share insight into U.S. gamers’ behaviors and preferences, market performance, and trends to watch. 🎮
Register now:
“We’ve all been chasing the nirvana of forward-looking insights. But the technology wasn't ready and the AI/ML couldn't deliver. It was just way too much hype and way too much noise. Until now.”
(CTO Ash Patel, General Session at
#CircanaSummit
)
European shoppers looking for smart deals on everyday groceries, to moderate the impact of price increases, are turning to private labels for better prices and excellent quality and value.
Get the full story 👇
Did you know 8 of the top 10 films at the 2023 global box office right now are associated with toys? And there's more to come - from Marvel, Ninja Turtles, Paw Patrol, Disney Wish, Wonka, & Aquaman - as licensed products bring favorite characters to life!
That’s a wrap on our General Session for today! Thank you to our keynote speakers and panelists who shared their expertise on completing the consumer picture, putting shoppers’ needs first and sparking transformation.
#CircanaSummit
Dive into the strategies that savvy retailers are using to stand out in the crowded grocery landscape. From outside-the-store marketing to leveraging limited-time offers, discover how to win over consumers at every stage!
Listen now:
Today marks the official start of summer, and nearly 30% of Americans are trading the office for sandy shores🏖️, based on a recent survey Circana conducted in conjunction with
@CivicScience
.
Don’t miss out on the latest consumer trends…follow us
@wearecircana
for more insights🙌
Manga is one of the fastest growing areas of U.S. specialty
#publishing
. Manga sales have quadrupled since 2019, growing 27x faster than the total print book market.
Check back next week for more
#CompleteConsumer
insights!
#ComplexityIntoClarity
According to metadata, “93% of the 2.2 billion analyses were looking in the rear-view mirror and only 7% through the front windshield. Those numbers have to be flipped in the new paradigm.”
(CTO Ash Patel, General Session at
#CircanaSummit
)
“You all love dashboards, stories and reports so much that last year, on Circana's Liquid Data platform, you ran a whopping 2.2 BILLION of them.”
(CTO Ash Patel, General Session at
#CircanaSummit
)
Hot dogs reign supreme on Memorial Day! 🌭A food favorite all year, a whopping 3.8B hot dogs were consumed nationwide last year.
Wishing everyone a happy and safe Memorial Day! 🎇
Did you know 49% of U.S. consumers snack 3+ times a day? That’s a lot of snacks! 🍪🍿
Sally Lyons Wyatt, Circana's EVP of Client Insights, recently sat down to talk “the snackification of America” with
@TODAYshow
.
Watch the full clip 👇
“You all love dashboards, stories and reports so much that last year, on Circana's Liquid Data platform, you ran a whopping 2.2 BILLION of them.”
(CTO Ash Patel, General Session at
#CircanaSummit
)
In our latest European Foodservice insight, we reveal 3 key growth areas:
- The need to socialise & how it continues to motivate people to eat out
- A high demand for healthy/sustainable food
- Increased popularity of digital ordering
Learn more ⤵️
We are excited to announce the launch of Circana Lift for Snap Inc., creator of Snapchat. CPG marketers can now measure how Snapchat advertising campaigns are driving offline sales, offering unrivaled insights into campaign efficacy and efficiency.
Good morning from Day 2 of
#CircanaSummit
☀️ Follow along this morning as we live tweet keynote speakers from our General Session, including Circana CEO Kirk Perry and CTO Ash Patel.
Today, Circana has extended the capabilities of our cloud-based Liquid Data platform for general merchandise and foodservice! This platform allows businesses to integrate multiple data sets and identify data-based action steps.
Read full press release:
“Don’t be afraid to test, and even to fail. Get comfortable with failure — it’s inevitable when you are trying to grow.”
(CEO Kirk Perry, General Session at
#CircanaSummit
)
“To truly transform how we serve our clients and ignite thinking and inspire action, we had to teach our Liquid Data platform to see, listen, learn, think, explain, write, and speak.”
(CTO Ash Patel, General Session at
#CircanaSummit
)
“The chance to transform an industry for our clients was an objective and now we are in the early stages of this industry disruption.”
(Kirk Perry, General Session at
#CircanaSummit
)
“Our goal [with our Diversity Advantage Program] is to eliminate the challenges that diverse-owned companies experience while bringing their products to retail.”
(EVP Boris Oglesby at
#CircanaSummit
)
Yesterday at Growth Summit 2023, Circana’s David Portalatin and Cara Loeys presented a Best Practice session on how Complete Food and Beverage is set to help brands drive retail success and better understand consumers in a new era.
Learn more:
“Taking advantage of these breakthroughs will require all of us to materially shift how we invest our time, talent, and treasure, in order to achieve transformation.”
(CTO Ash Patel, General Session at
#CircanaSummit
)
Join us on Wednesday, June 14 at 1 p.m. CT for our 2022 New Product Pacesetters webinar. Circana’s Joan Driggs and Lisa Maas share more about the brands, products and campaigns that stood out to consumers last year amid ongoing economic turbulence.
This morning, we’ll live tweet keynote speakers from our final General Session of
#CircanaSummit
2023, including Pernell Cezar (
@BlkandBold
), Lisa Roath (
@Target
) and Kory Marchisotto (
@elfcosmetics
).
Be sure to follow along!
“When you take all of these sparks and put them together to make a whole greater than the sum of its parts, you find that you power the possibilities by turning the sparks into a flame that becomes the fuel...”
(Kory Marchisotto,
@elfcosmetics
at
#CircanaSummit
)
“We are more equipped to have the right conversations with our retailers and knowing when to not have some conversations if we’re not ready. [DAP] has been immeasurable and invaluable for us in that way.”
(Pernell Cezar,
@BlkandBold
at
#CircanaSummit
)
Treat yourself to a new episode! 🍭 Join Circana’s Joan Driggs, Sally Lyons Wyatt, and Anne-Marie Roerink, President of 210 Analytics, as they explore the winning trends of the
@SWEETSandSNACKS
Most Innovative New Product Awards.
🎧Tune in now:
Circana and
@NYUSternCSB
today released the 4th annual CSB Sustainable Market Share Index™. The report shows sustainable products are continuing to grow, despite high inflation.
Read full press release:
Inflation’s impact on the CPG industry has been significant, but dairy prices have skyrocketed like never before…Don’t miss out on a comprehensive review of the dairy industry’s response to inflationary pressures and its path to sustained growth:
Pink makeup is having a moment 🙌💄 With sales outpacing the growth rate of total prestige makeup, get ready to paint the town pink!
Connect with us at
@WeAreCircana
for more insights about the prestige beauty market.
Join Joan Driggs, Jonna Parker, and Anne-Marie Roerink, from 210 Analytics, in the latest Growth Insights podcast episode! 🎧 Tune in as they reveal consumers current needs and winning strategies to inspire shoppers. Listen now:
#CPGRetail
#GrowthInsights
Dive into savings secrets with
@WeAreCircana
's latest Growth Insights episode! Join Joan Driggs, Jonna Parker, and Anne-Marie Roerink, as they discuss consumer behavior, macroeconomic challenges, and why plus-one purchases are undervalued.🛒
Listen now:
Circana’s
@ljensen_beauty
presented at Growth Summit 2023, informing on the differences and commonalities that exist between categories and markets.
Learn more about how consumers are shopping – and trading up – for beauty products:
We are proud to announce that Circana Audiences is now available for toys and prestige beauty! This predictive capability allows marketers to improve their media campaign performance and effectiveness up to four times more.
🚨NEW PODCAST🚨 Wish you could see the future? Accurate forecasts can help! To achieve growth, companies strive to predict what consumers are likely to do both now and in the future.
Listen now:
Pet ownership is on the rise! 🐾 The pandemic brought more furry friends into our homes with the
@ASPCA
estimating that one in five households added a dog or cat during this time.
Find out more of the top trends shaping the pet industry in 2023:
Ready to "unleash" productivity? 🐶 It's National Bring Your Dog to Work Day, where wagging tails and skyrocketing sales go paw in paw! Want to know more about the latest trends impacting the pet care landscape? Circana has got you covered:
New Circana research shows annual consumer spending has increased 4.4% versus a year ago, now averaging $10,471. To offset costs, shoppers are making trade-offs to prioritize their unique needs.
Read key findings here:
It’s a
#Barbie
world, and we’re just living in it…👠Barbie is everywhere this summer and so are we! Connect with us
@WeAreCircana
for more insights about the global toy market.
@WeAreCircana
's Jonna Parker and
@WeAreCircana
partner Anne-Marie Roerink, president of 210 Analytics, share a fresh 😉 outlook on creative strategies, pricing insights, and bright spots within fresh departments for 2023. 🎧 Listen now:
#cpg
#groceryretail
The
#CircanaSummit
was bigger and better than ever this year! 🎇 Attendees experienced groundbreaking thought leadership from the best minds in marketing, data science, analytics & technology.
Here’s the top highlights to spark fresh thinking 👉
Drumroll, please! 🙌 Each year,
@WeAreCircana
evaluates CPG’s top 100 food and beverage and top 100 nonfood product launches. The latest lineup of winners uncovers key themes and strategies that enabled successful new products in 2022. 🚀
Read now:
What was the top-performing segment across the beauty industry in 2022?
Want to know the answer?📊Find out with our complete view of the U.S. beauty industry:
#ComplexityIntoClarity
Join us for a webinar, hosted in partnership with
@SNACintl
, focused on the recent performance of the U.S. snacking industry and the keys to future snacking success.
Register now:
Get ready to join
@WeAreCircana
at
@IntFreshProduce
's Global Produce & Floral Show – where fresh ideas meet fresh faces! 🌸 Get ready to discover new connections, brilliant speakers, and a harvest of opportunities. Save the date!
Learn more here:
Get ready to unbox this year’s Black Friday results and discover post-Thanksgiving shopping secrets! 🛍️ From the highs and lows of home goods and electronics to the unexpected gains in 2023, it’s been a wild ride!
Listen now:
Pink isn’t just a color…it’s a lifestyle! With the soaring sales of pink products this summer, looks like everyone’s trying to curate their own dream house 😉🎀🏘️.
For more fabulous insights on consumer trends, follow us
@WeAreCircana
and stay tuned for more!
“Eye” spy a day dedicated to protecting your eyesight in style –
#NationalSunglassesDay
! 😎
Want to know more about the latest consumer trends impacting the U.S. outdoor retail industry? Circana has got you covered:
In a new webinar you won’t want to miss, Sally Lyons Wyatt and Renee Ryan will explore eating and drinking occasions in CPG departments. They will share what consumers are doing in store, online, and across outlets to meet their needs.
Register Now:
New data 📈 Spain is the first country to show consumer
#foodservice
spend growth to pre-pandemic levels (+8%) for the year ending May 2023 vs. 2019! France however, with restrictions still in place in early 2022, is still down double-digits (-6%). 🇪🇸 🇫🇷
Get ready to explore the capabilities of Complete Wallet™, where insights across 20 industries, 30 shopping channels, and 1,200+ categories come to life! Join Joan Driggs, Patty Altman, and Michelle Bennett as they share the opportunities.
🎧Tune in now:
It's that time of year again - time for some big summer retailer promotions in the U.S. ☀️ 🛒 🛍️
@marshalcohen
weighs in on the July promo week in his latest blog. Check it out here 👇
Heading to
#MADFESTLONDON
? Circana will see you there! Find our VP of Global Media Carl Carter and more of the Circana team on Brick Lane Beach.
Learn more at
Tune into
@WeAreCircana
's latest Growth Insights podcast featuring Joan Driggs and Darren Seifer, as they serve up consumers’ priorities, behavioral changes, and generational differences when it comes to stocking pantries and refrigerators. 🥫
Listen now:
Mass channel, drug channel, or food channel - who's leading the probiotic game? 🏆 Santiago Arboleda, Sydné Tarry, and Kristin Hornberger, are here to share the battle of the aisles in
@WeAreCircana
's latest U.S. Probiotics Update report!
Read now:
Now available through Circana’s Unify+ software, AlwaysOn Analytics is a groundbreaking solution that empowers clients to analyze real-time data through advanced algorithms for immediate, actionable insights.
For more information, visit:
Ready to spice up your holiday gifting game? Despite a forecasted sales dip, small appliances are still soaring high from their pandemic surge!
🎧 Listen now:
#GrowthInsights
#SmallAppliances
In the midst of economic pressures, consumers are getting crafty to avoid buyer's remorse, even with their festive feasts! 🦃 Tune in and find out what CPG retailers and manufacturers can expect this holiday season.
Listen now:
#GrowthInsights
We're delighted to see our European
#FMCG
data take the form of a lead business story on global news outlet
@BBCNews
today!
We took a select number of categories, examined how they compared price-wise and discussed the factors as to why this might be the case.
Take a look ⬇️
Monitoring shifts in how consumers are sourcing their meals and snacks by daypart is critical to understanding potential impact on your brand.
Learn more about how Circana’s Eating Patterns in America helps you understand these food and consumer trends 👉
Ready to learn some beauty industry secrets that go beyond skin deep? 👀 💄Don't miss out on the latest episode of Circana’s Growth Insights podcast featuring Larissa Jensen and Joan Driggs. 🔊 Listen now:
#ComplexityIntoClarity
As consumers hit the road for summer break mid-year, it’s time to start thinking ahead to the critical
#tech
shopping holiday season.
Join us for a must-attend webinar to prepare for the critical tech shopping
#holiday
season. Save your spot here 👉
Dive into the latest insights on the U.S. Drug Channel Landscape…
💡Discover how Q1 2023 trends compare to the broader multioutlet and convenience channels
💡Explore opportunities in the dynamic environment of the drug channel
Read the full report now:
Chicken is taking over quick-service menus everywhere with its unbeatable taste and wallet-friendly appeal! Discover the secret sauce behind chicken’s high sales growth and opportunities for retailers to take advantage of the chicken craze.
Read now:
🚨 Tech Talk Alert! 🚨 Join Joan Driggs, Mike Crosby, and
@PGagnonTech
as they dive into their outlook on the consumer tech market and reveal what’s in store for the rest of 2023 and beyond!
🎧Tune in now:
#ConsumerTech
#FutureofTech
#GrowthInsights