Whitestone Insight
@WStoneInsight
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A specialist polling and research firm providing consultancy and insight for public policy, marketing and communications.
London
Joined November 2022
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NEW: Whitestone Voting Intention, 28 June
(Changes from 21 June)
Con: 18% (-1)
Lab: 38% (-1)
Lib Dem: 11% (-1)
Reform: 21% (+1)
Green: 7% (+1)
SNP: 2% (-1)
Other: 3% (+2)
21
69
173
NEW: Westminster Voting Intention, 17th May:
LAB lead CON by 20 points
🔴 Lab 44
🔘 Con 24
🔵 Reform 13
🟠 Lib Dem 8
🟢 Green 6
🟡 SNP 3
⚫️Other 3
@Daily_Express
/
@DailyMirror
VI Tracker launches
10
48
106
NEW: Westminster Voting Intention, 14th June
Latest VI shows just two points between Conservatives and Reform
(Changes from 7th June)
Con: 19% (-3)
Lab: 41% (-1)
Lib Dem: 11% (+2)
Reform: 17% (+1)
Green: 6% (+1)
SNP: 3% (-)
Other: 3% (-)
3
44
86
NEW: Westminster Voting Intention, 31st May:
Five weeks until the election, Labour lead the Conservatives by 20 points.
🔴Lab 44 (-)
🔘Con 24 (-)
🔵Reform 11 (-2)
🟠Lib Dem 9 (+1)
🟢Green 6 (-)
🟡SNP 3 (-)
⚫️Other 3 (-)
@DailyMirror
/
@Daily_Express
6
39
80
NEW: 2019 Conservatives voting intention, 28 June 2024
Changes from 21 June
Con: 40% (-)
Lab: 13% (-2)
Lib Dem: 9% (-)
Reform: 33% (-)
Green: 3% (-)
7
15
48
No
@Conservatives
MP can ignore the stark warning in today's
@WStoneInsight
mega-poll in
@Telegraph
showing <1 in 10 under-45s intend voting Tory and <1 in 5 45-64s. This is an existential crisis for the Party.
10
22
43
New
@WStoneInsight
poll in
@Telegraph
today shows 17 point Con to Lab swing, far higher than the 10.2 point swing in
#GE1997
0
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NEW: Whitestone Voting Intention, 21st June
Latest VI shows Reform overtaking the Conservatives by one point, and Labour's support falling by three.
(Changes from 14th June)
Con: 19% (-)
Lab: 39% (-2)
Lib Dem: 12% (+1)
Reform: 20% (+3)
Green: 6% (-)
SNP: 3% (-)
Other: 1% (-2)
1
19
31
New: voting intention by age, 21 June 2024
Reform have overtaken the Conservatives among every age group apart from the over 65s
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30
New: Reform up 4 point among 2019 Conservative voters
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28
WHITESTONE ELECTION POLL points to Labour majority of more than 250:
Con 21
Lab 38
LD 10
Reform UK 18
SNP 3
Grn 7
O 3
Fieldwork 1-2 July for
@Daily_Express
and
@DailyMirror
2
9
26
NEW: Westminster Voting Intention, 7th June 2024
The Farage Factor:
Reform +5%, since Farage announced he is taking over as President
🔘Con: 22% (-2)
🔴Lab: 42% (-2)
🔵Reform: 16% (+5)
🟠Lib Dem: 9% (-)
🟢Green: 5% (-1)
🟡SNP: 3% (-)
⚫️Other: 2% (-1)
2
24
26
@WStoneInsight
for
@BadLawTeam
poll:
Should people be allowed to choose the sex they want to enter competitive sports events, or not?
Yes – 10%
No – 70%
Don’t know – 20%
@sharrond62
4
10
22
A recent poll we conducted showed that a majority of voters, including a majority of
@LibDems
voters, opposed the decision to remove
@DavidCampanale
as the Liberal Democrat Prospective Parliamentary Candidate for Sutton and Cheam over his Christian beliefs
0
8
21
"I plan to attend an
#Easter
church service in person this year" - % agree:
All 14%
Christian 26%
No religion 3%
18-24s 21%
65+ 12%
@WStoneInsight
#Easter2023
0
3
17
New
@WStoneInsight
in
@Telegraph
has a large enough sample size to analyse regional variations - but even in the South East the Tories don't make it to 20%
2
11
12
Just 4 in 10 Con voters from
#GE2019
say they'll vote that way now, as just over half that % have defected to
@reformparty_uk
. The one crumb of comfort for
@Conservatives
is that 19% of 2019 Tory voters 'don't know.
@WStoneInsight
in
@Telegraph
3
5
11
NEW: Westminster Voting Intention May 17th-June 21st
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5
9
Huge congrats tonight to our brave, pugnacious
@WStoneInsight
colleague
@JacobAnderson0
for winning his first bout - proof we can *literally* defeat our rivals 👏👏👏👏👏👏
2
4
10
We were pleased to conduct the polling for this landmark
@csjthinktank
report on loneliness, where the finding that family protects against loneliness runs like a golden thread through the data.
🚨 👨👩👧👦 Our data shows that married people are less lonely than singles or cohabitants, but 50% feel high wedding costs discourage marriage.
📌We recommend subsidising marriage by up to £550 and providing relationship support.
📚 Read our report👇
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9
@F4JOfficial
commissioned us to do a survey for International Men’s Day 2023. The survey covered the role of dads in society, the epidemic of fatherlessness, and whether or not the Government should make a new ‘Minister for Men’.
Full results at
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3
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Lots more analysis to come over the next few days from the mega-poll from
@WStoneInsight
featured in
@Telegraph
tomorrow - follow this account to keep up with all the latest news
0
1
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In July, we polled over 3,000 Ukrainians living in the UK for
@SanctuaryFd
. Overwhelmingly, they felt unsettled about the fact that as of this month, their visas are at the halfway point.
@ukhomeoffice
@krishk
@UNICEF_UA
0
4
8
Are we facing a fatherlessness epidemic?
60% of respondents to our survey for
@F4JOfficial
said they knew several or many people who grew up without a father at home.
2
2
8
This Christmas almost one in three children will be without a father.
70% of respondents in our recent
@F4JOfficial
poll agreed it was better for children to grow up with a dad. And 61% agreed dads benefited the whole of society, not just their family.
0
3
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Dads matter! In our
@F4JOfficial
survey, six in 10 respondents agreed that ‘children who grow up with a dad are more likely to be happy and healthy’ and 94% of respondents said dads benefit the whole of society, not just their children (ex. don’t knows).
1
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Eve of Election Poll (changes from 28th June)
Con GAIN three points and Reform lose three
Con: 21% (+3)
Lab: 38% (-)
Lib Dem: 10% (-1)
Reform: 18% (-3)
Green: 7% (-)
SNP: 3% (+1)
Other: 3% (-)
Full tables:
1
11
7
Delighted to have our very own Andrew Hawkins
@PigsAndPolling
on the
@JerseyRoadPR
podcast alongside
@OpenDoorsUK
's Daniel Burke, unpacking the power of audience insights.
Listen on Spotify, Apple Podcasts or YouTube.
Ep 8 of CommsCast with Jersey Road is out! 🚨
We unpack the power of audience insights with Daniel Burke (
@OpenDoorsUK
) and Andrew Hawkins (
@WStoneInsight
).
Learn what effective insights work can do for your charity:
🎧 -
👀 -
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2
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Do you know a Dad in the dock?
Almost one in four respondents to our survey for
@F4JOfficial
said they knew several or many fathers who had been treated unfairly by the family courts
#JusticeForFathers
1
4
6
Enjoyed attending the
@Demos
and
@SMCommission
panel discussion on how data can improve social mobility. Thanks to the panellists from
@edupolicyinst
,
@ODIHQ
, and
@coopuk
for thoughtful contributions.
0
2
6
Should schools be encouraging children under 18 to transition, or not?
Yes – 9%
No – 77%
Don’t know – 14%
@WStoneInsight
for
@BadLawTeam
0
3
6
"We used to be a country awash with opportunity, yet today half of our country’s university grads are able only to tread water. The era of aspiration appears to be over, and the Prime Minister has a rapidly shrinking window to change that perception before the election."
From
@claudiajtoma
: What young people are missing is not drive or ambition, but opportunities to build a better life
0
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0
2
6
According to
@ElectCalculus
our final pre-election poll would result in 79 Con MPs, 453 Lab MPs, 67 Lib Dems, 10 Reform, 3 Grn, 15 SNP, 3 PC and 2 Others
0
2
6
Wonderful to be at
@ImpactFaithLife
's launch of its new report on the the social contribution of British Muslims.
Congratulations to
@rakibehsan
and Dr Jake Scott for all their hard work!
And we were delighted to play a role in sampling interviewees.
0
3
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It was a privilege to conduct polling for this
@csjthinktank
event last night - hugely important to explore why >9 in 10 women under-35 want children but so many are denied the opportunity
0
3
6
Our weekly newsletter launches today!
If you'd like to receive insights from our team each week, sign up now.
0
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Our polling for the
@CSJFoundation
's report Underfunded and Overlooked captures the public's trust in small versus large charities, when an overstretched sector threatens thousands of small charities.
🚨Grassroots charities in ‘perilous’ position facing closures as big charities dominate.
📚Read our new report, “Underfunded and Overlooked”, here👇
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5
Our CEO Andrew Hawkins is taking a few days out from
#GE2024
to keep a long standing promise to ride from Normandy to Paris to raise funds for
@HelpforHeroes
. You can donate here
0
0
5
How did the Church of England fare in Covid? New data shows...
➡️1 in 5 worshippers left during the pandemic
➡️including 23% of children
Heaviest losses are in urban dioceses but the decline is consistent and national, only accelerated by the pandemic.
0
2
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📈Stat of the Week📈
Two-thirds (65%) of UK adults are worried about access to palliative care
Professor
@kesleeman
says this "should be a wake-up call for current and future governments".
1
7
5
NEW: Voting Intention by Age, 14th June
Conservatives are the third most popular party amongst 45-54 year olds and 55-64 year olds, trailing Labour and Reform
0
6
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NEW: 2019 Conservatives Voting Intention, 17 May
Half of 2019 Conservatives intend to vote Conservative at the next election
🔘 Con 53
🔵 Reform 21
🔴 Lab 17
🟠 Lib Dem 5
🟢 Green 2
⚫️ Other 1
3
5
5
NEW: 2019 Conservatives Voting Intention, 31st May:
Labour and Lib Dem gains, Reform losses.
🔘Con 52 (-1)
🔴Lab 19 (+2)
🔵Reform 18 (-3)
🟠Lib Dem 7 (+2)
🟢Green 2 (-)
⚫️Other 1 (-)
@DailyMirror
/
@Daily_Express
0
3
5
A new survey from
@TempletonRelig
and
@unibirmingham
finds that half of Britons believe religion does more than harm than good, while the vast majority see science as a force for good.
Read the full study here:
0
2
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The second edition of Whitestone Insights comes out tomorrow morning - to sign up to our weekly Westminster updates, click the link below.
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2
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NEW: Westminster Voting Intention May 17th-June 14th
0
2
5
The Resurgence of Organised Religion?
@PRRIpoll
's new report shows a broad distrust of organised religion amongst the young, but Gen Z teens are 13% more likely than Gen Z adults and 20% more likely than Millennials to trust religion.
0
2
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📈Stat of the week📈
57% of fishermen who work around offshore wind farms have reported negative impact on catches.
And more than half of respondents are considering leaving the industry as a result.
Survey from the
@PlymouthMarine
Institute.
0
1
3
Our CEO Andrew Hawkins is taking a few days out from
#GE2024
to keep a long standing promise to ride from Normandy to Paris to raise funds for
@HelpforHeroes
. You can donate here
1
2
4
Lovely to receive this feedback from a happy client today:
"We will be using Whitestone again, and I have already recommended their services to everyone I know in this field."
#weloveourclients
0
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Full tables and methodology at
0
2
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New
@WStoneInsight
polling for
@CommunistTerror
Museum, commissioned for the centenary of
#Lenin
's death, reveals that young people are FIVE TIMES more likely than those aged 65+ (15% to 3%) to have a favourable view of the dictator.
2
1
4
CEO Andrew Hawkins on the new
@WStoneInsight
/
@Daily_Express
opinion tracker:
"The potential trouble brewing for Labour is that fewer than one in five voters expect them to fix immigration and voters appear unenthusiastic about what Labour will do for the economy."
0
3
3
Do dads get the support they need?
31% of respondents for our survey for
@F4JOfficial
said they knew at least someone who had committed suicide. 33% said suicide prevention should be a focus for a
#MinisterForMen
.
0
1
4
New
@WStoneInsight
monthly voting intention plus polling on political and other issues launches just after 5pm today - follow to stay up to date on all the latest results and analysis
0
1
4
Are things so bad for the
@Conservatives
that a change of leader even now could improve their electoral prospects?
0
3
4
17 days until 3 by-elections. Swings needed to change the seats:
Selby & Ainstey 17.9% swing to Lab
Uxbridge & Ruislip 7.5% swing to Lab
Som & Frome 14.8% swing to LD
(Beds Mid 19% swing to Lab, when it happens)
0
3
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🎵 Money, Money, Money 🎵
This week's Whitestone Insights discusses several new reports on charitable giving, flagging the unsustainable trend towards fewer people giving more.
Sign up for our newsletter at , or email hello
@whitestoneinsight
.com
0
1
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Wonderful to see our polling used at the recent
@csjthinktank
event From Baby Boom to Baby Bust, carried out on behalf of
@thenewcons
. Other panellists included
@StephenJShaw
,
@philippilk
, and
@FraserNelson
moderating. Find the full results here:
0
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Coming later - final
@WStoneInsight
election poll for
@DailyMirror
@johnestevens
and
@Daily_Express
@sam_lister_
WATCH THIS SPACE
0
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💡 Meet the Team 💡
Aanu Ola-Joseph
Aanu is an intern at Whitestone Insight, where she is responsible for parliamentary monitoring, and pulling together some of our more bespoke panels.
See our website for the full intro⬇️
0
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Europe's emerging 'crisis tribes'.
A new report from the
@ecfr
segments European voters into tribes clustered around five perceived crises.
In this election year, immigration and climate change will drive voters more than Covid-19, economic turmoil and the Ukraine War, but
0
1
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Happy New Year!
As the 2024 elections loom closer, Whitestone Insight is dedicated to providing you with accurate and comprehensive analysis of the latest political trends. Stay informed by signing up to our email newsletter:
hello
@whitestoneinsight
.com
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@sapien_labs
' ambitious Mental State of the World Report, which surveyed 500k+ people in 2023 (w. innovative sampling techniques) finds:
➡️ 2023 was the unhappiest year on record
➡️ younger generations saw a decline in mental wellbeing over Covid, unlike older generations
➡️
0
1
2
@WStoneInsight
polling for
@UK_Music
reveals large public appetite for legislation to protect against the impact of AI in the music industry.
Four in five agree AI-generated music must be clearly labelled on streaming services.
0
3
3
"I believe the biblical accounts of the physical resurrection of
#Jesus
to be completely accurate" - % agree:
All 21%
Christian 36%
No religion 5%
18-24s 26%
65+ 23%
@WStoneInsight
#Easter2023
0
1
3
71% of Brits overall agree with
@GillianKeegan
(recent
@WStoneInsight
poll) incl 67% of Lab voters, 82% of Tories and maj of every demographic group
0
2
3
Our CEO Andrew Hawkins is taking a few days out from
#GE2024
to keep a long standing promise to ride from Normandy to Paris to raise funds for
@HelpforHeroes
. You can donate here
1
2
3
Challenges, encouragements and priorities for
#Ukrainian
refugees in UK from our survey for
@SanctuaryFd
0
1
3
@WStoneInsight
polling suggests that Con voters haven't shifted from the 'centre ground' but their party has
0
1
3
New
@WStoneInsight
poll just out: 2/3 of Brits feel pride in Britain's D-Day role
#Normandy
#WW2
. Poll conducted for 80th Anniversary and to support our CEO in raising funds for
@HelpforHeroes
1
2
3
If the Labour Party wins the next general election, do you expect NHS waiting lists to increase, stay the same, or reduce?
54% expect NHS waiting lists to increase or stay the same under a Labour Government
Exclusive polling for
@Daily_Express
0
2
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NEW: Westminster voting intention by age, 31st May
Support for Conservatives is lowest amongst 18-24s, while support for Labour is highest amongst 25-34s
@Daily_Express
/
@DailyMirror
0
1
3
NEW: Westminster Voting Intention for Under-45s v 45+, 7th June
0
1
3
In the 47 days from 17th May to 3rd July, the Tories lost 3 points, Lab lost 6 points and Reform UK added 5 points
@WStoneInsight
for
@Daily_Express
and
@DailyMirror
0
3
3
Should schools teach children that they can be born in the wrong body?
Yes - 29%
No - 55%
Don’t know 15%
@WStoneInsight
for
@BadLawTeam
0
2
3
Childcare costs are rising and places are dwindling, as the government begins rolling out its early years childcare scheme.
A new survey from
@CoramFamChild
shows a third (34%) of councils currently offer sufficient childcare, compared to 48% just last year.
0
0
3
Which do you recall being taught at school? (new
@WStoneInsight
poll)
D-Day 35%
Battle of Britain 31%
Battle of the Somme 22%
Cold War 21%
Dunkirk Evacuation 20%
Berlin Wall 20%
9/11 7%
Falklands War 7%
The Korean War 6%
None/can’t recall 44%
1
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Poll Alert: new
@WStoneInsight
voting intention poll for
@DailyMirror
and
@Daily_Express
landing later today
0
2
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From
@LordAshcroft
- when ppl forced 2 choose between Con govt with Sunak as PM or Lab govt run by Starmer, people chose the 2nd by 58% to 42%. The equivalent qu. in final 2019 pre-GE poll found voters preferring the Cons by the lower margin of 54% to 46%
0
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Major excitement at
@WStoneInsight
today - we reveal our new
#polling
partnership later this afternoon. Watch this space for more info...
0
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📈Stat of the Week📈
48% of Brits have gambled in the last four weeks
First wave of the
@GamRegGB
Gambling Survey for Great Britain uncovers the most popular types of UK gambling.
0
1
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Which of the two main parties has brought fresh ideas for the country over the campaign? (change since 31 May)
Con 8 (-4)
Lab 26 (-4)
Neither 49 (+6)
@WStoneInsight
for
@DailyMirror
0
0
3
The UK Recruitment Industry Status Report 2022/23 is out! This is our most anticipated, shared and downloaded research report every year.
#RISR23
found that the
#RecruitmentIndustry
contributed £41.3 billion to the
#UKeconomy
last year (£33.9b temp, £7.4b
0
3
6
0
2
3
New survey of
#Ukrainians
in UK shows a host country which has opened its heart and its homes to the many families displaced by
#Putin
0
1
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Is motherhood valued in society?
According to our recent poll for
@thenewcons
⬇️
72% of women aged 18-35 believe motherhood is not valued highly enough by society.
84% of respondents also affirmed that it was fine for a woman to prioritise her career.
1
0
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Wonderful event with
@SanctuaryFd
@krishk
and
@LordHastings
at
@UKHouseofLords
today - "we can overcome hostility with hospitality and war with a wave of
#compassion
"
0
1
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Wonderful to attend the
@PRCA_HQ
yesterday, and a special thanks to
@Poli_Monitor
!
Well done to every winner, we loved seeing the breadth of creative, effective initiatives in the world of PR and campaigning.
If we didn't get to chat, why not email hello
@whitestoneinsight
.com?
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What explains Britain's falling birth rate?
Our
@WStoneInsight
polling unpicks some of the cultural and financial pressures on young women in the UK today:
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2
UK families with stay-at-home parents taxed more than almost all other countries.
Find
@WStoneInsight
polling in the Telegraph's piece on a new
@FamilyHubs
report for the Chancellor, ahead of the Budget.
0
2
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New polling reveals that 54% of voters support leaving the ECHR and replacing with Britain's own laws.
@thenewcons
@Independent
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