Lauren
@WKNDstudio
Followers
956
Following
837
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Digital Creator. Daydreamer. @Framer Partner. I share my experience learning and monetizing digital design.
Joined July 2023
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Pinned Tweet
The
@framer
community here on Twitter is one of the most welcoming online communities I've experienced.
Everyone's rooting for each other. It's refreshing.
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168
Keeping track of small wins in my Notion.
Uplifting, yet humbling.
Without appreciating the little things, we miss out on enjoying the journey.
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102
Freelancing perks no one tells you about
- no traffic jams
- empty gym
- unlimited pet time
- shower at 2pm because you can
- intense deep work sessions
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3
55
Stoked to relaunch my new portfolio this week.
Added some color, detail, and improved UI/UX.
Also added a Typeform to make it easier for potential clients to reach out.
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1
46
2 skills every freelancer should master:
1. How to Learn
2. How to Sell
11
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45
No one told you this about freelancing (pt. 1)
Imposter syndrome is real.
The solitary nature of freelancing can make it mentally difficult to stay on track.
Without coworkers or colleagues to provide validation and support, you'll have to find it within yourself.
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2
36
Been away on vacation for a bit.
Love the fall season in Ireland.
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400 followers.
Never thought 400 people would be interested to follow my thoughts and ideas.
Thank you.
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Looks like I'm getting the blue tick.
Thank you all immensely for the support.
Goal: If I can get to 250 followers by Aug 31, I'm getting the blue tick. 😎
This community is magical. I have no doubts.
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Here's a free tool every creator should have:
Biolink.
Took me less than 5 minutes to set up.
No cost.
Displays all my important links.
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I turned 27 this week.
This past year has been filled with loads of learning and growth.
Here are some lessons I'm carrying into my next year:
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1
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Completed my first website for my first client - a family member.
Learned a lot in the process, but ultimately enjoyed the process.
Will be creating a template out of it soon. 👀
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Worked on a photography portfolio website this week for an adventure photographer.
Always a pleasure to work on a project with such visually pleasing elements.
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Comparing yourself to the person you were yesterday > Comparing yourself to others
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Thankful that my template made it onto
@craftworkdesign
.
More to come.
For every Twitter (X) lover ❤️
Today we have new
@Framer
template inspired by
@X
interface, called Shadow. Minimalist, sleek personal portfolio template to showcase and sell your work. Created by
@WKNDstudio
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We often overestimate the expertise we need to get started with something.
The best in the game are the ones that started and continue to learn along the way.
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1
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Calendar for the next 2 days.
Keeping it productive. Prioritizing learning + generating processes.
(My dog, Otto likes it too.)
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5 entrepreneurial books that'll change the way you think about everything:
- Psychology of Money
- Never Split the Difference
- Outwitting the Devil
- 4-Hour Work Week
- Essentialism
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3
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One of the most rewarding parts of freelancing is setting your own hours for the week.
I personally love setting my gym times, learning sessions, and time blocks for getting things done.
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1
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Nearly done with my third
@framer
template and I can already say…
Significant improvement from my first and second.
Will be releasing my second soon. 👀
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Goal surpassed by 540%. Mental.
On August 13, when I tweeted this out, I had an audience of 27 people. The goal was 50 by EOM.
It's August 31. We're at 270.
Thanks to everyone for the support. Will keep the good content flowing.
A small goal of mine is to attract the eyes of 50 real followers by August 31.
(I have manually removed bot followers because I want my audience as a whole to be as high quality as they are individually.)
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Plan for October:
1. Publish new portfolio site
2. Finalize all SOP's and templates
3. Begin contacting potential clients
4. Partner with a new client
Putting yourself out there can be intimidating, but also exciting.
Let's do this.
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Freelancers, what tools are you using to optimize your processes?
Name the tool. Explain what function it serves.
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Creating SOP's not only keeps me organized, but also minimizes decision fatigue.
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1
22
Going through some photos from this past summer.
Always liked this one.
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@UltraLinx
@indeztv
Even though the originals are still crisp, those presets really make a difference.
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How to make money with websites
1. Make website for client.
2. Create a template from that website.
3. Sell the template.
4. Share how you built the template.
With this process, you're receiving revenue in 3 ways:
1. Client work
2. Template sales
3. Affiliate revenue
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Had a client meeting recently.
Fantastic gentleman. Successful. Passionate about his business.
After our initial conversation, it was apparent to me that what he was looking for was different than what I can provide.
What can you do in this situation?
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Excited to tune into this week's Design & Thrive put on by
@RossHatton
.
Posting the link here for those interested in attending.
Here are some notes I gathered from last week's conversation:
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Web designers/developers...
What's your workflow for transferring a client's existing domain to a website you created?
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Solopreneurs, freelancers, and everyone in between...
How do you take breaks during the day?
I like a quick walk, some yoga, or a gym sesh if time allows.
Any other ideas?
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Web designers/developers, what tasks do you typically handle as part of a monthly retainer agreement?
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Creativity tip:
Build out the general idea first.
Work on the details last.
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Plan for September
1. Brainstorm interesting niches to build websites for
2. Build 4-5 templates for chosen niche
3. Add to my portfolio
4. Create a qualified client list of potential clients that could benefit from my designs
After that...
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Email newsletters remain amongst my favorite design projects.
Made a mockup of a Welcome Email for
@Rivian
-
A company with a vision that fuses technology and adventure with an environmentally conscious focus.
Just a fun project for me.
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Things I'm working on this week:
- finalizing my podcast template (it's a quirky one)
- building a sample website for potential client
- slowly adding to my
@contra
profile
- generating the best portfolio work
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Goal: If I can get to 250 followers by Aug 31, I'm getting the blue tick. 😎
This community is magical. I have no doubts.
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There's so much potential in a creative skill.
If you're willing to:
- learn enough to start
- put yourself out there
- continue to improve
- grow an audience of people who care
You can build a career out of something you truly enjoy.
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Starting out, my focus was to make cool-looking websites.
Realized it's useless if the website is "cool" but doesn't convert.
Client goals are paramount.
Shifted my focus.
Now, we have a design that converts AND looks good. Win-win.
Lesson learned. Only up from here.
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Entrepreneurs think in sprints.
Give a project their all, grind it out, get results.
Take time off to decompress. Vacation.
Then, back to it.
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First client website in the books.
A few things I learned/mistakes I made:
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One of the best parts about working from home?
Getting to hang with your dog.
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This year's goal: Learn a new skill—website building.
But I wanted two things:
- a fast start
- meaningful results
The answer?
A no-code tool.
Here's what I went with:
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1
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Using
@typeform
to make my contact page more interactive.
It's an excellent tool for anyone looking to gather info or leads through an immersive and converting interface.
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1
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On the schedule for today:
- gym
-
@framer
templates
- absorb as much as I can on
@skillshare
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There isn't a one-size-fits-all with quitting.
Often, quitting provides room for new things to blossom.
Things you might quit:
- a book that doesn't serve you
- a course you're not learning from
- a relationship that's not reciprocal
- a job with limited growth opportunities
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The coolest thing about sharing your work online is attracting an audience of people who care about the same stuff you do.
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Solo trips yield far more time to stop and smell the roses
(and take meaningful pictures).
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One thing this community has taught me is that you don't have to be an expert to share your work.
There's more value than you think in looking at the work of a total noob, beginner, or intermediate creator.
There's levels to this. Everyone had to start somewhere.
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To do for next week:
- Re-design portfolio site
- Set up new business email
And the fun begins.
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Flexing deep client relationships > Flexing how much the client paid you
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This week I'm providing website feedback to businesses.
(Using
@loom
.)
I'm highlighting areas of strength and demonstrating how to leverage their website for improved conversion rates.
Feels great to offer free value.
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Lots of folks telling me about
@contra
this week...👀
Adding it to my list of things to research for next week.
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Showing up is not only the bare minimum but also one of the best things you can do to improve your consistency.
It's a mindset thing. Sometimes what's blocking us is just getting there in the first place.
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To do for next week:
1. Finalize all SOP’s
2. Launch new portfolio site
3. Establish a game plan for reaching out to clients
Any tips for
#3
?
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Been juggling a ton this week.
Design work. Trading. New business (will speak more on this soon).
Having multiple interests can be exhausting.😅
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Naming my next dog “Hero”
Top names for your kid if you're a designer
- *no name*
- Layer 49028
- Frame 14908
- Ellipse 1
- Rectangle 2
- Auto Layout
- Baby with a twist
- Group 7
What else?
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When a project requires the most random icon on mother Earth and you see that Phosphor has it >
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The greatest ideas and inspiration seemingly arise when we stop searching.
- during a run
- in the shower
- on a walk
- late hours of the night
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Did some yoga today in between design work.
Always feels nice to break up project with some kind of physical activity.
Usually for me it’s a walk, yoga, lifting.
For me, these breaks allow for creativity to flow.
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Instead of rushing the process, trust the process.
We can't outrun years of experiences and failures.
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What's the biggest challenge/question you faced when you first started your creative career?
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Skills I'll be brushing up on this week:
- writing effectively
- marketing
- UI/UX
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F***, Marry, Kill… (freelancer edition)
- Loom
- Notion
- ChatGPT
Go.
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There is nothing more valuable career-wise than a scalable, high-value skill that can be done remotely.
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Takes less than a few minutes to share your thoughts, ideas, and work online.
Start and you'll meet like-minded people.
Be consistent and you'll build your tribe.
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Building out my
@contra
profile and the only question that's been bugging me is...
Why didn't I do this before?
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Something that's always helped me learn something new is to work on two projects side by side.
That way, once you're tired of working on one, you can move to the other and vice versa.
Story time...
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When starting your freelance web design career, which tip do you agree with?
Tip 1: "Work for cheap/free to build experience, portfolio, client base, etc."
Tip 2: "Don't sell yourself short on day one. Set a fair initial price. Increase it as you gain experience."
Tip 1
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Tip 2
27
Something else. (Comment)
1
Show me the answer.
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September Recap:
1. Found a niche I'm interested to explore.
2. Nailed down some templates.
3. Added them to my portfolio (re-design coming soon)
4. Built a starter list of leads
Feels good to be on track.
Plan for September
1. Brainstorm interesting niches to build websites for
2. Build 4-5 templates for chosen niche
3. Add to my portfolio
4. Create a qualified client list of potential clients that could benefit from my designs
After that...
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Watch a brief walk solve your next problem.
Need inspiration?
Take a walk?
Overwhelmed?
Walk.
Unmotivated?
Walk.
Body aches from sitting too long?
Walk.
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Hidden benefit of freelancing:
Going to the gym in the middle of the day.
No crowds.
Makes for a good mid-day break.
Other business owners are there too.
Not a soul in the smoothie line.
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An exhilarating aspect of growth is gradually witnessing your workflow becoming more efficient.
Something that once took forever now takes an hour.
Elements can be replicated and modified rather than built from zero.
Less googling.
It's all rather exciting.
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One of the highlights of entrepreneurship is the ability to work in sprints.
That is, work in deep focus for a period of time (3 months, 6 months, 1 year).
And then, take a well-deserved vacation. That is (for me), enjoying leisure time and stepping away from socials for a bit.
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Working on a design for an investment advising firm.
Trying to keep it clean and minimal.
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Tip: Lay out big-picture goals.
A macro outlook keeps you on track.
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Standard Operating Procedures (SOP's).
What purpose do they serve?
Why create them?
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Many of you have asked me which resources I've used to learn
@framer
.
I would say the best complete resource so far has been this free course by
@designcodeio
.
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Has anyone mastered the client hand-off process in
@Framer
?
Haven't yet found a workflow that allows the client to be primarily hands-off.
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My last boss was just different.
He was a mentor.
He'd say, "If you finish your work early, go out and think. Go to the beach. Walk your dog. Sit at a park. Brainstorm ideas."
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Big takeaway from
@apple
's event yesterday:
Storytelling is everything.
Instead of selling a product, they demonstrated an experience or result that the product plays a part in.
The camera told the story. The characters brought it to life.
Brilliant.
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Designers, where do most of your client relationships start?
Referrals
12
Cold calls/Outreach
0
Social media/website
7
Something else (comment)
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10
Web designers... how do you handle site migration?
Example: A client has an outdated website.
You design a new website using a different tool.
You wish to migrate the domain/hosting to your new creation.
I easily do it myself.
26
I hire it out.
3
I figure it out as I go.
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Something else (comment)
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2
1
9
Brilliant points here.
Finding Work As A Freelance Web Designer & Developer
Without clients, you have a hobby - not a freelancing business.
Here's practical advice on how you can wave goodbye to that hobby and find work as a freelancer 👋
I cover:
• Friends & Family
• Communities
• Freelance
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Perks of learning an online-based high-value skill:
- you can become a master of a niche
- you can set your own hours
- you can work anywhere in the world
- you can charge your own prices
- you control your destiny
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Everything I get done is through time-blocking.
Tasks I time-block:
- Trading
- Journaling
- Meditation
- Design work
- Brainstorming
- Learning
- Eating lunch
- Social time
- Taking a nap
- Shower
- Gym
A few things on this list may seem a bit overboard.
I'll explain.
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