How amateurs write features • List technical specs • Focus on capabilities • Write for everyone How the pros do it • Tell transformation stories • Focus on outcomes • Write for someone specific

90% of feature adoption is really just: • Starting with user pain • Showing clear transformation • Making it easy to start The little stuff that makes all the difference.

Best feature writing tips in 2025: • User Stories: Transform specs into scenarios • Pain Points: Connect features to problems • Examples: Show real-world applications • Outcomes: Paint the "after" picture • Before/After: Visualize the transformation • Quick Wins: Create immediate success • Templates: Make starting easy

Feature Writing Tip: Start with transformation, not information. Don't just list database features. Instead, show how databases turn chaos into clarity. This ensures users see themselves in the story.

Unexpected ways Notion's database feature transforms work: • Turns chaos into clarity • Makes complex data feel simple • Creates views for every need • Automates repetitive tasks • Connects scattered information Every team should leverage this power.

Ways Notion's block editor makes your life better: • Turn messy thoughts into a clear structure • Transform basic text into rich content • Convert plain lists into databases • Make any content reusable • Create without constraints Every person should experience this freedom.

@DThompsonDev This is hilarious but telling the truth.

You can create compelling feature descriptions if you… • Start with user pain points • Show the transformation • Use real examples • Include quick-start steps Congrats. You've mastered feature storytelling.

Software companies think writing feature docs is: - Listing technical specs - Writing comprehensive guides - Creating detailed manuals What it actually is: • Telling transformation stories • Showing "aha" moments • Creating quick wins That's literally it.

Today, I started brainstorming feature descriptions while I was watching users struggle. • Saw confusion with traditional folders • Noticed frustration with rigid structures • Witnessed collaboration chaos Takeaway: User observation is a feature writing hack.

What Software Companies thought would make their users excited about their product features: • Complex feature descriptions • Technical specifications • Long documentation What actually makes users happy: • Stories of user transformation using their product • Clear "why this matters" to them • Simple examples that click Everyone chases the 1st list—but it usually ends in disappointment.

@thesimononator Wow. This is a incredible. What's made you to keep going despite of those odds?

5 "hacks" for better feature writing for your software product: • Start with the pain, not the solution. • Tell stories, not specifications. • Show outcomes, not features. • Write for humans, not robots. • Use examples, not explanations. It turns out that the only real feature-writing hacks aren't really hacks at all.

I used to see features the same as the 99%. But since adopting these 3 contrarian views held by the top 1%, how I view feature writing has completely changed (and got me to 90% user adoption): 1. Features aren't features - they're transformation stories. 2. Documentation isn't a manual - it's a mentor. 3. Specifications don't sell - outcomes do.

3 lies you've been told about feature writing: 1. List all capabilities. 2. Technical accuracy is enough. 3. Users read documentation. Truth: They scan for transformation, not information.

There are a zillion ways to waste time writing feature docs. (Everyone knows how to do that.) But if you want to save time and get 10x more engagement, here are 3 ways that will make your feature writing more effective: 1. Stories that resonate 2. Examples that click 3. Outcomes that matter

3 must-have feature writing skills every software company should know: • Paint the "before & after" picture (Like Notion showing messy docs vs organized workspace) • Translate technical features into user benefits (Databases aren't just tables, they're knowledge powerhouses) • Create "aha" moments through examples (Show, don't tell, like Notion's template gallery)

If you're writing feature docs and want users to actually read them, stop screwing around. • Choose user stories over feature lists. • Choose pain points over specifications. • Choose outcomes over capabilities. • Choose examples over explanations. In the short term, it will look crazy. In the long term, your product will be wildly successful.

RT @NathanealGlgz: I made $103,274 as a beginner writer in 10 months How? By learning how to write email courses CEOs are willing to pay…

@NathanealGlgz Vijay 👋