UGC Factory
@UgcFactory
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Creative agency that delivers high-converting UGC style ads + influencer seeding
Austin, TX
Joined December 2021
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We tested 100+ UGC ad creatives.
Here are the 3 top-performing frameworks:
🧵
5
9
59
3/ Siri Conversation
Why this works:
✅ Fun & creative way to market product
✅ Speaks directly to specific problem of target audience
✅ Provides clear solution + benefits
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Low quality UGC footage?
Elevate your UGC ads with these post-production tips:
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3
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1/ Text Wall
Why this works:
✅ Increases watch time (text is long, so viewer need to watch multiple times)
✅ Easily show your product benefits
✅ Simple to re-create and test different copy
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1
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Quality video editors know it’s better to put text overlays on the 𝘁𝗼𝗽 𝘁𝗵𝗶𝗿𝗱, 𝘯𝘰𝘵 the lower third.
It should be non-distracting, easy to read, and fit on two lines or less.
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0
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We’re making top-performing ads for brands every week 💰
This week:
@bullymake
- a power-chewing dog subscription box with toys & treats 🐕
If you need high-converting UGC ads, schedule a call ⬇️
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The UGC Factory team continues to grow, our weekly calls have tripled in size 💪🏻
These calls are packed with value, that’s how we’re always staying ahead of the curve 🚀
We strive to get 1% better everyday.
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We have 50+ clients at UGC Factory 🚀
Here’s the top 3 reasons why clients work with us :
- They got sh*tty creative from Billo / Fiverr
- No system for sourcing creative
- Other agencies were too slow
Only have a few spots left — better hurry..
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1
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99% of creators SUCK
Why?
- Don’t understand what converts
- Don’t do ad spying
- Don’t do A/B testing
- Don’t understand direct response
- Don’t get paid based on performance
Be in the 1% 💪
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0
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I love this take on the "Text Wall" UGC concept by
@Scentbird
3 reasons why Text Walls are 🔥
- Looks native
- Increases watch time
- Recycles b-roll
0
0
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In May, UGC Factory tested 100+ UGC ad creatives.
Here are the 3 top-performing frameworks:
🧵
2
1
8
Everyone says the hook is the first 3 seconds…
IMO, the hook’s the first .1 second 🤷🏻♂️
Don’t believe me?
Based on this FIRST frame… Which video performed better?
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0
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🔥 TIKTOK UGC HACK 🔥
Overcome ad fatigue by ♻️ RECYCLING ♻️ your best-performing UGC video content using TikTok’s “AR greenscreen” effect
Have a creator react / provide commentary to the original video
Entirely fresh content for TikTok’s algo
Easy 💡💡
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2
7
If I were starting a UGC agency…
Creative Strategy →
@foreplay_co
Outreach →
@InstantlyAI
Creator Identification → IQ Data
Billing →
@stripe
Comms →
@SlackHQ
Meetings →
@Google
Meet
Call link →
@Calendly
0
1
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5 ways to AUTOMATE your UGC creative strategy (without sacrificing quality):
1. Ad spying -
@pipiads
2. Creative storyboarding -
@foreplay_co
3. Scripting - Chat GPT-4
4. Brief creation -
@NotionHQ
5. Comm automation -
@TextExpander
0
1
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99% of creators SUCK
Why?
- Don’t understand what converts
- Don’t do ad spying
- Don’t do A/B testing
- Don’t understand direct response
- Don’t get paid based on performance
Be in the 1% 💪
0
1
6
3 reasons why this static ad by
@classpass
is 🔥
- Native iPhone feature using the “Notes” app
- Lists high level features
- Easy to repurpose with fresh copy
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0
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What do brands like Dr. Squatch, Ipsy, Savage Fenty, True Classic have in common?
1. Killer creative
2. Work with
@ugcfactory
Here’s 10 ad frameworks from top DTC brands for August 🧵
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Think UGC is dead? Think again.
Imagine this : we helped a brand go from zero to seven figures in just eight months. And you know what fueled the growth? UGC.
UGC has been the real deal for ages, and it’s still going strong.
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We work with 300+ influencers every month to create TOP-QUALITY content for our clients.
For example, our client
@bullymake
🚀 Generated 148 micro-influencer posts
👀 1.8M TikTok views
💰 All they did was ship the product, saving $$$
0
1
5
2/ Street Interview
Why this works:
✅ Fun & creative way to market product
✅ Speaks directly to specific problem of target audience
✅ Provides clear solution + benefits
1
0
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Want to make your ads feel more authentic?
UGC mashups are crushing right now.
Why? They’re full of ** social proof **
(example from
@ugcfactory
)
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2/ Reply to Comment
Why this works:
✅ Directly answers problem-specific question (use questions asked by actual prospects / customers)
✅ Leverages “native-looking” Q&A feature
✅ Simple to recreate and test with different copy
1
0
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A killer ad from
@DrSquatchSoapCo
using negatives…
They use “negative” hooks to :
1) Capture attention
2) Speak to audience’s pain point
3) Show social proof
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At UGC Factory, we produce 1000’s of UGC ads every month.
Here’s 5 of our top performing hooks
🧵
2
0
5
Educational angles are CRUSHING 📈
Why this UGC ad from
@LeafShave
works :
- Great hook "By the time it takes you to watch this video XXX”
- Product demo styled b-roll
- Authentic script, speaks directly to USP
0
1
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you’re by the fire sipping cocoa
i’m in the cold plunge reviewing UGC strategies
some of us are just built different
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Our process for creating winning UGC ads ⬇️
We’ve worked with 100s of brands like Javy Coffee, IPSY, True Classic…
🧵
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Hiring is an always-on thing at UGC Factory 🚀
We’ve expanded our team by 50%!!
Safe to say, we’re running out of ice breakers 🤣
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We’re adding top-performing brands to our ad spying list every week 💰
This week:
@athleticgreens
@CurologyUSA
@wearehims
Breaking down our favorites in the thread 🧵⬇️
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Here’s 5 of the TOP performers we’ve seen across accounts:
(all examples from
@ugcfactory
.io)
🧵
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0
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4 tips to make you a better UGC Creator
👩🏻💻 Study top ads (via
@foreplay_co
)
🧴 Familiarize with product
🤳🏻 Buy teleprompter
🎤 Invest in shotgun mic
And the ultimate tip...
Be genuine. Your authenticity will resonate.
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The
#1
question you need to ask yourself everyday ⬇️
“What’s the least valuable task I’m doing?”
Then, delegate it.
Stop risking burnout, hire a strong team and learn to offload tasks that aren’t bringing immense value to your biz.
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The PERFECT unboxing tutorial👌
👉 Great lighting & strong speaking skills are just a couple of things that make an engaging product tutorial!
👉 This creator nailed it for our client Jawzrsize!👇
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0
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Another killer ad by
@CurologyUSA
using bizzare footage 🔥
1. Captures attention
2. Authentic customer testimonial
3. Great pacing for script
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3/ Split Screen
Why this works:
✅ Engaging when used as a hook
✅ Demos product clearly while being visually interesting
✅ Simple to recreate with authentic testimonials
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Bring on the B-Roll👌
👉 Sometimes all you need are some great B-Roll shots with informational text overlay!
👉 This creator killed it for our client BDE Gummy👇
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The
#1
mistake 98% of brands make when doing UGC creator outreach is :
Making it transactional.
Instead, look to build long-lasting relationships.
Here’s how we do it at UGC Factory 🧵
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We have 50+ clients at UGC Factory
Here are the top 3 reasons why UGC ads don’t convert :
- Not asking for the sale
- Not leveraging social proof
- Using “Vanna White” styled ads
You may need to rethink your strategy… or your UGC partner ;)
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We tested 100s of UGC Creative…
Here’s 3 concepts that outperformed the rest ⬇️
1) “In the Car” Testimonial
Why this works :
- Authentic & native TikTok style
- Product demo + before/after
2
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3
Ditch the “Vanna White” styled ads 😴
You need genuine UGC, real testimonials, less polish.
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0
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1) Dog POV with TikTok native voiceover (
@bullymake
)
Why this works :
- Authentic & native TikTok style
- Highlights product benefits with humor
1
0
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We work with 300+ influencers every month to create TOP-QUALITY content for our clients.
For example, our client
@bullymake
🚀 Generated 148 micro-influencer posts
👀 1.8M TikTok views
All they did was ship product, saving 💸
0
0
3
VERTICAL SPLIT SCREEN is crushing right now in UGC ads 🔥🔥
Here’s what you need to know:
🔎 Brands using include
@DrSquatchSoapCo
@wearehims
@ilmakiage
👀 Typically a talking head side-by-side with b-roll
🎬 Mostly commonly used as a hook
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Everyone loves a good CHALLENGE👌
👉 This engaging content for our client Drop Cup was a hit, raking in over 1 Million views and climbing!👇
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We produce 1000’s of UGC videos every month.
Here’s 5 of our top performing hooks
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Can't believe we got this UGC content for * FREE *
📷 Fully edited
👀 1.3M+ TikTok Views
❤️ 130K+ Likes
💸 Rights to Ad Usage
Check out this post for our client Bake Sale ⬇️
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You think an ad sucks?
Test it.
Plug it into Meta and let the algo decide.
Can’t tell you how many times that one ad CRUSHES 🔥
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Hook
#4
: "People with [PAIN POINT] are switching to this”
ex: “People with cystic acne are switching to this!"
Hook audience in with pain point + offer product as solution.
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We’re making top-performing ads for brands each week 💰
This week:
@the_wander_club
- sustainable keepsakes that help people relive all their travels - from countries to baseball stadiums 🧳
If you need high-converting UGC ads, schedule a call ⬇️
1
0
3
UGC with a Comedic Twist👌
👉 A great, well-scripted, comedic skit ALWAYS wins!
👉 This one was a huge hit for our client The Wanderclub, raking in over 260,000 views!👇
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0
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The biggest difference you can make in your paid ads is … ?
AUTOMATING YOUR UGC
- ChatGPT for scripting + brief creation
-
@foreplay_co
for Ad Spying and Frameworks
-
@TextExpander
for seamless communication
Save your time and learn to work smarter.
0
0
3
Can't believe our client
@bullymake
got this influencer post for FREE product 🤯
🚀 1.5M Views
❤️ 198K Likes
💬 600 comments
BONUS: they retain rights of usage for TikTok ads 🔥
0
0
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Why you got into DTC:
- To make $$$$
Why you’re still in DTC:
- To look good
- To reduce anxiety
- To improve sleep
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UGC CHEAT SHEET 🔥
Less than 1% of creators are ACTUALLY good
& they’re NOT found on Backstage or Fiverr
GOOD CREATORS are :
- Reviewing top-performing ads
- Paid based on performance
- Building a personal brand
We’ve built a roster of 75+ creators using this methodology 💪🏻
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Another killer ad by
@ridgewallet
using AR Green Screen 🔥
1. Captures attention
2. Recycles quality footage
3. Adds authentic human element
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0
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We make 5x ROAS ads for brands every week 💰
This week: KIMBO - grade-A knife sharpeners for maintaining razor-sharp knives.
If you need high-converting UGC ads, schedule a call ⬇️
0
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Our client Dani Marie nailed it with this influencer post - and it didn't cost a thing! 😲
🚀 Trending framework
✅ Ready to run as paid ad
🔥 High quality b-roll
Influencer Marketing is NOT dead.
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With these tips and a skilled editor, you can turn low-quality creator footage into compelling, high-converting ads. 🚀
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This static ad concept by Waterboy
@ConnorSaeli
is 🔥
3 reasons why this works :
- Showcases edge vs well-known competitors
- Easy to understand
- Transparency is key for health-focused niche
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Transitions on point👌
👉 Sometimes all it takes is a trending sound with some great, captivating transitions!
👉 This video for our client Stylia captured over 60,000 views!👇
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👌 Wanna see an example of A+ UGC content creation?
👉 This creator KILLED it for our footwear client SUAVS
👉 The use of fun transitions, clear voiceover, and captivating text makes this one a winner!👇
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If your UGC agency tells you to:
❌ Give them another month for results
❌ Run a sitewide promo
❌ Hire a new media buyer
It’s time to get a new UGC agency.
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PR screenshots are working really well right now as static ads
Check out this top-performing static from
@bali_body
🔥
1. Leverages existing UGC
2. Highlights social proof
3. Uses native “Daily Mail” format
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1/ Podcast
Why this works:
✅ Comes across as highly credible
✅ Increases watch time
✅ Works well when Founder is present
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ATTENTION DTC BRAND OWNERS 👀
I’m offering to build 1 UGC ad creative for FREE.
All I’m asking in return is to share the final video on my socials.
Shoot me a DM!
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We tested 100+ UGC ad hooks last month…
Here’s 5 of the TOP performers we’ve seen across accounts:
🧵
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0
2
This framework is CRUSHING for us right now ⬇️
Skit-styled ads are entertaining, they present information in a digestible way & stop the scroll.
Here’s an example ad for one of our clients, Car Accident Help ⬇️
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Influencer Spotlight!👇
👉 We are loving this HONEST try-on-haul review by one of our influencers!
👉 So far, she's raked in 140,000 views for our client InSyze! [Follow along for her bonus follow-up content 👊]
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SPOTLIGHT!!! One of our influencers hit a MILLION views this week for our client Bake Sale! 🍪
#InfluencerMarketing
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@athleticgreens
@CurologyUSA
@wearehims
Thread 2 :
@CurologyUSA
✅ Split screen visual hooks
✅ Authentic social proof
✅ Engaging product demo
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Open & Honest UGC content HACK!👌
👉 Sometimes honesty is the best policy when it comes to content
👉 This couple nailed it by speaking candidly in this video for our client Better Together - & raked in over 620,000 views!👇
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We tested 1000’s of UGC ads
Here’s 3 concepts that outperformed the rest ⬇️
1
0
2
Why this UGC ad from
@Hismileteeth
is converting like crazy 👇
1. Authentic hook : Shows reaction to results
2. Organic style : Not scripted, genuine testimonial
3. Before/After : Proves the product works
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Stop searching for the best UGC ad agency...
Join hundreds of other brands like Dr. Squatch, True Classic, and Savage Fenty to get the ads you need sent directly to you weekly.
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Can't believe our client
@bullymake
got this influencer post for FREE product 🤯
🚀 1.5M Views
❤️ 198K Likes
💬 600 comments
BONUS: they retain rights of usage for TikTok ads 🔥
0
0
2
A killer ad from
@DrSquatchSoapCo
using negatives…
They use “negative” hooks to :
1) Capture attention
2) Speak to audience’s pain point
3) Show social proof
0
0
2
Hook
#2
: "Say goodbye to [PAIN POINT]”
ex: “Say goodbye to uncomfortable chafing and sweat below the belt”
Hook audience in with pain point + offer product as solution.
1
0
2