The UGC Quick Start Guide is HERE and 100% FREE
Included is a 35-page guide, an intro to Direct Response ads, a scriptwriting guide, access to our portfolio template, 150+ UGC examples, tips for getting clients & more
All for you! Made with love 💟👇
In honor of my UGC business doing 6-figures💰
As someone who grew up low income, I DREAMED of the day I could make my own money. I’m always spoiling my loved ones more than myself, so this gift/purchase feels good to receive 🥰
Idc if you’re new to UGC & it’s your first day. If your portfolio reflects industry best practices & organic social nuances, I’ll 1000% be hiring you for the brand I work for full-time as Creative Director & for supplemental UGC for my clients.
#ugc
#ugccommunity
#ugccreators
My hourly rates have been consistently coming out to $500+ per hour lately (todays project is $1000 for the hour) for UGC. As a college dropout it blows my mind I’ve scaled my business to making more than a lot of lawyers do per hour (and no student loan debt) 😳💰
#ugc
Mama, I made it! 💕
This is your reminder to not let your financial set backs dictate your destiny. A degree should NOT define someone’s value.
#proudcollegedropout
Link to
@thisisinsider
article:
Unpopular opinion: you don’t have to wake up at 4am every morning, workout 7x a week for 90 minutes, & read a book a month in order to be successful. Do what feels right for YOU!
Sincerely,
The part-time entrepreneur that sleeps in till 9am & made 6-figures
I saw a tweet on my feed talking about income sharing being boastful. Women making good money isn’t boastful, it’s encouraging. Back when I started all I had were guys to look to. Being a woman in marketing making a killing is deserving to be shared and congratulated! 💥
Don’t compare your “day 1” / early stages to someone’s almost 10 years of experience. It’s a losing battle, not to mention, a complete waste of time and energy. I’ve been there too many times before myself and I can confidently say, it’s sooo counter productive. Focus on you!
Imagine being able to secure $2,500 for one 30 second UGC video with 3 months usage…
Skye purchased my UGC Guide & accredits it to helping them negotiate this deal. It’s their biggest single video deal yet! 🎉
Level up your UGC business with my 80+ page UGC Guide & use code
UGC Portfolio tips from a marketer who HIRES creators 👀🔥
Giveaway time! 🎉
✨Like & comment
✨Subscribe & turn on my notifications
For a chance to win my 70+ page UGC Portfolio Guide before it’s even in my stan store! I will be choosing 3 winners 🫶
What if you could learn college-level material at just 0.9337% of the cost & secure a 5-6 figure income doing the creative work that you love?
We're officially launching the UGC Social Community! I'll just say the bar has been officially raised...
👇🧵
Still submitting my last invoices for 2022 & I’m already past the $100,000 marker 😭 to think I more then doubled my UGC business (compared to 2021) working LESS blows my mind. Talk about quantum leaps
#ugc
#ugccommunity
#UGCcreator
I've been working on not paying attention to the BS noise in the UGC community.
Are new creators coming in and sharing hot takes that reek of ignorance? IGNORED.
Are people talking crap about UGC Guides and making general assumptions? IGNORED.
Are inexperienced creators
🌟 Exciting Announcement! 🌟
I am thrilled to share that I've been officially inducted into the Forbes Council, a significant milestone in my career. As a Forbes Council contributor, I am eager to bring my insights and expertise in performance creative to a wider audience.
I'm
Hearing some “marketing bros” claim $150 is too expensive for a full blown start to finish UGC concept has me dead 💀
They’d probably implode if they heard I’ve charged $2,000+ for a script read that was provided & only took me 15 minutes to film.
Haters aside, it’s all about
If you are claiming you have 5-figure months as a UGC creator and are INCLUDING digital products in that total you are LYING.
I’m sick and tired of watching opportunists sell their UGC guides in mass all because they market with their inflated monthly income (most of which is
Just accepted a new role 🎉
Similar title & responsibilities as my current Creative Director position, but at a bigger, more established company who spends 5x more on Facebook alone (8 figures annually).
Can’t wait to dive in and continue leading paid media creative strategy 🥳
UGC agency by UGC Pro 👀
white glove service for brands 😱
big agencies ready to scale w/ us 🏁
competitive rates for creators💸
jobs right to your inbox 📥
work directly with us 👩❤️👨
can’t wait 😎
Probably the biggest fear I hear creators talk about is their ad being used “forever” by a brand. Coming from the brand and creator side I have a unique perspective that debunks this concern.
Brands rebrand every few years. Making your ad outdated.
Social trends fizzle out.
Ways UGC has changed my life since taking my business seriously back in 2020 (started in 2014):
✨Paid off my mom’s 5-figures of debt my “father” left us drowning in as kids
✨Paid off my 5-figures of credit card debt that I had racked up while living in LA trying to get my
Something doesn't sit right with me knowing some people are making mad money on their courses claiming their $20k+ income is from "being a UGC creator" when the majority of their income is actually from digital product sales.
When I say I made almost $18k in September doing UGC
Imagine a whole year of UGC coaching from industry-experts for FREE…
We’re going to give away a 1-year membership to the UGC Social Creator’s Club ($250+ value) right now 👀💖
Just retweet and tag a UGC bestie in the comments👇
Exposing my income, month by month, as a UGC creator and Creative Strategist for 2023.
*Does NOT include digital products*
January: $19,134
February: $8,987
March: $11,561
April: $9,169
May: $7,844
June: $10,844
July: $7,696
August: $10,994
September: $9,670
October:
Did you know you could make a comfy high 5 figure, if not 6-figure salary (with benefits) as a direct response video editor?
Or charge anywhere from $50-$150+ per hour as a freelancer?
Don’t sleep on the skillset… stay tuned for an announcement on how to take your video
Pay transparency is super important, but so is CONTEXT to where you're making your money.
Did you really have a 5-figure month as a UGC creator... Or did you have a 5-figure month as a UGC creator and digital product seller?
Are you really a 6-figure UGC creator... Or did you
Been working on something VERY exciting with my team for the UGC community.
Whether you’re new or advanced - this one of its kind resource is for you. Whether you’re interested in growing your UGC and creative strategy skillsets, curious to learn how to edit like a professional
@nkecom
I’m a UGC creator and have been paid upwards of $2000+ for a script read (that’s over an $8,000 hourly rate. Any professional marketer understands that if a UGC creator offers thousands and even millions in conversions they should expect to pay $$$-$$$$+ per concept.
💰LOOKING FOR CREATORS 💰
A large tech brand is looking for a UGC creator to film a 10-15s stop-motion ad.
We’re looking for creators who have experience creating stop motion concepts.
✅ Paid work
✅ Great inroad to big tech brand
Reply with any stop motion work below 👇
Hot take: Marketing bros going out of their way to discredit UGC creators, a community of primarily women and stay at home moms, stinks of misogyny and "why women deserve less" vibes.
#UGC
Funny, the same people claiming “UGC doesn’t work” are also the ones who post bragging about paying creators $50-$150 per video.
You. Get. What. You. Pay. For. 😉
Another example as to how UGC has changed my life:
I'm able to fly my family out to Bend, Oregon from Orlando, Florida to host them and show them the beauty of the PNW🌲🏔
Flights = $2,175
Private Canoe Volcanic Lake Tour = $1,200
Food/drink = no set budget $,$$$
I love being
Just got 300+ photos back from a 10 look shoot and I’m too excited to not share some of my faves from the all pink look… 🥹💕📸
This is your daily reminder you can do and be whatever you want, you’ve just got to hype yourself up a lil bit.
#ugcsocial
UGC opportunity:
This will be game changer for any UGC creators portfolio looking to break into crypto/web3 tech…
Requirements/details:
✅Based in the US or Canada
✅Staring budget is $150-$200 rate - subject to raise based on performance
✅Perpetual ownership for legal
Don’t waste your time on the loudest people on this platform dedicated to misunderstanding your value as a creator. They’re doing us a favor by self reporting — avoid them like the plague and go get your bag UGC friends! ✨🙌
Excuse my language but holy SH*T I just got off an intro call with a recruiter who wants to hire me for a $24k monthly contract with a reputable agency as a Creative Strategist...
THIS IS YOUR SIGN TO GROW YOUR CREATIVE STRATEGY SKILLSETS.
Learn from the best by submitting your
Not me thinking I didn’t have a big UGC & creative strategy income past month and incoming month and then counting up the total, which is nearing $20,000 😅
#ugc
#ugccommunity
#UGCcreator
#ugcsocial
Disclaimer: I’m a marketing professional of a decade and come from both the
Offering “unlimited usage rights” is how I made over $100,000 in 2022 working LESS THAN part-time (10-15 hours a week) & taking off close to 8 weeks that year from client work.
And no, I wasn’t charging RIDICULOUS rates for those unlimited usage rights. Projects ranged mostly
📢 I can tell you right now experienced UGC creators take deals that ask for unlimited usage rights without getting paid for unlimited usage rights
You have to discern what brands/agencies it makes sense to slide on this fee for
If I know there is legitimate opportunity for
Why UGC creators SHOULD NOT accept performance based commission pay for ad concepts:
You are only able to get the viewer to stop scrolling, watch your video long enough to click the link and go to the landing page. What they do from there is out of your hands.
Some factors out
Agencies and brands frequently approach me with full-time offers for roles such as Head of Creative Strategy or Creative Director specializing in direct response marketing.
More recently, an international digital marketing agency offered me a full-time Creative Director
UGC opportunity, please send your portfolio over if you check these boxes:
✅Woman between 35-55+ y/o (45+ preferred but open to 35+)
✅Script will be provided, creator must be comfortable on-camera following a script
✅Client is seeking perpetual rights, so keep this in mind
Good morning from Belize ✨ Shane and I are enjoying some much needed time off. Expect updates on UGC University as the week progresses. We’re launching SOON! 🎉
Being a UGC coach means putting up with out of pocket comments from creators who use your page as a resource but will still blatantly disrespect you… remind me why you’re biting one of the hands that feeds you?
Anyone actually claiming UGC is dead…
*Cough cough*
Marketing bros 👀
Are really just outing themselves of failure to hire seasoned and experienced creators to lead the creative strategy and create converting ads.
How do I know this? Because they’re the same ones that blow a
Officially 100% self-employed 🎉
What a crazy journey… thank you to those in my life who’ve supported and inspired me. I wouldn’t be where I am today without that TLC. 💙
The first photo is from July 2023. The second photo is from 2016 when I was still finding my way in this
UGC community this is your reminder to not let inexperienced marketing bros tell you YOUR value. We generate thousands and even millions in revenue for our clients and deserve to be paid accordingly. Get your bag 💰
"UGC is dead" or "UGC doesn't work" translates to:
"I don't understand the intricate strategies that go into creating a converting direct response driven, native appearing ad, that is relatable to the target demo."
Sincerely,
A CD at a top DTC brand who's ads are a majority UGC
Stop comparing yourself to others!
I still struggle with this a decade into my career and business.
This entrepreneurial journey is far from easy, but it sure as hell gets a lot easier once you stop beating yourself up about things that are out of your control.
Put the
Honest check-in from Kelly,
I've been feeling pretty defeated lately. Most of you know about how we lost $16,000 as TTS sellers due to TT's negligence, and on top of that, I've been struggling with my mental health more lately.
My ADHD has led to analysis paralysis, my PMDD and
Some tough love for the creators that need to hear it: you can't expect brands to pay your rate if your output isn't reflective of that level of value.
Remain a student for life by continuing to strengthen and grow your skillsets and the money will come.
#UGC
#UGCsocial
UGC CREATOR OPPORTUNITY
Creator
#1
:
— Female
— Ages 25-34
Creator
#2
:
— Male
— Ages 35-44
Content Notes: Surgical product (an implantable lens for eye vision correction). The creator is not expected to have had the procedure, but will be speaking to the benefits and results of
My mission as a UGC Coach who grew up low income and experienced financial scarcity for most of my life is to make alternative education accessible to ALL.
I couldn’t afford to go to college to get a traditional education in marketing & video editing. I had to figure it out on
This is going to piss marketing bros off, but even though I made over $100,000 in 2022, working LESS than part-time (10-15 hours a week - took off a combined near 2 months) creating UGC for my clients…
I feel like I should have made MORE!
Why? Because if my UGC ads have
We're thrilled to announce that we have released the ULTIMATE UGC Copilot directly on ChatGPT!
Meet UGC Buddy! 🤖🎉
Your new copilot for concepting UGC scripts, writing hooks, turning TikTok trends into ad concepts, and conducting brand market analysis!
Less than 3 years ago I couldn’t even APPLY for a credit card. Now I just got approved for $60,000 in credit card limits 😅 this is your sign to never give up on your dreams because one day it’ll all make sense financially 💰
Don't quit your job when you first start UGC if you aren't financially able to do so.
Build your business with a firm foundation. The last thing you want to do is operate out of fear of not making next months rent.
#UGC
#UGCcreator
#UGCsocial
#UGCcommunity
Just closed two new deals, here’s what they look like from a deliverable standpoint:
✨Deal 1: $6,500 for 6 UGC videos that I’ll be scripting, filming & editing. These are onboarding videos, not ads*
✨Deal 2: $3,000 for 4 UGC videos that I’ll be scripting, filming & editing.
Oh my gosh, I must sound like a broken record... I have ANOTHER client who wants a UGC creator. Here is what the client is looking for:
✅Ideally a woman with curly hair
✅Open to dark or light hair
✅Millennial or Gen X (not Gen Z - sorry)
✅Perpetual ownership for legal
MAJOR SHOE COMPANY looking for UGC creators! 👟 $200 per video plus 3x pairs of sneakers.
Looking for:
- Gen-Z or Zillenial Male
- Authentic and stron interest in basketball
- Authentic connection to black or brown communities
More info below 👇
29 🎉 I think this is the first time I’m sharing my age online.
When I worked in corporate America I excelled through titles and responsibilities faster than my peers. Which meant I was leading large teams of people (most of which, were older than me) and full blown departments
I've said it before, I'll say it again — if you want to offer limited usage, do it. If you want to offer perpetual ownership of the ad, do it.
As long as you feel fairly compensated, it's YOUR business, do what you please! You're the boss 😎
This morning was my first Monday back to work after being out of town and I got overwhelmed and started to cry.
This is your reminder that no one has their sh*t together 24/7 and that's a fact. No one is perfect, and that's okay!
I hope your Monday only gets better from here
Q1 UGC pay transparency update:
Even for a "slow quarter" (off-loading clients & turning down new UGC opportunities), I still cleared $25,350.
This does NOT include coaching services.
This is for work I COMPLETED during Q1. I haven't finished submitting invoices/receiving
Getting to gift myself things I once thought was impossible to achieve is my love language for myself.
I grew up low income and was a free lunch kid. I was raised with three siblings and a single mother who gave me the world even though financially we had very little.
Not
I'm hiring Creative Strategists who take our Creative Strategy Course. Pay will be $$-$$$ per hour depending on the opportunity!
This is your sign to take advantage of the 20% off promo we're running since it ENDS tomorrow.
Grab it now while it's the cheapest it'll EVER be!
I'm looking for women in the US for a UGC opportunity. Must be between 25-35 years old!
It's a men's health/wellness product where you'd be introducing the product (script provided).
Our editing team is looking to edit it so we'd request a script read and b-roll shots. IDEALLY
Something every UGC creator should be aware of… 👀⚡️
UGC isn’t “the best form of marketing”… it’s simply ONE of the many formats of marketing that EVERY brand should be leveraging.
In the same breath, the brand should also have statics, gifs, reoptimized HD video/photo asset
Since going 100% self employed I’ve closed 4 contracts that equate to almost $21,000/month. This is your sign to dive into the data, understand the strategies behind performance marketing, and honing in on strengthening your skillsets.
This number is NOT including mentoring
What blows my mind is that some people (marketing bros) truly believe UGC creators shouldn’t make more than $50/video.
Now riddle me this, why do you get a percent of AD SPEND for commission (agency standard is 10-15%), but for some reason you believe a high converting UGC
UGC creators aspiring to become creative strategists, this is for you:
Join our FREE live training tomorrow at 10am PST.
Come prepared with questions - we'll be answering them throughout the course of the session. We want to make this for YOU and what better way to do that than
I recently went fully self-employed, leaving behind close to $200,000 in salary and benefits.
Why? Because I can make more as a creative contractor (yes, even after taxes and health insurance).
For example, I just onboard a new client. This part-time contract covers 2/3 of my
Two UGC Opportunities for a Mother + Child and a Gen-Z Woman! Nationwide sneaker retailer 👟🔥
Project includes compensation + Nike Air Max DN’s
Only requires raw footage, no editing. Perpetual usage rights only. Must be in the US.
Comment your portfolio below!
The marketing bros who can’t afford more than $50 a UGC video are outing themselves 💀
Either the “big accounts” are really 4-5 figure monthly spenders (my clients spend 7-8 figures annually), OR they aren’t pushing buttons well enough to offer the ROAS to justify higher
And I’ll be the one to offer a rate that’s more than the one they offered if I know it’s too low for the work they’d be doing. I’ve done this in the past and it’s enabled such wonderful working relationships. I’m not here to scam anyone, I want to make sure I’m paying your value.
UGC opportunity for U.S. based creators who are 30-45+
🍁Delta 9 gummy (so it gets you h*gh)
This project would promote the gummy in a way that reflects it being a medicinal edible and brand.
Finalizing budget and SOW…
✨ RT for reach! ✨
UGC photos produced this weekend for one of my long-term clients. My past UGC concepts have become their historical top performers, one of which is their second all-time winning creative, receiving millions in ad spend with a 2.5x ROAS 💸
#UGCcreator
#ugcwork
#UGC
Brands are outsourcing more because of layoffs and the looming recession. As a contractor you're saving the brand 30% of what would be the full-time salary for the position they're outsourcing.
Take advantage of this market and secure more contracts w/ brands looking to
UGC isn't dead. UGC is just getting started.
UGC today wasn't what it was back in 2019/2020 without platforms like T*kTok.
Which leads me to wonder... what will it be like 2 years from now? Only time will tell.
UGC started as customer-based content, but like anything in