Ty Smith
@TySmithHQ
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CEO @CoinboundIO 🟧 The world’s most award-winning Web3 marketing agency. Try @Coinscribble
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Joined February 2018
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All business advice contradicts other business advice.
Speak to everyone you can, learn religiously, and follow your own compass.
It’s the only way.
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The most effective leadership style:
Servant Leadership
World’s best leaders like Jobs, Musk and Nadella use it.
8 examples where it was used & how to take advantage of it:
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Calendly is a $3 billion startup.
But no one knows the story of its Nigerian founder – Tope Awotona.
6 short clips from his journey to building a billion-dollar company:
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A blind person on Clubhouse just asked how they could self custody crypto on a hardware wallet if they can’t read the pin on a screen
The room went silent.
Wen disability-accessible moon?
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Can we stop for a second and acknowledge that our generation just said fuck the system and built their own?
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💰Access the top 75+ VCs investing in crypto right now
Trying to raise funds for a crypto startup?
We've saved you some time by compiling a database of all of the top Crypto VCs actively funding Web3 companies.
Just like, follow, & comment "crypto VCs" and I'll send it
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1 reason you're not outgrowing the competition:
Red Queen Effect
Your business is just surviving, not thriving.
8 ways to break the loop (and 3 traps to avoid):
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Ok done.
@Coinbound_io
now accepts $NANO
Crypto companies can now use NANO for influencer marketing, SEO, PR, media buying, social media management, and all other marketing services offered by our team.
Honestly thinking about having Coinbound start accepting $NANO
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Honestly thinking about having Coinbound start accepting $NANO
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We're giving away a Ledger Nano S!
To enter:
-Retweet
-Follow me (
@TyDanielSmith
) &
@coinbound
-Tag 2 friends and your favorite
#crypto
project in the comments!
A winner will be chosen at random on June 1st and we will cover the shipping!
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Did Coinbase seriously just list a clear and obvious shitcoin before $NANO?
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It's time for another
#satoshigiveawaysaturday
!
@coinbound
and I are giving away .0035 $BTC
To enter:
-Retweet
-Follow
@TyDanielSmith
&
@Coinbound
-Tag 3 friends
-Tag your favorite
#crypto
influencer or underrated crypto project
Winner will be chosen on 6/29.
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Tell me how $NANO isn’t PERFECT for micro transactions?
And then watch how I prove you wrong by micro tipping you through Twitter
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Second-order thinking is a superpower.
It’s the key to making long-term, precise decisions.
6 principles of SOT to avoid bad-decision making:
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In the book Poor Charlie’s Almanack,
Charlie talks about what separates the best investors from the great ones.
Here are 7 wisdom nuggets from Charlie Munger:
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Forbes just published this list of the most useless cryptos and people are pissed
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Imagine inflation beating your portfolio YTD.
That’s most Americans.
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Smart people make bad choices all the time.
They’re a victim of their own mindset.
But that can be addressed.
7 razors that will help you swap bad decisions for good ones:
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The biggest success killer of talented people:
Shiny Object syndrome.
It limits your potential to reach the peak.
7 ways to avoid and become better at it:
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⏰GIVEAWAY TIME⏰!!
One winner will receive $25 in
#Tether
How:
-Like and RT this tweet
-Follow
@TheBitcolumnist
&
@TyDanielSmith
-Tag 4 friends in a comment
Contest ends and winner announced 8/31
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This month so far at
@coinboundio
👉109 pieces of client media coverage secured
👉2.7M+ client influencer content impressions
👉2 new 1B+ market cap clients secured.
👉6.2x average ROI on paid ads
Rolling! 🚂
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The silent killer of businesses:
Scope creep
It has ruined the world’s best startups and entrepreneurs.
7 common mistakes to watch out for to avoid falling into its trap:
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Most of my week has been spent interviewing candidates
The quality of applicants
@coinboundio
is getting is insanely inspiring
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Let's try something new:
#SatoshiGiveawaySaturday
@coinbound
and I are giving away 0.005 $BTC.
To enter:
-Retweet this tweet
-Follow
@TyDanielSmith
&
@Coinbound
-Tag 2 friends and your favorite
#cryptotwitter
or crypto YouTube influencer.
Winner will be chosen on 6/15.
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I started surfing at 13.
The skills, however, have made me a better entrepreneur.
7 ways Surfing has helped me build 8 figure business ( that you can use)
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Every major company has a blockchain department and you’re worried about 30k Bitcoin
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1. Empathise
Satya Nadella revived Microsoft from a rough patch.
In his book, he mentioned empathy playing a key role. The servant leader understands the feeling of each member as a customer. They give them the benefit of the doubt.
It builds trust in their team.
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Nick Mowbray is a self-made billionaire.
At 18, he dropped out of college and moved to Hong Kong to build a toy factory.
9 lessons from his journey from scratch to a billionaire:
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2. Awareness of impact
Musk cares a ton about his employees.
When a factory worker got hurt, he started working at the plant to experience the safety issues first-hand.
Servant leaders are aware of the impact of their decisions.
And they own it when it messes up.
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Norway
Australia
Netherlands
Oman
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I'm giving away $50 in $BTC
To win:
👉 Like and RT this
👉 Follow
@TyDanielSmith
&
@Coinbound_io
👉 Tag 3 crypto friends
Ends 12/3
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I’m looking to hire a part time video editor for the podcast.
Must make sick stuff.
DMs open
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It’s official 🦍
I aped into
@BoredApeYC
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A 🧵on why I’m so into
@BoredApeYC
and why it will outlast other NFT brands 👇
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Recruitment is a superpower.
It’s the key to spot an exceptional talent and retain it.
5 clips from 5 mega-founders to get hired in top startups:
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@paulpierce34
@espn
@ethereum_max
Here’s a warning for those that aren’t familiar with crypto from someone who is:
DO NOT invest in
@ethereum_max
This is about to pump and the dump HARD.
You will lose money.
I promise.
Read up on what happened with Mayweather/ DJ Khalid and Centra in 2018.
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I don't know how it took me so long to find this but
@JunoFinanceHQ
has the best crypto ad ever produced:
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4. Lead by example
Servant leaders acknowledge their duties.
They understand the seriousness of their role and communicate to their team by action.
They:
• Work hard
• Always show up
• Do what they say they will do
It doesn’t work without leading by example.
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I have my eye on a couple new and interesting NFT projects.
@PandaD_NFT
has my attention at the moment.
Multiple people, including the team has approached me about them this week.
Seems to have strong buzz early.
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Everyone says, 'Riches in the niches.'
But no one explains it any further.
5 real-life businesses that went niche ( and made more money):
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The time for ppc advertising for Web3 companies has never been better.
All major platforms have significantly reduced restrictions in the last few months.
The smarter ones have even started giving the larger Web3 agencies dedicated resources for approvals & copy feedback.
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TL:DR
8 examples where it was used & how to take advantage of it:
1. Empathise
2. Persuasion
3. Awareness
4. Build community
5. Lead by example
6. Effective delegation
7. Growth of employees
8. Servant Leadership at Coinbound
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Web3 Marketing in a nutshell…
What won’t work:
-Adding “staking rewards”
-Paying someone with “NFT promoter” in their bio
-Buying followers
What will work:
-Building a community
-Strategic partnerships
-Under promising and over delivering
-Building something unique
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This weekend I am doing a very deep dive into the
@tezos
ecosystem on behalf of one of
@Coinbound_io
’s consulting clients.
Anyone have any solid resources?
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Throughout history, people hated innovations.
Entrepreneurs have struggled to launch products like:
Cars, Telegraph, Music players...
6 clips to explain why new products are hated ( and how to solve it):
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3. Build community
Unilever is the world’s largest consumer goods company.
The company has an initiative where executives are sent to remote towns in Vietnam. It reminds employees of the impact of their work and what they contribute.
A perfect example of building a community.
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Despite a tough crypto market, this year
@coinboundio
has crushed all of our goals.
We’ve:
-stuck around while most competitors failed
-built a team that’s not only incredible capable, but incredibly kind to each other
-created a framework that allows everyone to do their best
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We are hiring like crazy:
-PR
-Sales
-Account/Project Management
-Paid Media
Who do you know trying to get into the world of Web3 marketing?
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One book that totally reshaped my business:
Only the Paranoid Survive
It was one of the biggest catalysts that helped
@coinboundio
get to where it is today.
9 lessons to save your business in a rapidly changing world:
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So much fun!
Thanks for having me
@DiviProject
&
@stvmcg
!
DIVI Crypto Podcast Episode 81 is live!
Crypto Marketing Deep Dive Interview w/
@TyDanielSmith
Managing Director of
@Coinbound_io
Listen on SoundCloud
Listen on Spotify
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People buying Bitcoin right now are doing it for the reasons it was invented for, not for hype
They want:
-A hedge against a financial “shit hits the fan” situation
-Diversification from equities
-100% owned & self-custodied money
Feeling 2016 vibes again
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HubSpot has now passed $2 Billion ARR.
But the journey started with 2 MIT classmates taking a huge risk.
8 Lessons from the marketing giant to build a successful startup:
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5. Effective delegation
A servant leader doesn’t overindulge in daily operations.
Once the business passes the survival stage, they shift their focus on the big picture. It doesn’t mean they follow a pipeline dream, but the opposite.
It means they focus on the vision.
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1. Product Ideas
Tope was a sales agent in a small business.
He used to book a lot of meetings with clients, but the back and forth of 5 to 6 emails was painful. So he searched for software to solve it but didn’t find good ones.
Eventually, he built his own software.
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7. Persuasion
Steve Jobs was a master of persuasion.
People who worked for him often said that he used to persuade them to meet impossible deadlines. He was exceptional at communicating aligned incentives.
It usually meant creating a win-win situation for all.
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Everyone at 60k: “Wish I bought at 30k.”
Everyone at 30k: “BTC is dead.”
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A founder with a chip on their shoulder will outlast a well funded team 99% of the time
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6. Growth of employees
A servant leader doesn’t think they’re above employees.
They truly care about the well-being of their team and nurture them. They create a supportive workplace where employees feel safe.
The time you spend building your people is time well spent.
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Don't expect to be naturally good at things.
Don't expect to enjoy things you're bad at.
You need a combination of practice and mentorship to learn skills.
Only once you master skills will you find enjoyment in them.
If you're always seeking comfort and enjoyment, you'll
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We've got a client currently generating $200k+ sales per month on a <$4k budget on Google ads
money printing machine...nuts
When ppc hits, it really hits
...about to scale up
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Coinbound is hiring a Community Manager!
Looking for:
-1+ year of experience managing Discord/Telegram communities
-Located in the US
-Experience managing multiple moderators
-Experience setting up communities
Join an awesome Web3 marketing team at
@coinboundio
DMs open!
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If you're a Web3 marketer, mistakes are part of the process
After 1,250+ Web3 campaigns at
@coinboundio
, we've seen them all
Here are the most common ones we see (& how you can avoid them to save time and money)
1. Trying to build a social media following for your company
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El Salvador really said “hold my beer” to the whole BTC mining energy issue
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2. Portfolio of Failures
Tope built many failed businesses before Calendly.
Like Dating websites, projectors and Saas. He said, “ instrumental in his learning and success.” Tope learned the importance of what not to do.
It developed his guts and sharpened his instincts.
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Google was just hit with a massive spam attack.
Wanna see what it looks like?
Google "craigslist used auto parts"
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Some quick stats about marketers relationship with AI (according to a study of 200 marketing teams) 👇
84% of marketers use AI and 79% of them reported a higher ROI because of it.
85% trust the use of AI tools but 71% express ethical concerns.
64% of marketers plan for wider
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Exploring the option of launching a
@BoredApeYC
podcast.
We’d bring on different members of the BYAC community to hear their story, and discuss NFTs.
I think it could be fun.
Would anyone listen?
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Contrarian opinion: “NFT” has become a bad word to most of the world but they still see the benefits of digital ownership.
I’ve noticed that some games with NFTs are afraid to admit they’re NFT games.
You can’t hide this stuff from players. You need to be transparent and let people make their own decisions.
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And it will undoubtably sell out in minutes…
Trump is launching a new NFT collection based on his mug shot.
Buy 47 NFTs and get a physical card with a piece of the suit he wore during the mugshot + an invitation to a Gala dinner at Mar-A-Lago.
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Getting my hands deep in client work again and it feels amazing.
I'm so insanely proud of the team we've built and I honestly enjoy every minute of work.
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Blockfolio and
@FTX_Official
are going absolutely ape status on sponsorship deals
Mainstream ones too
This isnt about marketing Bitcoin anymore. This is about our industry going full fledged mainstream
Major props to FTX &
@SBF_Alameda
for making the investment in our industry
see the QR code on my shirt? scan it when you see it today on TV,
@blockfolio
and I are giving 10 people $10,000 in Ethereum. just follow the instructions to win 😎
#ad
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