Tom Shea
@Tshea0314
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Following
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747
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still playing with trucks @adgilemediagrp | boston college | uchicago | forbes 30u30
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Joined October 2013
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Pinned Tweet
I’m excited to announce
@AdgileMediaGrp
$5MM series Seed round, led by Brand Foundry Ventures with participation from Derris, Consumer Ventures, KBP Brands, Finn Capital Partners, Nik Sharma, Hannah Bronfman, Michael Preysman, Chris Hull & more
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I do love NYC, but I would love to find a scene or group here that didn’t so heavily revolve around drinking or eating
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From
@MorningBrew
: "e-scooter company Bird, which became the fastest startup ever to land a $1 billion valuation, was delisted from the NYSE and is now worth $7 million. That’s less than a third of the $22 million its founder paid for a Miami mansion in 2021."
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“Athletic Brewing is now the number one beer of any kind at Whole Foods. More than all of beer brands with alcoholic contents.”
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Hear me out - group fitness orgs (Barry’s, OrangeTheory, etc) letting brands sponsors classes.
The booking is sponsored: “6:30am with Sarah, sponsored by Athletic Greens”
There are 3 ad reads per class (during cool down, break, warm up, etc), and free samples for each person
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"Hey Tom, we've decided to pass on investing. If this was a viable format, it would already exist by now."
Don't let your conviction waiver. Prove them wrong.
Here is what building a category looks like! 😤🚚
Arbitrage. Out of Home. Attribution.
@AdgileMediaGrp
.
@glossier
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Landlord is trying to increase our rent $1,000 per month NYC IS BACK BABYYYY 🥳🥳🥳
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I now present to you
for the first time as husband & wife
mr. & mrs. truck 🤵♂️👰♀️
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When you’re Catholic BUT you grew up on Long Island, you order Chinese food on Christmas. Happy holidays everyone! ❤️
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I am SO EXCITED about these!! 🚚🛍️
If you're familiar w. the power of "surprise & delights" & how valuable they can be in the context of service businesses, you'll LOVE this.
Instead of throwing out
@AdgileMediaGrp
'22 print samples, we upcycled them into bags for our clients:
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The “Real Estate Guy” meets “The DTC Guy” meets “The Truck Guy.”
Find your lane, and then own it!
The Driving Performance pod by
@AdgileMediaGrp
dropping soon! 🎙️🚚
@RyanSerhant
x
@mrsharma
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Coolers at parties looking a little different in the modern era!!
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Starting a DTC tzatziki company and there’s nothing you can do about it
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Was going to wait for a better picture, but honestly just too excited to not share the news on this partnership!
HEAT CHECK!!! 🥵🔥🚚
@AdgileMediaGrp
🤝
@vacation_inc
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I’m 29 years old today! Anything reckless I need to make sure I do before I hit my 30s?
To everyone who has sent birthday wishes, bowl cut baby Tom thanks you:
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How to have a successful fundraise:
1) talk to every VC who will take a meeting
2) get frustrated with the experience
3) swear off venture money forever
4) bootstrap it and build a successful company entirely out of spite
5) watch venture money spontaneously appear
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Paid ads for a fundraising announcement, with legitimately no info about the product or company…please make it make sense.
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2023 recap for
@AdgileMediaGrp
:
- 108 Campaigns Live
- 661 Trucks Wrapped
- 212% YoY Revenue Growth
- 46% of Revenue came from Brands we worked w/ in 2022
2023 was a great year, but methinks 2024 will be even better.
Thank you to our partners & our incredible team!
🚚💙🫡
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My dad biked across the United States in 1995 - pics from the trip were always on display in our childhood home.
Kept his legacy alive in 2014, & decided to follow in his footsteps. Spent the entire trip trying to find spots to recreate his photos.
Happy Father’s Day, dad! ❤️
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I love cardio. I can quickly get into a flow state & forget about it — I would compare it to “deep work.”
I hate weight training. The start/stop makes it feel like constant context switching.
I’m aging & I know it’s important. How do I make weight training feel “mindless?”
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Doing a round-up of CPG companies raising to share with folks on our cap table.
If you're raising right now, comment below or DM me & I'll add ya to the list!
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My father is a retired NYC fireman. After 20 years of service, he retired - on 3/1/2001.
I've seen my dad cry just 2 times in my life.
One of those times was when he was reading the paper after 9/11, where the names of his fallen friend's names were listed.
#NeverForget
🕊️
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Did you really need to go on Shark Tank, or did you just need new creative to run paid ads against?
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1/14 Promised y’all an answer — the
@AdgileMediaGrp
trucks are LESS THAN $3k / month.
It isn’t a sustainable price point, but here is why we do it!
(First thread, go easy on me)🧵👇
Genuine favor, we’re trying to do some price discovery.
I won’t disclose the actual number publicly, but will re-tweet this afterwards & be transparent about where it is between.
What would you guess a single
@AdgileMediaGrp
truck costs / month in a major market? No context.
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So many big things happening at
@AdgileMediaGrp
!
1. New office (split w/ company y’all know well)
2. New product launch coming up (Polygon)
3. New podcast launch (w/ an epic twist)
4. Massive new campaigns
5. Expo West prep (can’t wait!)
Stressful, but the good kind!
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Here we go!!!!
Tomorrow is the first day of filming for “Driving Performance” a show by
@AdgileMediaGrp
, filmed in the back of a truck.
- 24 brand founders 👥
- 12 episodes 🎙️
- 4 days 🗓️
- 1 truck 🚚
I promise nothing, apart from a few belly laughs.
What should I ask them?!
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Woke up feeling dangerous, so I made a poem about coffee. Here it is:
I don’t care if the coffee is $6, and we have it home, I still want the coffee, leave me alone.
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All of the power of an experiential activation, for a fraction of the cost -- this was $500 to execute.
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So we just not gunna talk about how
@Skrillex
seemingly just transformed into Connor McGregor overnight? Are we even sure this is the same person?
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First it was Shaq & Kobe.
Then it was
@obviceo
&
@ashvinmelwani
.
Then it was
@codyplof
&
@eliweisss
.
Now? It’s
@RosenZone
&
@Tshea0314
.
Welcome to
@AdgileMediaGrp
Nate! 🫡🫡🫡
🎉 CAREER UPDATE 🎉
I’m excited to announce that I’ve joined
@AdgileMediaGrp
as Chief of Staff!!
Pumped to continue working with amazing emerging brands and support their growth but this time with trucks!! 🚚
Plus,
@Tshea0314
was just too good of a guy to pass up working for
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Ok Tom, be cool... just treat ScarJo like you would any other person. You don’t want her to think you’re weird when you meet.
Having an OOH investment that is portable = criminally underrated 🤷♂️
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Ayyy 1,000 followers. I would first like to thank the 900 bots that follow me. You the realest.
To the rest of you, thanks, but unfortunately still 14k followers away from being able to monetize this.
Open to suggestions on ways to accelerate. Have access to lots of trucks.
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I know people have different opinions on Forbes 30 Under 30! If I'm being candid, personally haven't gotten much value from it -- but for some of my friends, it has truly changed their entire career trajectory & has been super valuable.
For me, the most valuable part of all of
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Daily reminder that being kind costs literally nothing, and is likely the highest ROI decision you can make in life.
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4pm on the last work day of the year — is it socially acceptable to get absolutely blasted at the office right now? It definitely is, right?
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1. I regret not going to The Whalies, all the homies are reporting immaculate vibes. Not an easy thing to execute well — hats off to
@triplewhale
team!
2. It is time to turn all the trucks into 🐳s on wheels. Don’t you dare hide from me
@rabahrahil
, I know you have budget!! 🤣
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Version 1.0 of
@AdgileMediaGrp
was time & location aware ad delivery on digital screens.
Picture from 2018. I wrote all of the software on a Rasberry Pi, linked it to an IMS, soldered it to a GPS chip, and slapped a SIM card on it.
A lot more grey hair now, but the rest is
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You’re telling me this kid is only 26? Can’t be the only one who misjudged that.
He’s packed more life into 26 years than most get in an entire lifetime — can’t wait to see what he does next!
Happy birthday homie
@mrsharma
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Spotted in the wild! Love how this one came together ❤️🔥🫡🚚
@bitetoothpaste
🤝
@AdgileMediaGrp
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I told
@RosenZone
to get snack for the office, and he took that personally.
But now our office is literally just boxes of snacks.
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Lol I have no idea who this guy is but shoutout to him for the capture. Driving Performance by
@AdgileMediaGrp
dropping in May! 🚚😂
Excited to announce our investment in GoPontificate, a service that can deliver thought leadership panels to you in 15 minutes
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Final roll call for people fundraising in Q1, please DM me the following (please do it in this format it’ll make my life so much easier 🙏):
1. Name
2. LinkedIn Profile
3. Blurb
4. Exciting Updates (3 bullets max)
5. Deck (link, not pdf)
6. Website URL
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Swing by Booth 1848 today & we’ll whip something up for your brand on the spot!
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We’re a performance marketing company through & through.
But when you have a deployable format, sometimes you become an experimental company.
Loved working w. SAIE to go “on tour” to sample at every Sephora in NYC. They CRUSHED this — look at that turnout!
LA up next! 🚚💜🫡
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It’s finally here!!!
Driving Performance was a labor of love, and I’m excited to share it with you all.
Episodes air next Monday, & will be released weekly.
Don’t forget to like & subscribe!! 🚚❤️
Everyone’s been freaking out about the Barbie Movie trailer, but it’s got nothing on our trailer...see for yourself 💅
@Tshea0314
interviewed 24 founders over the course of 4 days all in a glass truck! 🚛 Subscribe wherever you can find podcasts! Or visit
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Remember Snapple facts? An absolute clinic on “surprise and delights” and effective UX in the context of CPG.
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Keke
@KekePalmer
looks fresher than ever in
@hellofresh
's new campaign with us! If you're in ATX, Columbus, Nashville, Philly, or Tampa, you might be lucky enough to catch a glimpse 👀
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This beer wants to be Marine Layer so badly lol
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Grateful for the time
@RosenZone
spent with us building
@AdgileMediaGrp
!
And while I will miss our resident snax sommelier dearly, was always clear to me the kid was destined to one day spin out & start building something of his own.
Excited for you Nate! 🫶🫡
🚀Some personal news 🚀
After an incredible journey at
@AdgileMediaGrp
, I've decided to make a little change.
Here’s what I’m up to next 👇:
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Trader Joe’s need to sell a recycling bin that is the exact dimensions of a Trader Joe’s paper grocery bag
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Fees like yesterday our active-campaign route map was just a couple of sparsely drawn lines. Proud of the
@AdgileMediaGrp
team. We’ve come a damn long way!
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Starting a decaf espresso martini RTD beverage company and there’s literally nothing you can do about it
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Are you IN or OUT on
@AdgileMediaGrp
?!
This startup is turning trucks into billboards.
Would you invest? Comment below IN or OUT 👇
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Founders, Y-Combinator applications are due next week!
Enjoy this video that accompanied Max & I’s application in 2019.
And for those wondering; no, this did not work. We got rejected. 🤣
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From Reddit: the most popular brands listed in the “buy it for life” subreddit.
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lol the number of people who are going to get scheduled send emails tomorrow right at 8am 🙃
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FINALLY someone fixed founders dinners. If you’ve been to one, you know what I’m talking about.
Last week
@chrismeadej
spent 3 full hrs rotating ppl (yes, mid-meal) to ensure every person met each other.
Not sure he got to eat… but I left with 25+ new founder friends.
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Friends kept sending me pictures of
@AdgileMediaGrp
from the 2nd/3rd/4th floor of their office buildings.
So (naturally), we started putting some “Easter Eggs” on the top of assets for our aerial audience in NYC :)
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Driving Performance, Episode 2 --
@obviceo
🤝
@chrismeadej
The most relaxed you'll see me as a host, as it feels like these 2 are old friends.
They aren't, to be honest, but it really does feel that way b/c they've been building in public.
Tune in:
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Said no to something today. I’m generally pretty bad at doing that. Proud of me.
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Update, still extremely out of office.
If you need us, you can find us on your nearest dance floor.
💃🕺🪩
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I REALLY want to get
@LiquidDeath
on some trucks.
Anybody on the bird app have a contact there?
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Every time I post a picture of a client, about 4 competitors reach out to them directly. Used to bother me, doesn’t anymore.
I intentionally do not reciprocate. If that is a strategy you think makes business sense (at this level of channel maturity) — you’ve already lost. 🤷♂️
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(1/3): My dad is a retired NYC firefighter. He retired in March 2001 after 20 years, a couple of months before 9/11.
He went down the next day with his (expired) clearance & went to work. I was w/ him bc I was too young to be left home alone (but I was kept far from the sight).
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So pumped to be back at Expo this season! A rare work function that
@AdgileMediaGrp
team genuinely looks forward to. As an org that grew up during the pandemic, love getting to meet the folks I only know from Zoom calls IRL. So, obligatory Expo West roll call: who is going?!
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You’re picking your girl up in a souped up sports car.
I’m picking my girl up in a box truck (while delivering highly performant, attributable OOH exposure).
We are not the same.
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Need more good non-alc spirit options at weddings. Can’t wait til that’s a thing.
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The people you feel are cringe for posting too much:
1) know you think it’s cringe
2) feel cringe themselves for doing it
3) don’t care because it is working
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COME HANG & GET SOME CUSTOM BRANDED TOY TRUCKS!
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If anyone knows people at Honey Mama’s, I’m positive changing “bar” to “bars” (because there are 3 inside) will make people much less hesitant about paying $7 for your delicious product. Next piece of advice is going to cost you.
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What techniques do people use to help ward off feeling burnt out? Ask for a friend. It is me, I am the friend.
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Indoctrinating the youth. Adgile’s incoming analysts, class of 2040
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We took the show on the road in March.
LA ->
@thesnaxshot
&
#expowest
Dallas -> investors & massive brand mtgs
Phoenix -> wedding szn
Nashville -> spoke at the OOH conference
NYC -> driving performance pod (24 guests, 12 episodes, 4 days)
Up next, moving home & office! 🫠😴
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We need an annual, tentpole event that pulls all of CPG twitter together — something that is worth everyone traveling for
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People will hate this take, but I’ve also long thought that the lifts & trails at ski mountains should be sponsor-able to offset lift ticket prices:
-The YETI Overpass
-Red Bull Terrain Park
-Magic Spoon Back Bowls
-The Lyft Lift
-Energizer Everglades
-Gondola by Gatorade
Hear me out - group fitness orgs (Barry’s, OrangeTheory, etc) letting brands sponsors classes.
The booking is sponsored: “6:30am with Sarah, sponsored by Athletic Greens”
There are 3 ad reads per class (during cool down, break, warm up, etc), and free samples for each person
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We will send well over $1,000,000 to truck operators this year! 🚚
It’s a part of the
@AdgileMediaGrp
operating model that often gets overlooked.
But it’s a part of the business I’m really proud of!
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We sold a couple million in trucks in Q1. Going to let everyone in on a secret as to how we did it:
1. I DMed
@rabahrahil
on Twitter/X for his address
2. I mailed him a
@fermatcommerce
branded toy truck
3. He put it in the back of DTCHunter episodes
4. Inbound exploded
For more
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