Toluna
@TolunaCorporate
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Innovative technology. Human expertise. Real-time consumer intelligence. We help clients explore tomorrow, now.
Global
Joined May 2009
#US #Hispanics are heavy users of #mobile #banking 41% vs 36% non-Hispanic. http://t.co/uBIc7R3IiU via @Nielsen #mobilebanking.
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Is #socialadvocacy right for your brand? . Discover highlights from our new consumer study exploring the impacts of such programs on brand perception & purchase intent. Explore what brands need to do to be seen as authentic in their support. ➡️ Download the infographic here:
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Happy #GetToKnowYourCustomersDay! Today Toluna recognizes all our clients across the globe using our agile solutions to learn more about their customers. Use #TolunaStart to access a wide range of automated #insights solutions and an integrated global audience – ready to answer
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🚨 Announcement from #TeamToluna! 🚨 . We're excited announce to new regional managing directors and a series of key leadership positions following the June acquisition of MetrixLab and subsequent announcement of its new executive leadership team. Frederic-Charles Petit, Founder
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"According to @HSBC's recent Digital Horizons study conducted by Toluna, 88% of business decision-makers expect the digital transformation of the finance function will be important to success over the next 10 years. However, only 60% believe their company is well prepared for
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❓Which 2023 holiday shopping day had the highest consumer spending?. This week on #MidweekMetrics📊, we look at #consumerspendingtrends. The 2023 #holidayshopping season may be over, but the shopping metrics from it are a good indicator of consumer financial optimism. The.
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🚨 Announcement from #TeamToluna! 🚨. Lucie Claire Vincent Ortiz, QRD® has been appointed to the Board of Directors at Toluna. For over 30 years, Lucie Claire has held senior operating executive positions with large multinational consumer product companies, including
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The #MidweekMetrics📊 results are in!. While consumer optimism about their financial situation is only down slightly from last year (37%), it is interesting that it's higher among Millennials (41%), Urban Consumers (40%) and $100k earners (49%). ➡️ For a look at the
Welcome to #MidweekMetrics📊 – a weekly poll to put your knowledge of consumer trends to the test! . Our kick-off question is pulled from the most recent survey #research launched in partnership with @newconsumer and #CoefficientCapital. Wave 5 of the #ConsumerTrends Report.
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Last year was an incredible year at Toluna!. #ICYMI, we acquired two of the industry’s top agile research companies to expand our expertise and offerings exponentially. To help you stay on top in our fast-moving industry, we’ve gathered our most helpful tools, articles, and
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We’re growing rapidly and #hiring across departments. Join #TeamToluna, global experts in the #marketresearch industry around the world. View all Toluna #openings here: #careers #careeropportunities #hiringnow #jobopenings #jobopportunities.
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"Good things come to those who wait—like the perfect swirl of ketchup on a hot plate of fries. A recent survey, conducted by market research firm Toluna, found that 85% of U.S. respondents hold out for condiments when their restaurant meals arrive, and 61% will hold out for
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UK consumers expect to cut their monthly spend on #phonecontracts by 15% in the next 12 months. 🔗 Read here to understand how the rising #costofliving is affecting purchases and perceptions across #technology and #media categories:
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One third of individuals state that the rising #costofliving has driven them to cut back on #videosubscription spend. ➡️ Read the Toluna study to understand how financial concern has led to a reported potential decline in #SVODusage here:
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🚨 Announcement from #TeamToluna! 🚨. Scott Axcell has been appointed as our new Chief Marketing Officer! We’re thrilled about the news and can’t wait to see what lies ahead. Frederic-Charles Petit, CEO of Toluna, said, “Scott’s appointment is a critical step for our
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People are humans, not demographics. Is getting a fresh and deeper understanding of the people you target a priority this year?. #PersonaConnector offers in-depth persona development that leverages both explicit and implicit measurements to get at deeper levels of human
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Welcome to #MidweekMetrics📊 – a weekly poll to put your knowledge of consumer trends to the test! . Our kick-off question is pulled from the most recent survey #research launched in partnership with @newconsumer and #CoefficientCapital. Wave 5 of the #ConsumerTrends Report.
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Don’t miss Toluna at #TMRE on Monday, Oct. 23 for a discussion with panelists gutsy enough to answer tough questions of how to “Do More With Less…and Make It Just For Me.” . 🗓 𝗔𝗱𝗱 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗮𝗴𝗲𝗻𝗱𝗮 𝗵𝗲𝗿𝗲: 𝗣𝗮𝗻𝗲𝗹𝗶𝘀𝘁𝘀
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#InternationalWomensDay is a global day to celebrate the achievements of women and take action for equality. Join us—not only to celebrate our colleagues at Toluna, but to make a collective and conscious effort to #EmbraceEquity. #IWD2023
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"How do you celebrate those tiny wins and how do we help parents get there?". In episode 2 of the #GutsiestBrands podcast, Rochelle Wainer, Ph.D. (@PhDMom247), SVP of Global Insights and Analytics at @Kids2Co, shares how helping parents celebrate the tiny wins everyday is not
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The importance of digital interactions in the #financialsector is at an all-time high. A recent study from Toluna/@HarrisInt_UK looks at evolving #technology and heightened #consumerexpectations for digital interactions in #fs. ➡️ Read an overview here:
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Want to understand how combining implicit & explicit research results in deeper, more actionable understanding about your audience?. Check out #PersonaConnector & start connecting more efficiently, effectively, & empathetically:
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If you’re in the market to step up your #brandtracking program, your search ends here. 🔗 Reach out now and design your next brand tracker with Toluna: With the combined forces of Toluna, #MetrixLab, and #GutCheck, you can now build a brand tracker that
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Despite the #USeconomy faring better in 2023 than many expected, there are still pressures on consumers’ pockets and fears that are driving both their #purchasedecisions and #financialplanning. Our latest infographic, created using data from the Toluna’s Q2 2023 Consumer
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An insightful and impactful #brandtracking program is your secret weapon for taking decisive action, driving brand growth, and winning market share. Find out how we can help step up your brand tracking capabilities to unlock real growth opportunities. 🔗 Redesigning your
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The rising #costofliving is influencing consumers’ preferences for electronic products. ➡️ Read an overview of our study to understand how it has impacted usage and purchase of media, entertainment, and #consumerelectronics here:
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#NFTs is birthing new ways of #consumerengagement, which will only continue to evolve as people learn more about its potential. To understand how consumers across the globe perceive and engage with these innovations, Toluna conducted a wide-scale study looking at the awareness,
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What are the key elements of a #MaxDiffresearch design?. 🔗 Find out here: Download our eBook to learn about the benefits of #MaxDiff and discover:.• An overview of the MaxDiff methodology and its use cases.• The benefits of using MaxDiff.• How MaxDiff
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🚨 Announcement from #TeamToluna! 🚨. We're excited to announce our new executive leadership team following the June acquisition of @MetrixLab. Frederic-Charles Petit, Founder and CEO of Toluna, said, “It’s a very exciting time at Toluna as we bring together two companies with
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Introducing game-changing updates to Toluna Start. Gather global insights and start scaling smarter with Toluna Start’s unrivaled #Multimarket #researchtechnology. Learn more here: #TolunaStart #multimarketresearch #globalresearch
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How are consumers responding to the ongoing pressures of the rising #costofliving? . Join Toluna and Harris Interactive for the latest #insights from Wave 23 of the Toluna #GlobalConsumerBarometer. ▶️ Watch the on-demand webinar here:
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What are the key elements of a #MaxDiffresearch design?. 🔗 Find out here: Download our eBook to learn about the benefits of #MaxDiff and discover:.▪️ An overview of the MaxDiff methodology and its use cases.▪️ The benefits of using MaxDiff.▪️ How
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We’re growing rapidly and #hiring across departments. Join #TeamToluna, global experts in the #marketresearch industry around the world. View all Toluna #openings here: #careers #careeropportunities #hiringnow #jobopenings #jobopportunities.
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𝗡𝗲𝘄 𝗔𝗴𝗶𝗹𝗲 𝗖𝗼𝗻𝗷𝗼𝗶𝗻𝘁 𝗵𝗮𝘀 𝗱𝗶𝘀𝗰𝗮𝗿𝗱𝗲𝗱 𝘁𝗵𝗲 𝘁𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝘀𝗵𝗮𝗰𝗸𝗹𝗲𝘀 𝗮𝗻𝗱 𝗶𝘀 𝗮𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗲𝗱, 𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗯𝗹𝗲, 𝗮𝗻𝗱 𝗮𝗳𝗳𝗼𝗿𝗱𝗮𝗯𝗹𝗲. Whether you’re building a concept from scratch, narrowing down combinations of
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What do consumers think about #cryptocurrency? . Interest in #crypto has continued to grow over the past decade, and it’s already beginning to find footholds in our daily lives. Get an in-depth look at consumers’ current #investmenthabits, and how financial institutions can play
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What are the key elements of a #MaxDiffresearch design?. #MaxDiff is a powerful technique for quantifying and comparing preferences in a way that goes beyond simple ratings or rankings. Effortlessly uncover consumer preferences, prioritize features, and make data-driven…
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Only 25% of consumers say they are very confident spending money over the coming months. As financial pressures continue to influence #consumerbehavior, it's critical for brands to keep #insights at the forefront of their decision-making to ensure they evolve with shifting
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Only 25% of consumers say they are very confident spending money over the coming months. As financial pressures continue to influence #consumerbehavior, it's critical for brands to keep #insights at the forefront of their decision-making to ensure they evolve with shifting
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How are consumers responding to the ongoing pressures of the rising #costofliving? Where are they making the biggest changes to spending and lifestyle choices? And how do they feel about #brandvalues amidst competing concerns?. Join Lucia Juliano, Head of Research, UK & NL at
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Unlock the power of #MaxDiff with a simple setup and rapid results. Our pilot users rave about the quick programming, flexible application, and clear results. ▶️ Watch below for testimonials from participating brands and learn more here:
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As we enter the final months of 2023, consumers across the globe continue to feel the impact of the rising #costofliving. How are they responding to these ongoing pressures?. Join Lucia Juliano, Head of Research, NL at Toluna-Harris Interactive, for the latest insights from Wave
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One month until this year's Market Research Society (MRS) Mobile Optimisation webinar! (🔗 . Toluna is excited to once again be part of this cross-industry initiative investigating the impact that poor #mobiledesign and lack of #mobileoptimisation has on
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An insightful and impactful #brandtracking program is your secret weapon for taking decisive action, driving brand growth, and winning market share. Find out how we can help step up your brand tracking capabilities to unlock real growth opportunities. ➡️
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If you’re in the market to step up your #brandtracking program, your search ends here. With the combined forces of Toluna, MetrixLab, and GutCheck, you can now build a #brandtracker that is truly fit for the future. Find out how we can help step up your brand tracking
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In the latest episode of our #GutsiestBrands podcast, we sit down with Rochelle Wainer, Ph.D., SVP of Global Insights and Analytics at Kids2. Rochelle joins Toluna to discuss what it means to be a “boomerang brand”, the importance of celebrating the tiny wins, and why fostering
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How are consumers responding to the ongoing pressures of the rising #costofliving? Where are they making the biggest changes to spending and lifestyle choices? And how do they feel about #brandvalues amidst competing concerns?. 🔗 Register for our Toluna Global Consumer Barometer
How are consumers responding to the ongoing pressures of the rising #costofliving?. Join us for the latest insights from Wave 23 of the Toluna #GlobalConsumerBarometer. 🔗 Register for the webinar here: #consumerinsights #consumerbehavior #marketresearch
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"The way in which you communicate and what's most important to consumers may change, so I think being very agile in [getting insights] is incredibly important. We have to listen and learn every step of the way.". The #GutsiestBrands podcast returns with an inspiring
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How are consumers responding to the rising #costofliving?. 🔗 Find out here: Join Lucia Juliano, Head of Research, UK & NL at Toluna-@Harrisint_uk, for the latest insights from Wave 23 of the Toluna #GlobalConsumerBarometer. The must-watch webinar will.
How are consumers responding to the ongoing pressures of the rising #costofliving?. Join Toluna and Harris Interactive for the latest insights from Wave 23 of the Toluna #GlobalConsumerBarometer. ▶️ Watch the on-demand webinar here:
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Unlock the power of #MaxDiff with a simple setup and rapid results. Our pilot users rave about the quick programming, flexible application, and clear results. ▶️ Watch below for testimonials from participating brands and learn more here:
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We’re growing rapidly and #hiring across departments. Join #TeamToluna, global experts in the #marketresearch industry around the world. View all Toluna #openings here: #careers #careeropportunities #hiringnow #jobopenings #jobopportunities.
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#NFTs are birthing new ways of #consumerengagement, which will only continue to evolve as people learn more about their potential. To understand how consumers across the globe perceive and engage with these innovations, Toluna conducted a wide-scale study looking at: . • Where
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1 in 8 individuals state that the rising #costofliving has driven them towards illegal sources of TV viewing, while a third are cutting back on #videosubscription spend. In the ever-evolving landscape of television and entertainment, streaming giants have long stood tall against
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We’re growing rapidly and #hiring across departments. Join #TeamToluna, global experts in the #marketresearch industry around the world. View all Toluna #openings here: #careers #careeropportunities #hiringnow #jobopenings #jobopportunities.
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What are the key elements of a #MaxDiffresearch design?.Download our eBook to learn about the benefits of #MaxDiff and discover:. • An overview of the MaxDiff methodology and its use cases.• The benefits of using MaxDiff.• How MaxDiff is executed on the #TolunaStart platform
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Join Toluna and GutCheck today at The Quirk's Media Event for Marketing Research and Insight Professionals in New York City! #QuirksNY
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[🗓️ TOMORROW] Toluna is very excited to once again be part of the Market Research Society (MRS) Mobile Optimisation webinar! (🔗 ). The cross-industry initiative investigates the impact that poor #mobiledesign and lack of #mobileoptimisation has on.
Webinar: Discover the impact of #mobile optimisation👉 In an unprecedented collaborative effort, MRS, @DynataGlobal, @Kantar, @CintGroup & @TolunaCorporate explore the impact that poor #mobiledesign and lack of #mobileoptimization has on completion rates.
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Half of global consumers are very concerned about the rising #costofliving. As financial pressures continue to influence #consumerbehavior, it's critical for brands to keep #insights at the forefront of their decision-making to ensure they evolve with shifting
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Nearly three-quarters (71%) of consumers in Saudi Arabia are optimistic about the future, a figure significantly higher than the global average (43%). Read more from the Toluna Global Consumer Barometer in @AlArabiya_KSA:
#تولونا للعربية:71% من #المستهلكين_في_السعودية متفائلون بشأن المستقبل
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The #Metaverse is birthing new ways of #consumerengagement, which will only continue to evolve as people learn more about its potential. To understand how consumers across the globe perceive and engage with these innovations, Toluna conducted a wide-scale study looking at:. •
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An insightful and impactful #brandtracking program is your secret weapon for taking decisive action, driving brand growth, and winning market share. Find out how we can help step up your brand tracking capabilities to unlock real growth opportunities. 🔗 Redesigning your
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What are the key elements of a #MaxDiffresearch design? . Download our eBook to learn about the benefits of #MaxDiff and discover:.▪️ An overview of the MaxDiff methodology and its use cases.▪️ The benefits of using MaxDiff.▪️ How MaxDiff is executed on the #TolunaStart
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What are the key elements of a #MaxDiffresearch design? . 🔗 Find out here: #MaxDiff is a powerful technique for quantifying and comparing preferences in a way that goes beyond simple ratings or rankings. Effortlessly uncover consumer preferences,.
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Toluna is proud to announce that Tania Page, Research Director, UK & NL at Harris Interactive (@Harrisint_uk), has been selected as a speaker at the ⚡️SUPERCHARGE⚡️ @ESOMAR Congress in Amsterdam. 🗓️Mark your calendars for Tania's appearance on stage with Oana Stroie, Consumer
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Half of global consumers are very concerned about the rising #costofliving. As financial pressures continue to influence #consumerbehavior, it's critical for brands to keep #insights at the forefront of their decision-making to ensure they evolve with shifting
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One month until this year's Market Research Society (MRS) Mobile Optimisation webinar! (🔗 . Toluna is excited to once again be part of this cross-industry initiative investigating the impact that poor #mobiledesign and lack of #mobileoptimisation has on
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Need to build better, more #holisticconcepts for your research?. Interactive Concept Developer takes conjoint research to a new level of agility, accessibility, affordability, and actionability. This agile conjoint solution leverages machine learning to deliver a human-centric
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How are consumers responding to the ongoing pressures of the rising #costofliving? Where are they making the biggest changes to spending and lifestyle choices? And how do they feel about #brandvalues amidst competing concerns?. Join Lucia Juliano, Head of Research, UK & NL at
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How are consumers responding to the ongoing pressures of the rising #costofliving? Where are they making the biggest changes to spending and lifestyle choices? And how do they feel about #brandvalues amidst competing concerns?. Join Lucia Juliano, Head of Research, UK & NL at.
How are consumers responding to the ongoing pressures of the rising #costofliving?. Join us for the latest insights from Wave 23 of the Toluna #GlobalConsumerBarometer. 🔗 Register for the webinar here: #consumerinsights #consumerbehavior #marketresearch
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What are the key elements of a #MaxDiffresearch design?. #MaxDiff is a powerful technique for quantifying and comparing preferences in a way that goes beyond simple ratings or rankings. Effortlessly uncover consumer preferences, prioritize features, and make data-driven.
#MaxDiff is a powerful technique for quantifying and comparing preferences in a way that goes beyond simple ratings or rankings. Effortlessly uncover consumer preferences, prioritize features, and more with #TolunaStart. 🔗 Read more here:
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An insightful and impactful #brandtracking program is your secret weapon for taking decisive action, driving brand growth, and winning market share. With the combined forces of Toluna, @MetrixLab, and @GutCheckIt you can now build a brand tracker that is truly fit for the
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UK consumers expect to cut their monthly spend on #phonecontracts by 15% in the next 12 months. Competition is fierce in a market renowned for price sensitivity as mobile contracts get cheaper while also offering more. Traditionally, bundling perks have been seen as a way to
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Toluna is very excited to once again be part of the Market Research Society (MRS) Mobile Optimisation webinar! (🔗 . The cross-industry initiative investigates the impact that poor #mobiledesign and lack of #mobileoptimisation has on participant
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#AI is undoubtedly the hottest topic in the #insightsindustry. And we all have questions. How can it be harnessed? How can it benefit both suppliers and clients? Are there pitfalls? Join us next week at the virtual #IIEXAI event, where leading experts from across the market
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Unlock the power of #MaxDiff with a simple setup and rapid results. Our pilot users rave about the quick programming, flexible application, and clear results. ▶️ Watch below for testimonials from participating brands and learn more here:
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Is #socialadvocacy right for your brand?. Discover highlights from our new consumer study exploring the impacts of such programs on brand perception & purchase intent. Explore what brands need to do to be seen as authentic in their support. ➡️ Download the infographic here:
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If you’re ready to increase your confidence in your research results, take a look at our #AgileConjoint solutions for pricing optimization, feature bundling optimization, and high-quality holistic concept building. They are agile, affordable, and actionable. Our unique Agile
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What are the key elements of a #MaxDiffresearch design?. 🔗 Find out here: Download our eBook to learn about the benefits of #MaxDiff and discover:.• An overview of the MaxDiff methodology and its use cases.• The benefits of using MaxDiff.• How
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The rising #costofliving is influencing consumers’ preferences for electronic products. To understand how it has impacted usage and purchase of media, entertainment, and electronic devices, Toluna conducted extensive research involving over 3,000 participants from the UK, aged
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Half of global consumers say the rising #costofliving is impacting their health and well-being. As financial pressures continue to influence #consumerbehavior, it's critical for brands to keep #insights at the forefront of their decision-making to ensure they evolve with
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The importance of digital interaction in the #financialsector is at an all-time high. Accelerated by the pandemic and #ConsumerDuty, consumer needs and expectations are well-developed now, with demand for clarity, transparency, and fairness. Mark Foran, Senior Associate
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Consumers have continued to feel the impact of global #inflation in 2023. How are they responding to the rising #costofliving? And what are their expectations for the months that lie ahead? . ➡️ Read more here:
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An insightful and impactful #brandtracking program is your secret weapon for taking decisive action, driving brand growth, and winning market share. Find out how we can help step up your brand tracking capabilities to unlock real growth opportunities. 🔗 Redesigning your
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What are the key elements of a #MaxDiffresearch design?. #MaxDiff is a powerful technique for quantifying and comparing preferences in a way that goes beyond simple ratings or rankings. Effortlessly uncover consumer preferences, prioritize features, and make data-driven
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Millions of global viewer tuned in for the 2023 FIFA Women’s #WorldCup, with many leading brands investing heavily in #advertising to get in front of this large, diverse audience. With Australia hosting the event for the first time, Toluna surveyed a nationally representative.
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What are the key elements of a #MaxDiffResearch design?. 🔗 Find out here: Download our eBook to learn about the benefits of #MaxDiff and discover:.▪️ An overview of the MaxDiff methodology and its use cases.▪️ The benefits of using MaxDiff.▪️ How
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What are the key elements of a #MaxDiffresearch design?. 🔗 Find out here: Download our eBook to learn about the benefits of #MaxDiff and discover:.▪️ An overview of the MaxDiff methodology and its use cases.▪️ The benefits of using MaxDiff.▪️ How
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How are consumers responding to the ongoing pressures of the rising #costofliving? . Join Toluna and Harris Interactive for the latest #insights from Wave 23 of the Toluna #GlobalConsumerBarometer. ▶️ Watch the on-demand webinar here:
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What are the key elements of a #MaxDiffresearch design?. 🔗 Find out here: Download our eBook to learn about the benefits of #MaxDiff and discover:.• An overview of the MaxDiff methodology and its use cases.• The benefits of using MaxDiff.• How MaxDiff
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Bring deeper knowledge about your target audience into each step of your innovation #research process. GutCheck created Agile Human Experience Intelligence (#HXI) to help brands get closer to the people they serve. #InteractiveConceptDeveloper – an agile conjoint solution –
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2016 media consumption #infographic is here! See how #millennials engage with traditional and digital media #mrx
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Join Toluna, GutCheck, and MetrixLab at The @QuirksMR Media Event for Marketing Research and Insights Professionals in New York City!
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Toluna is excited to announce that Gene Saykin, VP of Supply Quality at Toluna, will be interviewed live at the ⚡️SUPERCHARGE⚡️ @ESOMAR Congress in Amsterdam, Netherlands. 🗓️ Mark your calendar for Gene's appearance at 12:45pm on Monday, September 11 where he will share “3
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For any attendee who stops by our #QuirksNY booth and connects with us, we will be donating $5 to @CityHarvest. City Harvest has been rescuing unused food to redistribute to hungry New Yorkers for over 40 years. Stop by booth 303 to learn more about our ongoing empathy program.
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With agility and value that doesn't compromise established data quality and analysis standards, it is clear #onlineresearch is here to stay. ➡️ #dataquality #agileresearch
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#MaxDiffAnalysis made easy!. Effortlessly uncover consumer preferences, prioritize features, and make data-driven decisions faster than ever. Experience simplicity, flexibility, and clear results. ➡️ Accelerate your decision-making with #TolunaStart:
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Happy #Thanksgiving!. We're thankful for our valued clients, the Toluna Influencer community, and everyone on #TeamToluna helping us reimagine #marketresearch with industry-leading research expertise and methodologies in the #TolunaStart platform. We couldn’t do it without you.
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What do consumers think about #cryptocurrency. Interest in #crypto has continued to grow over the past decade, and it’s already beginning to find footholds in our daily lives. Get an in-depth look at consumers’ current #investmenthabits, and how financial institutions can play a.
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Hear how The Kraft Heinz Company and Reckitt are putting the consumer at the heart of innovation and how automated #MaxDiff on Toluna Start is making it easier, more flexible and faster than before. ➡️
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Discover the benefits of Toluna Start's automated #MaxDiffSolutions. Our pilot users rave about the quick programming, flexible application, and clear results. ➡️
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