Thought Leadership Studio Podcast- Inspiration, Insight, Analyses of Strategic Thought Leadership. host Chris McNeil
@MentalGameOfBiz
Consultancy
@ThautIO
🎙️ **New Podcast Episode Alert! 🎙️
🌟 TLS 81 - Mastermind Groups for Strategic Leadership with Bob Carrothers of
@Vistage
Discover the transformative impact of mastermind groups in leadership development in this insightful episode of Thought Leadership Studio, featuring Bob
Supercharge your thought leadership: Tap into more inspiration and motivation by building a team in your imagination. |
#Podcast
- How to Build Your Inner Board of Advisors
#thoughtleadership
#motivation
#nlp
1/9 Ideas are not enough.
A great idea is like an engine in a race car- it needs all the other elements- tires, suspension, driver, aerodynamics - in order to win the race.
What are they? Read along ...
#ThoughtLeadership
#MarketingStrategy
#Marketing
#Innovation
A consultant said leave your limiting beliefs in the box while here & get them on the way out. Cleaners tossed it by mistake during a meeting. The group had to go back w/o their limiting beliefs. Some then 2-3x sales.
#Mindset
#thoughtleadership
#NLP
@MikeHowton
@Tatiana11Wilson
@elonmusk
Real estate developers do a lot of good. Farmers r
@pe
the soil of nutrients, sucking it dry to grow crops. Developers seal the nutrients in with concrete for the use of future generations. (Carlin?)
🎙️ New Episode Alert! 🎙️
🌟 TLS 66 - The Interplay of AI and Humanity with David Espindola
Dive into the future of Artificial Intelligence and its impact on human performance in our latest episode with David Espindola, an AI visionary and thought leader.
In this insightful
The Best of Internet Philosophy
To improve marketing as a system from the customer, client, or audience member's point of view, consider a best of internet philosophy - with the internet including
#artificialintelligence
- for the learning pull that you are aiming to satisfy.
🎙️ New Episode Alert! 🎙️
🌟 TLS 67 - Strategic Insights in Marketing Innovation with Aditya Vempaty
Dive into the latest marketing dynamics with Aditya Vempaty from MoEngage on our newest episode.
This insightful conversation covers:
🔍 How AI is redefining the essence of
What can be said in exactly 100 words?
Why is a table a great metaphor?
How and why to bring yourself to a story?
Learn from Nori's journey in TLS
#Podcast
Ep. 43- Keeping Your Seat at the Table - Interview with
@norijabba
#thoughtleadership
🎙️ New Episode Alert! 🎙️
🌟 TLS 70 - Social Media Magic with the Tweeting Goddess, Samantha Kelly
Step into the enchanting world of social media wizardry in this captivating episode of Thought Leadership Studio, featuring the social media sorceress herself, Samantha Kelly
🎙️ New Episode Alert!
🚀 TLS Episode 62 - Scaling Up with Herb Cogliano - Insights on Leadership and Business Growth 🎙️
Join us as we sit down with
@hcogliano
, CEO and founder of Aspire Growth Advisors.
A master in business scaling and leadership, Herb shares his journey and
🎙️ New Episode Alert! 🎙️
🌟 TLS 64 - Systems Thinking in Marketing
Dive deep into the world of Systems Thinking in Marketing with our latest episode. Uncover the secrets to marketing success beyond traditional tactics.
In this thought-provoking episode, we delve into:
🔍
🎙️ New Episode Alert! 🎙️
🌟 TLS 68 - Elevating Leadership Communication with Dr. Alexa Chilcutt
Join us for an engaging episode of Thought Leadership Studio with Dr. Alexa Chilcutt, where we delve into the essentials of leadership communication and executive presence.
This
🎙️ New Episode Alert! 🎙️
🌟 TLS 65 - Video for Thought Leadership with Jack Leigh
Step into the world of impactful video storytelling in our latest episode with Jack Leigh, a master in video production and narrative crafting.
In this enlightening episode, we dive into:
🎥 The
A Thought Leadership Path includes
1️⃣ The beginning point of where the audience starts 🏁 and
2️⃣ The destination of where you are taking them. 🏁
These two end points of the vector are defined in two ways:
1️⃣ Origin & destination thinking (mental model) 🧠
2️⃣ Origin and
🔍 **Triadic Perspectives: Unveiling the Structure of Thought Leadership for Breakthrough Success**
"So I found that when you approach marketing as a coach and consultant 🧑🏫 - where you're seen as an equal 👫 - you can bring about breakthroughs 🚀.
"Because only in a
Three Perspectives of Strategic Thought Leadership 👁️
Thought Leadership Studio is not just the name of the podcast and accompanying resource website. 🎙️
It is also one of the three perspectives of the LEO model of Strategic Thought Leadership:
LEO = Listen | Envision |
🎙️ New Episode Alert! 🎙️
🌟 TLS Episode 63 - Executive Presence with Gina London - Mastering Leadership and Communication
Learn from
@TheGinaLondon
, Emmy Award-winning former CNN correspondent and renowned leadership coach.
A trailblazer in executive coaching, Gina shares her
Here's a powerful strategy for:
Audience Building
Persuasion
High Level Impact
Marketing
9 Building Blocks of a Thought Leadership Model.
Which components do u have now?
Which are needed to complete your model?
#thoughtleadership
#marketing
more at
💡Unlocking Breakthrough Innovation:
A Thought Leadership Studio Interview with Brian Sullivan, PsyD of ADOH Scientific💡
We explore both their innovation of Emotii and the structure of recognizing and capitalizing on opportunities for innovation that is relevant to all
I had an enlightening conversation with Josh Kropkof, CEO of The Email Agency. 📧
Here's what discussion will do for you:
🚀 Learn how to transform your email marketing a relationship-building 1-on-1 conversation.
💡 Discover why putting a personality behind your emails can
🎙️ New Episode Alert! 🎙️
🌟 TLS 69 - Unveiling the Essence of Strategic Thought Leadership with Chris McNeil
Dive into the world of strategic thought leadership in this revealing episode of Thought Leadership Studio, featuring the show's own Chris McNeil.
Explore the
What is Thought Leadership? 🤨
Thought Leadership happens when an individual or organization influences an audience to embrace a particular “model” or way of thinking about a topic. 🤔
This audience now considers the model as THE way to think about it. 🏆
When used in
📣
#ThoughtLeadership
Questions
🔸 Who am I leading?
🔸 Where are they starting from?
🔸 Where am I taking them to?
🔸 What makes the journey worthwhile?
🔸 How will they know it's worthwhile?
Can you answer all? Or, where's the gap?
#B2B
#Marketing
#PR
🎙️ New Episode Alert! TLS Episode 61 - Unpacking Biases and Building Bridges: Dr. Poornima Luthra's Approach to DEI🎙️
Dr. Poornima Luthra, founder of TalentED Consultancy, is a renowned expert in Diversity, Equity, and Inclusion (DEI). 🌍
With her extensive background and
🎙️The Thought Leadership Studio podcast focuses on the creative aspect of marketing, leadership, and influence. 🎙️
So, this is more like play than work.
This is more like when Albert Einstein daydreamed about riding on light beams while looking out the schoolroom window than
🌟 Discover the keys to effective leadership in TLS Episode 59: Are Your Cows Lying Down? David Nordel on What Leaders Need to Notice 🌟
🔍 Uncover the Subtle Signs of Change with Dave Nordel’s unique insights.
💡 Embrace Empathy in Leadership over generic advice.
🐄 Learn
🤔 Does Your Content Need a Thought Leadership Audit?
Is it organized around a coherent Thought Leadership Model?
Which of the 9 Building Blocks are in place? ✅
Which are needed? ❓
Components of a Thought Leadership Model
💡 Awareness of High-Level Audience Thinking: Your
Extending and Withdrawing the Sense of Self and AI Sentience 🤖
"..perhaps in the sense that somebody who's ridden a motorcycle on a racing track, you become one with a machine and your sense of self extends to include the rubber on the road.
"And only through that can you be
Three Perspectives of Strategic Thought Leadership 👁️👁️👁️
Thought Leadership Studio is not just the name of the podcast and this site. 🎙️
It is also one of the three perspectives of the LEO model of Strategic Thought Leadership:🦁
LEO = Listen | Envision | Output. 👁️👂👊
🎙️New Episode! TLS Episode 60 - Optimizing the Sales Process with Scott Moss of M Sales Growth Advisors🎙️
Scott Moss is the founder and CEO of M Sales Growth Advisors. 📈
Scott helps clients in the tech industry improve their sales processes and achieve scalable growth. 📊
We
👥 Seeing Yourself in Your Audience 👀
"I think you have a special knack for seeing the human on the other side of the computer.
"I think a lot of people get stuck because they're sometimes a little technophobic and they see the computer screen, but they don't see it as just a
What's a fresh perspective that only you can fully illuminate for your audience? 💡
A shark continues moving or dies. 🦈
The marketplace is moving and you can either participate in guiding the movement or it's likely you'll sink. ⚓️
1️⃣ What is thought leadership and what makes
"Creativity is the cornerstone of differentiation in business." - Tom Kelley
"AI can help generate ideas, but a human touch is essential for true creativity." - Craig Venter, scientist behind mapping the human genome
Creativity has been named the
#1
most desirable trait in
🎙️ New Episode Alert! 🎙️
🌟 TLS 71 - Cultivating Inspirational Leadership with Mark Nitz
Embark on a journey to the heart of transformative leadership in this enlightening episode of Thought Leadership Studio, featuring the visionary behind ClearSight Leadership, Mark Nitz.
"Creativity is thinking up new things. Innovation is doing new things." - Theodore Levitt 💡
How are you applying creativity in your marketing strategy? 🎯
Peter Drucker said business results come From two things: innovation and marketing. Strategic Thought Leadership is where
How to practice
#ThoughtLeadership
in the era of
#AI
#ChatGPT
In your content, answer: these 2 questions
"What is a helpful new perspective that can't be elicited from AI?"
"How can I package my perspective with branding that is resilient to AI?"
Getting a Fast Experience of Success in Systems Optimized Marketing ⚡️
Systems Thinking helps understand the perceptual distortions that come from time delays. ⏳
Building an online learning complex that serves your audience rather than targeting them takes time to come to
"Two-thirds of marketers (66%) consider thought leadership a 'top priority' for their marketing org. 📈"
"However, only 26% consider their current program 'very successful' and 65% say that it is moderately successful." 😕
- NYTLicensing
The key is making your thought
Maintaining Provenance Over Ideas in this World of AI 💡
"If someone wants to get across a new way of looking at an industry, if they want to promote a particular point of view or philosophy about how things are done in their field or profession, how would the best make you
What Do You Want to See vs. What Does Your Audience Want to See? 👁️👁️
"So one of the great exercises that I quite like to do is we sit down at a meeting and we go, the first question is, well, what do you want to make? 👥
"And people will come in and go, oh, I want to make
Build and Engage Your Audience with Strategic Thought Leadership 🗣️
Strategic Thought Leadership is expanding people's belief systems so they get more out of whatever we're leading them to and have a more immersive experience of values that are that important to them as a
💡 Great ideas alone aren't enough.
It isn't always about how novel your idea is, it's about how well it gives your audience more of what is important to them and enables easy engagement with a fast taste of success.
It's about its impact. How to create the best possible
How do you go from standup comedy to brand therapy? 🎭
Find out in Ep. 57 of Thought Leadership Studio, where I talk with
@TruthTstsFunny
- Hersh Rephun, a former comedian and current brand strategist. 🎙️
Hersh shares his insights on how to use humor, storytelling, and empathy
From Standup Comedy to Brand Therapy
"Well, it was kind of a unique coming together of standup comedy, which was a first love of mine.
"When I was younger and living in New York and I was working, I went to school of visual arts, so I studied advertising and I got a job on
A "Lazy Kid" Who Rediscovered a Love of Making Content and Telling Stories 📖
"I'd love to say that there was some kind of really inspirational story, but I think the honest answer is I was a lazy kid that enjoyed sitting down and watching films and TV a lot, but through being
🎙 New Thought Leadership Studio
#Podcast
Episode! 🎙
Episode 55 - Karl Feldman Interview
🤖AI and The Visible Expert Revolution 👁️
Karl Feldman is the head of
@HingeMarketing
's AEC practice and co-author of "The Visible Expert Revolution."
We talked about AI and marketing,
Is
#AI
detrimental to
#thoughtleadership
because it encourages mental laziness?
Or are there was to use it in service of developing a creative, angle that sets you apart?
Blogs and Podcasts on AI & thought leadership -
#ChatGPT
#MarketingStrategy
How attuned are you to your prospects' online pre-purchase research?
Are you answering their questions better than
#ChatGPT
? Are your answers packaged to be resilient to
#AI
and point back to you?
On market listening:
#marketresearch
#thoughtleadership
Want more thought leadership?
Build an inventory and analysis of your personal history of positive influence experiences.
1️⃣ Make an inventory of your positive influence experiences. When were the times you were in flow with a customer or prospect and unique ideas came out that
💡 Imagination connects Insight to Impact like a bird's body connect the two wings.
A bird needs 2 wings 🦅 and a body to fly.
You could consider the Insight of discovering opportunities to lead your audience and the Impact of a well-engineered campaign as the two wings of a
What is Influence Alchemy? 🧪
Deconstruct the dominant narrative of your category into its elements ....
Then reconstruct it into a Thought Leadership Position that adds value with a fresh perspective. 👁️
What are those elements?
See the 7 Levels of Learning and Influence at
Have you disassembled the dominant narrative in your market segment, field, or profession into its components? 🧠🔍
There will be underlying assumptions - mental models AKA "beliefs" - that are acted upon as if they are true. 💭🤔
Also, the audience or market will have values
How is your idea factory running? 💡
Is it taking Ideas to full Impact? 🎯
Build your ideas-to-impact factory assembly line: 🏭
1️⃣ Access Insight for gaps where ideas will help. 🤔
2️⃣ Access Inspiration to generate new ideas. 💡
3️⃣ Organize these ideas into models ... 🏗️
4️⃣
Here's a few prompts for using
#ChatGPT
to support
#ThoughtLeadership
Each prompt can fit within a specific stage of the LEO
(Listen | Envision | Output)
triple-perspective THAUT Process of Strategic Thought Leadership.
👂Listening Phase-
🔹 What are some prevalent
58% of decision-makers said thought leadership directly led them to award business to an organization. (Edelman-LinkedIn)💰
Strategic Thought Leadership includes leading people to new thinking. 💡
And, if it's truly new thinking, then it's coming from a place of creativity. 🎨
🎙️ I recently had an enlightening conversation with Dr. Travis Parry, the "Balance Man," on Thought Leadership Studio!
Here's a sneak peek at what this discussion will do for you:
🌟 Gain profound insights on achieving work-life balance and supercharging your productivity.
💡
Is
#inspiration
a conscious or an unconscious process?
It is both.
Consciously create the ideal conditions to "invite" inspiration to unconsciously make its appearance.
#ThoughtLeadership
#creativity
blog posts & podcasts on inspiration -
📣Want more Strategic Thought Leadership?
📃Create one or more Internal Position Papers.
🕵️♂️ This not-for-public-view document outlines the back-story of thought leadership to inform all of your thought leadership communications.
🏹 It outlines the thrust, direction, and