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The PC Agency
@ThePCAgency
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The world’s luxury travel consultancy - offering luxury travel and tourism PR, brand and trade marketing with a consumer, corporate, digital and crisis twist.
London, NYC, Sydney & Dubai
Joined April 2009
“If you love food, Chicago is it": @MetroUK reveals why the Windy City's culinary scene demands attention. From Michelin-starred Mexican cuisine to iconic deep-dish pizza, @ChooseChicago's gastronomic offerings rival the world's best food destinations.
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Ancient Meets Modern: @SpearsMagazine explores how @tourismbhutan balances tradition with luxury. From mountaintop monasteries to luxury retreats, this Himalayan kingdom attracts travellers seeking both spiritual heritage and world-class hospitality.
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"Dolce Vita Glamour": @Telegraph awards @VillaTreville a 9/10, ranking among Italy's most exclusive coastal havens. This 16-suite retreat, once home to Franco Zeffirelli, pairs spectacular Amalfi views with personalised service and culinary excellence.
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From Luxury to Local: @DailyMirror reveals how @visitdubai expertly aligns luxury and value - from vintage Land Rover desert safaris and superyacht tours to cultural heritage experiences and Michelin-recognised dining.
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"A National Embarrassment": @thetimes quotes our CEO @PPaulCharles on Heathrow's decline in global rankings. @Cirium data shows while other nations expand airports ambitiously, the UK's hub falls to 12th in connectivity.
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Dining at -25°C: @FT discovers how White Desert serves Michelin-worthy cuisine in Antarctica. From duck confit to specially modified wine kegs, the luxury camp proves fine dining knows no bounds, even closer to space than the nearest supermarket.
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Empathetic gestures go a long way: Our CEO @PPaulCharles reveals to @therealprmoment how small brands can triumph in PR. Personalised approaches, creative storytelling, and human connection: the secret weapons of nimble communications.
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Christmas in the Sun: @BelfastLive discovers how @visitdubai combines festive traditions with year-round sunshine, from al fresco Christmas dining in 25°C weather to winter markets and luxury experiences:
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Scotland like you’ve never seen: Leslie Jamison’s @TravelLeisure piece tells a heartwarming tale - staying at @GlenappCastle, she and her daughter enjoyed opulent suites, secret turrets, and Hebridean Sea Safari adventures, blending luxury with raw beauty.
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Morocco's Hidden Gem: @standardnews discovers La Sultana Oualidia: white storks, pink flamingos & fresh oysters await at this tranquil lagoon retreat, just 3hrs from Marrakesh.
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“I feel like I’m another world”: @irish_news discovers how @visitdubai perfectly balances luxury and value, from heritage stays at Al Seef to desert safaris, proving the emirate's ability to offer authentic experiences across all budgets.
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Wilderness Luxury: @Forbes reveals how Kamba Africa's three exclusive ecolodges offer access to Central Africa's pristine rainforests. The only private properties in Congo's national parks system combine luxury stays with extraordinary wildlife encounters:
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Travel slower, stay longer: @BBC spotlights our CEO @PPaulCharles on how travellers are maximising holiday time in 2025. With airlines offering better international deals around public holidays, longer stays are becoming the new norm.
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“The trials of travelling with kids”: @cntraveller reveals how @Finnair excels in supporting neurodiverse passengers. From thoughtful crew interactions to premium comfort features, the world's cleanest airline proves its commitment to inclusive travel.
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“The world’s best hidden gems”: @TheHandbook reveals why @TourismZambia's untouched wildlife sanctuaries and @tourismbhutan's majestic Tiger's Nest monastery should top your 2025 travel list:
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Family Adventures for 2025: @NatGeoTravelUK celebrates Kamba Africa's gorilla tracking in Congo and @CyclingSofties' Mallorca family cycling tour in their top 10 family experiences. Read more:
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"Paperwork is almost dead in aviation" – Our CEO @PPaulCharles discusses the shift to app-based boarding and biometrics in @DailyMailUK, urging airlines to prioritise tech infrastructure for a seamless passenger experience. Read more:
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Gothic Grandeur: @Telegraph reveals how @TheWitcheryEdin's bespoke tartan tells its 50-year story through wine-red threads inspired by French château panelling, noir notes echoing Edinburgh's dark past & green checks celebrating architectural preservation.
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