The hospital has given out one million "Bravery Beads" to patients, inspiring a high-impact approach to reach a similar donor milestone.

Arlene Dickinson is executive chair of Believeco: Partners, which has plans on making more indie acquisitions.

The Unilever brand addresses a pain point in the smash hit Animal Crossing to spread its message about food waste.

Grey's ballsy work for Ovarian Cancer Canada bagged the country's first Lion at the 2016 Cannes festival. Here's why.

A new campaign from the Unilever brand features faces marked by masks and PPE as part of a broader support program.

The former Adweek managing director has sights set on building visibility, business and diversity at the agency.

The league's new brand spot issues an invitation to casual fans to engage with it in the country's 150th year.

Here are this year's rankings of the industry's top creatives, strategists, brands and agencies.

The new CMO of Tourism Toronto looks back on his time at Destination Canada to help build out the agency's strategy.

While Canada came up short in Innovation and Pharma, work from Cossette, FCB and Lg2 gave the country a strong start.

From Cannes, philosopher Jason Silva and prognosticator Marian Salzman chat what's next in technology and marketing.

The agency takes the top prize for SickKids' "VS." campaign while marketing head Lori Davison is named Marketer of the Year.

Andrea Lee and Megan Shay are bringing a diverse set of experience to the agency's earned media and corporate practices.

The hospital takes a long-form, vlog-style approach to encourage participation in its gifting program this Mother's Day.

Timed with the Trans March in Toronto, a video addresses the need to support youth affirming their gender identity.