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Akshay from Startup Spells 🪄 Profile
Akshay from Startup Spells 🪄

@StartupSpells

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I cover 0.1% Marketing Strategies of Startups from The Past, The Present & The Future. Get them daily in your inbox at

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@StartupSpells
Akshay from Startup Spells 🪄
6 months
i'm starting my newsletter on @beehiiv called startup spells 🪄 join in to get the first issue. the newsletter will cover startups & marketing tips in a short 5-min daily read with a badass curations.
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@StartupSpells
Akshay from Startup Spells 🪄
4 months
@thechimpceo My favorite ad of all time:
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@StartupSpells
Akshay from Startup Spells 🪄
5 years
The unofficial Telegram channel of @ThePracticalDev which posts the best of has some gems on there. The thing I loved about it was the eye exercises which is really important if you sit in front of a computer for a long-time.
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@StartupSpells
Akshay from Startup Spells 🪄
6 years
If you suck at design like me, watch these by @steveschoger The videos are by the same guy who is writing & who made He starts with a design that sucks 💩 & makes it look 1000 bucks 😍 Thank you Steve 🙌
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@StartupSpells
Akshay from Startup Spells 🪄
3 years
@SahilBloom My favorite is this one during Corona. Don't know if it worked but it was shared everywhere on social.
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@StartupSpells
Akshay from Startup Spells 🪄
4 years
@orangebook_ • Mental Models - Life's cheat code. They make some hard problems easy • Reading Books - Most of life's questions are already answered in them • Importance of Exercise - Gives more energy, good stress-buster, keeps me sane & also good for health
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@StartupSpells
Akshay from Startup Spells 🪄
7 years
With the latest version of VSCode v1.20.0, you can use IntelliSense in styled-components #reactjs #styledcomponents
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@StartupSpells
Akshay from Startup Spells 🪄
2 years
@petergyang i've watched most of these but my favorites are: memories of murder, the thieves, a tale of two sisters, i saw the devil, the wailing, my sassy girl, confession of murder, "the good, the bad, the weird"
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@StartupSpells
Akshay from Startup Spells 🪄
6 years
@levelsio Someone made "How Many Customers To Earn"
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@StartupSpells
Akshay from Startup Spells 🪄
5 years
Tabnine is an extension that autocompletes using deep learning. I just installed it in @code & gave it a shot. I was mindblown. It works so fucking good. Alphabetical autocompletion is a thing of past now thanks to Tabnine.
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@StartupSpells
Akshay from Startup Spells 🪄
3 years
Every week I find one interesting person on YouTube. I find one interesting video of them which is chock-full of information, no-fluff whatsoever. This is an ONGOING MEGA COMPILATION of them dropping knowledge bombs about philosophy, life, startups, & so much more: 🧵
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@StartupSpells
Akshay from Startup Spells 🪄
5 years
Create more than you consume. Tweet more than you retweet. Write more than you read. Teach more than you learn.
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@StartupSpells
Akshay from Startup Spells 🪄
5 years
I wrote a tutorial on Cloning Tinder using React Native Elements and @expo . Topics covered - • React Native Elements and Expo (obvio 🤷‍♂️) • React Navigation • Bottom Tab Navigation • React Native Deck Swiper
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@StartupSpells
Akshay from Startup Spells 🪄
6 years
Gatsby themes are fucking game-changer. It almost feels like NO CODE. Suppose you are building 2 SAAS products. With themes, you can build it once & change the whole look & feel of the other SAAS product. This means once you code a landing page, you never have to code it again.
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@StartupSpells
Akshay from Startup Spells 🪄
4 years
Mistakes made at Freecharge by @kunalb11 • Mass India does not have income to cross-sell products to them. • More people does not mean more work. Less people actually do more work. • Try more things. Be more experimentative. You don't know what you don't know.
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@StartupSpells
Akshay from Startup Spells 🪄
3 years
@levelsio This is genius. Right there with DuckDuckGo putting billboards in front of Google HQ.
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@StartupSpells
Akshay from Startup Spells 🪄
5 years
If you make a paid app, then someone will ask why it isn't free. If you make a free app, then someone will ask why it isn't open source. No matter what you do, you cannot satisfy everyone. Be like Tim. Don't give a fuck.
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@StartupSpells
Akshay from Startup Spells 🪄
5 years
"When you combine things you’re not supposed to combine, people get interested" — @naval
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@StartupSpells
Akshay from Startup Spells 🪄
3 years
@sumitgrrg Jeff Bezos: "I sell books." vs "I sell whatever the fuck I want."
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@StartupSpells
Akshay from Startup Spells 🪄
6 years
Whoever wrote the React docs for Hooks is awesome. All my questions about `useEffect` are answered just by reading that 1 big page. Now finishing others as fast as possible. Seriously getting hooked to Hooks.
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@StartupSpells
Akshay from Startup Spells 🪄
6 years
😱 Holy Shit 👦 An 18-year-old guy made an Android App & launched it a week ago, Tuesday to be exact 🔥 And it now has over ~300k active users with ~5k ratings 🤑 That guy is @SvenVD_Zee & the app is Sticker Studio
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@StartupSpells
Akshay from Startup Spells 🪄
6 years
Thank you @gatsbyjs 😍 Wouldn't be possible without you 😄
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@StartupSpells
Akshay from Startup Spells 🪄
7 months
@naval
Naval
3 years
You’re doing sales because you failed at marketing. You’re doing marketing because you failed at product.
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@StartupSpells
Akshay from Startup Spells 🪄
6 years
Styled Components ⚔️ Styled System 😇 Lesser Boilerplate 🏁 More code re-use 🎨 Easily Themeable ✅ Constraint based design system Thank you @jxnblk for making it 🙌
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@StartupSpells
Akshay from Startup Spells 🪄
3 years
@chrishlad "we have two lives, and the second begins when we realize we only have one." ~ confucius i still think of this ever since heard it on naval x jre episode.
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@StartupSpells
Akshay from Startup Spells 🪄
4 years
@Johnny_Uzan The problem, introverts only talk when they feel comfortable around you.
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@StartupSpells
Akshay from Startup Spells 🪄
3 years
@SahilBloom Building a Storybrand is an amazing book if you want to learn more about effective storytelling.
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@StartupSpells
Akshay from Startup Spells 🪄
4 years
@gregisenberg Bill Gates was once asked, "Which big company is he afraid of?" He said, "No big company. Any kid working in a garage can put us out of business" And Google came out of a garage.
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@StartupSpells
Akshay from Startup Spells 🪄
5 years
DynamoDB docs on AWS sucked when I learned just like every other AWS docs. by @alexbdebrie is an awesome place to learn DynamoDB. I wish AWS docs were more beginner level so people don't have to write their own version 🙈
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@StartupSpells
Akshay from Startup Spells 🪄
5 years
You don't need more time. You need more focus.
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@StartupSpells
Akshay from Startup Spells 🪄
4 months
@michaelaubry @stripe Definitely, have alternative payments ready like Paypal, etc... has a nice list (you can use it too)
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@StartupSpells
Akshay from Startup Spells 🪄
3 years
@levelsio every startup seems easy when you're not the one building it.
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@StartupSpells
Akshay from Startup Spells 🪄
5 years
Want to learn End-to-end (E2E) Testing with Puppeteer? I wrote a tutorial where we use @kentcdodds testing-library to test a simple counter application written in @reactjs .
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@StartupSpells
Akshay from Startup Spells 🪄
3 years
@sumitgrrg • First Principles Thinking → Break down a complex problem into its most basic, foundational elements. Here's Richard Feynman teaching Calculus from start to end in 4 pages with fully-connected reasoning →
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@StartupSpells
Akshay from Startup Spells 🪄
5 years
There's an AMA going on by the 28-year old guy who made Photoshop alternative Photopea, single-handedly. It is used by over 3 million users. Amazing what a single-person can build. Although it requires heck of a dedication & not everyone can do it.
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@StartupSpells
Akshay from Startup Spells 🪄
5 years
@orangebook_ @naval Everyone just wants to be liked & accepted. So we become a part of a mob. We should become more like Tim.
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@StartupSpells
Akshay from Startup Spells 🪄
4 years
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@StartupSpells
Akshay from Startup Spells 🪄
3 years
@sumitgrrg • Circle of Competence → Know what you know & what you don't & then stay in the zone. Warren Buffet uses this principle a lot.
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@StartupSpells
Akshay from Startup Spells 🪄
4 years
@APompliano "Writing is the Gold Mine of Wisdom which is hidden from us." Best article on writing I've ever read. It uncovers why writing brings you more ideas which I've never understood until reading this article.
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@StartupSpells
Akshay from Startup Spells 🪄
6 years
Love this blog by @kylemathews on "Why @gatsbyjs is so fast?" 🚀 v2 feels less magic & more like working with React ⚛️ Next time I am building a landing page, I'd choose Gatsby now rather than React
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@StartupSpells
Akshay from Startup Spells 🪄
4 years
@kunalb11 Parkinson's Law: "A task will grow to fill the amount of time that you give to it." Solution: Set deadlines within the deadline.
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@StartupSpells
Akshay from Startup Spells 🪄
4 years
If you have @TheHustle in your bio, then I'll be sure to follow you. Quality writing. Amazing storytelling. Insightful threads. They're doing Twitter really well.
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@StartupSpells
Akshay from Startup Spells 🪄
4 years
@levelsio 3 things you can't beat: 1. Death 2. Taxes 3. jQuery on the web
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@StartupSpells
Akshay from Startup Spells 🪄
2 years
i just used "youwhisper" to convert the following youtube video into a transcript. 15 mins video turned into 4117 words for free. i can easily create notes from it. thank you @OpenAI for excellent innovation! this is gonna change many students' lives.
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@StartupSpells
Akshay from Startup Spells 🪄
2 years
alex hormozi just gave a book-writing masterclass. a jam-packed video full of insights in <15 mins. the timing couldn't be better. his 2nd book $100m leads is coming out in 6 months & i can't be more excited.
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@StartupSpells
Akshay from Startup Spells 🪄
2 years
one of my favorite articles on leverage by @naval (dated 2009) tiktoks & nfts making 15-year old kids millionaires these days within months. previous generation had it hard. this generation easy. future generation even easier.
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@StartupSpells
Akshay from Startup Spells 🪄
5 years
If you spend 6 hours writing a blog, why spend only 6 seconds sharing the blog? Spend at least 6 hours sharing the blog. The best marketers I know keep sharing their stuff again & again.
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@StartupSpells
Akshay from Startup Spells 🪄
2 years
this guy shared the prompt to create your own long-form ai writer. this is hilarious. you only need <$2 to generate 50k words using gpt-3.
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@StartupSpells
Akshay from Startup Spells 🪄
6 years
Hey fellow #IndieHackers I am publicly committing to building a product from scratch every 72 hours in public & I will blog & tweet about it throughout the process for others to see Just trying to lead a new way of life of creating instead of consuming
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@StartupSpells
Akshay from Startup Spells 🪄
7 years
J.A.R.V.I.S is such a beautfiul Webpack Dashboard 😍 The best part is the Google & StackOverflow links so that if error occurs just highlight text & click the icon. Such a small thing but so helpful. Good job @_zouhir 👏
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@StartupSpells
Akshay from Startup Spells 🪄
5 years
Want to learn Styled Components while building @unsplash with @reactjs ? In this tutorial, I go from the evolution of CSS before CSS-in-JS entered the scene, from BEM, SASS, CSS modules & dive deep into Styled Components.
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@StartupSpells
Akshay from Startup Spells 🪄
2 years
aamir khan has to be the greatest actor to do marketing. during his 1st release, posters over bombay were put up "who is aamir khan? ask the girl next door" during ghajini, everyone had ghajini cut. during pk, his nude poster was on every newspaper. now laal singh chaddha.
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@StartupSpells
Akshay from Startup Spells 🪄
3 years
@heyblake Bull. Disgenious example. Jeff Bezos has 2.4M followers. Amazon has 3.6M followers. Yet when people buy from Amazon, they don't think of Jeff Bezos. They just want quick delivery & cheaper price. Amazon gives it.
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@StartupSpells
Akshay from Startup Spells 🪄
5 years
@Suhail When you have multiple instances of VSCode opened, Peacock becomes a life-saver.
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@StartupSpells
Akshay from Startup Spells 🪄
5 years
You know how tech companies get rich? By exploiting people to work for free. This guy just DM’d me to work for @HasuraHQ who has $1.6M in funding. FOR FREE. Stop exploiting people to work for FREE. And stop fucking working for FREE.
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@StartupSpells
Akshay from Startup Spells 🪄
4 years
@nitprashant @naval I was just reading Shoe Dog by Phil Knight (the founder of @Nike ) & he said something along the same lines
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@StartupSpells
Akshay from Startup Spells 🪄
5 years
@TheChuChu_ @naval Although the idea is good but the truth is no one knows what is a high-quality knowledge until it sees a low-quality knowledge. You can't watch only good movies when you don't know what bad movies are. Even Naval must be consuming low-quality knowledge even today.
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@StartupSpells
Akshay from Startup Spells 🪄
3 years
@chrishlad Hilarious to see he even tweeted about turned down by Facebook.
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@StartupSpells
Akshay from Startup Spells 🪄
5 years
🙈TIL about `font-family: redactedregular` Awesome CSS trick that redacts text on the website h/t by @m1guelpf
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@StartupSpells
Akshay from Startup Spells 🪄
4 years
Never been a better time to build a startup. Development is free. Use VSCode. Design is free. Use Figma. Source control is free. Use Github. Payment is free. Use Stripe. Deployment is free. Use Vercel.
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@StartupSpells
Akshay from Startup Spells 🪄
3 years
@AlexAndBooks_ alright, that's the best april fools post i've seen today :)
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@StartupSpells
Akshay from Startup Spells 🪄
3 years
@levelsio USA became too political & China took over with their 996. Jack Ma said it in 1999 "One of us can beat 10 of them" & it's slowly becoming true.
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@StartupSpells
Akshay from Startup Spells 🪄
4 years
@naval First you had to compete with everyone who could get to Silicon Valley. Now you gotta compete with everyone from everywhere. A level-playing field.
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@StartupSpells
Akshay from Startup Spells 🪄
6 years
😱 HOLY FUCK I just found out a way to break any paid browser extension. Should I blog? Idk if some developers have poorly implemented it or it's a security issue but yay 🎉 I manage to break into things 🤣 Seriously, sometimes I feel like I should be a fucking hacker
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@StartupSpells
Akshay from Startup Spells 🪄
3 years
@levelsio Market is the God of all startups.
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@StartupSpells
Akshay from Startup Spells 🪄
4 years
@JamesClear I also like these two: "No man ever steps in the same river twice, for it's not the same river and he's not the same man." ~ Heraclitus "We have two lives, and the second begins when we realize we only have one." ~ Confucius Both are generally true if you think about it.
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@StartupSpells
Akshay from Startup Spells 🪄
4 years
@JamesClear Damn James, that's mine too. "Live life as if everything is rigged in your favor." ~ Rumi Different words though. "When you really desire something from the heart and soul, all the universe conspires you to achieve it" ~ Paulo Coelho, The Alchemist
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@StartupSpells
Akshay from Startup Spells 🪄
5 years
@shl Overrated: skills. Underrated: grit.
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@StartupSpells
Akshay from Startup Spells 🪄
5 years
Damn, I love this answer. AMA of @ahrefs marketing team on @IndieHackers > How did you folks differentiate Ahrefs blog in a super crowded SEO content world?
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@StartupSpells
Akshay from Startup Spells 🪄
4 years
@APompliano And he is still anon smiling somewhere. Created the biggest startup of the last decade.
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@StartupSpells
Akshay from Startup Spells 🪄
2 years
@StartupSpells
Akshay from Startup Spells 🪄
2 years
volume x time = high-quality work
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@StartupSpells
Akshay from Startup Spells 🪄
2 years
@ChrisRo78157634 @naval history is written by winners.
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@StartupSpells
Akshay from Startup Spells 🪄
7 years
Expo's Featured Apps are awesome 😍. Love the UI of @cosmo_app . It shows what can be done with @expo_io . If you're into cryptocurrency you should definitely use this app.
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@StartupSpells
Akshay from Startup Spells 🪄
6 years
If you slack off your idea for too long, someone else will make it 🙈 I planned on making something for a year but never did & now there is which is exactly like the thing I had in my brain 🤣 GO MAKE IT NOWWWWWW 🚀
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@StartupSpells
Akshay from Startup Spells 🪄
3 years
The most optimal way to increase your productivity is to get a deep sleep. There is a high chance "Sleep Fitness" will be the next big thing in the 2030s. • 2020s → Meditation with Headspace & Calm • 2030s → Sleep Fitness with Eight Sleep
@m_franceschetti
Matteo Franceschetti
3 years
At Eight Sleep, we aren't just building a company, we are creating a movement around the importance of Sleep Fitness. Here is a great clip from @DavidSacks that talks about why startups need to create movements:
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@StartupSpells
Akshay from Startup Spells 🪄
3 years
if you have no startup idea but want to make a $10m profitable saas in the next 3 months, then go copy howitzer. just copy it feature-by-feature. its expensive & everyone would switch if you can offer cheaper pricing. to copy, see next tweet: 🧵
@StartupSpells
Akshay from Startup Spells 🪄
3 years
howitzer is the best place to find customers from reddit right now. if you have a startup & not using it already, you are missing out. this is the new fb ads! just target the right people.
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@StartupSpells
Akshay from Startup Spells 🪄
4 years
@orangebook_ Jeff Bezos has a "regret-minimization framework" Often we have to make decisions that are hard in the short-term but in the long-term, it all makes sense. Example: Breaking up with someone you love but can't see a future together. Hard in short term, but long-term peace.
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@StartupSpells
Akshay from Startup Spells 🪄
5 years
I'm now starting to see the usefulness of things like @AWSAmplify or @Firebase . These products allows to ship your products faster and provide value to your users instead of wasting time programming. When making a business; think like a businessman, not like a programmer.
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@StartupSpells
Akshay from Startup Spells 🪄
5 years
The best way to have an authority is by giving away your secrets. @wesbos did it with his development knowledge. @steveschoger did it with his design knowledge. @mijustin did it with his marketing knowledge.
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@StartupSpells
Akshay from Startup Spells 🪄
5 years
I just posted my first technical article on @ThePracticalDev . If you use React & love GraphQL & want to use a minimal alternative to @apollographql then check out @FormidableLabs urql. This is also my first post to the @opengql organization.
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@StartupSpells
Akshay from Startup Spells 🪄
2 years
volume x time = high-quality work
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@StartupSpells
Akshay from Startup Spells 🪄
5 years
I hate that @code has made it so easy for people to build beautiful themes🤣 I keep installing a new one every few weeks. Here's my new one - Field Lights
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@StartupSpells
Akshay from Startup Spells 🪄
6 years
📊 Meta Preview - A Browser Extension that will help you to check how your website will look like when shared on Social Media This is my 3rd product of the #72hoursproduct challenge which I am yet to complete 🤣 Never built a Browser Extension before but should be easy, eh? 😜
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@StartupSpells
Akshay from Startup Spells 🪄
5 years
🌶️UNPOPULAR OPINION I'm sick of "I'm not a big corporation, it's just me" on every damn website. Your customers don't give a fuck if you are a solo maker or a big corporation. They would gladly pay money to a big corporation if the product works for them.
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@StartupSpells
Akshay from Startup Spells 🪄
2 years
someone on reddit analysed 100 saas sites for best performing content by links. the data is wild! top 3 content types for pages with the most links are: 1. what is X (27.7%) 2. listicle (20.8%) 3. guide (10.9%)
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@StartupSpells
Akshay from Startup Spells 🪄
4 years
@david_perell School tells you what they think you should learn. It should have guided you on what you want to learn.
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@StartupSpells
Akshay from Startup Spells 🪄
6 years
Good use of .dev domains is by pointing them to the wrong URL 🤣 → → → Found any other creative ones?
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@StartupSpells
Akshay from Startup Spells 🪄
4 years
@gregisenberg Most apps are used by people for purposes they were not originally built for. TikTok was originally education app, but it pivoted to entertainment. YouTube was initially a dating app, but it pivoted to video platform. The best fitness app was Pokemon Go, made for gaming.
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@StartupSpells
Akshay from Startup Spells 🪄
3 years
Everyone gives vague advice on how to build a micro-SaaS. This is the best advice I've found on building micro-SaaS. Read it. Save it. Apply it. If you want to make a modest $10k MRR biz, you can follow it step-by-step.
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@StartupSpells
Akshay from Startup Spells 🪄
3 years
@LifeMathMoney That was a well-written article. Know nothing about crypto but the storytelling made it simple. Now, even the name makes sense. Read it first in the Telegram group.
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@StartupSpells
Akshay from Startup Spells 🪄
3 years
@paraschopra metaverse (if it works) will give birth to businesses on top of it. just like app store did for so many apps & crypto's like eth / polygon are used to build on top of. similarly, someone will create the most popular minecraft on top of minecraft.
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@StartupSpells
Akshay from Startup Spells 🪄
3 years
another interpretation: "if your product is complex, you need marketing. if your product is extremely complex, you need sales. simple products market themselves."
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@StartupSpells
Akshay from Startup Spells 🪄
3 years
@david_perell i love how @julian illustrated it →
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@StartupSpells
Akshay from Startup Spells 🪄
4 years
@Austen Zuck hated that movie. For a reason. Jesse Eisenberg made him look like a robot which Jesse looks in his interviews more so than Mark.
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@StartupSpells
Akshay from Startup Spells 🪄
3 years
@subtlyperfect @naval Notice how his thoughts haven't changed from 10 years ago. I realised that after I watched JRE & then watched his 2011 talk & in it, the get rich thread was seen making a cameo.
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@StartupSpells
Akshay from Startup Spells 🪄
4 years
@shl "People buy 4 things and 4 things only. Ever. Those 4 things are time, money, sex, and approval/peace of mind. If you try selling something other than those 4 things you will fail." ~ goatherders on HN
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@StartupSpells
Akshay from Startup Spells 🪄
3 years
Type `src` in the browser after installing SourceGraph extension to search for code on Github & Gitlab. This is a 10x trick but most people still don't know how to search for code blocks using Github & Gitlab.
@StartupSpells
Akshay from Startup Spells 🪄
3 years
TIL there exists Google for Code. Bye-bye, Github Search. You were terrible anyways.
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