Sophie Raine
@SophieRaine
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Managing Director, Havas Red London | 🏆 Campaign 40over40 winner | Mum to Marnie & Jonah | 🎤 Moonlighting as a stand up comic
London
Joined February 2009
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Pinned Tweet
The cat is out the bag. I can’t wait to join the formidable team at Havas Red as MD of London.
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Proud to be launching the comms industry's first '45 over 45' list with
@WIPRUK
Ageism is a massive problem in our sector. It's time to shine a light on it and celebrate the women over 45 shaping a brighter future for the industry.
via
@prweekuknews
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Wow...that's what I'd call a 'f*ck you'.
@piersmorgan
column in MoS today about Jeremy Clarkson
#Ouch
http://t.co/URpTa4KBi0
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This woman. She hired me at 7.5 months pregnant and made sure I was entitled to
@KetchumUK
‘s full maternity package.
Which was 7 months full pay btw.
She says I mention it too much.
I say it changed my life immeasurably for the better.
@RedRobertino
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Husband and I decided to “share” the office in our new house. We thought it’s big enough and we could create some office-style energy.
By 9:36am on the first morning of this arrangement I can confirm it is a fucking terrible idea.
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I know it sounds a bit like new age toss but has anyone been having a go at this cold water therapy in the shower thing?
I’ve been doing it every morning (admittedly only for a minute as I’m a wuss) and it’s game-changing.
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I’m back*
@KetchumUK
- to a job I spent just 6 weeks in before mat leave.
Ketchum’s commitment to diversity & inclusion means there’s no eligibility window for its enhanced maternity package. So I was able to join at 7+ months pregnant. How amazing is that?!
*still at my house
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Today,
@wileyceo
has gone on a rabid anti-semitic tirade. He’s used slang to infer Jewish people shld be shot, called us “slippery gits” & likened us to the KKK...and that’s just a snapshot.
I hope everyone stands alongside me in speaking out. I am not OK. This is not OK.
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And the news is out! I’m so proud to be joining an agency that wasn’t afraid to offer me a huge role when I was hugely pregnant. I’ve had two children in the last two years & been able to say yes to the biggest job of my career
@KetchumPR
@RedRobertino
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Today is
@KetchumUK
's inaugural 'No Meeting Day'.
We wanted to offer a day to combat Zoom fatigue, get niggly bits off to-do lists, & afford everyone time to do stuff they love.
5 hours in & it's made a huge difference to productivity (and happiness) levels.
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Catching up with Stu Pot after months apart in his new sick crib. And he's sporting my moving in gift…
http://t.co/oJ7ofb1iCN
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Launching
#BiggerIssues
- Suicide is the biggest killer of men in the UK. We need to talk about it. Lend your voice
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A photographer just came round
to my house which is being used for a client shoot.
I said hello but my husband showed him to the room.
Photographer just called one of the team and said how lovely it was of
MY SON to show him around.
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Happiest Sunday ever - 2 fave boys, a Scorsese movie, cups of tea & our own little cinema.
#Day25
…
http://t.co/e1q5UYyihL
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Feel fresher yes but also clears head, and sets you up for the day. If you do for few mins it’s proven to: increase endorphins, boost metabolism, improve circulation and fight off common illnesses.
WDYT? Toss or worth a try?
#coldwatertherapy
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WOW! No4! Thank you
@prweekuknews
It’s an honour to be up there with so many people I admire.
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Another fantastic win for
@Wcommlondon
and our
@chrishughes_22
‘L’Eau de Chris’ campaign for
@theCALMzone
encouraging men to not ‘bottle it up’.
The winners of Best Charity/Not For Profit Social Media Strategy/Campaign are… W & Bmb congratulations
#TheDrumAwards
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Drove past man sat on pavement rocking. He appeared v distressed. No one was stopping so I pulled over & shlepped baby out car.
Me (shouting from 2m behind): “Are you ok? Can I help you or call anyone?”
Him (turning around): “I’m fine love just been sent to fix this drain.”
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Thanks
@jessicalowndes
for nominating me in the
#takeyourmakeupoffchallenge
- over to you
@Eva4Eva
@thebunning
@Helenwrites
@NikkiLGuest
xx
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Here’s where I sound like a right brown-noser...
This is
@RedRobertino
‘s fortnightly “ask the ceo” session where nothing is off limits. My boss just spent 51 mins navigating questions on everything from payrises to profits to coping in lockdown.
This is leadership.
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Has anyone watched Operation Varsity Blues? It’s blowing my mind.
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The best thing about my job? Brave clients doing work that matters.
Today
@QuornFoods
the brand that’s spent 30+ yrs encouraging us to eat less meat, is asking us to buy meat. Why? Because supporting our hospitality industry & sparing food from the bin is the right thing to do.
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I have a new hobby in stand up comedy and it is filling up my cup BIG TIME.
Thanks to fellow PR and snigger-inducer
@VixLeyton
for guiding me and getting me on the bill.
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Anyone else think Jay Z was really cool UNTIL you saw him on a jet ski?
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How’s your Monday evening?
My 1 y/o just did a poo in the garden and my dog ate it.
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My best friend everyone...England cricket star & Twitter policeman “
@StuartBroad8
:
@SophieRaine
Boring work tweet for a weekend Duke”
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𝗠𝗲 𝘁𝗼 𝗵𝘂𝘀𝗯𝗮𝗻𝗱 𝗮𝘁 𝘀𝘁𝗮𝗿𝘁 𝗼𝗳 𝗹𝗼𝗰𝗸𝗱𝗼𝘄𝗻: “I’ll take the kids. You go for a run and get some air.”
𝗠𝗲 𝗻𝗼𝘄: “Can you p*ss off for a walk and take the miniature twats with you?”
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Me to
@StuartBroad8
"you inviting me to Lords?" Stu pot "yeh..but you find cricket boring remember." Me: "oh yeh. Can I get free drinks?"
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This is one of the most enterprising things I’ve seen during
#COVID19
-
beautician offers manicures through her letterbox.
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This is such a cool idea from a 25 y/o golf-mad entrepreneur in Copenhagen.
Whilst there are a few companies offering biodegradable golf tees, Greenup Golf goes one step further, making the tees from coffee waste so they also help ‘heal’ the turf and support grass growth.
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Tonight I'll miss getting scantily clad, fake clapping when someone else wins my award, awkwardly dancing with someone I've worked with for 9 whole days, thinking the 2am Baileys won't curdle & accidentally leaving an award in the Add Lee/at the Grosvenor House
#PRWeekAwards2020
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Today marks 3 years
@KetchumUK
This was me in the lift on week 1. 7 months pregnant & in the biz just 6 weeks before mat leave because Ketchum’s commitment to
#D
&I means there’s no eligibility window to qualify for our enhanced maternity package.
This is how it should be.
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Honoured to be joining the Women in PR
@WIPRUK
committee and to work alongside so many talented and inspirational women.
We held our first meeting last night and I just know that together we are going to achieve great things for our industry.
Women in PR inaugurates new president & names senior positions:
#comms
@AnnaGeff
@NgoziOffonry
@Addy_Frederick
@roxyk
@ronkelawal
@SophieRaine
@jnthomas4
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Next time someone moans about clients working them too hard just show them Eminem’s sign language interpreter
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Nice move from from
@BurgerKingUK
- handing over its Instagram to promote independent restaurants in tier three
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First day ‘back’ after mat leave hasn’t got off to a flying start. I stepped out the shower then couldn’t remember if I washed my body or not so had to get back in.
#babybrain
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Number 4?!!
I’m “shook” as the cool kids say and incredibly humbled.
Shout out to the incredible consumer brands team
@KetchumUK
who make my job a joy and my partner in crime
@17_Alicia
(who is by far the smarter one).
Thank you
@prweekuknews
- am actually crying a bit!
PRWeek UK Power Book 2021 – Top 20 in consumer PR:
@OgilvyUK
@redprnews
@SmartsAgency
@mischiefpr
@WelcomeToFrank
@TheAcademy_PR
@ManifestLDN
@mcsaatchitalk
@goodrelations
@thisiscow
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My first full year leading the Brand practice over
@KetchumUK
Several pretty hairy moments but overall it's been incredible & I'm so proud of the progress we've made.
Here's a little video we created to wrap up 2021 in terms of the work & say thank you to our amazing people.
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Amazing fathers day ad from Durex. First the JLS condoms now this?! I take my PR hat off to them
http://t.co/RTolVHe
(via
@ThisIsDavidWade
)
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We asked women in comms what their biggest concern was this year. Top of the list? Mental health and burnout.
We
@WIPRUK
didn’t want to just highlight the issue, we want to do something about it. So we’ve partnered with the amazing Head Office to do just that.
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Just went to make coffee & saw as I walked past that my husband was in the toilet.
Which I took as a prime opportunity to scare the shit out of him.
Waited for door to open, leaped out & did one of my best ever “BOOs” and one of our poor builders jumped out his skin.
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Two strong attacks, two weak defences on show tomorrow night. Expect a high scoring game - come on England!
#RaineDoesRio
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This local newspaper article popped up on memories from ten yrs ago and I’m pleased to see it’s still just as good.
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Let me get this right, the
@sciencemuseum
are giving ppl cockroach costumes & letting them scuttle around? I'm so in
http://t.co/vqgwyvA5QT
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Landing traditional media coverage is still vital for our clients but harder than ever to land. Launching
@KetchumUK
's Media Relations Taskforce today with the best in the business.
Thanks
@prweekuknews
@John_Harring
for the write up!
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A lesson in reactive PR from
@MadameTussauds
👏
Donald Trump's wax figure has been re-dressed into golf attire at Madame Tussauds, London, after Joe Biden was named the winner in the
#USElectionResults2020
433
2K
7K
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It’s here!
@WIPRUK
's 45 over 45 list - a bold celebration of age & experience amongst women in comms.
When we learned 52% of women don’t imagine working in the same part of the industry when they are 50,
#WPR45over45
was born.
Thanks for the fab writeup
@SparklyPinchy
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Anyone else approaching 40 with a decent job yet still goes shopping with their mum in the hope they’ll buy them an outfit?
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Did you know there’s such a thing as the Comedy Wildlife Photography Awards?
You’re welcome.
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If we don't stand up for ourselves, how can we expect others to do so?
Thanks
@prweekuknews
for inviting us on to talk all things
#antisemitism
post
#Wiley
, the responsibility of social platforms to stop the scourge of hate speech & how to make a difference.
Deeply moving podcast alert: On The PR Show, PR industry leaders
@goodkind
@SophieRaine
@DavidEFraser
&
@Natalie_LouiseS
share personal stories about scourge of
#antisemitism
, the Wiley attacks & social media's response, and what PR can do to tackle issue.
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About bloody time.
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Society will never be able to break down stereotypes of women at home if the Government itself is not reflecting this in its comms and policy decisions.
Probably the most important opinion piece I’ve written for
@prweekuknews
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What an honour. Thank you
@prweekuknews
#PowerBook2021
Delighted to have 5 of our team in the
@prweekuknews
2021 Power Book,
@ConFranklin
@SophieRaine
@RedRobertino
@IndySelvarajah
@JamieRob_
🏆
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Thank you
@HuffPostUK
for asking me to write about why I offered the 18 y/o behind the 'fake John Lewis ad' a job
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@StuartBroad8
@maxchilton
@adidasUK
ouch. can I break a world record for most excuses made whilst planking?!
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I spoke to
@prweekuknews
about Wiley’s antisemitic tirade & why social media platforms must take action against hate speech.
Thank you
@ArvindHickman
for shining a light on this.
Welcome back boycotters, here's an important read for you – 'They're failing us on hate speech': PR leaders call for 'zero tolerance' and education to combat antisemitism on social media.
@AliMaynard
@mandyissharp
@DavidEFraser
@SophieRaine
@AndrewBloch
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Ripping your face mask off in the car is basically the new ripping your bra off the second you get home from work
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“Oh, there just wasn’t anyone" should never be the feedback regarding intersectional representation.
Introducing One London 25 - a list of incredible & diverse creators to inspire more campaigns which better reflect the communities in which we live.
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My neighbour just called me “Sonia”. I didn’t correct her so now I’m just going to have to move house again.
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Told housemate (who's only just moved 2 London) that the tube is free today if she wears all black. Poor cow is getting changed.
#AprilFools
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On a VERY VERY good day RT
@NikkiLGuest
: It's uncanny -
@SophieRaine
vs
@NadiaForde
http://t.co/aTwr3TWGED
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Loved grabbing ES mag to see Stu Pot
@StuartBroad8
looking super dapper on the front cover. Not bad either
@jimmy9
...
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Only been with my PT for a week and she’s already got the measure of my character. She’s saved me in her phone as ‘excuses lil’
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So proud of the
@KetchumUK
team -
Shortlisted for four
@PRWeekAwardsUK
incl. large consultancy of the yr & for the brilliant work on Colgate. I judged this year & the competition was more fierce than ever 💪
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Any brands virtue signalling today - beware!
@PayGapApp
are retweeting brands’
#InternationalWomensDay
posts alongside information on their gender pay gap.
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YES New Zealand this is exactly how things should be! They’ve become the first country to legislate paid leave after miscarriage.
Now it’s time for the rest of the world to follow suit.
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What a night
@ICCOpr
global awards. Four awards including
@RedRobertino
as PR leader of the year (obvs) &
@KetchumPR
as Best Network.
The best bit? Having
@mikedoyle212
&
@AmandaKowalK
over from the US to celebrate
#KetchumProud
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Kicking off 2023 ticking a professional goal off the list as I’ve always wanted to judge Best Places to Work.
Thanks
@prweekuknews
for inviting me
#PRWBPTW
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£0 budget influencer campaign with an old school twist. Great work by the Unilever Foods team
@Wcommlondon
with a lot of help from
@AndrewBloch
When ideas are so simple, but yet so genius -
@Wcommlondon
showcase the work they did this
#PancakeDay
roping in
@Lord_Sugar
and
@lemontwittor
🍋🥞
PR case study:
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Honoured to be featured in this year’s Power Book alongside my
@KetchumUK
colleagues
@RedRobertino
@HSBlundell
@IndySelvarajah
@Sarah_Pinch
via
@prweek
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Anyone else have to get the petrol cost to a round number when they fill up or is it my OCD?
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ICYMI this is the morning after grime artist
#Wiley
has used his platform to unleash a tirade of anti-semitic abuse - including incitement to violence against Jewish people & holocaust denial. This hatred sadly doesn’t just hang in suspension but infiltrates impressionable minds.
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@Broady4evafans
hahah you're not the first to say it. Actually stu pot was the first and everyone else has followed!
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Our inaugural
@WIPRUK
retreat.
Shaping the plans for 2022 with this incredible group of women.
Watch this space - it’s going to be another big year for driving change in our industry.
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42% of females in the industry are telling us there aren’t enough career opportunities for older women to progress.
We need to start talking about and tackling
#ageism
in comms.
Thanks
@KateClarkPR
for writing this for
@WIPRUK
& to
@prweekuknews
@ProseFactory
for the platform
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Back in 2016 I offered a job to a talented student whose uni coursework was mistaken for the official John Lewis ad. Today he finally joined
@Wcommlondon
after graduating. Welcome to the W family Nick!
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Joining you and hoping many will join us
#NoSafeSpaceForJewHate
Its a healthy Jewish tradition to have misgivings about certain customs but know you should do them anyway. And so, from 9am today, I'll be off here for 48 hours. Social media companies need to tackle hate speech on their platforms
#NoSafeSpaceForJewHate
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So much talk about diversity in our industry and not nearly enough doing. A very proud time for
@Wcommlondon
and
@WarrenJohnson_
W has launched WX - a social enterprise that provides training & employment opportunities to young people & aims to improve social mobility in the industry:
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Hangover HQ
@KetchumUK
towers!
Buzzing to have been recognised but there is still so much work to be done to build a more inclusive and equitable industry.
We will keep pushing.
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Happy new year all!
If I’m up at midnight tonight it will be because I need a wee.
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