Imaging USA is ready to kick off on Sunday morning in Texas, and #SIGMA is all set up to help attendees learn about our huge selection of lenses and fp series cameras. Join us at Booth 711 -- see you soon! @OurPPA #ImagingUSA

Today, we would like to welcome our newest #SIGMA America Ambassadors – Brianna Devons, Darren White, Keydrin Franklin, and Lindsey Ruth. Learn more about their expertise and photographic journeys at our ambassador page here:

🎉 SIGMA is pleased to announce that the 16mm F1.4 DC DN | Contemporary and the 23mm F1.4 DC DN | Contemporary are now available for purchase in Canon RF Mount! 16mm F1.4 DC DN | Contemporary – $489 23mm F1.4 DC DN | Contemporary – $599 Featuring an ultra-fast F1.4 maximum aperture and outstanding sharpness, these APS-C format lenses give you the low-light performance you need and the gorgeous background blur you want, perfect for travelers and content creators. ▶For more information head to #sigmalens #SIGMAContemporary #SIGMA16mmF14DCDN #SIGMA23mmF14DCDN #NowAvailable

Looking for the perfect lens duo to capture your adventures this year? ✈ Well, look no further as the SIGMA 10-18mm F2.8 DC DN | Contemporary and 18-50mm F2.8 DC DN | Contemporary are the smallest and lightest F2.8 zoom duo for APS-C mirrorless cameras. These lenses are game changers for travel photographers, content creators, or videographers on the go. Available in Canon RF Mount, Fujifilm X Mount, Sony E-mount and L-Mount To learn more head to or click the link in our bio #sigmalens #travelphotography #sigmacontemporary #travel

The perfect lens and a little creativity can go a long way. With only the #SIGMA 50mm F1.2 DG DN | Art lens on hand, photographer Anabel DFlux spent a blissful afternoon capturing a wide range of beautiful portraits. #SIGMAlens #portraitphotography

RT @OurPPA: Contributing Editor Ellis Vener takes the workhorse @Sigma_Photo 28-105mm F2.8 DG DN Art lens through its paces, making use of…

ICYMI: SIGMA's Holiday Savings Edition Over two dozen lenses and accessories are up to $250 off until January 12. It's the perfect time to get that lens you've been eyeing for a while! 👀 Click the link below to shop now 📸 #sigmalenses #shopnow #photographykit

What type of events would you like to attend with SIGMA in 2025? Last year, we expanded our event lineup and got to work with Evan Pollock and 944 Rallye on an awesome Cars and Cameras event. It brought photographers, videographers, content creators and car enthusiasts together! 🏁 We're looking forward to all our 2025 events and hope to see you there. 🗓️ For more information head to our events page at #carphotography #sigmalenses

On behalf of SIGMA Corporation of America we would like to wish everyone a great holiday season! ❤ We are beyond grateful to all our loyal customers, staff, ambassadors and more. Thank you for sharing all your holiday content with us and for choosing SIGMA glass! Also, thank you so much to SIGMA Ambassador Meg Loeks and family for creating beautiful holiday portraits! 😊 #sigmaphoto #holidayseason

We are excited to give you all an early gift this season! Now through January 12 we will be increasing savings on five of our most popular zoom lenses. 🎁 10-18mm F2.8 DC DN | Contemporary* - Now $80 off 🎁 18-50mm F2.8 DC DN | Contemporary - Now $110 off 🎁 24-70mm F2.8 DG DN II | Art - Now $170 off 🎁 28-70mm F2.8 DG DN | Contemporary - Now $190 off 🎁 150-600mm F5-6.3 DG DN OS | Sports - Now $250 off Click the link below to shop now! --> <-- *Canon RF Mount version not included in this promotion* #sigmalenses #holidaysavings #photography

What are your go-to #SIGMA lenses for #filmmaking? For director Gabe Rovick, the 24-70mm F2.8 Art, 70-200mm F2.8 Sports, and 16-28mm F2.8 Contemporary were essential for creating his doc of the "most photographed skier in history", Sven Brunso. ⛷

This new short film highlighting the career of skier Sven Brunso was shot almost entirely with #SIGMA lenses, from powder-drenched, action-packed mountainsides to cozy interviews. Watch the debut of "Sven: Life in Front of the Lens" today at 3PM EST!

Do you still need to find the perfect gift for the holiday season? 🤔 We got you covered! SIGMA is still offering great deals on 28 lenses and accessories now through January 12, 2025. Save BIG and treat your favorite photographer, videographer, filmmaker or content creator to something special – or just get yourself something nice from SIGMA's huge selection of lenses. Click the link below to shop now 🎁� #sigmalens #holidayshopping #photography

A great way to wrap up the year as Photo Company of the Year awarded to us by @petapixel ! 🥳 We are honored to be recognized among many great competitors, as always we are thankful to our customers and staff. To see full list of awards click the link below 🏆 🏆 #SIGMA #photography #Awardwinning

For #travelphotography, a lightweight, versatile lens is a must. See how the SIGMA 18-50mm F2.8 DC DN | Contemporary for Canon RF Mount helps capture memories in Jamaica with SIGMA Ambassador Michelle Harris. 🌴 #SIGMA #photography #jamaica

SIGMA CEO @KazutoYamaki teases a new #SIGMA lens and talks photography, music and design. Click the link below to watch the full video: 📸: SIGMA UK

28-105mm or 24-70mm? 🤔 SIGMA introduced two new standard zooms for mirrorless this year, and if you're looking for a daily driver lens, the 28-105mm F2.8 DG DN | Art and 24-70mm F2.8 DG DN II | Art are two great options. But which one to choose? Photographer Mike Carroll used both in his recent travels, and provided a small trove of sample images to help users figure out which one is for them. Check out the full article for more! #SIGMA #photography

It's SHOWTIME! Actually, it's a quick glimpse of famed director Tim Burton framing shots with the #SIGMA fp camera, along with our LVF-11 viewfinder. Watch the video from @Panavision (SIGMA fp cameo at 0:46) #cinematography #BeetlejuiceBeetlejuice