Saulius Stebulis
@SauliusStebulis
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Product Design Partner for Financial Services
Fully booked until 2025
Joined January 2011
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@Abmankendrick
“A” is easier on many levels:
-> Easier to interact with
-> Easier to read and scan
-> Less eye movement, meaning there’s less friction: the eye moves from top to bottom with subtle shifts to the right as it reads.
Checkboxes also make it clearer which multiple fields can be
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You don’t need a lot of tools in your design kit.
Here’s what I use most of the time:
• Pen and paper for noting down ideas, drawing, and thinking about questions.
• Figma for UI design.
• A meeting and chat app to stay connected with the team.
Most of the time, it’s all
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@Abmankendrick
I’d choose “A” because:
-> Red effectively communicates the destructive nature of the action, which accurately reflects what’s going to happen.
-> Green, on the other hand, gives it a positive meaning, which may not be appropriate.
Here are a few ideas to simplify:
->
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Looking for a startup idea?
Solve procrastination at scale.
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Your strongest skill as a designer is your thinking.
Not your software skills.
Not your education.
Not even your attention to detail.
It’s your thinking.
Only your thinking determines the project's outcome.
We can’t sell it.
But we can demonstrate it.
Do it early.
Ask
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A designer���s life works in mysterious ways:
You have a deadline.
The project is complex.
You have no idea how to solve some problems.
And yet, you get it done.
In time.
Every single time.
How?
It’s not the design process or your experience.
Because you’re dealing with
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@Abmankendrick
@iamAbiodunAA
@Daviowhite
@its_YOGO
Each progress bar serves a different purpose:
"D" is excellent for marking completed steps and managing expectations of what's to come. A good use case for "D" is in e-commerce or a signup process.
"A" has the same purpose as "D" but includes additional elements that don't add
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If you lost your creative spark, start a side project
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Have you done any research for your startup before building it?
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A design system is not a task.
It’s an ongoing project for most companies.
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@Abmankendrick
@iamAbiodunAA
@Daviowhite
@its_YOGO
A is inaccessible. Differentiate using more than just color, otherwise, people with color blindness can’t distinguish what’s changed.
B and C are accessible. My personal preference is B. It is more subtle and competes less with the buttons.
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@Abmankendrick
@iamAbiodunAA
@Daviowhite
@its_YOGO
Context is the key.
“A”:
People will aim to touch the small touch target, which is problematic for those with weak motor skills.
Not a good choice if the average quantity is higher than 2, as it creates extra clicks.
“C”:
Similar to “A” but with a bigger and easier-to-engage
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@Abmankendrick
@iamAbiodunAA
@Daviowhite
@its_YOGO
“B” aligns with the pattern people see on multiple sites where the sign in options are grouped together.
I’d go with “B”.
Sometimes alternative ideas are smarter, but if it’s new for the user, it takes time to re-learn.
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Have a side project.
You’ll grow as a designer.
And maybe, you’ll build a startup out of it.
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Cheers to all the startup founders who have not yet released.
Stay patient, we’ll make it happen.
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Take a few days off.
Forget about design.
And guess what?
When you return, you’ll feel refreshed and better than ever.
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Don’t send designs to the client.
Try to present them in person whenever you can.
If you can’t, record a video explaining your design choices.
Sharing the design without context means it’ll be judged just on looks.
That won’t show all the thought behind it.
We make design
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Build products for fewer but true fans.
I'm going to try it myself.
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Don’t build a full-time startup without real-world experience.
Go out there.
Get a job.
Work with clients.
Learn and watch.
You can do it while having a job and stability.
The time will come when you go full-time.
Play the long game.
What matters is what you achieve in
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What is the most stressful thing about being a designer?
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Becoming a better designer is easy:
Just learn:
• Some coding
• Marketing
• Branding
• Visual design
• UX
• Service design
Then, as your final step, launch a startup.
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@Abmankendrick
@iamAbiodunAA
@Daviowhite
@its_YOGO
“A”:
Icons inside the input fields are cosmetic but arguably reinforce the message without requiring the user to read the label.
“B”:
Moving icons to the right changes the meaning.
The icon inside the password field is often used to toggle showing or hiding the password.
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If you want to see a designer perform miracles, set a deadline.
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I’m looking for an experienced marketer to help with a mobile app project.
This is paid work, ideally long-term.
Expecting to start with market research and ICP.
My DMs are open. Comment if you can’t send DM, and I’ll respond.
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Unpopular opinion:
Do more research before building anything.
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You don’t need design inspiration.
You just need to act.
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Set a deadline and you’ll get it done.
It’s that simple.
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The product is never finished.
There’s always room for improvement.
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You'll become a better designer using writing as a design tool.
Start with a message.
Iterate, test it and explain it to someone in a conversation.
Leave the UI for later.
Once the message is clear, you'll know where to focus your design efforts.
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Practice design in black and white.
It will improve your other UI skills.
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Want to learn UX and Product design?
Here’s the playbook: 👇
1. Download Figma.
2. Dive into YouTube tutorials.
3. Copy top designs to train your eye quickly.
4. Choose a real project you want to work on.
5. Reach out to the owner and offer to volunteer. (he/she may
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What is your number one design principle?
Mine is:
Communicate, don’t decorate.
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Do not copy.
Because you don't know why it was created that way.
What works for one project may not work for another.
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People don’t engage with content from start to finish.
When designing, it’s common to fall into the trap of thinking that people will read the webpage in a linear manner.
So, we design a linear journey.
In testing, you learn that this is how they actually use it:
• People
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Want to be recognised as an elite designer?
Here's how:
Explain your decisions.
Be clear about why each thing exists.
-> Why does this element belong here?
-> Why have you solved the problem in a particular way?
If you’re just selling a pretty interface, you’ll struggle to
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A design system is not Figma components.
It’s the code.
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Startup idea:
Phone detox.
Put your phone down and reconnect with the world around you.
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There’s no such title as a Web3 designer.
It’s just a web designer who knows about Web3, blockchain, and crypto.
New job titles are easier to make up than ever.
We can keep it simple and still make the point.
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When designing, don’t talk about aesthetics.
Of course—what you do is beautiful.
But it’s not why the client is paying you.
And we don’t want them to think that.
You solve problems.
You listen to what the client needs.
You explore options.
You do research.
You think about
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A problem many of us face is the need to close every design deal.
Sometimes, potential clients aren't a good fit, but we don’t want to lose them.
We're considering compromises like lowering prices, doing different types of work, or accepting their terms.
It's easy to say not
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As a designer, you can improve by learning to write.
But you have to focus on what to say first, not just on writing.
Communicate, don’t decorate.
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Is Figma AI a threat to designers?
No.
Tools are not responsible for the outcome.
The designer is.
Sell your thinking, not aesthetics.
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What design advice would you give to your younger self?
I’ll go first:
Accept that developing some skills will take time, and no shortcuts will cut it.
Prioritise learning about the business, working with people, and building professional etiquette.
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Use a sketchbook.
Whether you’re a designer, developer, or just a business-minded person.
You’ll find a use for it.
Chances are, you already know how powerful it can be.
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A portfolio redesign is never just about the portfolio.
It's about rethinking our target market, branding, and the business as a whole.
This is why it always takes a long time.
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What’s the difference between UX and Product design?
UX design is about shaping the conversation with the users.
Product design is defining what those conversations are also about.
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I used to think that being a successful designer and attracting clients was mostly about expertise and specialising.
Now, I’m convinced it has more to do with awareness and reach.
What good is being a good designer if only a few people know about it?
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Design without writing is a missed opportunity to make a greater impact.
When you write, you focus on better articulating the message.
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Mature designers spend more time understanding the problem before jumping to solutions.
But it’s rare to see a case study that reflects this.
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Which comes first, copy or design?
In practice, it's a bit of both, like the chicken and the egg. Although, copy often comes first if there is no clarity about the product or service.
Know what you’re trying to say before you think about designing that message.
The key is not
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When working on a design project, ask questions.
It’s a sign of maturity, not weakness.
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When in doubt about Figma AI being a threat, remember that tools don’t replace the person using them.
You create the output.
AI can’t do it alone.
AI doesn’t decide what to solve or how to solve it.
It needs guidance.
Better yet, work with it rather than against it.
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To make a bigger impact as a designer, expand your skills in business, marketing, sales, and even development.
The more holistic your understanding, the more impactful your designs and solutions become.
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A design system is a way to centralise most processes related to design and development.
Once you set it up as a project, expect the scope to expand to more areas than anticipated.
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When designing for mobile, do it with the device in hand.
And when you move pixels in the software (etc., Figma), look at your phone with the mirrored design.
The software is not the point, but looking at the design on mobile is.
Suddenly, your ideas will get a different
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If your solution takes too long to do, it’s the wrong solution.
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How do you manage design feedback when someone keeps suggesting solutions?
Try separating the HOW from the WHAT:
'Interesting idea. What are the key messages that we want to communicate?'
Steer the conversation towards the messages and the priorities of these messages.
I
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What is one thing you want to improve as a designer?
I’ll go first:
While I can solve design problems relatively quickly, I want to take more time to reflect, even if I know the solution.
By reflecting more and making 5% adjustments, I've noticed it makes the solution and
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The more mature you get, the less time you’ll spend designing.
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➞ Design thinking = Thinking
➞ Design process = Process
➞ User experience = Experience
Let’s keep internal communications simple.
Which terminology would you simplify?
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Do not design for other designers.
Design for the users and the business needs of your client.
This mistake is often made without intention.
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Remote work is great for designers.
But you can’t replace the power of being in person.
Even if it’s just once a quarter.
Try to meet your team face-to-face.
Being together solves many problems.
And builds stronger connections.
When distance makes it impossible.
Have more
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Unpopular opinion:
Sometimes the best way to solve a problem is by NOT solving it.
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@Daviowhite
The better you get, the faster you design. That’s why charging hourly punishes you.
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NDAs are a waste of time.
Unless you’re planning to get a patent and what you do is truly confidential.
But more often than not, NDAs are friction.
If your idea proves successful, competitors will copy it regardless.
Even if you have a patent, they’ll find a way to get close
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When the design brief is too abstract, rewrite it focusing on these points:
- User needs
- Business needs
- Outcomes
- Any insight
- Constraints if any
Share your new brief with the client and get aligned.
You’re now in a good place.
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What are your long-term career goals as a designer?
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Every time I set a deadline, I get it done.
Why on Earth do I not set more deadlines?
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Struggling with ideas?
Years ago, I had this routine where I’d write down 10 startup ideas every day.
You know what happened after a few days?
It got a lot harder to come up something new without repeating myself.
I realised that I'm only really drawn to a few core ideas.
I
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What business are you in?
It looks like a stupid question.
But it’s not.
You sell a product or a service.
But your customers buy the outcome it delivers.
For example:
Mentors don’t sell knowledge or courses.
They sell motivation.
A productivity app doesn’t sell a
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Don’t design your product just yet.
Before you start, explore who you're designing for and how you'll reach them.
Imagine you’re a freelancer building your website.
Great.
Pause the design work for a moment.
Go out and find one person or business and try selling your idea
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If you’re being asked to work for free and you’re considering it, remember:
you can always work for free doing what you want instead.
Pick a side project, work on a portfolio or help someone who really needs your expertise.
If you’re not being paid, be picky about the work
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If you want to build a startup with a high MRR.
Remember, you can build a simpler version with a lower MRR while having a job and working on your project part-time.
Prove it before you go all in.
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@Abmankendrick
@iamAbiodunAA
@Daviowhite
@its_YOGO
I’d base my choice on which one is easier to build.
The design differences are subtle, but the development effort is higher for “B” and “C.”
If you’re building an iOS app, the “A” pattern comes for free. You just specify the icons and the states, and you’re good to go!
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Every failed attempt to create a design system makes it more valuable when it eventually works.
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We often think that the solution to solving something is to add, but we rarely consider taking something out.
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If you spend effort to come up with a good design, spend some effort thinking about how you will present it.
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Process can kill a growing startup.
It’s a mystery why startups stop being flexible and agile.
That’s what helped them grow in the first place.
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Writing is one of the strongest skills you can build as a designer.
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We often get stuck because we design in our heads.
Doing it in your head means you want to visualise it before moving the pixels.
To get unstuck, start with the obvious.
Even if it's moving an annoying icon that bothers you or changing that colour.
It's simple things you know
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When presenting a design, start with what you explored first.
Show how the design isn’t working.
Don’t make it obvious you have something better.
Take the client on the journey so they build up a deeper understanding of the problem.
Only then, show how it led you to the
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@Abmankendrick
“A” sets the expectation of how long the journey is.
“B” shows you more on screen, but not by much.
Given this is a native app, progress could be added as a subtitle in the nav with the copy: “Step 1 of 3.”
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