Content marketing brings in 3X as many leads as traditional marketing and costs 62% less. #SPICollective #ContentCreation #Strategy #HamptonRoadsVa

Create a hashtag for your business. This way your followers can refer to your content easily. #SPICollective #HashtagOptimization #SocialMediaStrategy #HamptonRoadsVa

Conversion rate optimization is an iterative process that requires a degree of creative thinking to crack. #SPICollective #ConversionRateOptimization #Marketing #HamptonRoadsVa

A lot of people are searching Google quickly or from their mobile devices, so including misspelled words in your keyword list is always recommended. #SPICollective #Keywords #AdWords #SEO #HamptonRoadsVa

#NumberOneTip: Think like a reader not like an advertiser. #SPICollective #Videoproduction #Promotion #HamptonRoadsVa

The key to successful advertising is keeping the consumer at the forefront at all times when planning a campaign. #SPICollective #CustomerEngagement #Content #HamptonRoadsVa

How can you give your customer, the customer who will invest and remain loyal to your brand, a face? #SPICollective #ContentStrategy #DigitalAgency #RelatableContent #HamptonRoadsVa

It takes 2.6 seconds for a user’s eyes to land on the area of a website that most influences their first impression. The better the first impression, the longer the participants stayed on the page. #SPICollective #WebsiteDesign #WebsiteDevelopment #HamptonRoadsVa

With SPI’s owner previously working as a writer, director, and producer for TV stations and production studios, we have the experience to give video production more impact. #SPICollective #Videoproduction #Promotion #HamptonRoadsVa

Freedom without learning is always in risk, and learning without freedom is always futile. Happy President’s Day! #SPICollective #PresidentsDay2021

Use insights and the single minded proposition to help fuel thinking and use the wide array of brainstorm techniques available to think creatively. #SPICollective #ExperientialMarketing #StrategicConceptDevelopment

In an age where the majority of customers crave personalized experiences and desire meaningful interactions with a brand before making a purchase, experiential marketing is now essential to any modern marketing strategy. #SPICollective #ExperientialMarketing #Marketing

The primary goal of display marketing is to increase brand awareness and reach. #SPICollective #DigitalDisplay

Relevant long-form content is very attractive to both search engines and searchers. #SPICollective #WebsiteManagement #ContentCuration

A competitive analysis enables you to identify what your competitor is doing right. #SPICollective #CompetitiveAnalysis #Marketing

OTT services circumvent traditional media distribution channels such as telecommunications networks or cable television providers. #SPICollective #OvertheTopTV

In-feed and in-content native ads mimic the design of the website where they appear. #SPICollective #NativeAdvertising

Knowing who your audience is and what they want to see on social media is key. #SPICollective #SocialMediaStrategy

The beauty of YouTube is that it creates a sense of community for brands, with each channel having the potential to build a loyal and highly engaged audience. #SPICollective #YouTube #VideoStrategy

The Dynamic Creative Optimization ad knows who the viewer is and responds by selecting the best creative combination. #SPICollective #DynamicCreative