Carrie Dunn
@RiotCarrieDunn
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Global Head of Creative for @RiotGames Esports ✨ @LoLEsports @ValorantEsports @WildRiftEsports
Los Angeles, CA
Joined June 2019
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Behind the scenes for our
#Worlds2021
Quarterfinals tease!
Watching Damwon and MAD get SO into it and just go crazy in this fire gauntlet was my favorite 😂
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I’m honored & humbled & overwhelmed (in the best way) to say…
I’ve been promoted to Global Head of Creative for Riot Games Esports.
So excited to shape the future of all our incredible sports ✨
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It was an honor giving ShowMaker his anime arc ❤️🔥
I'm equally touched, proud for, and almost feel a little strange to see ShowMaker as a centerpiece anime character on such a big feature
#WORLDS2021
🥺🥺
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Introducing: Burn It All Down
For a year, I’ve poured my heart and soul into creating the very best
#Worlds2021
Anthem + Music Video I could for you all. I hope you love it.
This is for our pros. This is for our fans. This is for you.
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WHAT A WAY TO END DAY 1!!!
#REDWIN
You gotta love to see
@REDCanids
win – a team just dripping with personality and passion. And now taking wins off former quarterfinalists at
#MSI2022
😎
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We put our heart and souls into this
#WORLDS2022
Finals and Opening Ceremony.
I hope you all love it. I hope we make you proud ❤️❤️❤️
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#Worlds2022
has taken over NYC.
And our pros are right where they belong: front and center in Times Square.
Ya love to see it 💙✨
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Spotted in Busan: Faker having some fun in the sun.
This is all making me so excited to see Korean fans live at
#MSI2022
✨
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Two hours until my
#Worlds2021
anthem and music video is live.
Tbh I’m nauseous just thinking about it 😅
I might vomit? I might need to delete Twitter from my phone and pretend like nothing’s happening? I might cry? But tears of happiness?
Pray for me 🙏🏼
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Thinking about the fact that when I was working my first job, the Creative Director took me out to lunch to tell me I shouldn’t be a creative because I didn’t “look the part.”
And now I’m the Creative Director of the biggest esport in the world.
Success is the best revenge 😈
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The final episode of
@100Thieves
The Heist is absolutely phenomenal.
Makes me proud to be helping lead LoL Esports, and so happy to be a
#100T
fan. 10/10 must watch.
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Okay I know I’m only like 36 hours in, but Busan is a 10/10 for me 🇰🇷
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ALL HAIL OUR LORD, SAVIOR AND PRESIDENT
@LilNasX
🙌
@LeagueOfLegends
is so lucky to have you and I’m definitely not saying this because you’re now my boss and I have to!!!!!
#Worlds2022
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The amount of men who tell ME in interviews that we “should really get more women in esports” (like it’s a new idea I never would’ve thought of!) is simply egregious.
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Nahhh
@JacksonWang852
went too hard on this one 🫠
Empyrean Pyke has one mission—if he has to tear through every dimension to finish it, so be it.🔪
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Well this blew up. In honor of how many of us are (rightfully) obsessed with the
#VALORANTMasters
stage design, I present to you:
~the most beautiful technical pause of all time~
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My favorite moment from our NYC
#Worlds2022
shoot:
We were shooting
@RNG
on a rooftop next to the Manhattan Bridge, and two fans biking by saw the players, stopped and screamed from the bridge -
“RNGGGG!!!!!!!!”
Whoever you fans are ily
😭💙
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Every day I have read
@chovygoat
's tweets demanding Chovy in the
#WORLDS2021
Music Video.
And every day I have smiled, knowing at least one LoL fan would not be disappointed 😎
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Whoever curates the Riot Bathroom playlist is a genuine master of chaos.
Dogs barking Jingle Bells followed by 8-bit Grandma Got Run Over By a Reindeer? Oof.
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Somehow I just watched 3 episodes of
#MarriageOrMortgage
and ALL OF THEM CHOSE A WEDDING OVER A HOUSE?!?!
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Ok I need a moment cuz it's been TWO YEARS since I joined
@riotgames
. Holyyy🥲
To my Rioters – thank you for being my favorite collaborators.
To our esport pros – thank you for being my muses.
To our fans – thank you for building the future of sport with us.
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I snuck into President
@LilNasX
’s office for a photo shoot plz don’t tell him I don’t want to get fired 🫢
#Worlds2022
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🚨 I'm looking for strong creatives to join our Global Esports team at Riot 🚨
Minimum 5+ years experience building campaigns and executing creative. Sports, gaming or esports experience a plus. Hit me with the link to your book & let's chat 😎
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Saw PVRIS live tonight 🤘🏼
A guy threw his phone onstage and she almost called his mom… but then said “Nah we’d just end up talking for hours and before you know it I’d be your stepmom” 🔥
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@AshleyKang
Thank YOU! I used so much of your work around ShowMaker to craft his story and character – your storytelling was a real inspiration 💕
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Me:
“What week of Iceland are we in now? 5? 6?”
My coworker:
“It’s month 2, Carrie. At this point we don’t measure in weeks - we measure in months.”
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It's almost 3am in Iceland.
But before I go to sleep, let's take one last moment to appreciate how cracked the Haoliners animation team is. ✨
#WORLDS2021
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Learning 1 Korean phrase per day. So far I’ve got:
Hello!
Thank you
That’s dope
Now accepting suggestions for my next phrase.
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After 12 full months of planning and dreaming and stressing and making - it’s finally time.
I’m
#Worlds2021
bound. See you in Iceland.
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Thank you
@FionnOnFire
for telling the story of Burn It All Down!
And for being the Worlds Song's
#1
hype man. (Even if you always start asking for it before it's ready.)
100-plus animators
8 months
5 studios
This is how Riot Games and Haoliners Animation League, the creators of the smash hit series LINK CLICK, crafted the visual epic that is Burn It All Down
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After 7 weeks in Iceland and a sleep-deprived, crazy, incredible
#Worlds2021
- I’m finally heading home.
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We went Aurora hunting in Iceland tonight 🕵🏼♀️
It was a little cloudy but they still put on a show! Dream come true.
Ty
@thundoerfist
for my new fave photo 😭
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Inject this straight into my veins and BRING ON GROUPS!!!
#100T
y’all are the freaking best - making
#Worlds2021
one for the books 😭
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✅ Biggest project of my life drops tomorrow
✅
#Worlds2021
starts in a week
✅ Almost out of quarantine
Lots to look forward to life is good!😁
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☺️☺️☺️
Riot Games announced the
#Worlds2021
final reached more than 73.8 million peak concurrent viewers including Chinese streaming platforms, a 60% increase over 2020's peak viewership.
Read:
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This is what you wanted right
@FionnOnFire
???
Worlds starts October 5! 🤩🎉
We've got the perfect addition to your playlist to get hyped: the Worlds 2021 Orchestral Theme!
🎧 LISTEN NOW:
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There’s no feeling in the world like listening to a crowd react live to your team’s work 😭❤️
#MSI2022
#T1Fighting
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So proud of the team for this one!
We wanted to create an utterly unique energy + look + sound for Wild Rift - to channel the dynamic energy and infectious sense of possibility✨
The Rift is Yours.
Get ready for the first ever Icons Global Championship, starting tomorrow at 3AM PDT in Singapore!
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Working late: 😑
Working late enough to watch T1 vs GenG aka FAKER vs CHOVY: 😎🥳🙌🏼🥵🤓🙏🏼👀😆🤘🏼💃🏼💁🏼♀️👄🤌🏼
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WHAT A WORLDS!!!
Congrats to
@EDG_Edward
our
#Worlds2021
Champions! I genuinely fell in love with this team throughout the course of our content - so much talent and humility and infectious love of the game.
Ty for gracing us with an incredible Finals 🙏🏼
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The past weeks have been some of the most stressful of my career - with recent Worlds news it’s no secret why.
But I’m still insanely proud of all our work and SOO stoked for everything we have planned for
#Worlds2021
🙏🏼
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HELL FUCKING YES! We have our first ever female LoL pro attending
#MSI2021
this year!!!
Congrats to
@dsnguyen_
and shoutout to
@PentanetGG
for signing her as their sub. You absolutely love to see it ♥️
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Riot Summer Break = road trip time!
First stop, Santa Barbara ✨
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It never gets old.
Always an honor to tell the story of the greatest esports pros, on the
#WORLDS2022
stage 🫡
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Went to the Sky Lagoon for my first day off in weeks. The vibes were immaculate 🧖🏼♀️💫
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Still dreaming about our helipad shoot overlooking Busan 🥰
Man I love my job.
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My favorite one we've made yet. So proud of the team and how this turned out❤️🔥
ONLY ONE SURVIVES! The Quarterfinal battles are here. Two teams enter each day. Break your opponent and you’ll make it through.
📺 Watch
#Worlds2021
live at
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Sometimes when you’re stressed you just gotta be a little extra ❤️🔥
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Oh hiiii don’t mind me just turning my 30 min quarantine walks into a speed run of the Icelandic sites 🏃🏼♀️💨
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Yayyy I get to go to Korea for the first time 😇
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It’s been a labor of love and passion, and in just 11 minutes it’ll be yours.
I hope you all enjoy STAR WALKIN’ ⭐️
#WORLDS2022
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Me: I’m heading to Iceland for over 6 weeks for work!
My friend: 6 weeks?! Girl that’s not a work trip that’s a study abroad.
😂
Catch me at the
#Worlds2021
study abroad program thank yewww ✌🏼
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This is the kind of honor you only get once a career - to tell the story of two superstars as their legacies bring them head to head.
Faker & T1. Showmaker & DK.
Thank you 🙏🏼
MAKE A DYNASTY / BREAK A DYNASTY |
@T1LoL
vs.
@DWGKIA
The status quo of the
@LCK_Global
and a shot at Worlds history are on the line.
📺 Watch
#Worlds2021
live at
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Was so excited to be in Istanbul for Champions that I forgot to tweet about being in Istanbul for Champions 😅
But here we go slightly delayed I’M IN INSTABUL FOR
#VCTChampions
LETS GOOOOO
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#MSI2021
anthem is here!
I wanted it to feel like the ultimate gritty, competitive hype track. The most epic walk out song. Headphones on, volume up, locked in, ready for blood.
Then Kenny Mason came on, KILLED IT & made all my dreams come true.
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I wanted to title this episode –
Jankos: The "I'm definitely not a leader" leader
This interview was a highlight of my career. His fearless positivity, sharp mind, and selfless ability to do anything for his team...
We're so goddamn lucky to have
@G2Jankos
in our sport 💛
Meet
@G2Jankos
- The Big Brother
From iconic screams to missed spears to first bloods, you may think you know the West's best jungler. But facing failure and rebuilding after G2’s downfall? It’s time to dive deep with the man behind it all.
📺Watch here:
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WHAT A RUSH!
The Cinderella Story. The Miracle Run. The God Tier performance to accomplish the seemingly impossible!
This is what makes
#Worlds2021
so special.
Congrats
@Cloud9
❤️🔥 NAmen 🙏
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Hearing the screams of
@REDCanids
echo through the entire venue as they won… that felt special.
#WORLDS2021
is really here 😭
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Omggg Fellowship of the Ring came out 20 years ago today.
The nostalgia! The joy! The proof that I’m old now!
Forreal that movie blew my mind and touched my little fantasy-loving heart in ways I didn’t know movies could at the time 🧝♀️💕
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✅
#VCT
Franchise teams announced today
🔜
#Worlds2022
Anthem w/ President
@LilNasX
launches tomorrow
What a time to be working in Riot Esports 😅
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For anyone who needs their faith restored in humanity: My sister has turned her Oregon farm into a shelter for animals and humans escaping the wildfires.
Here are some of her furry evacuees.
#OregonFires2020
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Welcome to Korea. Where League isn't just a game, it's a culture.
IT’S SHOWTIME! MSI 2022 kicks off today at Busan, South Korea. TAKE NOTES as 11 of the best teams rep their region and bring the heat while the whole world watches. Which team are you backing?
📺 Watch all the
#MSI2022
action live at .
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All of this love & support is too much 😭
Y'ALL ARE THE BEST!
THANK YOU THANK YOU THANK YOU!
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Can I just say, the women casters of
#VALORANTMasters
are SO FREAKING GOOD.
Every second watching
@YinsuCollins
@geometric
@pansy
and
@kaquka
do work on
#VCT
is a gift 🙏🏼
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Today was No Meeting Day at Riot.
So naturally I had 8 solid hours of meetings 😎
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Perks of the job: sometimes the photographers need stand in models 🤘🏼
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#VCTChampions
Finals for a full house.
If Map 1 is any indication this is gonna be a STRESSFUL NIGHT! 🤘🏼
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Riot Summer Break Carrie™️ has time for makeup and cute outfits. That’s fun 😌💋
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@FionnOnFire
Okay okay what I CAN tell you. Between you and me.
We are def two weeks closer to its release date than we were before VCT 👀
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It’s raining but somehow the selfie lighting is god tier. I guess the universe is in balance ✨
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VALORANT and
#VCT
fans y’all are amazing!!! Thank you for coming 2k strong to listen to
@emargusity
and I talk all things Masters Tokyo at
#AnimeExpo2023
❤️❤️❤️
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Walked out of the venue after a late night finishing our last
#Worlds2021
film…
and it’s SNOWING!!!
Worlds Finals + Arcane really is like Christmas! ❄️❄️❄️
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This is gonna be fun 😈
Coming to
#ParamountPlus
in 2022 from
@CBSTVStudios
,
@FunnyOrDie
, and
@riotgames
, Players is a comedic docu-style series exploring the world of Esports through a fictional
#LeagueOfLegends
team’s championship pursuit
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