Jonny Sofa
@RealJonnySofa
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Salvete Omnes! Follow me for: Marketing Tips¦ Politics¦ Ancient Language ramblings 🏴 🇬🇧-🇯🇲🇧🇧♏️
London, England
Joined September 2023
For online marketers and/or people selling stuff... Let's have a quick chat about the illusion of control. I am an only child. When I was younger and speaking to my dad and older cousins about girls/dating they used to give me the following advice... "Girls like guys who are decisive. When you are going out on a date, plan and organise everything." So, I did. Soon after meeting and exchanging numbers with a nice young lady in my local gym, I made dating decisions based on what I thought I understood about her personality and choose pubs, bars or restaurants accordingly. I was demonstrating to her that I was a confident and decisive alpha. 🙄 Yes - a genius with a capital J. In most cases, our dates went well, but I noticed a recurring theme... After a few dates, she would tell me how much she loved spending time with me BUT always had some issue with the choice of the venue. "The venue wasn't great but it's the company that counts." I found this annoying - very annoying.🤬 But, a few days after one of our dates, something interesting happened... I attended a sales-training course where were taught different sales closing techniques, some of which included: 1. Puppy Dog Close. 2. The Abraham Lincoln close. 3. The Options close. 4. ....and man other legacy/out-of-date closes. For some reason, the sales trainer spent approx. 30 mins longer discussing the Options Close than the others. Without going into too much detail, the Options close does what it says on the tin - you give a prospective customer two options A or B and ask them to choose. Or... You can use this principle to secure a meeting/appointment, "Would you like to have an appointment on Tuesday at 3pm or Thursday at 10am, which option works best for you?" Simple - you get the point. The trainer then told us something that he had learned at a marketing seminar held by the legendary direct response marketer, Dan Kennedy. He said that the real psychological secret behind this close is that it CAN have the effect of disrupting the mental process of a prospect who is hesitant or sceptical about making a decision at a certain point in time. It give's them something NEW to deal with cognitively. So... When you sell a product or service in ISOLATION, your customer looks at your offer and experiences cognitive dissonance. They want to buy the product but they remember all of the times they have bought something before that hasn't worked and they have other issues to wrestle with such as a lack of confidence in themselves to use the product properly to achieve the desired result. But... When you put an offer in front of them using the Options Close or a tired-offer, you can overcome these rational/irrational fears and SHIFT their focus to making the choice between the 2, 3 or 5 options. This INCREASES the probability of you making the sale. But, the final gem that he gave us was of immeasurable value. He made it clear that when someone FEELS that they are in control of the decisions that they make, they will be happier and fight harder to justify the decision. This is the real point I want you to get from this post. He referred to this as the "Illusion of Control." This changed everything for me. Back to dating.... On my next date (and subsequent dates), when she asked what we were doing at the weekend or where were going, I would say something along the lines of, "Well, we can go to Pub A or Bar B , its up to you - YOU CHOOSE!" She chose. 😉 The dates went well and she spent the next week talking to me and her friends endlessly about the date. So... The principle of making tiered-offers stacks up for the reasons that I mentioned in the previous post about using tiers. You can use it to sell your main product by introducing additional tiers that are are much higher in price - this has the affect of making your main product seem more appealing. Also... Using the self-image concept that I also discussed in said post, it is also a great way of getting more sales from people with inflated-egos who think the most or more expensive option is best matched with their lofty self-image. However, the real magic is the illusion of choice. This leaves your prospective customer feeling better and more confident about the decision that they have made (as long as your product delivers as it's supposed to), which can dramatically reduce buyer's remorse and reduce the likelihood of refunds after the sale. MORAL OF THIS STORY: If you are selling anything online don't present your prospective customers with a single product or service - BUNDLE THEM. Repost this if you think your followers might find it an interesting read. Till next time..
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@Ian_Schwartzman Why is Druski getting more screentime than @JoeBudden in this ad? Who negotiated this deal on Joe's behalf? Did you graduate from the Sesame Street School of Sales and Negotiation? You better step your game up buddy 😜
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Yes you might be right, I'm sure our ancestors had more peace of mind during the Stone Age 😜 But... I can remember the days when I had to drive around London and the rest of the UK using printed-maps before the Sat Nav/GPS was a thing. I can remember using those wretched/God-forsaken 28k/56k modems, which I'm convinced, laid the foundation for my current yet fleeting hypertension. Whilst these advancements in Tech can be annoying at times, you couldn't give me all the tea in China(or is it India??), to turn back the clock. No-sir-reee !
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@hamnpnappl Tell me about it. I don't remember it being this cold and miserable at this time of year, for years. Probably feeling like this because I came back from Barbados a few weeks ago 🤣
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@SharonNJGaffka Another graduate of the Sesame Street School of Political Science & Common Sense.
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@pls__xx I’ve been using X for about 3 weeks and my timeline is a hotbed of toxicity and hyperbolic misinformation most of the time. Something is telling me I have to adjust some settings somewhere 🤣
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@ThatAlexWoman Femi is a graduate of the Sesame Street School of Common Sense. History leaves clues and he is consistently talking nonsense.
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