We're thrilled to be featured in @jennschenker's latest article in @theinnovator , which highlights our mission to ensure that generative AI platforms fairly credit and compensate content creators. Discover how we are pioneering technology to protect and reward creators in the age of AI. #GenAI #AITech

We're proud to partner with visionaries who share our mission. Sir Lucian Grainge 2025 memo to @UMG staff discussed the importance of being the leaders in their embracement and advancement of “Responsible AI,” highlighting their partnerships with ProRata as well as with Soundlabs , and KLAY. #AITech

RT @themediacopilot: AI is reshaping search, but who gets paid? 🤔 On The Media Copilot, Annelies Jansen breaks down

Who Pays for AI? The Media's Fight for Fair Compensation. Our Chief Business Officer, @annelies34, joined @petepachal of @themediacopilot to discuss the evolving impact of #AIsearch on the media industry. They explore how our attribution technology is ensuring that content creators receive the credit and compensation they deserve in the age of AI. Want to learn more about our mission? Visit #GenerativeAI #ContentsCreators #ContentOwnership #AIRevenueSharing #FutureofSearch #CreatorEconomy

RT @Bill_Gross: And today, YouTube on its own is probably worth north of $500 BILLION (1/2 a trillion dollars) and has more than double the…

Pablo Municio of @CMSMejor, from Madrid Spain, wrote about our recent participation at WAN-IFRA, @NewspaperWorld, AI Forum. @annelies34 our CBO spoke to the group about our attribution technology and goal to build a new economic pay-per-use model for content creators. Read more at

RT @theinnovator: #GenAI cannot thrive on a foundation of stolen or uncredited content—it’s neither sustainable nor just, says @Bill_Gross…

RT @Bill_Gross: Thank you @jennschenker for your article about creating fairness for human creativity in the age of generative #AI .. http…

RT @PrimeMoversLab: Don't miss @Bill_Gross's conversation with @inafried about how @Prorata_ai will protect and advance human creativity in…

RT @Bill_Gross: The evolution of #search: 1990-2000 traditional #index - noisy results 2001-2021 #keyword bid/link strength - better result…

RT @Bill_Gross: Generative AI cannot thrive on a foundation of stolen or uncredited content—it’s neither sustainable nor just, says Gross,…

At ProRata, we're tackling one of AI's most crucial challenges: How to fairly compensate creators whose work is scraped by AI systems? Our CEO @Bill_Gross recently highlighted how platforms like YouTube and Spotify succeeded by moving from content policing to 'per-use' revenue sharing -- exactly the transformation we're pioneering for generative AI. John Werner contributor to @Forbes spoke to Bill after his presentation at the @DLDConference . Read his write-up at the link below. What are your thoughts on the future of creator compensation in the AI age? #DLD25 #GenerativeAI

RT @JoshuaFreeman3: So excited to be partnering with @ScienceMagazine to ensure great answers for users and fair compensation for content c…

We're thrilled to announce our groundbreaking partnership with American Association for the Advancement of Science (@aaas), publisher of the prestigious @ScienceMagazine's family of journals. This marks our first collaboration with a major scientific publisher, paving the way for creating a sustainable economic and attribution model for copyright holders in the age of generative AI.

RT @davidgrayrhodes: Great to be at Davos #WEF25 last week, and to join several sessions as a panellist and moderator - including one on th…

At #Davos2025, our founder @Bill_Gross shared ProRata's mission to fairly credit and compensate creators in the AI era. As Bill says, the future of AI doesn't have to come at the expense of human creativity. Learn how ProRata is committed to building an ecosystem where innovation and fair compensation go hand in hand via Emily Hamilton of Axios. #GenerativeAI #ContentsCreators #AIRevenueSharing #AITech #AISearch #FutureofSearch #CreatorEconomy

Annelies Jansen, our chief business officer, discusses our model and attribution system that tracks exactly how AI uses content ensuring creators - not just in media, but also in music, movies, and publishing – get paid fairly with a 50-50 revenue split with @anabellenicoud for @NewsConf, the World Association of News Publishers. Quality content deserves fair compensation, whether you're a major newsroom or a local paper. #ContentsCreators #AIRevenueSharing #FutureofSearch

@inafried discusses ProRata's mission with @Bill_Gross in #Davos25.

RT @JoshuaFreeman3: At @Prorata_ai it is our mission to ensure that human creativity is credited and compensated in the era of GenAI. If Yo…

The future of human creativity in the AI era. Together with @TheAtlantic, we co-hosted an incredible panel discussion on AI and the Media at the @wef in #Davos25. The conversation, moderated by Nicholas Thompson of The Atlantic, featured an all-star lineup: Frank Briegmann (Universal Music Group), Rich Caccappolo (dmg media), Bill Gross (, Anastasia Nyrkovskaya (Fortune), and David Rhodes (Sky News). To a packed house, we explored how AI is changing the media world and why it's so important to ensure a fair exchange of value between AIs and content creators.