Weekends are prime time for shopping, and the @Meta pop-up on Melrose Ave proves it. The pop-up saw a larger share of visits on Saturdays & Sundays compared to the surrounding shopping corridor, showing visitors were eager to fully enjoy the Meta experience without weekday rush.

🌶️ @Chilis topped the Placer 100 chart in January 2025: Overall visits and visits per location grew a whopping 29.3% and 30.2%, respectively, compared to January 2024.

RBI’s @Popeyes continued to ride the wave of chicken sandwich success, with visits elevated for most of 2024, and coffee chain @TimHortonsUS also experienced YoY visit growth in H1 2024. $QSR

What happened with the January 2025 Return to Office recovery? 🤷‍♂️ 🔹 A polar vortex kept many indoors, reducing trips to the office. 🔹 New Year's Day fell on a Wednesday, leading to longer vacations and fewer office visits. 🔹 January saw only a 17.7% increase in office visits from December 2024, compared to 31.3% last year.

Check out our latest Weekly Brief for all the details on why @BNBuzz is primed to thrive in 2025!

Which city led the pack in return-to-office visits last month?

Get ready for our Discover: @shoptalk virtual event! 🗓️ Explore the future of retail innovation, key trends, and risks to avoid ahead of March’s big event in Las Vegas. Register today! 🔗

Visits to the Placer 100 Retail & Dining Index increased 3.7% in January 2025 vs. January 2024, indicating that – despite the recent dip in consumer confidence – traffic to brick-and-mortar retail and dining venues remains resilient. 💪

.@McDonalds introduction of the Chicken Big Mac on October 10th, 2024 proved to be a major success, driving a 7.2% increase in visits during the week of the launch and an even larger 8.7% increase in the first full week following the release. $MCD

Phoenix @Suns ’ $2 value menu is changing the game. Since launching in December 2024, more fans are choosing to eat at @FootprintCNTR instead of heading to nearby restaurants. Post-game dining outside the venue dropped from 7-9% to under 6%!

🏈 @SuperBowl Sunday is officially here! With all the game day hype, we dove into the data to explore past Super Bowl trends—here’s what we found: 👇 1️⃣ Kansas City Sporting Goods Surge: After the @Chiefs ’ wins in 2023 and 2024, visits to Kansas City sporting goods stores spiked by 34.5% and 22.8%, respectively. Looks like sports fans take their celebrations to the stores. 2️⃣ Las Vegas Fine Dining Boom: Fine dining visits in Vegas saw a 39.6% increase during Super Bowl LVIII week—proving the big game fuels more than just the scoreboard. 3️⃣ Fan Travel to Glendale: Super Bowl LVII saw a huge Philly fan presence in Glendale, AZ—showing how far fans will travel to be part of the action! What will this year’s Super Bowl stats look like? Stay tuned for the results!

Workplace lunches are making a comeback. 🌯 In 2024, 16% of visits to @ChipotleTweets came directly from offices, up from 11.6% in 2022. Other favorites like @jerseymikes , @PandaExpress , and @FiveGuys are seeing similar trends as people return to the office.

Malls were off to a strong 2025 start. Despite an arctic blast, shopping centers saw impressive growth in January: 🔹 Indoor malls: +5.5% 🔹 Open-air centers: +2.9% 🔹 Outlet malls: +2.7%

.@shakeshack ’s summer BBQ menu was a big win 👏 With the bonus of “stain insurance” for messy eaters, visits soared 13.8% above the weekly average. Clever perks + great flavors = more diners!

🏈🦁 Team success is driving more fans to @fordfield . As the Detroit @Lions ' performance improved from 2019 to 2024, their trade area grew—reaching 81.3% above 2019 levels in 2024. Looks like more wins have led to more fans traveling from farther away!

🎉🍔 @shakeshack ’s holiday special was a major hit. Weekly visits surged by 24.4% during the week of December 16th, 2024, thanks to free burgers every day leading up to Christmas Eve. Looks like diners couldn’t resist!

📈🍗 @wingstop ’s Summer of Flavor bundle drove a 6.6% bump in visits during the week of July 22nd, 2024.

Fans travel far and wide for the AFC Championship, but in 2025, local support for the Kansas City @Chiefs soared! 🏟️ 45.1% of attendees at @GEHAField Arrowhead Stadium were from within 30 miles—up from 43.6% in 2023. Looks like the Chiefs’ pursuit of a 3rd straight @SuperBowl fuels hometown pride!

Looks like the morning grind is changing! In 2024, visits to transportation hubs were down 25% vs. 2019, with weekday mornings (6-9 AM) seeing drops between 44.6% and 53%.

Despite the distance between @GEHAField at Arrowhead and the @LFFStadium , both stadiums saw similar audiences for the 2023 & 2025 Conference Championships. 🏈 The largest groups? Ultra Wealthy Families and Upper Suburban Diverse Families.