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Penny Riordan Profile
Penny Riordan

@PennyRiordan1

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Director of Business Strategy and Partnerships for the @LocalMediaAssoc. I love connecting people. Priors: Gannett, GateHouse, Patch, newspapers. #merrillmade

Las Vegas, NV
Joined November 2012
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@PennyRiordan1
Penny Riordan
2 months
The News is Out team is devastated by this loss. Our thoughts are with Troy's family and the Washington Blade and LA teams. The LGTBQ+ media community has suffered a great loss.
@NewsisOut
News is Out: National Queer Media Collaborative
2 months
We are deeply saddened to share that Troy Masters, publisher of the Los Angeles Blade and a member of News is Out, passed away unexpectedly on Wednesday, Dec. 11, at the age of 63.
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@PennyRiordan1
Penny Riordan
3 months
RT @LocalMediaAssoc: Ready to make the most of #GivingTuesday? 🎉 Expert tips from @LocalMediaAssoc’s @PennyRiordan1 on how to set realistic…
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@PennyRiordan1
Penny Riordan
3 months
If I were in a local newsroom right now, I would do the EXACT thing advocated for this Nieman Lab piece: Cover local grocery prices, rent, car insurance, etc. with more in-depth reporting. This is really what matters to readers:
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@PennyRiordan1
Penny Riordan
3 months
@mikeorren I also worry our industry's desire to be digital-first has left behind many legacy newspapers that DO exist in these areas. We're not designing enough programs to support them. Funding isn't going their way.
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@PennyRiordan1
Penny Riordan
3 months
We as an industry are not paying attention enough to the data in the @LocalNewsIni that breaks down each county and the voting records. There's a correlation between news deserts and those who voted for Trump. Too much of our efforts are going to the wrong communities:
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@PennyRiordan1
Penny Riordan
3 months
What's next for the LGBTQ+ movement? Big piece from @WashBlade Editor @KevinNaff. "Now’s the time to double down on hard work, determination, and compassion, especially for the trans community, which sadly will take the brunt of the incoming attacks."
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@PennyRiordan1
Penny Riordan
3 months
Really important data from my home state and appreciate all the work of journalists in Nevada and across the country tonight:
@RalstonReports
Jon Ralston
3 months
Thread on what to expect when first NV numbers pop up tonight -- this is important because of what I think will happen: Clark County will NOT tabulate tens of thousands of mail ballots dropped off today until tomorrow. So I expect Trump to be ahead tonight. But by how much? 1/3
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@PennyRiordan1
Penny Riordan
4 months
RT @NewsisOut: Moderating with our Managing Director @DanaPiccoli is @WashBlade's White House correspondent @Chris_Kane_. Kane brings an es…
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@PennyRiordan1
Penny Riordan
4 months
RT @NewsisOut: Here's what @Chasten has to say about the impact of #project2025 on the LGBTQ+ community. Tune in on our live stream: https:…
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@PennyRiordan1
Penny Riordan
4 months
RT @NewsisOut: Our livestream event on #project2025 will begin shortly:
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@PennyRiordan1
Penny Riordan
4 months
So happy to see LGBTQ+ pubs on the Press Forward list, including @NewsisOut members @DallasVoice and @WindyCityTimes, as well as our friends @lookoutphx, @WatermarkOnline, and @qnotescarolinas:
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@PennyRiordan1
Penny Riordan
4 months
RT @StefanieMurray: The 2025 Collaborative Journalism Summit will be May 15-16 in Denver. What do you want to talk about there? Let us know…
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@PennyRiordan1
Penny Riordan
4 months
I struggle to think of a news organization using this much real estate on a homepage to remind citizens of an important deadline: The last day to register to vote in Texas. Bravo @TexasTribune. Maybe journalists should include more urgent messaging like this to empower readers:
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@PennyRiordan1
Penny Riordan
4 months
October is LGBTQ+ History Month, and 100 years ago the first gay publication launched in the U.S. Will you donate to @NewsisOut to help support the next 100 years of LGBTQ+ journalism? We hope to expand this inaugural event to more local outlets next year:
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@PennyRiordan1
Penny Riordan
4 months
RT @NYAmNews: The New York Amsterdam News is looking for freelance writers to cover various news topics. Go to for…
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@PennyRiordan1
Penny Riordan
4 months
@jsamditis Agreed, but sure is easier to watch on Pacific time!
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@PennyRiordan1
Penny Riordan
4 months
RT @Digidave: @PennyRiordan1 Yes Working on launching some others too.
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@PennyRiordan1
Penny Riordan
4 months
Newsrooms covering natural disasters have often found launching a text service is the best way to distribute info. NOLA's done this after hurricanes, the Statesman and Texas Tribune after the winter storm. Who's doing it for Asheville local news? Anything in the works @Digidave?
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@PennyRiordan1
Penny Riordan
5 months
Happy to be in Chicago again for #LMAFest2024 with 220+ other local media leaders. We literally ran out of seats for our opening lunch!
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@PennyRiordan1
Penny Riordan
5 months
@KevinLoker @AmPress Tests were having influencers post a signup link to a newsletter to grow signups on TikTok or IG. They were good results, but also expensive to pay the influencer. More expensive than a traditional paid campaign. So different and not as complex as it sounds like your cohort
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