Operation Amazon
@OperationAMZ
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📦 | Amazon FBA Wholesale 💰 | Multi 7-Figure Sellers 🚀 | Build + Scale Brand Direct Relationships
Joined March 2023
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5 years ago I was a broke, in college, and using my student loans to pay for spring break
In 2023, we sold $4.5M on Amazon
This whole thing started with nothing more than an idea
Follow along to learn how we did it 👇🏻
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This month, we had a chance to speak with the world's largest Amazon seller.
We want to share their secrets.
Reply 'Pattern' to this this tweet and we'll send you the 6-page document we created.
Must be following!
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We sold $4.5 million on Amazon last year through brand direct wholesale
If you’re new, it can be tough to overcome objections
That’s why we created a document with all the info you need to close your first account
Comment ‘Brand’ and we’ll send it over
Must be following! 🚀
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🚨 $2,800 Profit Breakdown 🚨
Buy Cost $22/Unit 💰
Units Purchased - 350 ($7,700)
Profit - $8/Unit (36% ROI)
Sell-through - 45 Days
This is one SKU, and it’s replenish-able. We profit off of it month after month.
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You can buy Nike shoes online for $40, sell them on Amazon for $85, and make $25.
Even if you buy 100 pairs, you still need to go find more shoes.
Once we close a deal with a brand, we no longer need to put in the effort to 'source' that brand.
We buy on repeat with no effort.
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Our account health is clean as a whistle—
Just because a distributor is authorized by the brand to sell their products doesn’t mean the brand is authorizing you.
We purchase products directly from the brands and are fully authorized, meaning no IP complaints ✅
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I just placed a $15,000 order with a brand that I’m only going to make $1,000 on.
Why?
We don’t just think transactionally.
Brand exclusivity is in the works.
Sometimes the best way to start a working relationship is simply by making a purchase.
#amazonfba
#wholesale
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"We aren't selling to Amazon sellers"
Respond with:
"I totally understand how you feel, a lot of other brands feel the same way. Have you dealt with problems in the past from people selling on Amazon?"
Ask questions in the face of objection.
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Amazon wholesale is like going to the gym.
If you go for two weeks, you won't notice any results.
If you go for two years consistently, you'll be a different person.
Stay consistent.
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How much money you make on Amazon is DIRECTLY related to how much you spend on inventory.
How much money you spend on Amazon is DIRECTLY related to how well you manage your cashflow.
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If you've never sold on Amazon or just started, this message is for you.
You've probably heard how people are making '100K a month' selling online.
Sales do NOT equal profit.
A healthy wholesale profit margin is 15%.
100K in sales = 15K in profit.
Stay woke.
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4 years ago we were scanning barcodes on bras in Kohl’s and people were looking at us like we were nuts.
This year we signed a 6 figure contract and we’re flying around the country to take brand owners out to dinner.
Trust the process.
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We just made a $37,800 purchase on one item.
We're set to profit 10.5K after all expenses and should turn the inventory over in a month and a half.
We're putting the money on a credit card, getting the points, and paying minimal to no interest.
Wholesale is amazing.
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Brand direct wholesale is like owning a brand without dealing with the manufacturing, advertising, or headaches or product development.
All of the pros, none of the cons.
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“We aren’t taking Amazon sellers”
This brand had this exact wording written all over their website.
So what did I do? I called them
Had a 20 minute conversation with the brand manager about how we could help with their challenges on Amazon.
Lesson: Pick up the phone and
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Just got off the phone with a brand we are exclusive with—
I placed an order for 3,200 units
This will profit us $10,000 and all be sold in less than a month and a half.
The brand packs the product and sends it to Amazon, we never even touch it
Free money 💰
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Stop 🛑 asking brands for a wholesale account.
A lot of the time you’ll get nowhere.
Try this instead ✅👇
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April was a crazy month on Amazon
From fee changes to product gatings, pivoting and adapting and developing systems is more important now than ever 🚀
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Amazon wholesale is like the stock market.
Except you have all the control.
You have a portfolio of products that each generate you perpetual income.
Rinse & repeat.
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Just five years ago, we were broke.
Last year we sold $4,500,000 on Amazon.
We're not talented, we're not extremely smart, we're just disciplined.
The opportunity to make money online is massive, and it starts by making the choice to dedicate yourself.
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Selling ‘consumable’ products like grocery and health and household is one of the best things on Amazon 🔥
Low returns ✅
Repeat Purchases ✅
Subscribe & Save ✅
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Selling on Amazon is a marathon, not a sprint.
Sprinters get suspended. 🏃
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Your grandparents could have only dreamed of an opportunity like selling on Amazon.
You’ve got access to the entire world as your customer.
You can literally make money while you sleep.
Don’t waste it.
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We all have bad days
We all feel like giving up sometimes
We all think we’re not good enough
Entrepreneurship is a rollercoaster, here’s your reminder to keep moving forward
You can’t lose if you never quit 💯
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The entrepreneurial roller coaster is real.
One day you feel like you’re on top of the world.
The next day things are falling apart.
We try not to let the highs get too high and bring the lows back to balance.
Focusing on 3 small wins per day helps us stay on track.
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Hot Tip 🔥
If you have the option, change a product into the automotive category.
The category has a 12% fee vs. most category's 15%.
You could be saving a ton of money just on referral fees.
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June’s a wrap.
Half way through the year.
The joy always seems to be greater in the doing than in the end result.
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Selling on Amazon is a marathon, not a sprint.
It’s not about doing what
makes the most money NOW—it’s about doing what makes the most
money over time.
Too many accounts get shut down for doing things against Amazon’s terms of service.
Brand Direct = Longevity 🔑
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Brands that know they can make more money selling themselves STILL outsource to a 3rd party seller
Why?
Amazon isn’t worth their time. They’re saving more money by not dealing with the headaches and logistics and selling to you at wholesale margins.
“Why don’t brands just do it themselves?”
You have NO IDEA how much goes into running an Amazon business (at a high level)
Most brands are focused on.. BRANDING
An Amazon business takes a completely different set of skills
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I'm sitting outside at 10AM by the beach right now making cold calls and drinking a coffee.
Selling on Amazon is more than just making money, it's buying freedom.
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How we avoid mistakes:
We place test orders (20-30 units) ✅
We buy product based on data, not on feeling ✅
We create listings in seller central before we buy new products ✅
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In wholesale, the best accounts are often the ones that initially were a 'no'.
In wholesale, 'no' is an opportunity to provide solutions, not accept rejection.
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It's mind blowing how you can talk to a brand and they literally don't know how much their product sells on Amazon.
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Would you take 2-3% profit margin?
Costco does.
The larger the business, the smaller the profit margin gets and the more volume gets moved.
As you grow and get more capital, don’t be afraid to take smaller margins if it means more bottom dollar.
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Events we’re attending this month 👇🏻
Amazon Accelerator - May 9th-10th - Salt Lake City, Utah
Sweets and Snacks Expo - May 14th-16th - Indianapolis, Indiana
Who will we be seeing there?
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On Amazon what you do today affects what happens weeks and months down the line
Not sending in inventory this week? It’ll hit your sales three weeks from now.
Not following Amazon’s rules? It’ll catch up eventually.
Constantly feed the beast and it’ll reward you for it.
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$20K daily sales, cranking out cold calls and 3 espressos deep by noon.
It’s a different type of high.
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We sold $4,500,000 on Amazon last year, and were authorized to sell every product in our inventory.
Amazon is hard enough without wondering if a brand is going to shut your account down with an IP complaint.
Brand direct is the future.
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Criteria for brands we reach out to:
💰High average sale price
📈 High sales volume
👎🏻 Bad brand presence
👇🏻Less than 10 sellers
👆🏻More than 2-3 sellers
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Laziness and discipline are both a choice
Do one of them enough and it becomes a habit 🔑
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If you’re wondering how other sellers on a listing are making money at such low prices, here’s your answer:
They probably aren’t.
There are thousands of Amazon sellers that run unprofitable businesses and use Amazon as leverage for other businesses or credit card points.
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We locked ourselves in a room for 1 year and contacted 150 suppliers every week.
Then our business started to scale.
It’s really that simple 📈
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I had a call with a huge RA seller years ago when I was doing a little bit of every business model on Amazon.
He told me, “I’m going to beat you every single time, because I’m laser focused”
I stopped everything for wholesale the next week.
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Amazon FBA wholesale is the most scalable business model out there.
4 years ago, we got our first wholesale account and we spent $2,000 on the PO.
It was scary.
Now, we spend $50K weekly with our suppliers and don’t flinch.
Levels. 📈
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New Amazon sellers tend to get distracted by shiny objects and never actually are able to make progress because they are spread too thin.
All business models make money.
The reason why none of them seem to work is because you are trying to do all of them.
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$4.5M/year routine 👇🏻
M - P.O’s
T/W/Th - Calls
F - Repricing
S - Off
Sun - Restocking
Over, and over, and over
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When we started, we set a hard boundary with ourselves.
We were going to contact 150 companies a week for 6 months.
If it didn’t work, we were going to find another business model.
Last year we did $4,500,000 in sales.
Trust the process.
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The beginning of our wholesale journey sucked.
Calling 150 suppliers a week. Non-stop rejection. Unprofitable products. Banging our head against a wall.
Last year, we sold $4,500,000 on Amazon.
Don't give up.
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If you're constantly surrounded by entrepreneurs and driven people, you forget how low the bar is for most people.
Walk into a bar on a weekday night.
There's people there just trying to escape every day of the week.
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One of the brands we work with said they were closing their doors and could no longer sell to us.
We bought the business.
The returns on the listing made sense, and we broke even within a year at their manufacturing cost.
Sometimes you need to get creative.
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Years ago we developed the term 'Wholesale Wednesday'.
It started as a joke, but it became a very real thing.
We'd pull 12-15 hour days on Wednesdays to knock out phone calls.
Now, we stream how to source suppliers every Wednesday night on X, IG, and YT. Tune in @ 7PM EST.
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Every lost account and cold call isn't a total loss
It's a lesson
Every time you pick up the phone and dial, you're learning the skills that will bring you closer to closing the next account
The only accounts you lose are the ones you don't learn from 📞
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Criteria for winning brands 👇🏻
- Bad Listings
- High Volume or High Profit
- 2-10 Sellers
- Owner/Decision maker is accesible
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How to make more sales without doing a thing:
Turn on 'subscribe and save' for your products
If a customer makes a S&S order with you, it auto-reorders the following month as long as you have inventory.
Free money.
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Wholesale is a volume game 🎮. The more companies you connect with, the greater the snowball effect ❄️.
The more you push, the bigger the compound reward 📈.
It's simple, not easy 🎯.
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Brand Direct Wholesale on Amazon is all about relationships.
Remember, it's not just about the numbers and products; it's about the people behind them.
Building genuine relationships can be the game-changer.
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The way you convey your message to a brand can make all the difference.
Your tone, your choice of words – they all contribute to how your message is received.
Remember, it's not just about what you say, but how you say it that truly matters.
Be convicting.
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Selling on Amazon is more than just the money
It’s the ability to unlock freedom in your life
We’re working in a job we love in order to ‘buy back’ our time to have the experiences we want ☀️
Back to the grind next week 🫡
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You’re a millionaire, they just haven’t paid you yet.
Manifest as you build your empire.
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Unlocking your own version of freedom is when 'having to work' becomes 'choosing to work'.
Imagine, Monday mornings where the alarm clock isn’t an enemy + every task isn't a burden, it's a choice.
In the world of FBA, you're not just selling products. You're buying freedom.
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Benefits of Brand Direct Wholesale:
We get no IP complaints ✅
No letters from brands ✅
Are the EXCLUSIVE seller of some of these brands ✅
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Are you a beginner Amazon seller looking to get into Amazon FBA Wholesale?
Check out these 3 tips:
1. More volume - contact 100-150 suppliers per week for growth
2. Understand Amazon’s logistics, fees, and profit margin
3. Go wide, not deep, always place test orders
Follow
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Quick tip to make consistent sales 👇🏻
Stock products that Amazon offers ‘Subscribe & Save’ for
If a customer makes a S&S order with your product, it will auto-reorder from your inventory if you have enough units in stock
Printing money 💰
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🚨 ATTENTION AMAZON SELLERS 🚨
If you’re new to selling on Amazon or sold less than 6-figures, ask a question below 🙋🏻♂️
If you’re a 6 or 7 figure seller, answer a question 💯
Retweet and share and let’s spread some knowledge 💰
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My dad always used to tell me, if you don't know what to talk about with someone--talk about them.
The same goes for suppliers. Take an interest in them as a person.
Use their name on the phone.
It all adds up.
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On Amazon what you do today affects what happens weeks and months down the line
Not sending in inventory this week? It’ll hit your sales three weeks from now.
Not following Amazon’s rules? It’ll catch up eventually.
Constantly feed the beast and it’ll reward you for it.
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Dreaming of easy wins on Amazon? 🏆💭
Wake up! 🚀
Real growth demands blood, sweat, and tears. 😓💪
Ready to find wholesale suppliers with confidence? 🤝
Reply 'send' for our battle-tested strategy video. 🎥💼
Follow us and like this post or miss out. 👍📲
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3 inputs to instantly grow your sales:
1. Number of suppliers you contact per week
2. Spend on inventory per week
3. Units prepped
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If you’re just starting out, stop diversifying 🛑
Focus on one thing for a year and watch what happens ✅
Then focus on that same thing for 5 more years
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Story time: how to close exclusive agreements with brands.
Be a strategic partner.
Play the long game.📈👇
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In my first 6 months, I lost an account with a three digit rank in Health & Household, (with a $400,000 a year profit) to another seller.
The brand said: "It could have been you"
My mistake? Not following up & being top of mind, and providing the right value to fit their needs.
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One of the biggest benefits to brand direct wholesale is we’re authorized by every brand we sell 👍🏻
That means no account health violations, no IP complaints, and no issues with supply chain verification ✅
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🚨 NEW KEEPA FEATURE 🚨
‘Monthly Sales Tracker’
The good: Makes it more convenient to find estimated monthly sales for variations
The bad: VERY rough estimation “50+ per month” etc. Goes from 50, to 100, to 250, 500, 1000+
(We use
@SmartScout_com
for more accurate data)
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How to lose a lot of money:
Buy a product because the buy box looks good 'right now'.
Keepa and historical sales data is our bible. Basing decisions off of 'right now' is like trying to time the stock market. It doesn't work long term.
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𝘞𝘩𝘢𝘵'𝘴 𝘢 𝘨𝘰𝘰𝘥 𝘙𝘖𝘐?
We shoot for 𝟮𝟬-𝟯𝟬% 𝗿𝗲𝘁𝘂𝗿𝗻 𝗼𝗻 𝗶𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁.
As you grow, you can take less return in exchange for more volume.
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Distributors carry thousands of brands in their catalog.
If you secure a wholesale account with a distributor, your price is based on how much inventory you're buying.
Most distributors don't have a vested interest in the brands they carry, which is why money talks.
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5 years ago I was counting my money to pay for lunch.
Now we're traveling across the country to take brand owners out to dinner and sending 6-figure P.O's.
Hard work pays off 🚀
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Remember, it's not about catching the biggest fish but the right one. Be smart. 🎣
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It’s easy to pour all of your money back into inventory and never actually realize any profits.
One strategy that has helped us as we’ve scaled our business is having 4 different bank accounts for the primary cash flow categories.
Follow for more Amazon content 👇
#amazonfba
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AMAZON LIVE WHOLESALE SOURCING & OUTREACH
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No single supplier will make you rich. Success in wholesale demands repetition and countless calls.
Don't stop digging for gold just because you hit dirt.
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We fly first class and never pay a dime, and so can you.
Running an inventory based business you can travel for free by utilizing the right credit cards.
We like the Amex Platinum.
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𝙊𝙣𝙚 𝙗𝙖𝙙 𝙖𝙥𝙥𝙡𝙚 𝙧𝙪𝙞𝙣𝙨 𝙩𝙝𝙚 𝙗𝙪𝙣𝙘𝙝 🍎
...and one bad Amazon seller ruins a brand's perception of you.
Differentiate yourself through adding value and taking a vested interest in the brand
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Amazon wholesale is like the stock market.
Except you have all the control.
You have a portfolio of products that each generate you perpetual income.
Rinse & repeat.
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I was supposed to meet with a brand on a Friday halfway across the country.
My flight was booked for weeks.
The brand canceled on me last minute.
I called them immediately and rescheduled the meeting to Monday, changing my entire schedule around.
Don’t be afraid to pivot.
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Just shot an incredible episode of
@BuyBoxBandits
w/
@flips4miles
+
@alloutamazon
👀
We discussed brand direct wholesale, humble beginnings, and how to conquer your fears on the phone with suppliers
Episode coming soon! 💰
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If you were selling brand direct wholesale you wouldn’t have to worry about that adidas re-gating 👟😭
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Stop focusing on your orange bars.
Focus on your spend.
We can rely on consistent sales only because our spend with suppliers is consistent.
Setting sales goals is great, but setting spend goals is more important ✅
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In 2019, I went broke in a night club.
I had $1,700 in my bank account, and I blew it all on a vacation.
I made the decision that night that I was going to change my life for the better.
In 2023 I sold over $4.5 million on Amazon.
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Choosing to work on a Saturday hits different from having to
Escaping the 9-5 is easier than you think for those who are willing to make the sacrifices necessary
We sold 4.5m on Amazon last year, and there wasn’t anything flashy about it
Consistency + Hard Work = Results
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