Nick Losciuto 🐕 Top Dog of Franchising 🐾
@NickLuto
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From Zero to Your First Million: Authentic Advice for New Biz Owners | Franchise Owner & Assoc. Founder | $30M+ Sales | Showing You How to Operate
Saint Louis
Joined December 2011
@SMB_Attorney 😂😂 was this tweet foreshadowing this moment
In the three years I’ve been on X, I’ve eaten humble pie so many times. From takes on family, kids, business... I’ve made many dumb and inexperienced comments. Getting destroyed publicly has been, in hindsight, incredibly valuable. And, tbh, more of you would benefit from that.
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@JesseTinsley Jesse probably can’t legally post it here but someone else sure as hell can please do!
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@Franchise_BW Iconic company. When we were younger going on field trips, we would always end the day at McDonald's, this was a local one that is one of a kind, wish they would bring back the Mcbarge.
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As an entrepreneur, we face a whole world of stresses that no one can even imagine. There are endless daily problems: things breaking, people struggling, product issues. While everyone else gets to clock out at some point, you never do. You spend all night thinking about how to tackle the issues that arose earlier that day and on alert for new ones. I wouldn't wish this on anyone; you have to be built a certain way, and maybe that's ADHD. I received my diagnosis and prescription for Adderall two years ago. It was actually a real pain to navigate as many clinics were booked nine months out for initial appointments. After an hour of waiting on hold with 80% of the places I called, they would finally tell me they weren't accepting new patients, despite what the insurance website stated. It took an incredible amount of effort to find one local place that saw me almost immediately. They utilize Nurse Practitioners (NPs) for evaluations, followed by doctor consultations for prescription writing, which dramatically reduces wait times. I remember in my childhood, my mom told me and my brother about her IQ test results; she was extremely hesitant to share them. I could see in her eyes she knew what it would mean for us, but we begged her, and she finally gave in. My brother scored near genius level, while I was slightly above average. From that moment, I was cursed into believing I wasn't intelligent enough, so tackling complex problems or reading big books seemed pointless. I struggled immensely with homework, rating my focus at a 1.5 out of 10. Each time I tried to push myself, I remembered being told my academic success would be limited, and I should aim for a blue-collar job, so what was the point? Post-great recession, the business world was frozen for three years, making progress tough. I was forced to move back home with my mom, which became my turning point. After years of tireless work, I had my big break in e-commerce with a brand that grew quickly. At 33, I was able to exit that company to a small private equity firm in New York on Broadway. Turns out I wasn't so stupid, out of the quiet Midwest city I grew up in this type of success was unheard of at this age. I owe it to the ADHD that enabled me do this, I was a one man company with one off the books kid working 20 hours a week. My parents were against medicating, so they never sent me to a psychiatrist. I realize now that if they had, I would've been diagnosed and medicated, which would have dramatically improved my grades. Interestingly, if I had taken that path, I might have ended up with a typical 40-hour-a-week job and a middle-class life. While a part of me is jealous of that simplicity, I'm now grateful for the pain and suffering that comes with entrepreneurship. Suffering is a fascinating thing; we all work to avoid it, but surviving it leads to an elevated state of mind where you confront your ego, and conquer by killing it. Not getting medicated sent me on the path to becoming an entrepreneur. I never had a desire to be one, but I did it out of survival. Living with ADHD for so many years has taught me how to harness and weaponize it, while the medication helps balance my mood and work drive, ensuring I stick to the game plan.
I recently got diagnosed with a brain disorder. On average, it shortens life expectancy by 7–9 years. If you're an entrepreneur, there's a high likelihood that you might have it too. Here's what I discovered… 🧵 "Your working memory is in the twentieth percentile," the neurologist told me, studying her charts from the battery of cognitive tests that my doctor had requested. I have APOE4, the Alzheimer's risk gene, and he felt it was important to track my memory over time. My palms started tingling. Was this how it started? Today, you're forgetting where you put your keys, tomorrow you're forgetting your own name and shuffling around in a hospital gown. "But your crystallized intelligence," she continued, "is solid." I felt my guts relax. "That's good, right?" She explained, "If your brain were a computer, working memory would be its RAM. It temporarily holds and processes information, like remembering a phone number long enough to dial it or doing mental math. Yours is way below average—imagine trying to juggle while holding only two balls when most people can handle four." "On the other hand," she went on, "your crystallized intelligence is like your mental library—everything you've learned, the skills, facts, and experiences you've accumulated. That part of your brain is above average." Her assessment rang true. I could barely remember a simple grocery list without spacing. "You might want to get tested for ADHD," she suggested. "Poor working memory is often indicative of some form of ADHD." I left the appointment feeling unsettled. Something about it didn't sit right—there was no way I had ADHD. I had always struggled with anxiety, but I'd never struggled with focus. I'd noticed the endless stream of TikTok videos and social media posts about adult ADHD diagnoses and rolled my eyes. It had become the explanation for everything—another mental health meme where everyone thought they had the disorder. I'd always been proud of my ability to power through work, tick off to-do lists, and juggle multiple projects. If anything, I saw myself as productive and organized—traits that seemed at odds with having ADHD. I had dismissed it as overhyped. A diagnosis given out too freely, especially in regards to the growing number of kids being prescribed amphetamine drugs. While I was skeptical, I spent the next afternoon deep-diving into ADHD. As I read, my skepticism began to evaporate and I started to feel like an asshole... The first thing that struck me was how quantifiable it was. I learned that scientists can literally see a difference in the brains of people with ADHD on MRI scans and that ADHD brains even grow more slowly. Reaching their peak thickness three years later than their peers in regions controlling attention and motor planning. Three years. That's the difference between starting high school and getting your driver's license. I couldn't deny it anymore—ADHD was as real as any other medical condition. I was reminded of how my parents' generation had scoffed at the idea of "anxiety" and "depression" and their fears that everyone was popping Prozac to avoid dealing with the reality of life. Was this just the modern equivalent? Was I, just like 90’s boomers, a mental health bigot? As I dug deeper, I discovered that ADHD isn't just visible in brain structure—it's fundamentally written into our genetics. According to a study in Nature Genetics, ADHD is up to 88% heritable (even more than height!), making it one of the most inherited psychiatric conditions out there. If you have it, there's a near certainty that one of your parents does too. Reading this, my thoughts turned to my father: his constant forgetfulness, his impulsive purchases, his encyclopedic knowledge of random topics paired with an uncanny ability to tune out or forget whatever everyone else deemed important. I wondered if he might have ADHD too. For years, I'd treated what I thought was just anxiety with an SSRI (vortioxetine), and while it helped a ton, that frantic, life-on-fire feeling of being overwhelmed had never really gone away. Studies show why: up to 50% of adults with ADHD also have anxiety disorders, suggesting what I thought was just anxiety might have been masking a deeper neurological difference. I was shocked to learn that ADHD's downsides extended far beyond distraction. Untreated, it has profound effects on those who have it, to the point where it can shorten their lives by almost a decade. A 2015 Lancet study found that people with untreated ADHD die, on average, 9.5 years earlier than their peers. Not from the condition itself, but from its cascade of negative effects: accidents, impulsive decisions, and self-medication. Research shows adults with ADHD are also five times more likely to develop substance use disorders, with up to 25% struggling with drug or alcohol addiction. Suddenly, my five nights per week of partying and binge drinking throughout my twenties made a lot more sense—the only way I could relax during the stressful ramp-up of my businesses. Self-medication. I also thought of the rampant drug and alcohol abuse in my extended family. Sure, this wasn’t a blanket explanation, but if what I was reading was true, there were likely a few family members who had untreated ADHD and had instead turned to drugs and alcohol, destroying their lives in the process. Yet there's hope: studies show that stimulant medication works in 70–80% of cases, making it one of the most effective psychiatric treatments across any illness. A Swedish study of over 38,000 individuals with ADHD found that stimulant medication reduced substance abuse rates by 31% compared to those not taking medication. The protective effect was even stronger in younger patients, with those 15 and under showing a 62% lower rate of substance abuse. Fortunately, many patients who start taking stimulants as children respond so well they eventually stop needing medication by adulthood—the medication potentially rewiring their brains. My concerns about treating children disappeared. This now seemed like a critical intervention. But here's where the story takes an unexpected turn. It’s not all bad news—in fact, in many ways, ADHD can be a gift. While ADHD can be challenging in traditional settings, these same traits can become surprising advantages in the right context. A recent study found that 27% of entrepreneurs have ADHD traits—three times the rate in the general population. This includes some of the most successful business leaders: Richard Branson has been open about his ADHD diagnosis, crediting it for his creative thinking and risk-taking ability. JetBlue founder David Neeleman has described how ADHD helped him see opportunities others missed, while IKEA founder Ingvar Kamprad used his ADHD traits to build one of the world's largest furniture companies. It makes a lot of sense. The very traits that make traditional jobs challenging become superpowers in entrepreneurship: a tendency to see the big picture while delegating details, the ability to hyperfocus intensely on whatever interests us, a knack for building systems to compensate for our weaknesses. Even our social tendencies—the constant need to connect, share, and build relationships—create powerful networks that drive business success. The entrepreneurial world, with its constant change and need for adaptability, seems almost perfectly designed for minds that thrive on novelty and creative problem-solving. ADHD may represent an evolutionary advantage that's mismatched with modern life. Some researchers propose these traits helped our ancestors excel at hunting—where heightened awareness of movement, quick reactions, and constant environmental scanning were crucial survival skills. As Thom Hartmann puts it: "The hunter is easily distracted by movement and sound—traits that make them exceptional at tracking prey but challenging in today's structured environments." This perspective helps explain why ADHD traits correlate with entrepreneurial success. Both hunting and building businesses reward adaptability, quick pattern recognition, and comfort with uncertainty. It's as if the business world had accidentally created the perfect environment for minds that don't fit the conventional mold. Suddenly, my own career path made a different kind of sense. As I read all this, it was like watching dominoes fall in slow motion—each symptom clicking into place, each pattern revealing itself with almost painful clarity. I realized the intricate web of systems I'd built wasn't just about being organized—it was a coping mechanism. I'd become obsessed with David Allen's Getting Things Done productivity system, spending hours maintaining its complex organization system. My phone was filled with thousands of Siri reminders shouted while driving, desperately trying to capture the stream of urgent thoughts racing through my brain before they vanished like smoke. I needed these systems because without them, important tasks would slip through the cracks of my unreliable working memory. Every notification, every color-coded calendar entry, every obsessively maintained checklist was compensation for what my brain couldn't do naturally. Reading about how ADHD plays out in romantic relationships and family life, I recognized myself. Someone who would drift off during intimate conversations with my partner, yet could spend hours intensely focused on unrelated projects. Forgetting commitments and neglecting agreed upon chores. I felt that I was a loving and supportive partner in many ways, but these seemingly basic aspects of home life felt inexplicably challenging. These challenges weren't limited to relationships. My work life prior to starting my company was equally difficult. I couldn't stick to the same routine tasks day in and day out and frequently jumped from job to job, impulsively quitting and moving on, sometimes without notice because I couldn't bear the idea of showing up to work another day. So in 2006, driven more by desperation than inspiration, I started my first business. Over the next five years, I impulsively launched ten separate companies, attempting to be the CEO of all of them at once. As you can imagine, this failed spectacularly. It wasn't until 2014 that I finally found my groove: buying great companies and hiring wonderful CEOs (who don't have ADHD) to run them. My inability to handle details didn't leave me any choice but to embrace delegation. While many entrepreneurs struggled to let go of tasks, I had the luxury of being absolutely terrible at them from the start. My habit of getting obsessed with random parts of the business meant I'd go super deep on M&A for a few weeks, suddenly get bored, then jump to product, then marketing—basically whatever shiny object caught my attention that week. This scattered approach somehow worked in my favor—being an inch deep and a mile wide on every part of the business turned out to be exactly what a CEO needed to be. Then there was my insatiable need to meet new people and socialize—often the most immediately rewarding part of my day, a reliable hit of dopamine. I'd strike up conversations with anyone, everywhere. Not so much networking as a complete failure to hold my cards close to my chest. This chronic oversharing somehow worked in my favor. When problems came up, I usually knew someone who could help. Within a matter of weeks, I had booked a formal diagnosis, and a month later, my neurologist's suspicions were confirmed: I had inattentive ADHD. They recommended a stimulant, and one day I buckled up and took Vyvanse. It was transformative in a way I never expected. The most surprising thing was the quiet. My brain previously felt like Times Square at New Year's, hundreds of thoughts competing for attention at once. On Vyvanse, it was more like a library. One thought at a time, each one getting its proper attention before moving to the next. Imagine living your whole life with a radio playing static in your head, and then someone finally shows you where the 'off' switch is. That feeling of being overwhelmed by midday, like hitting an invisible cognitive wall—vanished. Since I started treatment, for the first time in my life, I feel calm, focused, and present. I'm sharing all this because for years, I felt kind of broken. Like I was constantly letting everyone down. Sure, I'd found ways to cope—building a business where I could delegate all the things I was terrible at, engineering a scaffolding of to-do lists and reminders, and surrounding myself with amazing people who could handle what I couldn't. But that strategy falls apart in your personal life. You can't delegate being a dad, or a partner, or a friend. Those relationships require consistency, attention to detail, being present—exactly the things ADHD makes so challenging. The impact on family life has also been notable. Before, by dinner time, my mental energy would be completely depleted. I'd be there physically, but mentally checked out, running on empty after a day of trying to keep it all together. Now I can follow a bedtime story without my mind wandering off to work emails, or sit through a family dinner without yawning or zoning out. The day I first took medication, all I kept thinking was that I wish I'd been taking this my whole life, or at the very least, before my kids were born. All this is to say, getting diagnosed has been transformative for me. Like discovering the long-lost manual to my brain and realizing I've been using it wrong this whole time. I wanted to share in hopes that someone like me—who's struggling but has never thought about ADHD—might read this, see themselves in it, and seek treatment themselves. If you're reading this and any of it sounds familiar, I'd recommend checking out The ADHD Effect on Marriage by Melissa Orlov and Dr. Russell Barkley's excellent book, Taking Charge of Adult ADHD. Both were super helpful in figuring this out. And if you're listening to some of this and nodding along, thinking you might have it too, you could try prompting ChatGPT with this prompt to suss it out: Act as a clinician conducting a pre-assessment for ADHD. Ask me structured, clinically relevant questions to explore my symptoms, history, and their impact on my life. Cover: core symptoms (inattention, hyperactivity, impulsivity), their effect on daily life (work, relationships, self-care), medical and family history, lifestyle factors (sleep, diet, stress), coping strategies, and how long symptoms have persisted. Summarize my responses into a professional document I can share with a clinician. You should also watch the excellent YouTube video on diagnosis by Russel Barklay, which I link in the thread below. Of course, ChatGPT can't diagnose you, but it can give you a sense if maybe it's something to look into. There are tons of telehealth pill-mills that ask you ten questions then rubber stamp you a lifetime prescription of stimulants—you should avoid those. I think it's worth doing a full assessment, which is a multi-hour process that includes qualitative and quantitative testing. I got diagnosed at Resilient Health in Victoria and was impressed by how thorough they were. The assessment wasn't some quick DSM checklist. It was a comprehensive process involving interviews with me, as well as Zoe and my family, coupled with extensive attention and memory tests. It took about six hours altogether, and at the end I had a detailed document explaining both my ADHD diagnosis and my overall psychological profile. And if you're curious about brain health in general—something almost nobody seems to assess outside of my extreme health nerd friends—the neurologist who identified this for me was Dr. Kellyann Niotis. She's amazing, and I highly recommend checking her out, ADHD or not. Do you have ADHD too? I'm keen to hear your thoughts and experiences. I’m only a few months into navigating this, so I have much to learn :-) I've posted a list of links to the various studies, podcasts, YouTube videos, and books I've found helpful in the thread below 👇
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Really fantastic post and extremely relatable. I think you nailed it with the phrase, "being an inch deep and a mile wide." As an entrepreneur, we face a whole world of stresses that no one can even imagine. There are endless daily problems: things breaking, people struggling, product issues. While everyone else gets to clock out at some point, you never do. You spend all night thinking about how to tackle the issues that arose earlier that day and on alert for new ones. I wouldn't wish this on anyone; you have to be built a certain way, and maybe that's ADHD. I received my diagnosis and prescription for Adderall two years ago. It was actually a real pain to navigate as many clinics were booked nine months out for initial appointments. After an hour of waiting on hold with 80% of the places I called, they would finally tell me they weren't accepting new patients, despite what the insurance website stated. It took an incredible amount of effort to find one local place that saw me almost immediately. They utilize Nurse Practitioners (NPs) for evaluations, followed by doctor consultations for prescription writing, which dramatically reduces wait times. I remember in my childhood, my mom told me and my brother about her IQ test results; she was extremely hesitant to share them. I could see in her eyes she knew what it would mean for us, but we begged her, and she finally gave in. My brother scored near genius level, while I was slightly above average. From that moment, I was cursed into believing I wasn't intelligent enough, so tackling complex problems or reading big books seemed pointless. I struggled immensely with homework, rating my focus at a 1.5 out of 10. Each time I tried to push myself, I remembered being told my academic success would be limited, and I should aim for a blue-collar job, so what was the point? Post-great recession, the business world was frozen for three years, making progress tough. I was forced to move back home with my mom, which became my turning point. After years of tireless work, I had my big break in e-commerce with a brand that grew quickly. At 33, I was able to exit that company to a small private equity firm in New York on Broadway. Turns out I wasn't so stupid, out of the quiet Midwest city I grew up in this type of success was unheard of at this age. I owe it to the ADHD that enabled me do this, I was a one man company with one off the books kid working 20 hours a week. My parents were against medicating, so they never sent me to a psychiatrist. I realize now that if they had, I would've been diagnosed and medicated, which would have dramatically improved my grades. Interestingly, if I had taken that path, I might have ended up with a typical 40-hour-a-week job and a middle-class life. While a part of me is jealous of that simplicity, I'm now grateful for the pain and suffering that comes with entrepreneurship. Suffering is a fascinating thing; we all work to avoid it, but surviving it leads to an elevated state of mind where you confront your ego, and conquer by killing it. Not getting medicated sent me on the path to becoming an entrepreneur. I never had a desire to be one, but I did it out of survival. Living with ADHD for so many years has taught me how to harness and weaponize it, while the medication helps balance my mood and work drive, ensuring I stick to the game plan.
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@jcolesimpson When I look at the younger generation today, I think it's really sad that none of them will ever understand what it's like to have gone on a vacation with zero cell phones. Only, 'if anyone dies, here's the hotel I'm staying at.'
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@alexforbes__ Yeah, I actually really like the store in the vibe but definitely not where you're gonna go for power tools, it seems like their section is more of a harbor freight section. They do have a much wider selection and I find that their prices are generally lower.
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1)Denial 2)Anger 3)Bargaining 4)Depression 5)Acceptance It's phase 2 right now, we mostly were able to skip by phase one because the election results gave Trump a clear win that wasn't deniable. I've had to have talks with close family members just to remind them everyone's on the same side here and to let things play out there's no point of making judgments now with all the news coming out as fast as it is no one can keep track of anything.
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@elonmusk Musk said he watched the movie The Office five times before the first day of Doge. He is literally sending in the Bobs to make people tell them what they really do every day 😂
BREAKING: A government worker reports that fresh-faced 19, 20, and 21-year-olds from DOGE are running 15-minute kangaroo courts to decide if federal employees keep their jobs. Bureaucracy just turned into an episode of Shark Tank, but with interns holding the gavel.
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@alexforbes__ Anyone who serious knows Milwaukee is the easy winner just gonna cost more than your craftsman
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Interesting question. A franchise is going to provide infinitely more structure by comparison to just hiring someone to figure it out. If you own a private business and are hiring someone to run it, you better have a full playbook with all the KPI is established and an operating manual that's very thorough. The only people who can produce that kind of material are active owners. A passive owner has no shot at producing anything meaningful.
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@SMB_Attorney Well said, @SMB_Attorney! By shielding their egos, people overlook failure's profound lessons. Surviving adversity forges unbreakable strength. Refusing to acknowledge losses? That's a recipe for repeating them.
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