Niche Ranger
@NicheRanger
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SEO since 2010. Sold a site for multiple 6 figures, now working on local sites & niche sites Newsletter = behind the scenes!
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Pinned Tweet
Rank and Rent / Lead Gen System:
1) Choose a niche + city combo
2) Select an exact or partial match domain
3) Submit to GSC
4) Rank!
5) Call a business owner and send a few free leads
6) Work out a lead gen payment structure (flat fee, commission, payment per job)
7) Scale!! 🚀
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I'm not starting any new sites in 2023.
But if I were, this is the 5 step formula for growth I would follow:
(Thread)
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This is what you DON'T want to see in your Search Console reports.
You rank on page 1 for a top query.
The query gets a TONNE of impressions, showing great potential.
But you've gotten ZERO clicks in the past week.
That's not great!
Here's how you can fix it:
👇
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🚫GetBusyGardening (dot) com has lost almost *200K* ranking keywords and 50% of their SEO traffic.
✅Site is owned by a published gardening author
✅Big social profile across FB, Twitter, Pinterest, etc
✅139K Pinterest followers!
Any ideas on why they've crashed? (I have one)
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This is the power of an aged domain redirect. From 750k -> 2.64M impressions in 3 months.
Over 3x the clicks.
All low competition topics, but the speed of ranking always surprises me when I check!
Next test - how many more keyword variants will rank over the coming while 🚀
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💹Niche Site Update (main site):
-Site age: 13 months
-# of published posts: 289 (up from 232 posts)
-Posts in drafts: 21 (down from 58 a month ago)
-Past 3 months Impressions 3.2M (up from 986k)
-Clicks: 57.7k (up from 14.9K)
Next step: get the next 50 article topics queued!
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I found a site with huge potential in the education niche. VERY easy to launch and scale!
I am actually tempted to give this one a go myself.
Traffic is great. Content ridiculously easy to create. It dropped slightly in Sept but is on the way back up!
Want the URL?
👇
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Main niche site update:
In Feb 2022 I started this site.
319 posts later, and I've hit almost 5M impressions.
Here are 3 key steps I used to get there:
👇
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How to make more $$$ from your blog AND boost your SEO in TWO clicks:
1) Increase your font size.
2) Increase your line height.
Here's why:
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In 2021, I sold my first niche website on Empire Flippers for multiple 6 figures.
Original investment: approx. $20k. I built the site with simple $20 articles over 7 years.
Approx ROI: 1,500% 🚀
Ask me anything about the process! (Building, growing, preparing for sale, etc)
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@ItsKieranDrew
@noahkagan
talks about the "Law of 100".
Do anything 100 times and you're going to start to get good!
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💹Niche Site
#2
Update:
-Site age: 11 months
-No. of published posts: 192
-Posts in drafts: 58
-Impressions 1.8M: (+314%)
-Clicks: 29.6k (+287%)
As mentioned, aiming to add approx. 200 posts over the next 1-2 months.
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Love this. Who can relate?!
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💥1 year progress update report (my main site):
-From 0 to almost 10 million impressions 🚀
-From 0 to 163K clicks 🚀
-333 posts
Keep reading for 3 factors that have been crucial when it comes to growth:
👇
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In 2020, I made over $100k in display ads revenue from one website.
I sold it for multiple 6 figures a year later.
It took me 7 years to get there.
And, here are 7 ways I made it happen:
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My current no. 1 goal is to get to Mediavine application eligibility…
1 year, 2 months after my first impression on Google, I’m almost there!!
Traffic is up 30% this past month.
Let’s turn this bad boy into a rocket ship 🚀
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In November 2013, I came home from a holiday in Thailand to find less than $100 in my bank account💰
In July 2014, I started a simple website from my kitchen table.
It would go on to make me hundreds of thousands of dollars, ending in a multiple 6 figure sale.
Lessons learned:
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When I publish a new article to my newest niche site, it ranks within 24-48 hours. Here's how I do it.
Notice: this is for sites that are at least a few months old, but you can do it with sites that are even newer (potentially).
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How I recovered traffic to a post that TANKED!
This is an article that was a big traffic driver for me before HCU hit
It disappeared and I couldn't see it ranking anywhere!
Here are the 𝟲 𝘀𝘁𝗲𝗽𝘀 I followed to get it back - and how you can recover your traffic too:
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Some weekend motivation - this is my traffic curve since April!
What is ONE thing you’re going to do to move the traffic needle this weekend?
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If niche sites went away tomorrow, what other business would you start?
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📈How would you grow your website if Google didn’t exist?
Your answers are going to give you some fantastic ideas…and pop you out of that Google bubble.
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Niche site update 🔥🚀📈
No. of published posts: 328 (2 in drafts!)
Past 30 days traffic increase: +8%
Past 30 days traffic: 31K sessions
Site age: 16 months
Zero link-building* :)
*One 301 redirect from an aged domain.
Questions?
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I just found a site in the gardening niche that SURGED in the Helpful Content Update (+20K visits)
And I can see why.
Want the URL?
👇
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I built a site from 0 to 600,000 page views per month before selling for over multiple 6 figures in 2021.
Here are my 7 rules to get there:
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MAIN SITE UPDATE:
319 posts
Past 3 months vs previous 3 months:
+2.4M impressions 🚀
+41K clicks 🚀
Average position +0.9 🚀
Clicks were slightly flat after March update, but ticking up again nicely.
Really wanting this to take off over the next 3 months!
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9 fast tips for a better niche site in 2023
1. Spent 5-10x the time optimizing your posts as you do publishing
2. Hire 5-star writers you trust
3. Employ people, not AI (at least mainly)
4. Nail your search analysis
5. Go deeper than Ahrefs/SEMrush on KW research
More 👇
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What’s the one WordPress plugin you could not do without?
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Reasons *not* to use AI / Koala / ChatGPT for your articles:
1. AI tools are glorified article spinners.
2. If everyone is using the same systems, the results can only be so varied.
Won't everyone start sounding the same?
Thread 👇
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The results are in!
Who would be interested in joining a small group focused on getting to their first $1500 month? That’s what I see as the foundation of a full-time income.
The group would be focused around coaching, accountability and support towards achieving this goal!
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Who uses a Table of Contents plug-in on their site?
If you do, have you seen better results in terms of traffic / engagement - or no difference?
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Do you think niche sites will still be a "thing" in 3 years?
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My current SEO & niche site tool stack 👇
What's missing that you'd recommend?
🔨Google Search Console
🔨Google Analytics
🔨Ahrefs
🔨Keyword Chef
🔨Google Sheets
🔨Keywords Everywhere
🔨Google itself
Any other recommendations?
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The most dangerous niche site strategy is targeting low competition keywords.
My new approach? Doing the hard stuff. Meaning:
1) An 80-20 mix of hard vs low competition topics
2) Manual outreach to content that *deserves links
*You know what that is (you just have to do it!).
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I've never tweeted John Mueller before, but had to this morning. Who else is seeing SERPs of Randomness and Trash right now?! Seriously!
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Hit by the HCU, have a site making money but want a fresh start? Here's an idea I had this morning.
Say you're making ~$500/month:
-Sell site at around 40x to make $20K
-Hire passionate writers experts in their niche
-Invest the 20K into 200+ articles.
Rank & bank.
Thoughts?!
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🔥I'm shooting for Mediavine by Christmas 2023.
My main site is at ~30K visits / month right now.
But traffic has gone flat since March (I'm sure you can maybe relate).
So, I'm putting the foot on the gas to get it to that magical 1.6K visits/day!
Who else is shooting for MV?
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ChatGPT is pretty amazing.
Published a new blog post late yesterday.
Ranking in position 3 on Google today, two spots under a very high authority competitor.
Cost? $0.
Time to publish: 10-15 minutes.
🚀🚀
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🎯New target goal: I will get my newest site to 50k sessions per month by July. Mainly through adding 200 new articles in <3 months.
The method:
✍️Loads and loads of new content
👴Leveraging the power of an aged domain
🎨Focus more on branding and UX
Current traffic stats 👇
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Who is NOT worried or concerned about Google BARD, how "SEO is dead" (trending since 1999), AI content or even Google updates?
ME✋I'll tell you why later.
Anyone else?
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👋New follower? Thank you for following!
I'm Anton, SEO & digital publisher. I build content sites and have fun along the way. And I share all my progress here.
Get access to powerful growth hacks & behind the scenes content via my popular newsletter:
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You're about to publish your next blog post.
But what are you missing?
Have you done everything you can to ensure it's going to rank highly?
Enter the "Perfect Post" approach 🚀
Here's how you do it:
👇
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Has anyone seen "The Founder" yet on Netflix?
It's about the story of McDonald's.
At the end of the show, the "founder" mentions one key trait that determines success.
Once you hear it, and you've built or are building successful niche sites, you'll be nodding your head.
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In 2021, I sold my first niche website on Empire Flippers for multiple 6 figures.
Original investment: ~$20k.
I built the site with simple $20 articles over 7 years.
Approx ROI: 1,500% 🚀Ask me anything about the process! (Building, growing, preparing for sale, risks, etc).
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If you’re feeling your site is taking forever to grow and you need a shot of inspiration? ☕️
Set your Analytics to March and compare it to the same month one year ago.
Kaboom! Instant green and crazy percentage increases 😁
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Here’s an idea for you to make $2,000/month on autopilot within 1-2 years. With squirrels & search.
Fair warning: *You don’t have to love squirrels for this idea, but it would probably help!*
Here are the exact steps:
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𝗛𝗼𝘄 𝗜'𝗺 𝗿𝗲𝗰𝗼𝘃𝗲𝗿𝗶𝗻𝗴 𝗺𝘆 𝘁𝗿𝗮𝗳𝗳𝗶𝗰.
Here's exactly what I did to get my post ranking again (see the previous tweet for details).
This post was one of my top-traffic drivers, so if you have one that was driving lots of traffic before but isn't now, try this:
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Err, what!! This domain went from 340 organic visits/month last August to 260K visits/month now!
But remember....links don't matter any more :D
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🙃WHAT is going on?!?
You are looking at one of my sites that got demolished a while back. Totally deserved as it turned into a bit of a "throwaway" site.
But see that graph?! That's impressions & clicks QUADRUPLING post-HCU and with the following updates! Before diving again!
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Possibly turning a slight corner...
How are your sites doing now?
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Ouch! There are times in life when things don't go or act as expected.
And that's ok.
If it's happening, then it's 100% meant to be!
What am I doing about it? Nothing (for now)
It's not exactly surprising though. I'll be sharing why with the 100+ folks on my newsletter 👇
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💹Niche site update (organic traffic is UP!)
📆Site age: 1 year, 4 months
✍️Published posts: 339
🚦Last 30 days sessions: 44K
🚀Last 30 days growth: +24%
Huge growth in traffic after a stagnant March-May.
Have put a lot of focus on internal linking & content optimisation!
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❌One mistake niche site publishers make is focusing more on traffic vs revenue.
Here's how to increase site revenue without growing your traffic!
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Love when a post just “pops”!
The more you create, the more this can happen 👍⚡️🚀
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#1
. Take a niche, and niche down. WAY down.
Pick a sub-niche of a big, broad niche. Home improvement is a big broad niche.
Roofing or flooring is a nice sub-niche within home improvement. I wouldn't go any more niche than one of those. Grab a broad-enough, relevant domain.
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If you’re a niche site builder/digital builder, you’re smashing it no matter your revenue / traffic!
Think about all the skills you need to have:
✅ Topic research
✅ Content strategy
✅ Content development
✅ Data analysis & insights
✅ Competitor analysis
What else?
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I hadn’t used AdSense in a *long* time.
But this week I’ve switched from using Ezoic to AdSense as a test, and RPMs are actually looking way better than I expected!!
Who else is using AdSense right now and how is it going for you?
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🥴Some of the top niche site mistakes.
What's missing?
❌1. Getting too excited and starting multiple sites before the first one takes off.
❌2. Hiring poor quality writers.
❌3. Poor search analysis.
❌4. Choosing a limited niche.
❌5. Choosing too broad a niche!
❌6. ?
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Woah! Just logged in to see my first ever commission from ShareASale - had no idea!
When affiliate marketing works, it's the most amazing business model in the world :)
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How long people spend on your site is a key ranking factor (indirectly).
Here's a tip to improve it (will take you 5-10 SECONDS)
-> Go to YouTube
-> Grab a relevant quality video for your post
If it's good, people will watch it on your site, bumping up time spent on your site!
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Are you using aged domains?
My top 2024 prediction: one of the top ways to succeed with content sites will be aged domains.
This domain will be 25 years old next year 😮
Traffic is still low but the trend is improving all the time.
Past 3 months:
✔️The average position moved
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Not all my sites are smashing it.
But this one is!
Here my latest update👇
Past 3 months:
✅Impressions up 164%
✅Clicks up a massive 207%
✅Average CTR 1.7% (up from 1.5%)
✅Average position 11.4 (up from 12.2)
Want more details? Hop onto my newsletter!
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Soooo
@JohnMu
, did you shake up the barrel and see what's emerged?! SERPs full of UGC with single-sentence answers and other random sites that are just flat-out terrible results for queries. I have examples if you need!
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This latest Google update was cataclysmic. That word sounds like it could be awesome, but it ain't!
It was an eye-opener for me, and I'm already focusing on creating content based on personal experience.
What is your plan? Stick with your strategy, or pivot?
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What advice would you give to someone just starting to explore building a niche site? 👩💻👨💻
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What's your favorite tool for finding easy-to-rank keywords?
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I'm not looking for new niches to start a site in 2023.
But here are 5 rules for finding your next niche:
👇
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🚀Could I be on the road to applying to Mediavine?
A month or so ago, I passed the 25K visits/month mark.
Have seen a slight decrease in daily visits over the past week, but that looks to be from a drop in visits to a couple of pages.
What do your past 30 day stats look
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Case study update! Past 30 days:
Traffic: +50%
Pageviews: +53%
No. of posts: 232
Posts in drafts: 64
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Outranked by Reddit!
I was ranking no.2 for a big keyword, behind a large competitor.
Reddit was position 3.
Now Google has decided Reddit is doing best at addressing the search intent for the keyword! (For now).
What I'll test: include some of the Reddit quotes in my post :)
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You can also test other elements such as introducing low ranking queries into your article (especially in the opening paragraphs), but that's too long to cover here.
If you liked this, give me a follow, retweet the first tweet, or sign up for my newsletter (link in pinned post☝️
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✍️🤓Guess where SEO now falls on my list of traffic and audience-building strategies?
Ask this question - what would you do if Google didn't exist? You'll start to look at growth differently and get loads of ideas for your content biz once you zoom out...
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🪓The tools on my $0 to $16k/month niche site journey:
-My basic laptop
-WordPress
-A basic set of plugins
-Upwork
Aaaand persistence.
Are tools helping you with your journey, or are they the shiny objects you love to play with and gaze at on
@Appsumo
?
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So, who is doing parasite SEO? Recommendations for sites to publish on, costs, etc?
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🔥I've managed to increase my social traffic by 640% in the past 7 days.
*Now, that's from 10 visits to 74 visits, but that's not the point!
Here's why you should care about driving traffic from sources other than Search:
✅ It shows you are building a brand, a REAL business.
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Koala got my articles ranking again! I've decided to grab a Gold Pack. I'll get 2,500 1K word articles for around $5 each :)
Posts which disappeared returned overnight. My process:
1) Use Koala to write a new post
2) Submit to GSC
That's replacing content, not optimising! 👇
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#2
. You have your niche from step 1. Let's say you chose roofing. Roofing is going to be the first category on your new site.
Next, open a spreadsheet and put "Article titles" at the top of the first column.
You're now going to choose 20 low-competition topics to write about.
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If you’re serious about what you’re working on, you should be able to see yourself working on it for the next 3 years.
Consistently.
No? Then it’s time for a different project.
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Here is the performance of my newest site over the past 30 days.
And here are 3 powerful factors that will determine whether or not you are successful with niche sites:
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1. Content velocity.
As
@nickfromseattle
says, content velocity just works!
I published 23 posts during my first month.
The following month, I published 55.
This really got the ball rolling as it makes Google take notice.
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Adopt The 50K RULE (today)💥
The no.1 mistake we content publishers make?
Not focusing on JUST 1 site🚫
I'm approaching 50K visits/month
I started focusing on this one site exclusively in the past few weeks.
✅Pick ONE site & go all in
✅Get to 50K visits/month, THEN expand
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How to build a site post-HCU
Old way
-90%+ low-competition keywords
-SEO-everything (write for Google)
-Don't do outreach/seek partnerships
New way
-Ask yourself: what if Google didn't exist?
-Inch-wide, mile-deep with content & structure
-Organic outreach/build relationships
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I have a site in a big niche that was in decline since December (it was growing steadily up to then).
But it looks like Google changed its mind in the March Core Update..
I changed basically nothing since December.
Just shows, don't react - WAIT! ⛔️ Give it at least 3 months.
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🔥In 2023 so far, I've generated $2.5K in commissions from 150 clicks with just ONE affiliate program.
I get my writers to use a proven template I created for ALL my online program reviews.
You can get it for free in the following tweet (it's 10 pages long).
🚀🚀
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My site is in a tough niche! But look how it's taking off...
-Only 20 posts, very little content added in the past year
-Unaffected by HCU and has grown since then through the updates
-The spike in the last few weeks is from new high-authority links.
The irony is that
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All you need to grow a content business in 2023:
-Laptop
-Domain
-Hosting account
-Articles
-Consistency
-Determination
-Patience
And 5000 cups of coffee ☕️ 💰
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#5
. Once you have your first 10 topics that are truly low competition (careful with this), you're ready to write (or to outsource, if budget allows).
Upload and publish as quickly as possible.
The sooner you publish, the sooner you see what's ranking - what's working.
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I just unsubscribed from a huge creator’s mailing list because they just email_too_much.
I WANT to hear from you.
I just don’t want that to be more than I hear from some of my closest friends!
Who agrees?!
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Let's be clear.
You can do all the EEAT you want on your site, but if you ain't got the links, you ain't got the EEAT...
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Newsflash:
My AdSense revenue and RPMs are now on a par with what I was making with Ezoic before I left!
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In 2024, THIS is the kind of traffic profile you will want 🚀
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About to hit a big milestone: 1,000 followers!
THANK YOU all.
I am really enjoying posting and sharing. I hope that my tweets are useful and you are picking up some tips (and maybe some inspiration) as you scroll :)
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💡I have an article that has never performed very well. It's human-written & gets around 10 visits/month!
There is nothing "wrong" with it. It just doesn't flow all that well.
I've just replaced it with new copy from Koala. Let's see what happens over the coming days and weeks!
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#3
. There are so many ways to find low-comp topics. One route is to just use Google - it's 100% free! (Well, the price is your data, but that's for another day).
Pro tip: google "roofing questions". This works because question-based articles are generally far easier to rank.
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Some tools I could not be without in this game 👇
I use some more than others.
What's missing?
🔨Google Search Console
🔨Google Analytics
🔨Ahrefs
🔨Keyword Chef
🔨Google Sheets
🔨Keywords Everywhere
🔨Google itself
Any others?
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And there you have it! I recommend using Keyword Chef to find truly low competition queries. You can sign up here (aff. link):
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