Neha K Puri
@NehaKPuri_
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Founder @vavodigital | stick around for tweets on marketing, entrepreneurship, and creator economy
Mumbai | Delhi
Joined April 2021
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Indians learned Olive Oil is healthy now they fry samosas in it and call it a healthy snack.
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A statistic that will blow your mind: If you earn more than Rs.64000 in India, you belong to the top 5%.
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Yes, I have a startup, yes I still take care of my family. Let's break the stereotypes, and normalize women being able to manage both.
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Working 16 hours as a founder> working 8 hours for someone else
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At startups, you not only build products but also build careers and relationships.
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Smartwatches should track how many kilometers your thumb has scrolled.
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📍 Rashmika Mandanna is a vegan but is endorsing McDonald’s Chicken Burger.
📍 Alia Bhatt doesn’t eat sugar but is a brand ambassador for brands like Kwality Wall’s Cornetto.
📍 Akshay Kumar is known as a health freak in Bollywood but promotes Vimal Pan Masala. 🧵
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No one skips ads faster than a kid watching rhymes on YouTube.
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Startup = learning at your expense
Job = learning at others expense
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People forget that startup is about building something and not just raising money.
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Just learned you can pay via UPI even without internet just by typing *99# on dailer.
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Best trick to increase your savings is
Uninstalling Google Pay.
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Productivity hack: just stop assuming you still have time.
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Startup Idea: Shazam like app that detects the food the person is eating on the next table which is looking delicious.
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South Indian breakfast is the best way to start your day.
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What is the best startup/business model you have ever heard of?
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Which is your current favourite startup and why is it Zerodha?
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I don't know who needs to hear this but You are not unsuccessful if you don't own a Startup.
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Social media marketing is not just posting product images.
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Ask yourself: is it lack of talent or lack of discipline?
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Behind every successful marketing campaign, there are hundred failed experiments.
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Content creation is the only skill that can't be automated in marketing.
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The more human your startup is the more successful it will be.
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We have to stop glamorising entrepreneurship. This stuff is hard.
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I don't know who needs to hear this but branding is not just logo, fonts and colour schemes, it's more than that.
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When you build a startup, Your friends will become the people you work with
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Celebrate waking up at 5am!
Celebrate finishing a book!
Celebrate finishing your work on time!
Anything that has improved you from yesterday, even if it is only by 1%, should be celebrated.
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Marketing tip: Talk about your customer’s success stories more than yours.
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Today's youth has no excuse for not starting their own business.
Need a designer? Use canva
Need an assistant? Use notion
Need a social media manager? Use buffer
Need a web developer? Use carrd
It's all so easy.
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Life hack: Wake up at 6am and go to the gym so the worst part of the day is over already 😂
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Nobody can beat you if you are good at communication and marketing.
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I don't understand people bragging about "only sleeping 4 hours a day!"
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Education is something you can never "finish". Change my mind.
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If You Could Interview A Famous Person, Who Would You Choose?
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Building a startup or Acquiring a company? What will you choose?
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What is your definition of FOMO?
Bangalore Folks: Not building a Startup!
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Don't shy away from hiring people more experienced than you. And try to surround yourself with people who are smarter than you, that's how I'm still learning.
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There is no routine or hacks that can help you boost productivity than what good sleep does.
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Secret to good entrepreneurship is experimenting and patience.
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Spending time with like-minded people is also a form of self care by the way.
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No one asks me to stay hydrated more than the apple watch.
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Byju's laying off 2500 people is just a reminder of how volatile the startup ecosystem is.
to anyone who was laid off, we are hiring at
@VavoDigital
. DM me.
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Let us all agree, Excel is the best tool ever made in human history!
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8,300+ Employees Laid Off In 2022 across 13 Indian Startups.
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If your idea can bring impact in people’s lives, you have a great startup idea.
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My toxic trait is opening a 40 min episode just to eat for 4 mins
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Marketing 101: Good ideas start with brainstorming, great ideas start with coffee.
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Marketing is more about psychology than it is about the product.
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I am going to make you an offer here
0% commission for your next Influencer Marketing Campaign.
Do we have a deal?
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Would you rather invest all your money in Cryptocurrency or the Stock market?
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Breakups are tough but have you ever re-read your email thrice, sent it and then realise that there was a spelling error.
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Amul should be a case study on how to nail moment marketing!
Which is your favourite Amul creative?
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Why we don't remember most of our dreams after we wake up?
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3 things you should do in your 20's:
- Avoid debt
- Start a side hustle
- Build your personal brand
Thank me later.
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Petition to tell the CEO to make a nap room in our new office in Delhi.
Wait I'm the CEO.
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Entrepreneurship cannot exist without curiosity. Prove me wrong.
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Startup ka diya hua sab kuch hai Deadlines hai, Stress hai, burnout hai bass ek accha work-life balance chaiyeh
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98% of the people who give up are employed by the 2% that didn't.
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Use personalization as much as possible in your marketing efforts.
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As a founder I've learned: stubbornness kills faster than slowness.
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I don’t know who needs to hear this but your career is not meant to be straightforward. Enjoy the ride.
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One thing I’ve learnt as an entrepreneur: longer work hours does not always indicate hard work.
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How to become friends with marketing?
Keep the customers first
How to become marketing's enemy?
Keep the product first
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