Unilever Chief Marketing Officer Keith Weed is going beyond what runs directly next to his ads toward a broader effort to reshape social media.

As many companies start to contemplate working from home for a few more weeks, at least, they are trying to find new strategies to keep their workers feeling connected.

Cheetah, which made its name providing email, said the transaction would increase its business in first-party data, or information gathered directly from consumers instead of being harvested or...

The New York Times Spotlights Sexual Harassment in Golden Globes Ad

Chief marketing officers’ average time in their jobs at the country’s largest advertisers fell by one month in 2018 after improving in the previous year.

Facebook’s powerful ad targeting abilities have made it a seeming must-buy for many marketers. But a growing list of companies are pausing their advertising with Facebook for July or longer, respon...

Pandora Media has begun selling commercial time in streams playing just on Amazon Echo and Google Home smart speakers, opening a path for advertisers to target people as they use voice-activated...

Former agency executive Eric Feinberg has been scouring the web for ads placed on offensive content, and he's got a patented solution he wants to sell Google.

Nearly 90% of marketing executives believe the political and economic environment will benefit their businesses in the next 18 to 24 months, according to a new Gartner survey.

Ram is dealing with backlash for its MLK ad.

What if Amazon Alexa loses her voice? That's the premise of Amazon's new Super Bowl ad.

The FBI has been interviewing people in the ad business about the way advertising is bought and sold.

Mark Penn, the recently installed chief executive at troubled advertising holding company MDC Partners Inc., is creating a still-unnamed network that will bring together MDC media agencies, including...

"We were so aggressively targeting women," ABC President Channing Dungey says.

IPG Mediabrands, a media planning-and-buying group within ad-agency giant Interpublic Group of Cos., has begun what it says will be a quarterly report comparing top social media platforms’ content...

Teams one-up each other to put butts in seats. A Dodgers affiliate does an unintentionally R-rated rebrand.

Time Inc. has formed an eight-person native ad unit led by a creative director from the edit side and an executive from the business side.

Hulu enlisted veteran quarterback Tom Brady in a Super Bowl ad it hopes will generate buzz and help distinguish it in a crowded streaming-video marketplace.

As Marlboro makers Philip Morris International and Altria Group pursue talks to merge, executives are beginning to wonder what to call the entity that would result.

The $132.5 million acquisition is part of an effort by the large magazine and direct-mail printer to expand into the marketing industry.