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Nielsen Norman Group Profile
Nielsen Norman Group

@NNgroup

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User advocates offering evidence-based user experience (UX) research, training, consulting. Visit our website for free UX articles. #nngux

Silicon Valley (headquarters)
Joined June 2008
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@NNgroup
Nielsen Norman Group
17 hours
The first-ever session of Designing AI Experiences is almost here! Learn how to design AI-powered products with confidence. đź“… Join us in March & meet your instructor, Caleb Sponheim! đź”— Register now: #UX #AI #AIUX #UserExperience #DesigningAI
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@NNgroup
Nielsen Norman Group
2 days
Our Asia/AU March Live Online Course schedule is here! 🚨 Join NN/g experts & guest instructors March 3–8 for 10 live UX courses on AI, storytelling, leadership & more. 🌏 Find your course: #NNGUX #UXTraining #LiveOnline #UXDesign
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@NNgroup
Nielsen Norman Group
7 days
Landing your first #UX job is tough—but connections can make all the difference. 💡 ✅ Build relationships with professors ✅ Attend industry events ✅ Tap into alumni & career services ✅ Own your strengths 💪 More tips for #job seekers: #UXStudents
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@NNgroup
Nielsen Norman Group
9 days
Ah, the classic dilemma: quick wins or long-term profitability? Aggressive monetization—ie. dark patterns or endless upsells—might boost revenue now, but it erodes trust. Build loyalty, not frustration. Read more: 🔗 #UX #CustomerLoyalty #DarkPatterns
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@NNgroup
Nielsen Norman Group
10 days
Design is often seen as a mid-level function, not a strategic one. How do we change that? Speak the language of business. Translate design impact into revenue, retention & competitive edge. Hear what Don Norman has to say: #UXDesign #Leadership #Business
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@NNgroup
Nielsen Norman Group
15 days
Sharpen your UX skills this February 8–14 with NN/g’s live online courses! 🌏 Choose from 30 expert-led sessions on AI, inclusive design, content strategy, & more. See the full schedule: #UXTraining #ContinuousLearning #NNGUX
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@NNgroup
Nielsen Norman Group
16 days
AI is changing the #UX game, but how much? In our 2023 survey of 800 UXers, 92% used generative AI, with 63% using it weekly. Read more here: How has AI impacted your UX work in 2025? Share your thoughts! #AI #UXDesign #UserResearch
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@NNgroup
Nielsen Norman Group
17 days
A UX team charter isn’t just a document—it’s a guide to align your team’s purpose, roles, and goals. 📝 We’ve created a free Figma template to help your team collaborate better. Get it here: #UXDesign #UXTeam #DesignLeadership #FreeResources
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@NNgroup
Nielsen Norman Group
18 days
How can UX teams do more with less? 🎙️ NN/g’s Maria Rosala chats with ResearchOps pioneer Kate Towsey on scaling research, proving ROI, & thriving with tighter budgets. Listen now: #UXResearch #ResearchOps #UXStrategy #UXDesign
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@NNgroup
Nielsen Norman Group
21 days
Do you have a foldable smartphone?📱 From multi-tasking benefits to design pitfalls, foldable devices bring both opportunities and challenges for UX professionals to consider. So, how do we design for them? #UXDesign #MobileUX #UXDesign #UserExperience
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@NNgroup
Nielsen Norman Group
22 days
Doing the robot on the dance floor? A vibe. Sounding like one in your content? Not so much. 🤖 Check out Taylor Dykes’ tips to improve AI prompts for a more natural, human-like tone: #AIContent #Copywriting #ContentStrategy #UXWriting #AI
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@NNgroup
Nielsen Norman Group
23 days
Why do we need UX again? If you’ve heard this one to many times, you’re not alone. NN/g asked UX pros about their biggest challenges from job market woes to stakeholder buy-in. Here’s our advice: #UXDesign #UserExperience #UX
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@NNgroup
Nielsen Norman Group
24 days
Alt text on every image? It’s not always helpful. Decorative images can overwhelm screen-reader users, creating barriers instead of removing them. Accessibility must prioritize usability. Read more: #Accessibility #UXDesign #AltText
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@NNgroup
Nielsen Norman Group
25 days
The future of UX is evolving fast. AI, tighter budgets, shifting priorities… it’s a lot. But there’s hope! Adaptability, creativity, & cross-discipline skills are key to thriving in 2025. Learn more: #UXReset #UXCareers #AI
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@NNgroup
Nielsen Norman Group
29 days
Empty states = opportunities! No search results or an empty cart? Delight users with: ✅ Clear messaging on why it’s empty ✅ Tips to help complete tasks ✅ Actionable links for key tasks Learn to design impactful empty states: #Usability #UX
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@NNgroup
Nielsen Norman Group
30 days
Unmoderated testing tools help you gather insights quickly, but choosing the right one is key. Consider objectives, audience, features, budget, & security. Learn how to pick the best tool for your research: #UXResearch #UsabilityTesting #TestingTools
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@NNgroup
Nielsen Norman Group
1 month
Haven’t set your UX goals for 2025 yet? 🎯 UX goals, OKRs & KPIs can help you create a clear, measurable roadmap for success. Learn more: #UXDesign #OKRs #KPIs #Strategy
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@NNgroup
Nielsen Norman Group
1 month
Are we measuring the right outcomes in #UX or just the easy ones? In our latest podcast, Therese Fessenden & Connor Joyce discuss: âś… Leading vs lagging outcomes âś… Better metrics for real impact âś… Behavioral science insights Listen here: #Metrics
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@NNgroup
Nielsen Norman Group
1 month
Are you designing AI experiences? 🤔 NN/g’s new course with Caleb Sponheim helps UXers make smart AI decisions, learn from examples, & tackle design challenges. First session: March 12-13 Enroll now! #AIUX #UXDesign #AI
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@NNgroup
Nielsen Norman Group
1 month
How does your UX knowledge stack up? Test yourself with our annual UX Quiz! :tada: Reflect on this year’s trends, grow your skills, and share your results. Stay tuned for part 2 tomorrow! #UXGoals #UXQuiz
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