Michael Kauffman
@MikeyPesto
Followers
1,029
Following
822
Media
504
Statuses
3,337
Building the community for local newsletter creators / 14 year founder / investing in things / fly fisherman /
catskills
Joined March 2021
Don't wanna be here?
Send us removal request.
Explore trending content on Musk Viewer
McDonald
• 1137440 Tweets
الهلال
• 755227 Tweets
سالم
• 173089 Tweets
Liz Cheney
• 134092 Tweets
Javier
• 131493 Tweets
AFIP
• 113487 Tweets
Neymar
• 105193 Tweets
Newsweek
• 90159 Tweets
#grandefratello
• 66627 Tweets
Valencia
• 46679 Tweets
Samantha
• 44785 Tweets
نيمار
• 44676 Tweets
البليهي
• 38552 Tweets
Paul Di'Anno
• 33686 Tweets
Khaled
• 32797 Tweets
Palace
• 31481 Tweets
زعيم اسيا
• 31152 Tweets
Iron Maiden
• 30760 Tweets
#BBUK
• 28081 Tweets
كوليبالي
• 25844 Tweets
Helena
• 25230 Tweets
SIDNEY MERECE RESPEITO
• 22209 Tweets
Nolan
• 21586 Tweets
Simone
• 16541 Tweets
Tom Holland
• 16416 Tweets
Yulia
• 14142 Tweets
ARCA
• 13617 Tweets
التحكيم الاسيوي
• 13070 Tweets
Chargers
• 12513 Tweets
Shaila
• 12421 Tweets
الاتحاد الاسيوي
• 12004 Tweets
Pinned Tweet
Local Newsletter Platform to Portal Model:
1. Launch a local newsletter aka your platform (use
@beehiiv
)
2. Sell products + services to subs / local businesses (easy 6 figures to be made here)
3. Leverage your channel to discover new opportunities aka portals (hotel SaaS for me)
2
0
36
Social tokens are not the next wave, they are the tsunami.
6
14
72
My local newsletter hosted an event last week:
- venue payed me $1,500.
- they had a record breaking day of $7,000 in businesses.
- estimate of 500 people turned out.
- promoted the event along with 2 large local businesses who by default promoted my newsletter to their
2
1
33
Just signed a $5k partner for my local newsletter on
@beehiiv
Everyone should have a local newsletter that prints money.
Find a niche. Launch the newsletter. Start with traditional monetization then spin out products & services.
Join the club...
7
0
34
Your newsletter is your platform, be creative.
I started with the traditional monetization methods. Ads and sponsorships earning ~$2,000 a month.
Now: I'm throwing events which earn an avg of $2,000 a pop and turn my subscribers into fans. Launched a discount card with a
4
0
31
2021 in review:
▪️traveled far and wide
▪️joined
@FWBtweets
🩸
▪️fly fished, a lot…
▪️invested in amazing people / co.
▪️invested in myself 💕
▪️bought a house 🏡
▪️was gifted a
@CPGclub
🎁
▪️doubled down on cooking skills
3
1
28
33 was a big year year…
🌎 traveled far and wide
🩸 joined
@FWBtweets
🥤 joined
@CPGCLUB
🏡 bought a house
✨ went full time web3
📃 filed a patent (nft focused)
💸 invested in a few businesses
👯 met so many inspiring folks
🎂 to many more great years
5
0
27
Have a local newsletter? Launch a discount card and go from inbox to wallet.
I partnered with 10 local biz to offer one-time discounts. Subscribers set the price at $25 using
@beehiiv
polls (great feature).
Biz promoted the card driving new subs + brand awareness. EZ.
10
0
28
First night in the new house. No furniture. 7 bottles of champagne.
3
0
27
@theandytee
@beehiiv
no paid tier, all marketing partnerships with local businesses and counties 🤝
2
0
26
The design capabilities and customization on
@beehiiv
are insane. What are the most well designed newsletters?
@denk_tweets
I see you and that Big Desk Energy.
3
2
22
Thought bubble 💭 cooking is a passion of mine. What about a
@FWBtweets
𝕮𝕺𝕺𝕶 𝕭𝕺𝕺𝕶 with weekly recipes + featured chefs + kitchen tips & tricks? Just an idea 👨🏻🍳
6
0
21
Beehiiv going for the jugular
tired of your email company talking about their logo for 6 months?
disappointed they ship updates slower than LA traffic?
wish the platform didn't look like it was built in the 90s?
don't worry — we
@beehiiv
are here to help 🤝
194
109
1K
0
0
21
Launching a 2nd discount card with my local newsletter after running a
@beehiiv
poll with 100% approval. Estimated revenue of $6,000.
Card 001 had single-use discounts for ten businesses. I made 100 cards for $1 each and sold them for $25, a price was set by subs.
I’ll sign on
7
0
21
About to kick down the door of every local biz and get them to advertise on my newsletter… take my template…
Subject: Unlock Access to 6,000 Locals
Hi [Name],
I’m Michael Kauffman, founder of Catskill Crew, a local newsletter with 6,000 subscribers and an industry-leading
2
0
20
Today’s marks 52 weeks of growing my local newsletter. Here are a few things I’ve learned…
- it takes time, just keep going.
- trust and authenticity are everything.
- build community, bring people together, it’ll pay dividends.
- creative monetization is the most fun and
3
0
20
My local newsletter put on an event yesterday. Hung out with subscribers and made new friends. Gained some good insights. Earned $1,750. Venue had record breaking day of $7,000+ 🤝
1
0
19
ABSOLUTELY HONORED! THANK YOU! Can't wait to see what we all cook up together!
Shoutout to
@snugglemaxi
@chriscantino
@jaimeschmidt
🤌
12 Days of CPG airdrop
#10
goes to
@MikeyPesto
!
Mikey is the founder of multiple beverage and tech startups, and is passionate about the intersection of food and web3, regenerative resources, and how DAOs can challenge conglomerates.
Token ID
#9
was gifted by
@Isaaclemaxi
. 🎁
12
3
40
2
0
19
cooking up a platform focused on minimum viable community with some
@CPGclub
big brains - more info v soon 🛖
3
1
18
So I bought a house today. Time to open champagne, buy towels and ape into an OHM fork that will pay the mortgage.
2
0
17
The Newsletter Club is the greatest group of local newsletter creators. Currently have 6 spots left but I think they’ll go pretttttty prettttty fast. DM me 💌
2
0
17
Content buckets for local newsletters. Run with one or run with multiple...
1. Events – Local events, concerts, and festivals.
2. Art & Culture – Local artists, galleries, and cultural happenings.
3. Food Scene – Restaurants, cafes, breweries, and food festivals.
4. Outdoors –
3
0
16
mom had heart surgery this morning - modern medicine is amazing 💗
0
0
16
The Newsletter Club is LIVE. Day 1 and spots are filling up. Join the dedicated community to connect with other
@beehiiv
newsletter builders to boost your monetization, share growth tips, and level up together! DM me to grab a limited spot 📨
3
0
16
Sold $1,000 worth of merch from my last newsletter with a 67% profit margin
community ➡️ subscriber ➡️ customer ➡️ fan
2
0
15
@revol_space
@_FrogRadio
@danielesesta
Not sure if my brain was just expanded and built new neural pathways OR my brain melted and is total mush.
1
1
14
My local newsletter is launching a new product with a ~$34k profit.
Your 👏 newsletter 👏 is 👏 a 👏 platform 👏
3
1
15
impermanence is an unstoppable force.
1 / 8 🧵 It’s been a fun few days building out our early squad but many of you are iteration 1 so we figured it’s time to introduce ourselves a bit more
11
55
182
0
4
11
Local newsletter is launching local monopoly board. Profit margins are tasty.
3
0
14
Plz welcome my new fav thing ever: smoked pork belly burnt ends with sweet white miso, gochujang, fish sauce, soy sauce, sesame oil, bourbon barrel aged maple syrup, ginger, garlic, lime juice, sesame seeds, scallions and a homemade secret recipe, Slap Sauce 🦦
4
1
14
10 reasons why NOW is the best time to launch a local newsletter:
1) Local newspapers are shutting down. They were once the heart of the community — now, they’ve left a massive gap that you can fill.
2) Running a newsletter is cheap and easy with platforms like
@beehiiv
.
3)
3
0
15
Update on 📩
Mission: Members-only community of newsletter builders leveraging creative monetization to launch new products and services, brainstorming growth strategies, and working together to level up and create 6 figure businesses.
Benefits: 1️⃣ Be
3
1
12
Running a local newsletter makes you the de facto local mayor.
3
0
12
1
2
11
weekend plans:
🔸 drink coffee
🔸 build
🔸 ski
🔸 drink beaujolais
1
1
12
quick update:
fire lit
snow is falling
wifi installed
new chemex 🤌
bought the dip & saved the market
1
0
12
gm. Breakfast is served, and why yes, I do travel with a tortilla press.
3
0
12
Local Newsletter Launch: Going from 0-500 subscribers in 5 days.
1) Set up a landing page with a clear CTA to subscribe, I suggest using
@beehiiv
.
2) Create your first newsletter and highlight as many on-brand events happening in your area. Don't overthink it or chase
3
0
11
Selling art in my local newsletter. $500 in sales in 1/2 day. Took 5 min with Midjourney and Canva. Limited run of 40. Each one is numbered.
Cost to print 11x16.5” is $16. Sales price $55 which includes shipping.
2
0
11
Partnering with tons of small local businesses - is there a way to authenticate newsletter metrics in
@beehiiv
? This shouldn't be a "just trust me" kinda thing. I'll try to find a build this if not.
3
0
11
I present the v1.0 of the smoked bbq chicken pot pie with corn bread crust. It was a development day.
3
0
11
Red pilled a boomer into OHM forks 😏 *sips mezcal negroni*
3
0
11
START - A - LOCAL - NEWSLETTER
It seems everyone wants to build a local newsletter in their city...
If you're interested, tell me why.
Why do you want to build a local newsletter?
• Make $200-300k?
• Become a local celebrity?
• Launch other businesses?
What's your goal? Mine is all the above.
13
1
29
2
0
11
gm 🤌 I hope you have a delicious meal today and are exceptionally productive and laugh so hard you can’t catch your breath
0
0
10
gm from North Dakota - going to continue to drive away from my accountant until tax season is over 🗺
0
0
10
built a bear market bar - you can find me in the saloon 🤠
1
0
10
That was smoothest mint ever thanks to a lot of handwork by some amazing people. Next chapter of
@CPGCLUB
is going to be incredible 🎈🎈🎈 Congrats
@chriscantino
@jaimeschmidt
#popfollowpop
1
0
9
green curry and cod with forbidden rice, shiitake mushrooms and some other magic
2
0
10
Fly fishing is the least efficient way to catch a fish but by far the most rewarding.
3
0
10