Mike Berland
@MikeBerland
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Senior partner at @Pentagrp. Founder of Decode_M. Acquired 2021. Recovering political strategist for Pres. Clinton, Sen. Clinton, Mayor Bloomberg.
New York
Joined January 2009
Everything has changed. We all have to figure out how to regain our momentum. We're in this together. #BestDaysAhead #futurestate #momentum #TransformationTuesday
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RT @serenakerrigan: I'm discussing “Achieving Success By Gaining Momentum” with @MikeBerland @Decode_Momentum . Today, Feb 21 at 10:00 AM E…
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If there’s one thing we know about the Entertainment industry... the show much go on. One of the hardest hit industries, but those momentum masters are leading us to the future. #staytuned for more from this week’s decode on the momentum of the entertainment industry. 🚀
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Nothing like a little momentum battle to round out the summer. Well played @dominos. 🍗 Has anyone tried these yet?
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Well done @highlinewellness 👏🏼 marketing in the “COVID quarter” isn’t easy. Particularly impressed by your partnership with @hannahbronfman to make mental & physical health accessible to those that need it most right now.
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Perfect example of continuous transformation & putting a creative twist on something that already exists (aka tv ads). exactly what @Hulu needs to boost their momentum and stand out from their competitors.
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@toryburch experienced a huge surge of momentum with her #WearaDamnMask campaign. The perfect amount of disruption + polarization + fomo made this social impact initiative work. Well done.
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I’ve told her this a million times. @serenakerrigan you are changing the game. Smart of @Amazon to recognize that.
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Not every brand is willing to take the calculated risk of aligning themselves with a controversial influencer like @xlilhuddy. Excited to see Celine lean into his polarization.
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This @HollisterCo + @charlidamelio + @dixiedamelio campaign is so smart. Hollister tapped influencers that are already known to be fans of the brand. Makes it more authentic, credible, believable.
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The Benz Family partnership with @BMW is a clear example of influencers upping their games- higher quality than static pictures. From a brand perspective, more engaging and more targeted than a traditional commercial.
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Pre-COVID, People were skeptical of the social media influencer marketing world. In the “COVID-quarter”, big brands are starting to see the value.
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Don’t sleep on social media influencer marketing. It’s in a momentum moment right now. 🚀
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Joining @KristenScholer and @jillwagnerTV on @cheddar's “Opening Bell” this morning! Tune in to see us talk all things momentum at 10:10am EST.
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RT @Decode_Momentum: Excited for our Founder and CEO @MikeBerland to join Kristen Scholer and Jill Wagner on @cheddar's “Opening Bell” this…
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AMC Theatres, the world's largest movie theater owner, has announced that it is planning to reopen its roughly 1,000 theaters around the world next month
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