McFranchisee
@McFranchisee
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Proud McDonald’s franchisee 🍔🍟. I share my aches, pains & successes as an owner operator. I’m all about the Double C: Customers + Cash Flow Formerly McD_Truth
I love my McJob
Joined January 2015
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WOW, the new
@BTS_twt
sauces are 💯🔥
Some of the best $MCD has had. Sweet Chili is better than our OG version (less sweet/more heat). Cajun was phenomenal, I know this is a weird comparison but it tastes like a Spicy Big Mac Sauce
What’s the black market price for the sauces?
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As refunds on delivery/3PO’s are getting out of hand, here is a new one.
Sadly, this is reality for many restaurants. I see probably $600 a month PER restaurant in bogus charge backs/refunds.
If you aren’t disputing 3PO refunds, you need to. Now.
@ChefGruel
@MichaelKudrna
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Just wanted to bust this myth for $mcd. Ppl often think I am more profitable because of kiosks (savings on labor).
I actually run higher labor % now vs when we had a no kiosk footprint. In addition, our volumes are all at least $1M more in which usually decreases labor
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2024 McD Worldwide Convention
Automation:
Automated bun toaster: still have to load buns into tubes + load tubes into cassette and press button to toast. Yes, this is a great first step but not sure this automation is for me. Two years ago they debut this and it was $30k.
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Ive had to turn off my notifications. To say that this promotion has gone viral is an understatement.
@BTS_twt
army has made it clear, they would like:
1) photocards
2) special packaging✅
3) merchandise
To avoid a backlash, I hope $McD has ordered photocards & a lot of them🙏
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@Pink
@pink
was amazing today!!! Thank you for your positive vibes & great music.
We love that you were once a
@McDonalds
employee ❤️🍟
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@AaronGogley
They work majority of the time but it’s the time and effort. Some people use 3rd parties who specialize in this.
They even put a camera at the expo station to show what products get put in what bag to dispute “missing items”.
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Wow, some big tech news - $mcd has ended their relationship with $IBM with our AOT program, automated order taking (I waited to tweet this until made public).
If you follow the thread below, it gives you all the deets from that past 5 years. We sold McD Tech Labs to IBM a few
Meet Archy, the newest crew member at $mcd via
@IBM
. It’s the new AOT (automatic order taker) that we have been working on for years & highly anticipated.
I have a video of my order taking but to be honest, I didn’t have a good experience. It got all 3 orders in our group
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Started the WorldWide
@McDonalds
Convention in Barcelona Spain
w a phenomenal session on
@cosmcs
, which opened up their 4th location today 🎉
First crazy stat, took 9 months for comics to go from paper to a building.
Wow 👀
It is $MCD first ever separate brand built from
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A Smash Burger at
@McDonalds
?
Innovations come from errors. Had an employee cook 4:1 meat on the 10:1 setting. It completely smashed the beef. Employee threw it away, but my mouth was watering. Decided to re-create it for lunch
Smashed two 4:1’s w 🧅
Made like a Big Mac
10/10
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Today is the big day and possibly a turning point for $mcd. Due to macro economic trends affecting the restro industry today, discounting is back. If successful, it could change the guest count baseline momentum and lead into other things.
I’m not aware of McD ever doing a
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$McD Corp keeps it classy and rarely barks back.
HOWEVER, last month
@financebuzz
spewed some data that was widely inaccurate. Sadly, no one (including Finance Buzz) took 5 minutes to double check their data & soon this false narrative on our pricing took off like a rocket 🚀
There is a drawback when you pay ppl for content as questionable content gets reactions. Instead of an honest dialogue, individuals just post more stuff that doesn’t make any sense.
Some of this $mcd data is not off by cents…it’s off by dollars. Some of these price points
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Soft launch of Chicken Big Mac starts today. Soft launch means a $mcd may start selling it today but they have till the 9th to start this new LTO.
Will be priced about the same as its predecessor, the OG Big Mac.
This should be a big hit, many ppl have seen this sandwich
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Checked out
@sonicdrivein
last night and they put on a MasterClass for discounting. Here’s a free MBA biz school lesson for the masses:
1) Advertise to bring them in but do not down sell a current customer. Their advertising is all about $1.99 but you don’t see that anywhere on
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@StuckinNowhere0
@ChefGruel
@MichaelKudrna
3PO’s state that they do look at customers refund behavior however, it is not restaurant facing. In addition, what if you have two or three people in a household and you bounce between Uber and DoorDash. It’s very easy to scheme the refund game by using different accounts.
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Crazy to see the response on these $mcd collectible cups, many locations are sold out. Distribution centers have very little left
We have almost depleted supply our supply in the first few days when the promo was expected to last a few weeks.
Each restaurant started with 300
Ain’t no way
@McDonalds
already sold out of all the cups that they released 2 days ago…
All I want is the polar bear cup 😭
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2024 McD Worldwide Final Night
Last year we had
@pink
on day 1,
@xtina
on day 3 and
@BrunoMars
&
@Imaginedragons
on day 4.
This year we had
@thekillers
@DUALIPA
.
Killers killed it. They were great. Honestly, never heard of Dua but I know she has a huge following. Just not
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I looked at my McDelivery refunds vs instore refunds. There is 7x difference between the two.
I do a decent amount of delivery sales. In fact, I’ll do more delivery orders (sales wise) than many of my competitors total sales. I am close to making some pretty drastic decisions to
Log into one of our approved 3PO McDelivery vendor sites to review refunds and this is the pop up menu.
≈$1M a week (I’m assuming for some reason they group all $mcd together in this metric).
$52M a year in refunds - one vendor
Yes, restros can get an order wrong BUT why
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Just received a really cool text from my restaurant staff thanking me for employment and changing their lives. Had 3 ppl buy a house recently.
Love this.
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I spoke to a Cali $mcd franchisee.
If they didn’t raise their prices, they would all close the next day due to negative cash flow. That’s how big of an impact this is.
This 1 new piece of bogus & targeted legislation will shut down businesses. McD will survive, a lot won’t.
Cost Of Running A McDonalds Jumps $250,000 In CA Due To Minimum Wage Hikes
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@Stealx
We have been asking for a custom drink lineup for years.
This is one of the biggest developments in $McD in almost 2 decades, if not more.
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My mind is blown 🤯
The $McD franchisees have been asking for an elevated custom line of drinks for yrs (think Sonic, Dutch Bros, Swig, Scooters, Starbucks, etc). We have the best base (our soft drinks & top notch coffee), just need customization
Thanks for the tag
@LAeats
McDonald’s is launching a new concept and I was just there and grabbed pics of a whole new menu of items never been offered before
The concept is being launched in Bollingrbook, IL and it’s called CosMc’s
It’s not open yet and there was a full team of actors in the drive thru
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Day 3 at our $mcd worldwide convention in Spain.
We have 2 main restaurants that is run with 360 team members each (720 total). Within one of the restaurants, it has multiple kitchens inside to feed the 20k ppl. How it works: go up to a kiosk, order everything on the menu and
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Sorry for all the
@cosmcs
posts, I promise to move on
+2 hrs today. A drone caught 131 cars lined up on Sat
Think abt if $McD incorporated some items in our current format💸
We can do it🙏
MOST of the items we have already sold or have variants thereof. We have the equipment
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McSpicy has always been one of my favorite items at $mcd. It is a top sandwich in our Asian markets.
@thatbilloakley
did a review on a variant recently. This was hot, my mouth was on fire for 15 minutes after. It has an Asian profile, made of darker whole meat formed into a
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Some $mcd innovations that are intriguing:
1) new ketchup / mustard dispenser
2) new “product” dispenser that not only can dispense french fries but can also dispense McNuggets 😮
3) California new packing: plastic containers (like in Europe). Remember, what happens in Cali
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Bogus customer complaints take up way too much time for restaurant owners.
I received a customer complaint this past week bc we have “Chinese stuff” on our receipts 🤦♂️😂
#WcDonalds
One of the most complex pieces of the QSR industry is difficult customers.
There’s a skill & mindset to dealing with these people.
95% just want to be heard. You can easily retain their business by listening.
But, 5% are unreasonable & you need to be ok with losing them.
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Remember:
Never hire a GM if they have bounced around 3-4 restros in 5 yrs.
There is always a reason. Generally speaking: they perform then lie, steal & leave before you realize what’s going on. They then find a new victim & repeat.
Owners don’t let good GM’s just leave
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I was less $100 off per $mcd from it being a record sales day yesterday for my own organization.
To say people that like these cups is an understatement.
We should be doing this on an annual basis as a set or maybe one cup per marketing period (6 weeks)
Crazy to see the response on these $mcd collectible cups, many locations are sold out. Distribution centers have very little left
We have almost depleted supply our supply in the first few days when the promo was expected to last a few weeks.
Each restaurant started with 300
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McDonald’s:
- pioneered the drive thru
- pioneered second floor kitchens
- pioneered drive thru dual lane
- pioneered food transporters
We did this exact same concept 20 years ago all over Asia (in a much smaller footprint).
However, I stand here today wondering why $mcd
This elevated Chick-fil-A is wild.
It can hold up to 75 cars in the queue at once, making it primed to be one of the highest volume stores in the chain.
Two key features:
• Spacious Kitchen: Second-floor kitchen with conveyor belt system for efficient order delivery.
•
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@timsweetman
You are 💯 on.
I’ve been in meetings where we state the same thing. We just aren’t to the mass adoption yet to solely rely on our mobile app…..yet
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One of the hardest things as a restaurant owner is balancing profitability and value/pricing.
Despite common perceptions, I loathe increasing prices. I will toil on a 10¢ move for few items for weeks at a time.
If you take a lot of inflation on the chin, it doesn’t bode well
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$McD hit a milestone today, stock hit an ATH - $300 a share 😵
I remember when the walls were caving in circa 2002 when the stock hit $14 a share.
Remember, no one eats at McDonald’s & the stock probably doesn’t pay dividends.
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I guess ppl in $MCD supply chain are OCD, impressive that it’s spells it out even in the box.
@HuinGuillaume
#SzechuanSauce
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My dream is to have a world nugget sauce promo in the 🇺🇸 for $mcd. Take the worlds top 10 nuggie sauces from around the globe & run this as an LTO.
The French have done it again, taking some of the top items from the 🌎 for an LTO. A step in the right direction
👏👏👏👏
McDonald's France is launching not one, but seven new products simultaneously coming from seven different countries and available all summer.
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Lol, this isn’t AI - it’s an algorithm
$mcd has been doing this for decades with predictive sales, scheduling & food on hand.
I have a live monitor in my kitchen that tells me what to cook because we are about to sell it (based off the pmix of the last 6 Tuesdays + LY
How Domino's Pizza is using AI:
"AI, machine learning...So some of the things we're doing now is we make pizzas before people order them. You start your order online, at some point, our algorithm figures out, you're ready to order & we start making it"
$DPZ
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Dang…this offer almost broke our app, overloaded the servers a bit. Very successful.
For me, saw a +30% increase in app usage for total day.
What’s interesting, $mcd has done 50¢ Double Cheeseburger offers before but if it’s not paired with a national food day, it doesn’t
Happy National Cheeseburger Day 🍔
$mcd is practically giving this away today, come see us - app only
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What did $20 min wage do for franchised businesses in Cali?
Well, here’s one example from
@Wendys
.
$wen national value menu increased 25% to 40% overnight (still even says 4 for $4 at a $5 price point) 😳
$mcd also raised prices, we just don’t have any national price points
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$McD brews their iced coffee throughout the day. Not many restro’s do. Their iced coffee is often a coffee concentrate mixed with water.
McD iced coffee is the same bean used as our hot coffee.
Ours is way better quality & cheaper
McDonald’s $mcd iced coffee is better and cheaper than Starbucks $sbx or dunkin, but America doesn’t wanna have that conversation
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@roobots
@rashiq
It’s completely manual. If we run out of a product (Spicy Nuggets), we can put a product outage on that item in the register which will immediately remove the ability to purchase it from in-store, our app & McDelivery. You have to manually remove the product outage when needs be
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The real story…Grimace Shake
A McD agency won the 2024 Creativity Award for the Grimace Shake, big accomplishment. Congrats. Typically in a promotion you see a bell curve, starts off slow, builds, peaks and by the time the promo ends the units start to drop off.
Grimace promo
McUpdate on
#GrimacesBirthday
I sold almost 3x as many Grimace Meals/Shakes yesterday vs last Wednesday
Sold 80% more yesterday vs opening day.
Product will run out early sometime next week. Perfect promo $mcd. Thanks
#GrimaceChallenge
❤️
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Bagels are getting rolled out to almost 90% of the McD system. It’s just not Cali.
BTW - bagels rolling out has nothing to do with wage hikes. Adding bagels is an opportunity for $mcd to cement their breakfast impact by bringing back a fan favorite. An early read on it -
McDonald’s believes bagels will offset California wage hike: report
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🚨Hot Take🚨
I’m not a hater on the $mcd $5 meal
It’s better than selling a McDouble or Chicken in a deal (2 for $xx, BOGO or bundle). Better food cost, better margin.
The takes the place of the discount we give on the app. In fact, I’m running an overall lower base food +
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