Max Langlois
@MaxLanglois3
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Founder & CEO @HYPE10agency Advisor & Head of Growth @dosedaily_co .
New York, USA
Joined February 2021
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The unsexy part of running an agency. Have two former clients that owe us an aggregate $80k…
If you’re a lawyer and wanna help us recoup that cash for a cut. Slide on into my dms
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Meta rep just confirmed that there is a widespread bug that is impacting CPMs.
We are not conspiracy theorists after all
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Looking for a good freelance video editor, can be in the states or international. Who should I talk to?
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Launching my first brand in April.
Planning to build in public, in the hopes of illustrating how building a brand is a slow and arduous process regardless of what you see on this app.
Gonna take a lot of patience but man am I stoked to start building!!
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Moving into our new NYC office tomorrow
(Pics to come in the ensuing days)
A lot has been accomplished in our current space over the last 2 years & I can't help but reminisce on some of the memories we've had in this space.
- We grew from 2 -> 10 people in NYC
- The elation
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Take's me back to Modern Warfare 2.
Stoked to see how this performs for us!
sound on*
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H10 turned 3 years old this week 🥳
Wild to think how far we’ve come…
Thankful for my amazing team (Now 23 of us 🤯) & our clients for trusting us to lead growth for them.
Cheers to another great year ahead 🥂
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Was just accepted into
@HamptonFounders
Excited about it, but never the less would love to hear from those in the group before moving forward with joining.
Worth the investment?
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Average time a potential buyer interacts with your ads = 6 Seconds
Average time a potential buyer interacts with your site = 2 minutes
Yet when I talk to brands they are testing 100s of ads a month but have only tested 1 landing page in the last year.
Don’t neglect your
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We’re hiring an associate Director of Paid media at H10.
Comp: $95 - $110k
US based - ideally NYC but can be remote as well.
If you have worked in DTC for 3+ years and looking to join one of the fastest growing performance agencies in the country - dm me 🤝
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ASC+ will now allow for UTM tracking for New vs. Returning customer traffic 🤔
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Our 3 year anniversary is coming up in June at H10!
In those 3 years we have had 0 employee attrition.
This stat makes me far prouder of what we are building than any of the client case studies or the YoY growth we are seeing.
We are building the right way.
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May seem small to most on this app but hit 1k followers this weekend 🥳
Thanks for following along on the journey and excited to continue to try to provide value to the community 🤝
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Love seeing one of our ads in somebody else's foreplay swipe file, knowing full well that ad performance was atrocious 😂
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Twitter needs to add a sponsored post tag so that people have transparency. See all these DTC recommendations for saas solutions or otherwise where its clear they are getting a kickback
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DTC folks...
@triplewhale
Whalies week is fast approaching!
We've partnered up with
@fermatcommerce
to close out the week with cocktails at our offices in NYC.
Agencies, Saas & Brands are all welcome!
Link to partiful in comments 👇
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Several people have asked me what came of
@ShaanVP
endorsement of HYPE10 yesterday… so thought id share some quick thoughts
- 18 inbound leads
- 3 potential agency partners have reached out
- My perception of the value of Twitter has completely changed 🤯
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After 18 months of working with a brand, hitting their goals for the last 6 months straight they are shopping around for other agencies.
A reminder that there is no allegiance in this game.
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HYPE10 has been selected as a finalist for
@triplewhale
's agency of the year award!
Winner will be announced at the Whalies event in April. If you haven't bought tickets yet recommend doing so fast... these things are selling like hot cakes.
Also if you haven't voted for some
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Meta reps can’t even log in right now.
This has to be the worst month for bugs since I started media buying 7 years ago.
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Enjoyed speaking at the most recent
@DTCExperts
event hosted by
@fermatcommerce
These guys know how to throw a DTC event. Looking forward to participating in many to come!
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Whitelisting can be an incredibly valuable for new customer acquisition purposes across TT and FB, that said, many find it too expensive & arduous of a process so they put it off. Here is the cheapest way that I've found to get a whitelisting program up & running 👇
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Auditing an 8 figure brand right now.
2 of every 3 conversions on Meta are coming through 1 day view.
This may be the worst I have ever seen 🤯
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I’m excited to announce that starting in January, HYPE10 will be taking on one client pro-bono for 3 months!
Why? 👇🧵
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Full Calendar Year
#2
in the books for H10 🍾
Some big wins and highlights from 2023:
- Grew top line rev by 237%
- Scaled the team from 7 to 16 FTEs
- Worked with 25 new brands
- Published 7x case studies from our work with clients
- Secured a Meta agency rep
Incredibly
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The HYPE10 team saved 500+ Black Friday ads in Foreplay boards from 150+ brands this weekend.
Ranging from Apparel, Home Goods, CPG, Beauty and more.
Never too early to start planning for next year....
Comment H10 below and I'll dm it to you 🫡
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Lat night we celebrating HYPE10's 2 year anniversary with clients, friend & family.
🍺 to many more years of scaling brands.
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I had a 2.4 gpa in college.
I was written off by all of my friends.
Chip on the shoulder is all I look for in candidates to join H10 because that’s where I was.
Couldn’t wait to prove everyone wrong.
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First meta agency rep meeting in the books. Bubba’s all in on the partnership
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H10 is looking for a Head of Creative.
Offering $150k + 3% Equity in one of the fastest growing DTC agencies in NYC.
If you are interested in discussing further or know of someone who might be interested please pass this along to them or DM me 🚀
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Just us or anyone else unable to get into shopify backend?
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1.5 years in. Wild how far we’ve come.
Heated battle of axe throwing with the team 🪓
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Auditing an 8 figure brand's acquisition efforts.
A great illustration that you should not blindly assume larger brands have it all figured out.
Here are the biggest mistakes that they are making 👇
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Auditing an 8 Figure brand's Google efforts today....
Can't make this shit up.
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Talking with a prospective client and they mistakenly forwarded us an email outlining details of how their current agency is suing them for unpaid fees.
Talk about a red flag.
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New
@HYPE10agency
&
@fermatcommerce
digs in Chelsea.
Got plenty of open desks for those that need a spot when you’re in town. Just shoot me a dm 🤝
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Find yourself employees that wanna spend their spare time building a neon light sign for the office.
Look at this beauty!
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I suspect that this feeling will only be rivaled by the future birth of my first kid.
H10 has an agency rep from Meta!!
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People that work in ecom but still click on branded search ads
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One of our biggest competitive advantages as an agency... we use
@triplewhale
If you aren't using them yet. You're missing out.
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I’ve ordered pancakes 4 out of the last 7 nights
8 year old me would be so thrilled with how things turned out for us
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Thanks for the input folks 🤝
Was just accepted into
@HamptonFounders
Excited about it, but never the less would love to hear from those in the group before moving forward with joining.
Worth the investment?
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Everyone on here speaks in absolutes.
The truth is every ad account and brand necessitates personalized tactics in order to succeed.
Anyone saying otherwise is full of shit.
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Hiring for a creative strategist that has 1-2 years of experience in DTC. Ideally agency side.
Please DM if that's you!
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Imagine a world where Facebook built product features as quickly as the
@triplewhale
team.
🔥🔥🔥
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Decided to step away from accounts and step in front of a camera last week.
Admiration for creators 📈
It’s a lot harder than it looks.
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Our ICP at H10 is PMF with good margins.
We don't care how much revenue you've done or how much capital you've raised.
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There is a large disparity between the incrementality of ASC+ and traditional sales campaigns.
Many advertisers are looking at these campaign types apples to apples and feeding more and more spend into ASC+
Short term - won't be an issue but long term you'll see a large
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Being an entrepreneur and applying for an NYC apartment is comically complicated.
3 years of tax returns...
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🚨 Meta is releasing an update for budget flexibility 🚨
Meaning that new campaigns and duplicated campaigns can spend 75% above daily budget.
(Used to be 25%)
If you are one of the accounts they have chosen to test this on -> you will be able to see so at the ad set level
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Client wanted us to account for his rent and personal finances when thinking about profitability... see something new everyday in this industry
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Oh December... a time to spy on competitors to see their top selling products
collections/all?sort_by=best-selling
Works on all Shopify Stores - shoutout to
@drjonathansnow
for intro to this last year
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It's been a wild first half of the year at H10.
We managed to grow rev by 162% YoY.
5 more years like this till I hit my actual goal.
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🚨FB is experiencing another bug that appears to have started in the late afternoon yesterday in certain ad accounts.
Check your spend breakdowns by hour to make sure you are not affected!
Example below 👇
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Prediction for 2024 🔮
We will see a massive increase in supplement brands. They will try to mirror the success of brands like Armra & MUD/MTR who have found scale & high valuations with a subscription model.
Sadly this will be similar to when people ran to start skincare
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I’ve had nicotine in my system everyday since I was 16.
10 days until I kick it.
Farewell old friend.
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Check your accounts folks 🧑🚒
Yet another delivery error on Meta impacting several of our accounts. Started around 3 PM EST
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The dreaded $50 a day in spend from new ad accounts…
Meta should just create an ability to deposit cash directly into the ad account to bypass this.
Good for them, good for new brands.
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We don't do QBRs at H10... I've always found that they are a time suck on the team and clients are half asleep during the presentation.
That said, we're enabling a new end of quarter process that I'm stoked about. Another Paid Media Manager will audit the accounts of another
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@codyplof
Free version:
Place an order on their site once a month and cancel the order.
Measure the difference in shopify order # to understand volume.
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Are you even a media buyer if you don't take a selfie in front of clients retail locations when you come across em? I have too many of these pictures on my camera roll than I care to admit
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Here’s a pic of bubba for good vibes heading into the weekend
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My favorite part of the new H10 site is our Case Studies
She's a beaut
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H10 Success Story -
@walkfulton
&
@HYPE10agency
partnered one year ago... since joining forces, Fulton has seen:
- 313% increase in Shopify sales YoY
- 15% reduction in CAC
- All while scaling paid media investment by 192%!
How did we help them do it? 👇
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In what world is this Music enhancement going to help with conversions?
(*Plug your ears if you decide to play it*)
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Everybody is talking about website + shops functionality on FB and how well it's working.
Yet nobody is optimizing their shops experiences.
Do yourself a favor & reconfigure your layout in shops in commerce manager to get the full benefit of this.
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One small but helpful tactic is to use your DPA product ID performance to dictate which skus should be featured in your traditional content.
This report is a great illustrator of what your consumer wants!
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🚨A way around the duplication issues that have haunted media buyers for the last 6 months 🚨
The standard duplicate button changes all settings including attribution windows & conversion locations.
Start using "Quick Duplicate" instead to avoid this!
To use "Quick Duplicate"
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Remember to pay down your credit cards on file in your ad accounts this week. Without fail one of my clients has paused every year because they did not do this.
Same goes for credit lines in platforms.
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Meta has a cutoff date internally to pushing changes in the ad platform. Thankfully that cutoff is coming up in 2 weeks…
That’s why you see all of these new ad platform changes in recent weeks and should expect more here to come as well.
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It's shocking the amount of brands that we audit that are heavily investing in shopping or pmax and yet have not optimized their feed at all 🤯
Primary inputs you should optimize below:
- Titles
- Image
- Description
- Product Category
- GTIN (or other unique identifier)
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On a call with my meta rep and they referenced post it note ads.
@binghott
it is officially dead man.
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Every brand that whitelists misses the opportunity to interact with potential clients…
Next time you see a whitelisted post click into the comments and note the volume of unanswered questions.
To avoid this just share the post link with CS or social media manager 🫡
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Launched an early BF sale for one of clients today, seeing $60 CPMs on sale ads... 20% higher CPMs than what this brand saw during black friday last year.
🤯🤯🤯🤯🤯🤯
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You don't have to be famous to get the benefits of whitelisting... launched ads from my page yesterday and they are some of the best performing in the account today.
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Election time is upon us...
Average CPMs across 61 accounts 👇
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Facebook just quietly released advantage* creative enhancements at the ad account level 👇
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The importance of proper exclusions Illustrated below.
Always exclude Pixel 180 Day plus a Full CRM List unless you want FB to take advantage of you.
Returning Customers is 87.5%+ of the conversions that are attributed to ad sets that have no exclusions in place...
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Have several clients hiring for director of Ecom / head of growth roles.
If you know of anyone that would be interested and has the chops please tag em below or tell them to reach out to me!
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Might leave h10 to become a reality star. Could use a break from cost cap debates tbh
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