Matt Tutt
@MattTutt1
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SEO consultant for sustainable brands 🌍 Writing about my struggles to make it as an SEO celeb - subscribe at 😎
Spain
Joined June 2013
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مدريد
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دورتموند
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Real Madrid
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@ChrisPJGodfrey
Also admitted he didn't feel quite ready for coming out openly about this - and that he felt forced due to the tabloids. Incredibly toxic of them as you'd expect.
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The "Why doesn't my SEO work" starter pack. I won't admit how long this took me...
#memeing
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I'm at the point in my career that I feel jaded by the prospect of learning how to properly use GA4 - and so I'm wondering, what are some good alternatives to Google Analytics? Anyone else taking this chance to move elsewhere?
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I'm literally SWEATING as I right this as I'm so nervous!
Here it is, in most of it's glory - announcing The SEO Quiz!
👉 👈
Thanks to all the superstars who participated in this massive vanity project of mine... [1/3]
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I think my favourite thing about GA4 is the colours the designer chose to represent all the different channels.
I reckon they were thinking to themselves - "I know what - I'll pick 5 of the most similar colours. That'll work great!!"
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Which SEO's are killing it (metaphorically) over on LinkedIn right now in terms of engagement, followers etc? 🤔
I'm in dire need of some inspiration to copy (by that I mean, "reverse engineer") 😏
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📢 Looking for SEO's to do a short video 📢
- Just a quick (5-10 sec) video
- Nothing dodgy, just reading some text
- You might get internet famous?
- I'll edit it so you look cool*
*As cool as any SEO could possibly be🤓
Anyone that RT's will be "credited" in the project 😎
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Fed up of all this constant negativity around GA4 🤬
Let's all take it in turns to say something positive about it instead 🌈
I'll start:
I really like how easy it is to write GA4, it's just so short and simple! Far quicker than typing Universal Analytics.
What about you? 🫵
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@ArubaRed
I did some digging here (I lead a sad life): looks like Yahoo first made the error here a few days ago, see . The Guardian editor probably was lazy and just re-used this image somehow.
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If you call yourself an SEO and you're not doing x*, how can you even call yourself an SEO? 🧐
*where x = something very minor and trivial with no actual SEO value which only 0.001% of SEO's are aware of, designed to fuel social media engagement by creating unnecessary drama 🚑
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Tech SEO scenario I'm not 100% about:
- Site has 100K 💩 urls
- All are indexed
- Add noindex tags, Google de-indexes them
- Cut access to the 💩 at robots.txt
(so disallow /crud/ for example)
- Will those urls remain de-indexed?
Answers without "it depends" get bonus points 😄
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🧪 Dodgy SEO Experiment Time 🧪
🍌I've created a lovely PDF (see link below)
🍌I'm trying to test if Googlebot will find it
🍌I'd love people to RT this post
🍌I'll stay up all night watching server logs
🍌I'll credit any RT's in my write up!!!
#SEO
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Recently I published the results of my climate change and SEO survey over at
@sengineland
📊
I'm sharing those results here again in tweet form.
Q1: How to reduce the environmental impact of a website?
51% of you opted for Green web hosting ✅
[1/21]
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Today I made my debut on
@sengineland
- it was a very emotional and moving moment for me. I'd like to thank all my followers for believing in me from day one 💪
Also please like/RT/engage as its great for my ego!! 🙂
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As an SEO, if you hit an issue you can't solve yourself, where do you tend to go for help? Appreciate any RT's etc!
#SEOTwitter
Google Search Forums
282
Reddit (r/BigSEO|TechSEO)
151
Twitter
243
Other (please comment!)
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Don't know why I'm only just discovering this today but apparently if you see someone with a tear tattoo below their eye it means they're a fellow SEO - and they've also been cursed with the dreaded "crawled - currently not indexed" error message in GSC 🙃
Kind of cool!
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Potentially terrible (selfish?) thing to say - but - does anyone else with young kids feel like their life is on hold? 😕 No time for anything else except work. Anyone been through this / made it to the other side? 🤞😅
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I am by this stage convinced that if someone was to imply that having Comic Sans as the font on your website was an SEO ranking factor, a certain chunk of SEO twitter would be rushing to update their websites.
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Thinking of starting up a super-niche SEO agency here in Spain specialising in google penalty recoveries - going to call it...
Manuel Action 😎
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When clients start doing SEO themselves after reading a Neil Patel blog post 🙄
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I'm thinking of setting up my own SEO conference. I was going to call it The Matt Tutt SEO Conference.
It'll be free to attend, I might give a talk, and I will invite a few special guests (priority to those who've never given a talk before).
Remote-first too ✅
Any thoughts?
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Not great at polishing my trumpet 🎺 but quite proud that the SEO quiz got a mention (and a link!) from Google Search Central (right at the end of the video) 💪💪
Thanks again to everyone who got involved! And who knows - maybe there'll be more quizzes in the future... 😏😏
👋🎄☃️ Say hello to the December episode of Google Search News 📰 with
@JohnMu
!
✨ Google ranking algorithm updates
✨ Interactive checklist
✨ Holiday outtakes 😆🧑🎄❄️
…and much more!
Watch now 📺 →
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Been struggling with engagement recently so here goes. Last night my Instagram account got hacked (it wasn't) so I urgently need help (I don't), is there anyone out there who will help get my account back 🥺🥺🥺
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Anyone doing anything later to mark the sad passing of Universal Analytics? ⚰️
Maybe we should all light a candle at midnight as a mark of respect 🕯️🕯️🕯️
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I reckon that as the SEO community gets on so well, when we're all out of work in a few years due to AI and whatnot, maybe we could all chip in some money and buy some land somewhere?
We can live offgrid, spending our days growing food & telling tales of yesterday.
Who's in??
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Got a nice treat for you all this evening.
I've only gone and done an interview with Mr
@DeanCruddace
on all things tech SEO, links and of course his side projects 👀
We chat:
- Programmatic SEO ✅
- Expired domains ✅
- Link building ✅
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Anyone remember watching Ray Mears with Gordon Hillman? Gordon was an archaeobotanist who was also a distinguished researcher into ancient food plants and the history of agriculture. Sadly he passed away 6 years ago.
I don't think he'd want this ethnobotany degree to be closed 👇
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Anyone else feeling a bit out of shape after several years of working from home?
I think I've gone from a T shaped marketer to an O shaped one!! 😂
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Was my birthday yesterday (officially half way to 70!) so I'm celebrating with all my twitter friends by sharing some low hanging fruit spotted on my recent walks 🍊
Please join me by sharing any fruit that grow near you as fruit currently makes me very happy. Thanks!
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Heard a rumour via a Facebook SEO group that if you change the date of your computer to one that is prior to 01/07/2023 then Google Analytics (Universal edition) will still work!! 🥳🥳🥳
RT to make sure everyone sees this!
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So the SiteGround SEO issue persists (we're entering day 5 now). I updated my article to include the fix using Cloudflare (see bottom of ).
Thanks to the various people who shared the tip to switch (eg
@ichangedmyname
) which has helped others to fix this👍
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Internet use is expected to overtake air travel as the biggest source of CO2 emissions within a few years 🔥
I've created a survey for SEOs based on climate change - you could win some great prizes by contributing! 🏆
RT's = 💚
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This took me far too long to complete... But I regret nothing. The anatomy of a Good SEO Consultant (in 2021).
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Anyone else rather stick pins in their eyes than talk about whether links are still important for SEO? 🤔🤔🤔
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A web developer/SEO friend of mine is looking for a new remote role (UK). They're great at Wordpress site speed optimisation & doing impactful SEO work. Would love to help them find a new role! 🙏
I will plant a tree for every RT this gets because I'm a bloody great bloke 🌳🌳🌳
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Anyone else ever consider jacking in their job as an SEO and finding something a bit more meaningful?? 🤔
Like for example getting a job as a leaf-blower, or working for the government's benefit fraud department.
Any other good options out there?
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A brief announcement 🙂
I'm thinking of setting up my own SEO conference. I was going to call it The Matt Tutt SEO Conference.
It'll be free to attend, I might give a talk, and I will invite a few special guests (priority to those who've never given a talk before).
Remote-first too ✅
Any thoughts?
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@Glinner
There's a petition here aimed at all
@premierleague
clubs (long shot but possible) - with 13,500+ supporters so far
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Fiverr's SEO marketplace in a nutshell (no offence to anyone doing legit SEO work on the platform😅)
#seo
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Lost my biggest client yesterday. Whilst there's only so much moping around the house and listening to Nick Drake I can do, it is still a bitter pill to swallow. Wasn't just the money:
Felt part of a team ✅
- They trusted me ✅
- Open to testing things ✅
- Were grateful ✅
...
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There's a fair chance I might jack in the SEO career and become a kiwi farmer.
Haven't quite decided yet 🥝👨🌾
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There are few greater reads than those of Stewart Lee's Guardian column 👏
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Spoke to someone today who wants to create a website for their online sperm bank business.
They were worried about how they'd actually bring anyone to the site.
So I said "If you build it, they will come. " 🙂
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Almost fell for this - searching for "Google Ads" I lazily went to click on a PPC ad to skip to the sign in page. This took me to a page - which mimics Google Ads' page. Links take you to a type URL (to try & mask the "bad URL")...
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When your SEO client lets slip that their website used to perform loads better a few years ago before the redesign...
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🚨I've been thinking of getting another SEO to help me out with some of my client work 🚨
It would just be the odd few hours here and there, billed at at least £20ph. Some SEO support and someone to advise, as needed.
I had a bit of time so I jotted down a few of my "needs" 📝
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Took a bit of time out recently to plan for next year 📆
My goals:
🔹Speak at 10+ conferences 🗣️
🔹Feature on 8+ podcasts 🎙️
🔹Start YouTube channel 📹
🔹Publish book 📕
🔹Start SEO agency 💻
🔹Release SEO tool 📈
🔹Start a newsletter 📨
🔹Deal with massive narcissm issue 🤪
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Big chance I'll regret this but let's see - if anyone who doesn't identify as a white male fancies contributing a question for a newer version of the SEO Quiz, leave a comment below and I'll reach out 🌈
Looking to fill a few gaps and to feature more SEO's. Thanks! 🙏❤️
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Anyone got any advice for someone (me) who's realised they're actually very bad at being an SEO mentor?
I'd like to be better at it and to ensure I'm helping them as best I can - someone that wants to make a decent career as an SEO.
Any tips or articles to read on this? 📚
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Matt's Top Tip Of The Day (MTTOTD) ⭐️
Have you been rejected for an SEO gig or job position that you really wanted? Fear not - just simply ask (nicely!) for a bit of feedback.
You never know what you might learn! 🤓
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SEO Fest 2024 🤘🤘🤘
This was created by the great SEO that is Andy Killworth - I don't think he's active here on Twitter but sharing on his behalf because it looks bloody great 😎
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Unpopular opinion: Not enough people in the SEO industry are talking about climate change 🌎 🔥
Guessing lots ARE aware/concerned just choose not to talk about it 🤔 (or I'm missing the posts)...
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Something I've been slowly working on in the background is a new interview series on my website, titled "The Ethical Marketer" 🌎
Some of the topics that have attracted me recently haven't been those about "best seo strategies" or "how to rank content in 2022" - but have...
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@areej_abuali
@danbarker
I reckon your best bet here is customising one of their eggs - maybe it's the best way to get their attention? I would do it but it costs about £30...
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Forgive the unsolicited GSC screenshot 🙏 - but I am quite proud of this little side project.
Barely touched in a very very very long time ⏲️
No ads - and so, no revenue (don't see the point until I've got a good thing to offer my loyal visitors?) 💳
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Do you struggle getting invoices paid as a freelancer?
Steal my invoice-payment-request-email-template!
By using eyes your client will feel observed - and it has been scientifically proven that when being watched, people are "less bad".
You can thank me later 😎
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Things which blew my mind (which to be fair isn't difficult):
You can take a branch from an orange tree, graft it to that of a lemon tree, and later you'll have oranges and lemons on the same tree! 🤯🤯🤯
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Last night I wrote the first chapter of my new fictional autobiography entitled "Uncrawlable" 📘
If there's some interest (4 likes?) I'll release that first chapter for free, later this evening ⏳
The chapter is titled "How SEO Saved My Life" 🚑
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An article I wrote on
@semrush
about setting up essential Custom Alerts within
@googleanalytics
- helpful for any SEO/web agency managing many clients!
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Currently getting our garage converted into a mini-office / guestroom ☺️
Happy to have a few visitors over from Twitter if you ever fancy a visit, now that I've got over 2K friends 😎
#twitterfriends
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All this talk of Gregg Wallace reminded me of the time I was also interviewed about my Saturdays - enjoy! 🙂
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I've made a directory of freelancers that focus on working with sustainable, green or ethical brands 🌎
If you think you fit the bill and want to be listed then fill in the form at the bottom of the page (link in the next tweet).
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Bad SEO consultant:
There are 40K searches for "dresses", let's target that keyword.
Good SEO consultant:
There are 10K searches for "red cotton dresses", let's create a PLP to capture those searches.
Great SEO consultant:
Sorry I don't work with fast fashion brands 😎
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Wondering if this iframe coud've caused
@sengineland
to get deindexed recently... I don't see any other obvious reasons? HT to
@maxjpeters
for noticing it was gone from Google. Any ideas/fyi
@dannysullivan
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Thinking about
#BrightonSEO
and the very brave people who've presented (esp. any first timers!), is there anyone else like me that would never EVER get up on that stage - but that they're OK with that too? ☺️
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Fact of the day 🧠
During BrightonSEO, residents of Brighton are on average never more than 3 metres away from an SEO at any one moment! 🤯
I'll share another fact of the day at the same time tomorrow.
#BrightonSEO
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A confession: sometimes when I'm a bit stumped by a particular technical SEO problem, or I just need a bit of fresh air, I go out for a walk. This was today's view.
Oh and if you're wondering, yes I did solve it. I decided - I WILL remove the site wide noindex tags 🤞📈
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Profile of a good S E O ⚙️
- Very intelligent ✅
- Listens intently ✅
- Good at following instructions ✅
- Can deal with short periods of isolation ✅
- Capable problem solver ✅
- Doesn't poop on the carpet ✅
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The other day I put out a tweet asking for people to share their favourite examples of link magnets in use by brands - and here I'll share a few of my favourite examples 🔗🧲
Thanks to everyone who helped or contributed! 👏
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I've been struggling for engagement recently so I'm going to do a new blog post featuring the 1,000 top minds in SEO 🧠
Who wants to be included? 🤓
Just drop a comment below - "I am a very gullible person"
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I really respect the majority of the very talented SEO's shown below - but at the same time, I think it's quite a timely reminder about the lack of diversity at these types of conferences.
The placement of this ad would be kinda funny, if it wasn't also very frustrating... [1/2]
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Why is it a SMART choice to hire Matt as your next SEO consultant? 🤔
S - lots of experience
M - hard working
A - nothing dodgy
R - only does stuff that matters
T - will deliver traffic to you!
🚀📈
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Heard a rumour via a Facebook SEO group that the reason Search Console has been down so much recently is that they're working on a big new feature.
Apparently there's going to be a checkbox - are you using AI content? If you select "yes" your site will tank on Google!
✅ ❌
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This is for all the people who said there's no point in trying to rank for "SEO freelancer" on Google! Who's laughing now?! 🤫💪
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@sarahjwait
@metpoliceuk
@JolyonMaugham
Looks like it wasn't from the "official" LeaveEU account. The one quoted above has 19 followers. Not that I'm defending any of them!
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I am *fairly* excited to be bringing you a brand new interview as part of my "Ethical Marketer" web series.
Introducing the brilliantly talented copywriter Joe Clarke! 👋
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👇👇👇
In SEO, you either die with imposter syndrome or live long enough to see yourself become the charlatan.
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I run a small Google Ads campaign for an independent fostering agency in the UK - and this is probably the happiest I've been at having to add in some negative keywords 🥲 🥲
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Quite proud of this one - I know I post a *lot* of rubbish here, but this is something that's really important to me.
Below you can find the results from the survey of the SEO community, plus some actionable tips on next steps you can take...
[1/6]
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Unpopular SEO opinion:
Not that fussed about the Yandex leak 🤷♂️
Cheers everyone see you later 👍
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Scenes at The Verge HQ this morning after checking social shares and traffic to their article on "SEOs".
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Not really news, but I'd never noticed that Googlebot was tracked within real-time
@googleanalytics
reports (when doing a fetch & render), so wrote a bit about it here - 🤖📈
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After a bit of thought I've decided this will be my last tweet. It's not just due to Elon's Musk but a combination of factors. I think it's time for a change. If anyone wants to keep in touch just Google me - I'm kind of a big deal ™️
✌️✌️✌️
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