Summary: The Latino Freeze Movement, a new social media-driven boycott effort, is targeting businesses linked to former President Trump and his policies on immigration and Diversity, Equity, and Inclusion (DEI) rollbacks. Similar to the BDS movement, it calls for boycotting U.S. companies and promoting Latin American-based products, particularly in response to Trump’s proposed tariffs on Mexico and Canada. California companies such as In-N-Out, Tesla, Google, and Meta are among the targets, along with national brands like Coca-Cola, Home Depot, Chick-fil-A, and Walmart. While Coca-Cola faced backlash over unverified claims of aiding ICE, the boycott movement continues to gain traction online.

@Rep_Stansbury And it has been three weeks! #recall #impeachment #jailtime

@ABC7 We need so much more of people standing up to criminals in their communities.

@hugolowell We’re now at the self-sabotage stage of grief.

@FB_Helmet_Guy @Commanders And change the name to Warriors

A must listen if you’re at all interested in the energy conversation…

@MidwesternDoc @joerogan @RobertKennedyJr Received how?

@Breaking911 That lady is never gonna live that down

@2speak_easy @latimes

@RussellHoganSr @latimes

@Victorshi2020 @latimes

@Breaking911

As rapidly as technology is moving I bet we aren’t that far away from a printer that works more than half the time.

@Breaking911 George Gas gone

@tomwatson The winds literally died down eventually under his leadership. How does he do it? #hero

@MayorKarenBass The other irony here is that the fires probably erased 500 years of “green job” benefits.

@VCscanner Threat of 101 closure in that area?

@vcstar He’s worth about $300 million so it shouldn’t sting that much.

@Breaking911 NOLA having a rough go.

@Breaking911