Rod Santomassimo, The Massimo Group | CRE Coaching
@MassimoGroup
Followers
9,234
Following
1,274
Media
5,233
Statuses
19,589
We help CRE brokers, agents, mortgage brokers, lenders, and other CRE professionals make significantly higher commissions and do it in less time.
Joined July 2009
Don't wanna be here?
Send us removal request.
Explore trending content on Musk Viewer
Iran
• 1068545 Tweets
إيران
• 528956 Tweets
Dodgers
• 315229 Tweets
Hybe
• 272892 Tweets
開催中のガチャ
• 155017 Tweets
中野家の五つ子のうち1体
• 144317 Tweets
期日前投票
• 142767 Tweets
#咲き誇るみこち
• 137240 Tweets
علي ايران
• 116065 Tweets
ANIM NA TAONG SAMAHAN
• 113394 Tweets
フリーマン
• 107292 Tweets
GULF FANMEETING THE FANS
• 65437 Tweets
満塁ホームラン
• 62343 Tweets
Kohli
• 54007 Tweets
Rohit
• 52567 Tweets
MERZ EXPO X PEAKMINT
• 43132 Tweets
KARAN VEER WINNING HEARTS
• 30231 Tweets
#WOWOWESTꓸやねん
• 20655 Tweets
カボチャ
• 19434 Tweets
#アークナイツ秋感謝祭2024
• 18307 Tweets
スワンS
• 15722 Tweets
キョダイマックス
• 13741 Tweets
#SMBC日本シリーズ
• 13671 Tweets
WO AI NI JIMMYSEA
• 13117 Tweets
コンパス
• 10945 Tweets
Last Seen Profiles
Today was our new prospector, Mia's first day.
She sent out 225 emails and made 225 calls today.
She did it all in 15 minutes.
She held 17 conversations.
9 hung up on her
8 requested more info on our coaching.
Mia is our Massimo Intelligent Agent
She is an AI bot
"She" will get
89
14
264
@realEstateTrent
Fact is, there is more temptation on a kids smart phone than on any street in the world.
Surround your kids with a great community of people and they will likely make better decisions.
But that fact is, you can’t control the outcome, just navigate it the best you can.
3
4
151
#CRE
Broker Magazine
Coming in Spring 2024
And who better on the first edition than
@BobKnakal
Let's finally hear "What's Next" for BFK
11
8
107
Today, we learned one of our great sales team members lost his very short battle with a rare form of cancer. If you were called by Rene, you'd notice his passion and conviction. He was only 37.
His fiancé requested we all hug a loved one today.
RIP Rene. May God Bless You.
13
4
89
Real estate is a local knowledge business.
Agree or disagree?
28
5
89
First time visit to the
@BobKnakal
Map Room. We talked about this for years and to see it is more impressive than I expected.
As a coach I wanted to make sure BFK keeps his eyes on the prize. Thus the new addition to the Map Room
Let’s go sell some buildings!
8
1
84
Happy Birthday, BFK!
@BobKnakal
! May this new year of life, with the new baseball card and the new company, bring more fun, joy, and definitely more building sales! Plus, we need to show these X kids that we old guys still have a few tricks left in the tank.
8
2
81
Between my meetings today I spoke with 3
#CRE
brokers. The first is taking home $7 mill to his family, the second $5 mill and the third $2 million. All in different markets - none were in NY. Opportunities abound for brokers today. Make your own news.
6
5
68
You run into some of the coolest people in the airports. Time for a group Uber
@kenashley
@CoyDavidsonCRE
12
2
65
As commercial brokers, we wake up unemployed every morning and have to have the self-discipline to do the right things for our business every day - day after day. When people see brokers 'winning' by executing a very large transaction, they don’t see the incredible focus to
2
12
63
It's finally here!
Proud to launch the very FIRST edition of "CRE Broker" featuring
@BobKnakal
of
@BKRealEstateAdv
.
This isn't your average read.
This magazine is packed with years of brokerage wisdom, business leadership, and coaching insights. It's designed specifically for
13
4
59
Ironically, the
#CRE
coach we assigned this new client to is also an
#SIOR
and
#CCIM
There is no room for this behavior in
#CRE
, and certainly no room for this at Massimo
We refunded all his money and told him we were not a fit for him
#crecaveaman
30
1
60
Coming - April 2024
#CRE
Broker Magazine.
First cover story -
@BobKnakal
Plus, prospecting and social media hacks, how to create consistent commissions, and so much more.
This will be FREE to all commercial real estate professionals.
10
3
55
via
@CoStarNews
- New York Investment Sales Broker Bob Knakal Leaves JLL
Great article about my good friend
@BobKnakal
.
I have never been more excited for BFK.
It has been such an honor and privilege to watch BK continue to increase his already
5
3
53
Launching next week.
This is the most interactive
#CRE
Broker Magazine experience you will ever read.
And no better way to start off than with BFK
@BobKnakal
The free access link will be posted on April 4th
5
1
49
Brokerage Firm
- Brokers
= Broke Firm
6
1
48
For those of you who don't like cold-calling:
Every time you see an article, every time you notice a lot cleared or a new building going up, you should reach out to the owner with a note and say, “Hey, I saw your activity at the corner of 4th and Main Street, that's really
3
5
46
People are so much cooler on real life
@AvivaRealEstate
@CoyDavidsonCRE
@TheMoRegalado
@SpaceCoastCRE
3
1
46
3
2
43
31 years ago today was the longest day of my life. And not because June 21, 1993 was the "summer solstice", the longest period of sunshine of the year.
Playing a club lacrosse game, I was pushed from behind, and landed on my head. I heard a sound and knew instantly I was in
9
2
43
We are thinking of offering a short course on
#CRE
lead generation- how to source them. Any interest?
11
0
43
Never ASK for a testimonial. Always write it yourself and then ask for approval.
Remember a testimonial has less to do with the
#CRE
client you worked for and more to do with the your future prospects.
2
1
43
What we are working on for next month..
New
#CRE
Broker App - announcement next week.
New CRE AI Program - coming June 18th
New CRE Broker Magazine - coming soon.
@TopherNOW
@Bethazor1
6
1
42
@realEstateTrent
I see deals being done every day. Some folks need to stop looking for better days and start making their day’s better
2
1
39
That feeling of pride when you get off the phone with a client (
@BobKnakal
) after 500+ coaching sessions and he correctly uses the term "landing page" for the first time—watch out! BFK is ready to take on the world.
3
0
40
What a way to start a Saturday.
Celebrating with BFK.
Congratulations
@BobKnakal
on the profile in the New York Times -
Virtual High Fives all around.
#CRE
#retwit
#NYTimes
2
1
39
Such a great night at the
#crei2023
@CRESummit
kickoff last night. Great meeting so many
#CRE
social media influencers
@kenashley
@BobKnakal
@CREgir1
@CoyDavidsonCRE
@AvivaRealEstate
@TheMoRegalado
@amycalandrino
@BooneCRE
@ShlomoChopp
and so many more.
5
3
38
Speech on AI and its impact on
#CRE
tomorrow in New Orleans. A great meal on Bourbon street tonight.
15
2
38
Final edits are done! Almost 2 years of research, review and writing. Given todays market, the timing couldn’t be better. Now a last proof read, and getting ready for printers.
#CRE
#rewit
#CREDiminators
6
1
37
I don’t think I ever received this many press calls, broker calls, text and emails than any day before today.
4
0
38
Quick question.
Would you attend if next Friday, we gave a free update on AI tools
#CRE
brokers should be using?
Let me know, and based on the result, we will start working on the presentation this weekend.
23
2
37
There IS light at the end of the tunnel. In fact there is a light switch IN the tunnel. YOU just have to turn it on.
http://t.co/V7vhXPHPSp
0
2
28
Want to reconnect with inactive clients? Here’s a way to do it on your next call:
What’s new?
What’s next?
How can I help?
Start using this and see what happens. I think you’ll be happily surprised.
4
1
36
It's Official!
Stephen Siegel Stephen Siegel – Chairman of Global Brokerage – CBRE is presenting at MassimoCon!
Mr. Siegel is an icon in commercial real estate brokerage, having navigated over five decades of deals and mentored thousands of brokers worldwide.
In addition to
2
0
36
Grateful to
@kenashley
,
@MrsSarahMalcolm
, and
@creisummit
for this recognition.
Happy to be here and even more gratified to see so many of our coaches and coaching clients on these lists. You know who you are!
5
2
36
Turn cold calling into a competition to see who can get the most calls, conversations, and leads. You might be surprised at how fast you can develop your business when healthy and friendly competition is involved.
4
2
36
@PrimeVideo
A must see event, history lesson and necessary to appreciate how horrible a country we were, how far we have come, but also how much further we need to grow.
14
2
32
Commercial real estate success is a long-term achievement requiring a long-term perspective. Unfortunately, too many brokers focus on the commission and the transaction versus the relationship. But in fact, it is the relationship that will pay you dividends, and some rather
1
3
35
What not to say during a prospecting call: a 🧵
1. Don't ask if you've caught them at a good time.
You're inviting them to say NO. This may be fine for a social call but it's not okay for a prospecting call.
#crebrokers
2
0
35
Brokers Who DOMINATE are:
Disciplined
Oriented to their client,
have a strong Market presence,
Industry specialists,
Navigate their careers,
Assertive,
Team oriented, &
Entrepreneurial.
Are you a broker who DOMINATES?
1
3
35
Probably one of the most impressive things from looking at
@BobKnakal
baseball card is that he has averaged over 1 building sale a week for almost 40 years. Cheese and crackers!
2
0
35
Really honored to have been recognized by
@CREiSummit
as a LinkedIn Top Influencer.
Even more thrilled to see 15 of our active and inactive clients on this list, we must be doing something right! Social Media and being active on the various platforms are an important part of
5
1
34
I am so pumped!
The Presenter line-up is Complete!
12 seven-figure
#CRE
brokers who will share with you exactly what they do
So you can elevate your skills and dominate your market.
This is the only CRE Conference in the world with a registration fee guarantee—that's right,
9
5
34
We want to recognize and celebrate this 13th anniversary of having the privilege of working with Maggie Williams.
Maggie, Massimo's Director of Member Success, is the glue that keeps the Massimo Group together with all of my ambitious and sometimes crazy ideas!
Happy
7
1
32
Big announcement coming soon re: Rod's next book
Here are some of the many lessons that will be shared:
-Sam DiFranco has developed his “Speed to Cash” system,
-Mark Myers created his “Minimum Bid Strategy.”
-Matt McGregor’s team has their “Sequential 7-Step Prospecting Pursuit
2
0
31
The brokers who will make it and continue to thrive will be those who position themselves this way:
● They simplify the process of transacting by making things easier for their clients.
● They analyze data and predict demand to assist their clients in making great decisions in
5
1
32
Just wrapped up the next Massimo Show podcast with the incredible
@kenashley
.
"Your brand is inside yourself".
One of the countless lessons I learned this morning.
We will expedite this episode production, which is so good.
#cre
#retwit
1
2
32
The market is shifting, once again. It’s a great time to look at some of our industry’s top producers and learn how they continue to dominate.
#retwit
#CRE
@BobKnakal
@kenashley
@BradUmansky
@JamesNelsonNYC
and many more. Coming soon.
4
1
32
Broker Coach? What the hell is a broker coach?
At least that's what
@BobKnakal
asked me nearly 13 years ago.
And we have been working together ever since.
3
1
31
A big birthday to the one of the greatest
#CRE
trainers, brokers and overall thought leaders in the industry.
@Bethazor1
We are so lucky to have you in our community and I am blessed to call you a friend.
10
1
31
Todays agenda:
Swim w sharks
See the swimming pigs
Snorkel “ The Aquarium”
Deep fishing and hoping to catch snapper for dinner
So much better then running to meetings in ICSC
I think a Massimo meeting in the islands is in the future.
7
0
31
As a
#CRE
broker, you have little excuse for not attaining timely market knowledge.
For example, thanks to
@bullpenre
market research library (yes it's free), and
@AnthropicAI
I ran a test on multiple national
#CRE
brokerage firm reports, including
@CBRE
@MMREIS
@CushWake
2
3
30
Success depends on the grunt work. It isn’t about technology or the rise or fall of the market. It is about the blocking and tackling of brokerage.
Dominators of Commercial Real Estate Brokerage
2
3
28
MIA Update.
Massimo Intelligent Agent - Call bot
2 weeks of cold calls - 638 dials
Most of the calls went to vm or hang-ups when we disclosed MIA was an AI Bot.
However, MIA booked 7 sales calls with our human team members.
Total cost - $55.00 for the calls.
Working on the next
5
0
30
Today call anyone. Simply ask “How can I help?”
You will get meetings
6
1
29
As reported by
@SystemSunday
- The Harvard Business Review found a 25% increase in performance for those who journal at night.
When reviewing your day, here are some helpful questions to journal:
What did I plan to happen?
What actually happened?
What went well? What didn't go
2
5
25
“Stephen Covey talked about ‘putting the big rocks in first’. If you spend all your time chasing any deal (little rocks), you will potentially run out of time to chase the deals that propel you forward. Just being ‘busy’ is not necessarily an indication of future success or a
0
2
29
This explains my X feed on a nutshell. Some guy flexing about his fast , immediately followed by
@CoyDavidsonCRE
great Tex Mex posts.
6
1
29
A few years ago
@garyvee
advised me to build a brand for myself AND for my company.
Remember they are not the same thing.
3
2
29
I just spoke with one of our 8 figure clients, who started out with us at mid-six figures and has since gone on to build out a national team.
I asked him what was his one key lesson - he told me it was about asking the right questions early on.
He told me the decision he made
0
0
28
Only 2 people in the gym this morning.
@ErikQualman
the keynote at
@creisummit
today. Looking forward to his talk on leveraging social media.
#Creisummit2023
4
1
28
If you're not using AI to help you aggregate data, you're going to be left behind!
In this excerpt from my chat with Raphael Collazo and his podcast show, Commercial Real Estate 101, I share how you can utilize those newsletters that hit your inbox to create something even more
1
2
28
Save Your Prime Hours for Profit: The Time Management System for CRE’s Top Producers
You schedule an afternoon full of "busy work".
☎️ Returning calls.
📧 Answering emails.
📝 Admin tasks.
🗓 Organizing your calendar.
But when 3 PM rolls around, you get a call from a potential
2
2
27
Someone cold emailed me this afternoon about a service at the exact time I was at my desk reviewing a related issue. I gave them 10 minutes tomorrow. You never know what happens when you ask.
1
1
28
The sun's rising, and opportunity is calling!
Today, I'm in beautiful Amelia Island, Florida, prepping for my second presentation at the
@SIORGlobal
Spring conference. This one’s all about my third book, "Knowing Isn't Doing."
👉 So, why Knowing Isn't Doing? Why do we coach
3
4
28
If you want to win in Commercial Real Estate, know your market better than anyone else. Clients want to work with brokers with a great track record and fully understand the market.
Are you being an authority or a commodity? 🤔
3
2
27
What is the
#1
thing
@BobKnakal
does every week to ensure success? Watch the video 👇to find out. Remember - there are no silver bullets, only silver buckshot i.e. a lot of small things done consistently that ensure your success.
1
3
26
And so it begins. The second attempt to get to
@SIORglobal
Conference. Social Media panel starts in 8 hrs. Then Knowing Isn’t Doing book club at Women’s breakfast tomorrow morning. Praying
@Delta
behaves today.
4
0
27
CRE brokerage and management is a relationship business. Client relationships are key. You have to walk the walk and talk the talk. Character is always doing the right thing, especially when no one is looking. It comes back to you if you don’t always exemplify positive and
1
2
27
@realEstateTrent
Certainly creating a nemesis is one approach. I prefer a lesson to taught to me by
@garyvee
years ago. Ask yourself “ what would your competitors do to put you out of business? ‘ Then do the that. It’s quite motivating.
1
0
25
Sell smart. Become adept at underwriting and pricing. Create terrific marketing and presentation documents that tell a story.
Emulate the most successful, the GOATs, get mentors, get a coach and be a lifelong learner.
Dominators of Commercial Real Estate Brokerage
3
1
26
Did you know there is a private group of
#CRE
brokers who are getting coached to syndicate their own deals?
Build wealth beyond the commission.
0
1
27
Yep
@BobKnakal
and I still held our weekly costal this morning .
Even w all the background noise.
#CRE
.
3
0
27
Focus on the big “rocks" first. If you spend all your time chasing any deal (little rocks), you will run out of time to pursue the deals that propel you forward. Being "busy" is not necessarily an indication of future success or a profitable business.
Dominators of Commercial
5
4
26
Let's move forward - together.
0
1
26
Thank you, Ben Meer and
@SystemSunday
for making it obvious that the mindset of 'being too busy to improve" is just that mindset. Here's a simple way to reclaim 40 hours a week in 2024. Now you have time to improve your results.
7
3
25
We don't read the continuous negative news about
#CRE
.
Instead, I ask our CRE coaching clients about what they did last week. Here is just a sample of what they shared:
Closed a $4.0 million sale.
Successful building tour for a 300k square foot requirement.
Great meeting with
5
2
26
Here is my current
#AI
tech stack. No doubt something new will come along tomorrow.
Chat GTP - Omega1
Claude AI - Artifact
Gemini
Perplexity
Synthesia
FLUX
Mid-journey
Ideogram
Runway
LTX Studio
3
0
26
I have talked to
@BobKnakal
multiple times a week for over 10 years and I learn something about
#CRE
brokerage every time he talks.
Nice interview by
@JoeKillinger
Bob Knakal: A $24 Billion Broker's Guide for the Next Generation in Real Estate
@Bobknakal
@massimogroup
@jll
#cre
#commrcialrealestate
#commercialrealestateagent
#commercialrealestatebroker
#realestate
#realestateexpert
#realestategoals
2
11
33
3
3
25
2
2
25
"Make no small plans"
That's what a friend shared with me last night over dinner. He was told this by his managing partner early in his law career.
As we look forward to 2024 - I would challenge you - "make no small plans."
We're not.
It's going to be a great year.
1
4
25
Looking forward to my new book launch on Tuesday. Here’s a look at a couple of the lessons shared from
@BobKnakal
Dominators of Commercial Real Estate Brokerage will be available on Tuesday on
#CRE
#retwit
4
1
25
It's not just real estate folks...
It's real life.
Your brokerage business is about relationships, not just transactions.
0
5
25
Best sentence I read this weekend
Read WSJ front to back
Read several chapters of Hormozi’s new book,
Read lots of LinkedIn and Twitter posts
The best sentence:
“Being wealthy doesn’t make you valuable, but being valuable makes you wealthy.
0
1
24
Just got off the phone with one of my personal business coaches - he is in Australia. I shared that I am starting to see brokers and agents panic.
He relayed to me that so many industries are seeing the same thing. And many are questioning if they need to find alternative
1
1
25
Brokers Who DOMINATE purposely structure their prospecting and marketing efforts to attract their ideal clients. They will not work with clients who don’t meet their criteria.
What are your thoughts on this?
11
1
24
@natalie_CRE10X
You simply tell them. "I am sorry, that was a NOTIFICATION, not a negotiation"
1
1
24