Mark Irvine
@MarkIrvine89
Followers
4,352
Following
1,228
Media
820
Statuses
7,677
VP of Search. Ex- @WordStream . BU Alum. Bad TV Fan. Tweets are my own and my employers rarely ever would agree with them. He/Him
Boston, MA
Joined January 2011
Don't wanna be here?
Send us removal request.
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As Bannon returns to Breitbart, he's going to discover that his ad revenue has decline 51% since November thanks to efforts of
@slpng_giants
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It appears as groups like
@slpng_giants
apply pressure to advertisers, Breitbart revenues per ad click are falling...dramatically:
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This morning, Google updated their ad policies to restrict ads relating to major national political events, including the US election, inauguration, and impeachment, to their sensitive events restrictions.
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This is the 6th year for me on this list but 2020 is a little different for me. I was recently laid off from my position at WordStream after 7 years.
If you're looking to build a great digital marketing program in your agency or company -
#12
is available for hire. 😉
#ppcchat
Digital Strategists – the time has come!
We have released the latest edition of
The Top 25 Most Influential PPC Experts.
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I’m at a building my husband was the architect of. He just said “Excuse me, I have to find a restroom. “
Find a restroom? Didn’t you ~*literally*~ decide where they go?
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Finally some good news
I'm excited to join the
@SearchLabAgency
team as the leader of their growing Paid Media team!
Of course, I'm going to build and grow a strong team with me. If you'd like to join me on this adventure, please slide into my DMs.
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I remember in 2016, my manager at the time asked where I wanted to be in 5 years and now here I am - at home in my sweatpants everyday.
✨You can do it too. Follow your dreams ✨
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As I start to open my laptop and work on this flight, the man next me chimes in:
“Aw man, are you really going to work this whole flight? You’re in COACH, man. If your company wanted you to work that bad, they’d have put you in business class.”
Hmmmmmm...
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Ad targeting by heartrate, sleep quality, and exercise now in beta!
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I will never forget the 4 months where my laptop's "f" key stopped working and my IT department's genuine recommendation was that I copy and pasted an "f" from another open file everytime I needed to use the letter.
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Today
@ppchero
named me the Most Influential PPC Expert of 2019. 2 few weeks ago,
@MSFTAdvertising
named me their Influencer of the Year. It's been a good few weeks!
I'm incredibly honored and thankful for the folks at
@Hanapin
and
@MSFTAdvertising
BUT MORE IMPORTANTLY - THREAD
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Advertisers are seeing
#PPC
results shift quickly amid
#COVID19
. We've analyzed over 15,000 Google Ads accounts across 21 industries to see who's most impacted by
#coronavirus
at
@WordStream
Stay safe, Stay smart, stay informed.
#ppcchat
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Our own
@MarkIrvine89
was named
@MSFTAdvertising
influencer of the year!
Congratulations, Mark! 🎉
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WOW! A huge honor (or a counting mistake)! I'm shook.
That's
@ppchero
and congrats to everyone on the list! 🥳🎉🍾
It's the moment you've all been waiting for! The 2019 Top 25 Most Influential PPC Experts is released - HUGE props to everyone who made the list! You make our industry better and better each day.
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Me: “Finally some down time at an airport, I’ll catch up on all those emails, write a blog post and finish those presentations.”
Also me: “Hello, yes, three glasses of alcohol please. “
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Random PPC Trivia I learned today:
A negative keyword will only prevent your ads from showing up if that word appears within the first 16 words of a search term.
16+ word search terms are still very rare but huh what a weird quirk.
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In a joke that writes itself, Google matched the exact keyword [seo] to the search term “website” as a “close variant.”
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Google silently updated the way your Display Keyword campaigns are targeted last week via
@WordStream
#ppcchat
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Have you seen Googles NEW Message Extensions? Learn how to set them up & best practices! via
@WordStream
#ppcchat
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“Why is my computer so slow?”
He asked himself with 73 tabs open across 3 browsers and simultaneously running 2 meeting apps.
“Bobbys probably downloading something and stealing all the bandwidth again.”
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Omg if the US wants to kill TikTok, just let Yahoo aquire it.
JUST IN: Twitter is in talks to acquire the US operations of TikTok
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Honestly, I love the people in this industry.
@bgtheory
,
@robert_brady
@bigalittlea
,
@purnavirji
just finished a panel discussion and then just walk off stage and keep the discussion going. I love these nerds
#smx
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My husband and his dad are working on his car and I’ve come out three times to help and by help I mean I’m wearing shorts and white shoes and drinking an iced coffee but I’m rooting for you guys.
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Google ads has introduced new Life Event targeting including:
* Purchasing a new home
* Business Creation
* Job Change
* Retirement
AND expands all its Life Event targeting across GDN! via
@WordStream
#ppc
#ppcchat
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Google just announced CRITICAL changes to how GDN and Video ad groups target their ads: via
@WordStream
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Hello, I’m 32 years old and have no idea what I’m supposed to do with my humidity controls in my refrigerator.
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Earlier this week, I went into WordStream to clear out my desk and found this 2018 Prom picture w
@purnavirji
🥰
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Hot NEW Facebook Data - Benchmark your ad's CTR, CPC, CVR, and CPA across different Industries via
@WordStream
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ABC:
"We have the best cast for Dancing With The Stars ever."
CBS:
"Hold my slop."
#CelebrityBB
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Google Just Redefined Exact Match Keywords.
Now Serve to NOT Exact Match Searches!
via
@WordStream
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Targeted ads for yourself of yourself is some Black Mirror nonsense.
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TLDR - I’m back online.
Bad: 2020
Not bad, but been offline: Me
Good: My friends, followers, and the
#ppcchat
community
Seriously, have a pumpkin spiced latte and get registered to vote.
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Finishing my
#SMX
deck and searched for "Powerful background" - this image appears. Well, it'll certainly be on brand
@WordStream
@larrykim
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Bing Ads doesn't allow ads for alcohol.
Bing Ads login page is literally a picture of a liquor store.
#ppcchat
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Happy Valentines Day to the innocent young girl at Dunks who spent years giving me free coffee to me to flirt with me, her coworkers who knew exactly what was going on every day, and i guess my husband who I made get his own coffee most days so that I wouldn't ruin her day.
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@QuidProWTF
@mawkus
@slpng_giants
Good point - see here for these numbers relative to their online peer set on the Google Display Network.
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Still writting
#PPC
ads the same way you did in 2016? Join me &
@Wordstream
this Weds to learn new tricks for 2017!
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Oh yes. I’m going to steal your secrets from the client that you recently failed to impress 🤨
Your account setup in Google Ads is not special. It is not worth preventing a client from having access to their data.
I promise you when I'm onboarding a new client I'm looking at keywords & queries and don't give a crap what structure you had.
Give clients their ad accounts.
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It took 11 months, but I finally have a passable zoom background and it’s giving me life.
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After 2 long decades of balancing daily budget - Google Ads is finally introduces Monthly Spend Limits into accounts, a guardrail for your total monthly PPC budgets! Via
@SearchLabAgency
#ppcchat
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🤔Hmm... Google announced the end of the Target CPA and Target ROAS bidding strategies later this year in a routine API update post. News and details on when and how advertisers will be impacted via
@SearchLabAgency
#ppcchat
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This picture is cute but it was:
👻: Too good to only last for 6 second on Snapchat
💼 : Too direct for LinkedIn
🏳️🌈: Has problematic connotations for Grindr
So enjoy Twitter!
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*Pours a glass of vintage 2017 Ocean Breeze*
“Y’know, we once had to eat the pods, raw.”
Why Procter & Gamble will start delivering Tide in a shoe box
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Oops I am a walking cliche with my iced dunks in a blizzard.
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Marketing "Mark have you finalized the content details and scripted this fully?"
Me: "Yes, I've been putting the best vibes out into the universe and manifesting our destiny. Mercury is prograde through launch, so we're brand safe."
Marketing "Just make sure the logo is right."
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At my husbands office holiday party. There’s maybe 18 people here.
They accidentally ordered over 200 tacos. They’re now pacing taco courses.
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Today, I started my one on one with an employee.
"It has come to my attention that you referred to Justin Beiber's new song as a 'bop.'
I'd like to discuss what you were trying to say and hopefully correct any misunderstandings you had."
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Oh wow. I’m on vacation. I haven’t done that since February 2019.
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Google announces plans to support price benchmark reporting for Shopping campaigns & bidding at
#SMX
WOW
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Thanks to everyone who attended my
#SMX
session earlier today on ETAs! My presentation is now live on Slideshare!
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I’m so glad that rather than being a member of
@Equinox
or
@soulcycle
, I get my personality from iced coffee, depression, and hair dye.
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A young, drunk, pretty white cis straight girl just asked me to buy her a drink because she was “going through something rough.”
Bitch, I bleached my hair, have double digit body fat, and am currently wearing glitter black eyeliner. Buy your own drink.
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Anonymous questions in tech offices are either:
* Given today’s geopolitical environment, do our execs really want to be in bed with Facebook and everything they stand for?
OR
* Did you really think we wouldn’t notice you changed the goldfish snacks to cheesy whales?
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Imagine the audacity if I tried to tell Google that they couldn't use the word "budget" with me
#ppcchat
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Why do ~I~ have to assign ~myself~ access to a Facebook Ad account as an Business Manager Admin?
It's a small simple step but it's a dumb extra step.
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People in my industry are too kind to put up with me. Thank you for doing it anyways.
The support from everyone today is ~overwhelming~
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Mark Irvine, Director of Strategic Partnerships for an Elite Microsoft Partner, the most influential PPC expert and Microsoft Adverting Influencer of the Year
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Several months ago, I changed my phone from Fahrenheit to Celsius, hoping I’d learn how the rest of the world talks weather.
Jokes on me, now I understand neither.
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This is surreal and an amazing honor! Thank you
@ppchero
, my team
@Wordstream
, and everyone who voted and supported me!
And of course, congrats to everyone on the list! If you're not following these experts, you're missing the best
#ppc
thought leaders out there
#ppcchat
The
#1
Most Influential
#PPC
Expert of 2019 IS......................
@MarkIrvine89
! Congrats Mark!! 😁 😎 🤓 💪 👊
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But regardless of what the lists say, everyone should know that the most influential person around here is
@bobbyjmain
, my husband who puts up with all my nonsense and supports me whereever in the world I run off to.
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Why is Tide still advertising?
We already know you’re delicious. We get it.
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The Hottest New
#PPC
Feature is In-Market Audiences for Search Campaigns & It's Only in
@BingAds
today! It has Everything - Better CTRs, Better CVRs, and a Big Impact to your CPA! via
@WordStream
#ppcchat
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I realized that this picture of Google's expanded text ads made the iPhone also grow by a few millimeters.
#ppcchat
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I know I’m COVID conscious more than most but can we please agree that we never needed indoor dining at Dunkin Donuts.
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Amazon, 355 days a year: “Trust AWS, it’s so great, versatile, and can scale easily “
Amazon, every single
#primeday
: “Oops. Here’s a picture of a dog. “
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Who uses Bing, anyway?
As it turns out, half the US uses Bing - many without even noticing it! That's a large audience to get your
#ppc
ads in front of with
@MSFTAdvertising
! Via
@WordStream
#ppcchat
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Google rep: "I pulled that list of certified users in your company for you."
Me: "Thanks a lot!"
Google rep: "I also noticed your certification exams expired last month, Mark"
Me: I aLsO nOtIcEd YoUr CeRtIfCaTiOn ExAmS eXpIrEd LaSt MoNtH
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🤫Let's revisit this suggestion when a certain contract expires.
@MarkIrvine89
Mark, why don’t you set up your own business? You have the knowledge and skills and most importantly you are more like a brand in PPC world!
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Day 666 of WFH - every Friday at 3pm, my husband plays the Chicken Dance and I still have no idea why
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This week I discovered what "Basecamp" was because they finally made a goddamn ad.
It's like ads are effective or something
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Google's NEW Display Locations Extensions launch TODAY & drive local business off the SERP! via
@WordStream
#ppcchat
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No collusion, No obstruction.
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Broke email signoffs: "Thanks, Best, Regards,"
2020 email signoffs:
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An accurate representation of Facebook Advertising support:
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I just commented on a group photo of 12 gays “oh, who’s that cute one?” Because I thought they needed the drama.
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I’ve been in San Francisco for less than an hour and already had some guy unpromptedly start explaining his app to me
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Ok straights, quarantines suck but please act responsibly. The world doesn’t need more Sagittarius this December.
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