MarketingOperators @M__Operators profile

MarketingOperators

@M__Operators

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738

Following

13

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Statuses

257

Joined February 2024

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Pinned Tweet

MarketingOperators

@M__Operators

2 days

Marketing Operators E014: YouTube Deep Dive: Ads, Organic Growth, Partnerships & More @codyplof @ecom_con @couuor Watch the full episode here 👇

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5

MarketingOperators

@M__Operators

3 months

The Marketing Operators Podcast! Brand new show, hosted by @couuor , @ecom_con @codyplof diving into all things performance marketing. First episode drops on the 2nd April to YouTube, Spotify, Apple and X. @motionapp_ @aftersell @Richpanel @HausAnalytics

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MarketingOperators

@M__Operators

3 months

Marketing Operators E001 A Deep Dive into Attribution and Measurement. @couuor @codyplof @ecom_con Watch the full episode now: Youtube: Spotify:

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5

47

MarketingOperators

@M__Operators

3 months

HexClad's core KPI's

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20

MarketingOperators

@M__Operators

3 months

HexClad's approach to content

1

19

MarketingOperators

@M__Operators

3 months

Marketing Operators E002: Creative Testing, Content Creation and Ad Performance Analysis. Spotify: YouTube: @couuor @codyplof @ecom_con

E002: Creative Testing, Content Creation and Ad Performance Analysis

00:00 Introduction08:47 Content Creation and Collaboration26:15 Cadence of Creative Ideation and Review Meetings29:30 Balancing Net New Concepts and Iteratio...

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18

MarketingOperators

@M__Operators

2 months

Marketing Operators E006: David Herrmann: Paid Media, Creative Diversity and the Channels You Should Be Testing Spotify: YouTube: @herrmanndigital @ecom_con @couuor @codyplof

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15

MarketingOperators

@M__Operators

16 days

Marketing Operators EP012: CX - Customer Experience From A Growth Marketer's Perspective! Tactics To Create Incredible Revenue-Driving Customer Experiences @ecom_con @couuor @codyplof Watch the full episode here 👇

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4

13

MarketingOperators

@M__Operators

3 months

Who's listened to episode 1?

4

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12

MarketingOperators

@M__Operators

3 months

Consistency is key

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11

MarketingOperators

@M__Operators

1 month

Prioritizing core competencies

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1

12

MarketingOperators

@M__Operators

2 months

Community is a retention channel

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11

MarketingOperators

@M__Operators

2 months

Marketing Operators E004: All Things Forecasting! How we Forecast, the Pitfalls of Over and Under Forecasting, and the Lessons We've Learns From Our Mistakes Spotify: YouTube: @couuor @codyplof @ecom_con

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11

MarketingOperators

@M__Operators

2 months

Marketing Operators E007: Product Drops: The Tactics and Strategies We're Using On Our Launches Right Now Spotify: YouTube: @couuor @codyplof @ecom_con

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8

MarketingOperators

@M__Operators

2 months

Injecting newness into your business

0

9

MarketingOperators

@M__Operators

2 months

Reforecasting and expectation setting

0

9

MarketingOperators

@M__Operators

2 months

The success of the HexClad pizza steel

0

8

MarketingOperators

@M__Operators

1 month

Marketing Operators E009: Ashton Wall: Putting Influencer Marketing At The Core of your Marketing Stack Spotify: YouTube: @AshtonWall @ecom_con @couuor @codyplof

E009: Ashton Wall: Putting Influencer Marketing At The Core of your...

This week the Marketing Operators are joined by marketing expert, Ashton Wall. Ashton has experience working in house for some incredibly successful DTC bran...

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7

MarketingOperators

@M__Operators

2 months

The evolution of forecasting at Ridge

0

8

MarketingOperators

@M__Operators

14 days

Funnels outside of paid media

0

8

MarketingOperators

@M__Operators

12 days

Customer experience supports growth

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2

9

MarketingOperators

@M__Operators

2 months

Business forecasting

0

8

MarketingOperators

@M__Operators

2 months

Expanding revenue opportunities

0

7

MarketingOperators

@M__Operators

2 months

Episode 7 out now

1

0

7

MarketingOperators

@M__Operators

2 months

Being more nuanced in your retention approach

1

0

7

MarketingOperators

@M__Operators

3 months

Creative exploitation and exploration

0

1

7

MarketingOperators

@M__Operators

3 months

Launching new channels

0

7

MarketingOperators

@M__Operators

1 month

How HexClad track influencer as a channel

0

8

MarketingOperators

@M__Operators

2 months

Competitor Analysis

0

7

MarketingOperators

@M__Operators

3 months

Marketing Operators E003: Holistic Retention Strategies and Driving LTV. Spotify: YouTube: @ecom_con @couuor @codyplof

0

2

7

MarketingOperators

@M__Operators

1 month

Gifting and seeding success

1

0

6

MarketingOperators

@M__Operators

3 months

Connor's contribution margins sensitivity table.

1

0

6

MarketingOperators

@M__Operators

1 month

Who's caught up on this week's episode?

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2

5

MarketingOperators

@M__Operators

1 month

Hiring at HexClad

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6

MarketingOperators

@M__Operators

2 months

Hire the senior people first

1

0

6

MarketingOperators

@M__Operators

9 days

Marketing Operators E013: Tyson Drake, former CMO at The Oodie, on Merchandising, Top of Funnel Tactics and More... @tysondrake @couuor @codyplof @ecom_con Watch the full episode here 👇

0

3

14

MarketingOperators

@M__Operators

15 days

Cody's thoughts on customer experience

1

0

6

MarketingOperators

@M__Operators

1 month

Marketing Operators E008: Your Questions Answered! Marketing Channel Expansion, Team Building & Influencer Marketing! Spotify: YouTube: @codyplof @ecom_con @couuor

0

4

5

MarketingOperators

@M__Operators

1 month

How Ashton approaches influencer and creators

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5

MarketingOperators

@M__Operators

2 months

Decoy effect

1

0

5

MarketingOperators

@M__Operators

3 months

Over reporting in post purchase surveys

0

5

MarketingOperators

@M__Operators

2 months

New Jones Road Beauty Kits

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1

5

MarketingOperators

@M__Operators

23 days

Marketing Operators EP011: Going Global: How We're Approaching International Expansion @codyplof @ecom_con @couuor Watch the full episode here 👇

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5

MarketingOperators

@M__Operators

1 month

Episode 8 available now

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1

5

MarketingOperators

@M__Operators

2 months

Benefits of category expansion

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5

MarketingOperators

@M__Operators

2 months

Static vs UGC Ads

0

5

MarketingOperators

@M__Operators

2 months

Projections

1

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4

MarketingOperators

@M__Operators

2 months

Maximizing product launch success

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4

MarketingOperators

@M__Operators

1 month

Retention Strategy

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4

MarketingOperators

@M__Operators

2 months

Distinguishing between brand and growth

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4

MarketingOperators

@M__Operators

2 months

Team organisation

1

0

4

MarketingOperators

@M__Operators

3 months

Attribution overvalues lower funnel channels

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4

MarketingOperators

@M__Operators

3 months

The use of surveys at Jones Road Beauty

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4

MarketingOperators

@M__Operators

3 months

LTV revenue at Jones Road Beauty

0

4

MarketingOperators

@M__Operators

25 days

Testing in checkout

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4

MarketingOperators

@M__Operators

2 months

Async communication

0

4

MarketingOperators

@M__Operators

1 month

Where are your customers?

1

0

3

MarketingOperators

@M__Operators

2 months

Testing retention offers

0

4

MarketingOperators

@M__Operators

2 months

Maximizing sales efficiency

0

4

MarketingOperators

@M__Operators

1 month

Influencer tracking metrics

0

4

MarketingOperators

@M__Operators

1 month

Maxing out channels

0

3

MarketingOperators

@M__Operators

2 months

Episode 6 out now!

0

1

3

MarketingOperators

@M__Operators

2 months

Cohort based forecasting

0

3

MarketingOperators

@M__Operators

2 months

Advertising on Pinterest

0

3

MarketingOperators

@M__Operators

3 months

First purchase profitability

0

3

MarketingOperators

@M__Operators

3 months

Delineating measurement and attribution

0

3

MarketingOperators

@M__Operators

3 months

Attribution and measurement: a hot button issue

0

3

MarketingOperators

@M__Operators

3 months

If you only reiterate your content then you aren’t unlocking new personas

0

3

MarketingOperators

@M__Operators

3 months

Insights from customer surveys

0

3

MarketingOperators

@M__Operators

2 months

MagSafe wallet success at Ridge

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3

MarketingOperators

@M__Operators

1 month

Marketing leaders should be well versed in influencer and creators

0

3

MarketingOperators

@M__Operators

20 days

Revenue trends at Jones Roady Beauty @codyplof @couuor @ecom_con

1

0

3

MarketingOperators

@M__Operators

3 months

Forecasting repeat revenue

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1

3

MarketingOperators

@M__Operators

1 month

Raising AOV with new products

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MarketingOperators

@M__Operators

1 month

Measuring YouTube performance

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3

MarketingOperators

@M__Operators

2 months

Expectation setting

0

3

MarketingOperators

@M__Operators

2 months

Taking time off

0

3

MarketingOperators

@M__Operators

2 months

A successful product launch requires great teamwork

0

3

MarketingOperators

@M__Operators

1 month

PR hot take

1

0

3

MarketingOperators

@M__Operators

2 months

Advertising new products

0

3

MarketingOperators

@M__Operators

1 month

Gordan Ramsay: The premier figure of HexClad

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3

MarketingOperators

@M__Operators

2 months

Outstanding ad demand

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3

MarketingOperators

@M__Operators

2 months

Focusing on cohorts

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MarketingOperators

@M__Operators

1 month

Content cadences

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2

MarketingOperators

@M__Operators

21 days

HexClad's Memorial day sale results

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2

MarketingOperators

@M__Operators

2 months

Diversification

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2

MarketingOperators

@M__Operators

1 month

Product development strategies

0

2

MarketingOperators

@M__Operators

3 months

Creative testing

0

2

MarketingOperators

@M__Operators

3 months

Monthly sprints for content ideas

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2

MarketingOperators

@M__Operators

1 month

Marketing Operators E010: CRO: Optimising Conversions, Increasing AOV and Selling 6-Figures Post Purchase Spotify: YouTube: @couuor @codyplof @ecom_con

0

1

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MarketingOperators

@M__Operators

2 months

UGC as a percentage of spend

0

2

MarketingOperators

@M__Operators

2 months

Being seen as a pots and pans brand vs a cookware brand

0

2

MarketingOperators

@M__Operators

1 month

Pinterest launch success

0

2

MarketingOperators

@M__Operators

13 days

Thoughtful discount messaging

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2

MarketingOperators

@M__Operators

21 days

Translating emails

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2

MarketingOperators

@M__Operators

3 months

Facebook bug impact on HexClad

0

2

MarketingOperators

@M__Operators

3 months

Being able to view the distribution of your budget on creatives

0

2

MarketingOperators

@M__Operators

2 months

Marketing Operators E005: How 9-figure Brands Structure Their Organisations - Hiring, Delegating, Management & More Spotify: YouTube: @codyplof @ecom_con @couuor

0

2

MarketingOperators

@M__Operators

28 days

Defining CRO

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2

MarketingOperators

@M__Operators

2 months

HexClad's levels

0

2

MarketingOperators

@M__Operators

3 months

Acquisition funnels

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2