MADFEST
@MADFESTLONDON
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"We are all born MAD. Some remain so." The UK’s biggest, buzziest + boldest marketing, advertising & disruptive tech festival. #madfestlondon & #madmasters
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That's a wrap people! We hope you've enjoyed MAD//Fest as much as we have. Stay tuned for announcements of our summer MAD//Picnic and of course MAD//Fest 2019. Safe travels everyone, Team MAD//Fest is outta here! *mic drop*
#madfestlondon
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1
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One more sleep until
#MADFestLondon
- We can't wait to see you all IN REAL LIFE. It's been too long.
0
4
20
Diageo 20k Pitch//It finalists revealed: Congrats
@WeAreIOVIA
Bowimi
@smartzer
@amillionads
@wearetinygiant
@get_fuse
Kamua
@Threedium
@BlueBite
The Q
@Getbackbar
@vinesleuth
Book a MAD//Fest tkt to find out who
@diageo
,
@Digitas_UK
@Zenith_Media_UK
pick
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12
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Massive ✋to working mum extraordinaire
@VirginTrains
head of social Emma Martell. We didn't force her to take baby Isabel on stage... Honest.
#workingmumsrock
Great
@MADFESTLONDON
talk from working mum, Emma, Head of Social
@VirginTrains
🥑
#dontwakethebaby
👶🏻
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4
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Are you joining us for
#madanywhere
today? Our polls are now live on the app. We really want to know your views so get voting and let us know your views 👍
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What is MAD//Fest? Well, we think this video says it all. We can't wait to see everyone at the event on Weds & Thurs this week!
#madfestlondon
#trumanbrewery
#marketing
#advertising
#events
#marketingevent
#advertisingevent
#video
#mad
0
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Just one more sleep until MAD//Fest London. Yay!
With 4,000 people attending, we'd recommend getting there early to secure your seat in the headline theatre. Doors open at 9am!
0
2
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Media + tech your bag? Then tune in to MAD//Fest's
#99Club
next Tuesday, + hear from
@CocaCola
@VodafoneGroup
@Spotify
@Unilever
@RelativeInsight
@GSK
@LiveRampUK
@TSB
ITV
@adverty
@TheAdvisoryCol1
@Picnic_Media
@AnalyticGlobal
@carwowuk
@Audience_P
0
3
12
Customers first, partners second, Skyscanner third...that's the way it should be for every brand, says
@skyscanner
global brand director Jo McClintock
#madfestlondon
0
3
12
Plenty of adland’s blue ticked tweeters attending the 1st
#madfestlondon
,
@NewDigitalAge1
+
@Datasine
#99Club
tonight! Expect big ideas in mini 99 second rockets from
@MsBennyBonsu
@jdaykin
@craigwfenton
@HKingaby
@marykeanedawson
@tiffanystjames
@sebdot
+
@ECouchman
…Doors 6pm.
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2
10
BRAND NEW from Rory Sutherland + MAD//FEST LONDON - Say hello to MAD//Masters!
Kicking off this May, MAD//Masters by Rory Sutherland is a 12 week programme for current + future leaders. Ask questions to:
masters
@madfestlondon
.com
Or click the link below
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5
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We're On! What The Delay To The Relaxation Of COVID Restrictions Means For MAD//Fest '21. Read our full statement here:
1
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.
@MediatelNews
,
@madfestlondon
's investor, has a new CEO,
@greg_gri
! great guy, great signing, he's even a pretty decent comedian who has provided us with loads of ideas, support + intros. Welcome, Greg!
1
0
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Coming to MAD//Fest London tomorrow?
Remember to bring a water bottle. We're trying to be responsible by reducing the amount of plastic at our show and have installed water fountains so you can top up at your leisure!
0
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Yay Merry MAD//Fest everyone!!
Today's the day.
So, get down to Old Truman Brewery, Brick Lane. Doors open at 9am.
Remember 1) Download our app - search MAD//Events 2) Bring a refillable water bottle 3) Get here early to bag your seat!
See you soon.
2
2
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Day 2 of MAD//Fest is a corker with sessions from
@greggs
marketing boss
@hannahsquirrell
@paddypower
mischief maker
@paulmallon1
@ibm
guru
@jeremywaite
and the inimitable
@rorysutherland
(+ we've got a 20k
@diageo
innovation pitch). All the action starts at 9.15!!
#madfestlondon
1
3
11
The future belongs to DJs as we all are remixing stuff not creating from scratch, says
@jeremywaite
75 of the top 100 grossing films are remakes or sequels. Even the great David Bowie was partial to a remix.
#madfestlondon
0
2
11
Easyjet's Morwenna Francis and VCCP
@alexdalman
on the MAD//Britkeller stage being expertly chaired by
@justinpearse
#madfestlondon
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And that’s a wrap on MAD//Fest London 2024 ❤️
Thanks to our amazing partners, speakers + everyone that attended.
🚀 11,972 attendees
🚀 527 speakers
🚀 7 world-class DJ’s
🚀 15,171 beers drunk
🚀 1,392 pizzas eaten
We already can’t wait to see you on 1-3 July 2025.
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4
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"People don't want their main bank to be cool and trendy," says Starling chief growth officer Rachael Pollard. "Its fine for paying on TFL but not for their meat and potatoes bank."
#madfestlondon
1
2
10
The judges from
@diageo
@Zenith_Media_UK
&
@Digitas_UK
have chosen....
@Threedium
Congratulations guys!
#madfestlondon
A massive congratulations to
@Threedium
the official winner of PITCH//IT Live here at
@MADFESTLONDON
. Make sure you check them out!
#madfestlondon
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7
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Are you going to MAD//Fest London? If so, you need to download the MAD//Fest app - it's your ticket
Register for the app using the same email address you used to sign up for MAD//Fest London on Eventbrite.
Use the app to see the agenda, connect with people & book 121 meetings.
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Check out this brilliant new
@UncensoredCMO
from Jon Evans feat. MAD//FEST LONDON favourite (+ Queen's of the Stone Age collaborator!) Tom Rainsford . Don't miss Tom's trust experiment live at
#madfestlondon
next week!
0
1
7
We're live! Excited to partner with
@MediatelNews
to launch new & different festival this Nov. Big thanks to
@Paul_Framp
@L_Pbusiness
@jeremybasset
@greg_gri
@tamsword
@hans_helbig
@mrtomollerton
@omaidhiwaizi
@t2bLimited
& more - read news here
0
8
9
Tune into MAD//Fest's
#99Club
Customer experience + personalisation day from 3pm + hear
@StarlingBank
@JuneAngelides
@o2
@HeinzUK
@PHD_UK
@Channel_Factory
@Radisson
@usertesting
@CheilUK
@wearesharpend
@Force24uk
@juliasmithtdv
@justinberkovi
0
1
9
Lioness legends — the exclusive interview with Rachel Daly and Bethany England! 🔥
0
2
9
Great presentations for the
@diageo
20k innovation pitch from
@vinesleuth
@Threedium
& Bowimi Now the judges deliberate. The winner will be announced on the mainstage in 25 mins
#madfestlondon
0
3
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Just 3 days until
#MADFestLondon
- where 2,800 brands & agencies will debate marketing & innovation
Last week BT, Tesco, Nectar, BP, Guardian, Pepsi, Nestle, Airbnb, BBC, Sky, Facebook HSBC, David Lloyd, FT, JP Morgan, Expedia & Pop Chips booked their tickets.
See you on Weds!
0
1
7
Is football coming home? (Spoiler: course it is). Adland gurus
@martinsorrell
KFC CMO Jack Hinchliffe
@petermarkey
Burger King's Soco Nunez De Ca la Gymshark's
@NoelMack
@junesarpong
&
@just_coyne_it
have their say. (Video by
@ShootstaVideos
)
0
2
8
We had a blast recording this new podcast with
@NewDigitalAge1
on what's right, wrong, fun, dull, exciting + B.S. in the world of marketing events! thanks for the invite
@justinpearse
+
@andyoakes
This is a fun new series. We're going behind the scenes at the events, awards and publications which shape our industry. First up is Dan and Ian from the brilliant
@MADFESTLONDON
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New sponsor! welcome
@adblockplus
. Are acceptable ads a fair compromise for free online content without annoying ads? Chat with the team at
#madfestlondon
on 28-29 Nov -
0
5
7
The awesome
@marykeanedawson
has been hired as Group CEO by the equally brilliant
@TakumiHQ
to crack the US! Congrats both! ❤️🗽
0
3
7
Big congrats to
#madfestlondon
keynote
@deliciouslyella
on a double no. 1 - The Plant-Based Cookbook is no. 1 in the Book Chart & has become the all time fastest selling vegan cookbook
0
1
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Wow! What a week, We’ve had a blast! Massive thank you to all of the attendees, speakers and sponsors who made it possible
#99club
#EmergeStonger
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2
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Our chair
@Paul_Framp
has had a change of shirt as our next speakers
@louissaha
and Kate Hamer from
@AxisStars
take to the stage
#Fanboy
#madfestlondon
0
1
6
The amazing
@RealDeniseLewis
says sponsorship opps weren't open to her at her peak as people were concerned she wouldn't sell magazine and customers didn't look like her. Times, thankfully, are changing for current crop of athletes, she says.
#madfestlondon
0
3
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It's official. MAD//Fest London 2019 is SOLD OUT.
If you desperately want to come you'll have to beg one of our lovely sponsors - listed here: - to take you as their guest.
2
1
7
Love
#MADFESTLONDON
? Love
@rorysutherland
all things behavioural science? Rory + the
@OgilvyUK
gang will be rounding off a MAD week as top brands, authors + behavioural scientists make sense of a messy world at
#NUDGESTOCK23
.
Get your ticket here -
1
2
7
Hallelujah, it’s
#madpicnic
day! If you’ve got a ticket to our sold out event, don’t even think about going to the office. The spreadsheets can wait. Today is about getting your inspiration fix, starting with
@notonthehighst
founder
@HollyLTucker
. Doors open 945am.
0
2
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"Pete Markey is literally the best CMO in Britain at the moment" Mark Ritson, Marketing Week. Yesterday, we found out what makes him tick and the alchemy behind Boots' brilliant marketing strategy on the Creator Economy Stage in partnership with Snap. Inc 🚀
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What is the Event of the Year, I hear you ask? MAD//Fest London is, of course! Thank you
@GlobalConfNet
!
🥇Winners of the 'Event of the Year' at the Conference & Events Awards 2022 are MAD//Fest London (Hippocampus Media) with MAD//Fest London 2022. Huge congratulations
@MADFESTLONDON
🏆
#ConfAwards
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MAD//Fest London 2022 is in the works! Our huge summer event is even bigger with the show taking over the Old Truman Brewery + spanning across a mega 3 days from 5-7 July 🔥Get involved in all our planning now to see how you can attended, pitch + sponsor our best event yet 😆
1
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Nice video
@Paul_Framp
looking forward to having you at the helm of the very first
#madfestlondon
!
Looking forward to chairing Day 2 of the inaugural
@MADFESTLONDON
.
Watch my teaser intro on why I believe that storytelling through video content creates commerce & community. This is the vision we have for our Local Marketplace
@Tinklabs
.
@danbrain
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5
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Our
#99Club
Digital Festival kicks off today. Tune from 3pm to hear 99 secs of magic from speakers including
@huibvanbockel
@marykeanedawson
@sarahlbaumann
@katyhowell
@ollyrzysko
@tobybritton
@anathorsdottir
@tonymiller_uk
@chriskenna
@spearman_lauren
0
1
6
Diageo + McCormick £20k Pitch Finalists Revealed
Hundreds of start-ups from across the globe threw their hat in the ring to pitch Diageo + McCormick for £20k pilots at MAD//Anywhere on 11-12 Nov and today the 12 finalists have been revealed.
#madanywhere
0
1
7
All thriller, no filler! We know you're going to smash it
@katyhowell
A a big idea they said. A rallying call to
#socialmedia
they demanded. Oh they they murmured, you have 99s to talk.
Blimey
@MADFESTLONDON
- 1m39s to tell the industry the truth about social. This. Is. Awesome. Join Madfest at
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1
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Things are spicing up on the main stage as Dishoom co-founder Shamil Thakrar tells how culture, story and experience can disrupt a category
0
2
6
ICYMI we're delighted to welcome the awesome
@katiepiper_
to
#MadfestLondon
Katie will be talking about untapping the power of podcasts with
@somethinelse
MD
@stevenackerman
following the runaway success of the Katie's Extraordinary People podcast.
0
3
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"Brimming with ideas and encouragement from industry friends and equipped with a box of sharpies, a white board and seed funding from the hugely supportive
@MediatelNews
, we set about taking on the big boys"
@danbrain
@NewDigitalAge1
@justinpearse
0
4
6
For Gen Z, climate change is bit just the most important thing, but the only thing that matters. They will gravitate to the brands that give a toss, says
@XRebellionUK
creative strategist
@skeapspeaks
#madfestlondon
0
0
6
Congrats to our good friend
@Paul_Framp
, the new European CEO of performance agency
@controlvexposed
! Great hire + fantastic to see you back in agency land:-)
1
4
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0
5
5
Ad blocking is dead … Long live ad filtering. Ben Williams, Operations Director, Ad Block Plus gives us a look into what the future might look like for ad-blocking
#madfestlondon
#huddle2
0
2
6
Less than a week until our
#99Club
Digital Festival. Hear marketing leaders from
@CocaCola
@StarlingBank
@notonthehighst
@Radisson
@DirectLine
@Wimbledon
@VodafoneGroup
@Spotify
@JustEatUK
ITV
@unilever
share their big ideas in just 99 secs.
Find out more
1
4
6
Well done
@sopost
- winner of the
@Avon_UK
20k innovation pitch. Can't wait to hear about the pilot.
#madfestlondon
0
2
6
Influencer marketing + social media your thing? Then tune in to MAD//Fest's
#99Club
on Monday to hear speakers from
@Snapchat
@mahabis
@madedotcom
@TakumiHQ
@huibvanbockel
@miappi
@taggermedia
@AvantiWestCoast
@ww_uk
@Picnic_Media
@PublicisMedia
+more
1
2
5
Go get your swag guys!
#madfestlondon
Final day of
@MADFESTLONDON
and what a great agenda! We’ve still got some Takumi swag to giveaway. If you’re running out of battery or need to hydrate. We have bottles & phone chargers to win! Drop by our picnic table if you need TLC!
#InfluencerMarketing
#madfestlondon
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0
5
Big changes at
@skyscanner
- new marketing leadership team + increase in spend to optimise media, insight + creative. Read about in
@thedrum
+ hear from new global brand director
@JoanneMcClintoc
at
#madfestlondon
on 13-14 Nov!
0
1
5
Bit of role reversal today as
#madfestlondon
's
@danbrain
talks all things innovation on-stage at
@GlobalConfNet
#eventsevent
. Good to hear our peers think running a show in a giant pub counts as innovation!
0
2
5
You wanna pizza this?
@dominos
CMO Tony Holdway and
@mrtomollerton
will be recording a live
#shinynewobject
podcast at
#madfestlondon
on 29 Nov! Find out what's tickling Domino's tech taste buds!
#tech
#advertising
#creativity
#AI
0
3
5
There's only one thing fresher than a pint outside your favourite pub in the bracing April weather + that is a ticket to MAD//Fest London on 7-8 July. We’re taking over a HUGE car park at The Old Truman Brewery for a REAL LIFE face-to-face event. 👇🏻👇🏻
0
0
5
Former Man Utd footballer Louis Saha has launched a new influencer marketing platform with Uber-style ratings.
Hear
@louissaha
speak at on November 13-14.
2
3
5
As we enter Day 3 of Extinction Rebellion protests across London, Paris, Amsterdam & Sydney, the global impact of the movement is laid bare.
@extinctionr
creative strategist (& ex-adman)
@skeapspeaks
at urging adland to wake up to their responsibilities.
0
1
5
We're delighted to announce that
@Digitas_UK
&
@Zenith_Media_UK
are our new innovation partners.
The pair will be backing Innovation pitches for Diageo & Avon at the event.
0
1
5
Day 1 done! Thanks for everyone that joined us. Tomorrow, we're talking all things Media + Tech Innovation
Don't. Miss. Out.
#99club
#emergestronger
0
0
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The
#99Club
with
@NewDigitalAge1
last week was an epic collaboration of Run DMC + Aerosmith proportions, only people were taking about marketing's existential crisis, revamping education + ethical adtech. Great appetite for making things better. Looking forward to the next one!
The
#99
Club we hosted in association with our friends at
@MADFESTLONDON
was brilliant last week. The updates and videos will be on the site later this week.
If you are passionate about speaking out on an issue facing the industry then get in touch via DM
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0
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Riding the Storm: Insights from the frontline. Check out the latest MAD//Insight column from
@marykeanedawson
Read more at:
0
2
5
Our good friend
@huibvanbockel
- founder of energy drink
@tenzing
- is taking to the MAD//Fest stage this year in a live recording of
@mrtomollerton
's Shiny New Object podcast. Full agenda here:
0
2
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Big up to all the incredible partners who have made our Female Leaders’ Bar happen at this years
#MADFESTLONDON
. Grab your ticket to meet them all!
0
2
5
We now have 2,500 brands, agencies and techies signed up
#MadfestLondon
.
Last week brands including O2, Coca Cola, Lonely Planet, Lloyds, LadBible, Tui, Battersea Dogs & Cats, BBC, Siemens, Somerset House, Royal Mail, Pernod Ricard, The AA, HSBC and Amex booked their place.
0
2
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MAD//Picnic 10 July is where the UK’s 500 most influential marketing leaders fill their basket with good food, conversation, 1-to-1 meetings, brand challenges, insight, ideas and entertainment. Want to attend? Apply via our VIP scheme:
#madpicnic
0
4
5
How does the UK's fastest growing media company make video content that sticks?
#madfestlondon
caught up with
@JOEmediaUK
Content Director
@brianwhelanhack
(on video, obvs) at their funky London HQ - thanks to
@Brightcove
&
@ShootstaVideos
0
1
5
Our conference chair - and Queen of Solar Punk -
@marykeanedawson
has had a poem written about her. About bloody time!
#legend
She doesn't know it yet but I wrote a poem about my friend
@marykeanedawson
after a lunch we had because she's one of the coolest, most inspiring people I know. And one of my favourite mags
@femininecollect
published it. It's called The Queen of Solar Punk
3
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2
5
These tech start-ups are paving the way for calculated risk taking & will be pitching for
@madfestlondon
&
@WeAreFetch
Measurably Daring trophy & a very cool opportunity to scale. Congrats to you all!
0
2
5
Takumi CEO Adam 'Sven' Williams explains how brands can avoid fake followers and run more successful influencer marketing campaigns.
@TakumiHQ
#InfluencerMarketing
#madfestlondon
0
2
5
Our pleasure, Pete! That was a fantastic session, loved the insight on why empathy works!
#madanywhere
Thanks
@MADFESTLONDON
for the speaking slot earlier. The 9 minute presenting format is great, really like it
1
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0
0
5
Congratulations Bex and Dan from
@AMV_BBDO
for winning the
#madpicnic
@missguided
brand challenge. Look forward to wearing my Michelle Obama dress ;)
0
1
5
It was
@piersmorgan
that really made the
@greggs
vegan sausage roll a sensation, says
@greggs
marketing director
@hannahsquirrell
There you go, Piers Morgan, an inadvertent marketing guru.
#madfestlondon
0
1
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If UX and ecommerce is your bag, don’t miss
@breathdigital_
@smartzer
@hyperstrategy
+
@threedium
pitch some awesome tech + ideas in the
@schuh
Brand Challenge at
#madpicnic
tomorrow! Good luck guys + girls!
0
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If everybody thinks the same thing, how the hell is anyone going to make a difference? Dan Thwaites, Chief Strategy Officer, Tug will look at why the people & their skillsets that you have today won’t be able to solve your future problems.
#madfestlondon
#huddle1
0
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MAD//Fest London day 1 is complete ✅! What an amazing day to see so much of our industry come together in Shoreditch. Bring on day 2 🔥🚀
#madfest
#madfestlondon
#fortunefavoursthebold
#marketing
0
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Is your brand funding climate denial? You need to know what's happening with your ad spend. Here's what
@HKingaby
had to say at our recent
#99club
event with
@NewDigitalAge1
0
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First up we have Huib van Bockel, Founder & CEO, Tenzing 'Disrupting the big dogs: how marketing can give you the edge'
#madfestlondon
#headlinetheatre
0
1
5
Extinction Rebellion works with big hitters Rankin and Richard Curtis to urge government to address climate change in the run up to the election. Hear from Extinction Rebellion's creative strategist William Skeaping at next week.
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We’re getting a bigger boat! We'll be back at The Old Truman Brewery in 2024. But there’s a twist…We are taking a much larger space to create a connected festival experience across the Old Truman Brewery site 🚀
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We’ve assembled an incredible line-up at
#MADFESTLONDON
to give you an inspiring smorgasbord of fresh thinking on how you can ride the wave of change, disruption and emerging trends. Kanya King CBE, Founder + CEO of MOBO Organisation will be taking the stage next week.
0
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Join Comedian David Schneider for an irreverent look at how brands are cutting through on social and winning over customers on Instagram, Snapchat, Facebook and Twitter.
#madfestlondon
#huddle2
0
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Takumi recently issued The Influencer Index, a whitepaper created together with YouGov. Here's Adam Williams, Chief Revenue Officer, Takumi to talk us through it
#madfestlondon
#huddle1
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