"We are all born MAD. Some remain so." The UK’s biggest, buzziest + boldest marketing, advertising & disruptive tech festival.
#madfestlondon
&
#madmasters
That's a wrap people! We hope you've enjoyed MAD//Fest as much as we have. Stay tuned for announcements of our summer MAD//Picnic and of course MAD//Fest 2019. Safe travels everyone, Team MAD//Fest is outta here! *mic drop*
#madfestlondon
Massive ✋to working mum extraordinaire
@VirginTrains
head of social Emma Martell. We didn't force her to take baby Isabel on stage... Honest.
#workingmumsrock
Are you joining us for
#madanywhere
today? Our polls are now live on the app. We really want to know your views so get voting and let us know your views 👍
Just one more sleep until MAD//Fest London. Yay!
With 4,000 people attending, we'd recommend getting there early to secure your seat in the headline theatre. Doors open at 9am!
Customers first, partners second, Skyscanner third...that's the way it should be for every brand, says
@skyscanner
global brand director Jo McClintock
#madfestlondon
BRAND NEW from Rory Sutherland + MAD//FEST LONDON - Say hello to MAD//Masters!
Kicking off this May, MAD//Masters by Rory Sutherland is a 12 week programme for current + future leaders. Ask questions to:
masters
@madfestlondon
.com
Or click the link below
.
@MediatelNews
,
@madfestlondon
's investor, has a new CEO,
@greg_gri
! great guy, great signing, he's even a pretty decent comedian who has provided us with loads of ideas, support + intros. Welcome, Greg!
Coming to MAD//Fest London tomorrow?
Remember to bring a water bottle. We're trying to be responsible by reducing the amount of plastic at our show and have installed water fountains so you can top up at your leisure!
Yay Merry MAD//Fest everyone!!
Today's the day.
So, get down to Old Truman Brewery, Brick Lane. Doors open at 9am.
Remember 1) Download our app - search MAD//Events 2) Bring a refillable water bottle 3) Get here early to bag your seat!
See you soon.
The future belongs to DJs as we all are remixing stuff not creating from scratch, says
@jeremywaite
75 of the top 100 grossing films are remakes or sequels. Even the great David Bowie was partial to a remix.
#madfestlondon
And that’s a wrap on MAD//Fest London 2024 ❤️
Thanks to our amazing partners, speakers + everyone that attended.
🚀 11,972 attendees
🚀 527 speakers
🚀 7 world-class DJ’s
🚀 15,171 beers drunk
🚀 1,392 pizzas eaten
We already can’t wait to see you on 1-3 July 2025.
"People don't want their main bank to be cool and trendy," says Starling chief growth officer Rachael Pollard. "Its fine for paying on TFL but not for their meat and potatoes bank."
#madfestlondon
Are you going to MAD//Fest London? If so, you need to download the MAD//Fest app - it's your ticket
Register for the app using the same email address you used to sign up for MAD//Fest London on Eventbrite.
Use the app to see the agenda, connect with people & book 121 meetings.
Check out this brilliant new
@UncensoredCMO
from Jon Evans feat. MAD//FEST LONDON favourite (+ Queen's of the Stone Age collaborator!) Tom Rainsford . Don't miss Tom's trust experiment live at
#madfestlondon
next week!
Just 3 days until
#MADFestLondon
- where 2,800 brands & agencies will debate marketing & innovation
Last week BT, Tesco, Nectar, BP, Guardian, Pepsi, Nestle, Airbnb, BBC, Sky, Facebook HSBC, David Lloyd, FT, JP Morgan, Expedia & Pop Chips booked their tickets.
See you on Weds!
We had a blast recording this new podcast with
@NewDigitalAge1
on what's right, wrong, fun, dull, exciting + B.S. in the world of marketing events! thanks for the invite
@justinpearse
+
@andyoakes
This is a fun new series. We're going behind the scenes at the events, awards and publications which shape our industry. First up is Dan and Ian from the brilliant
@MADFESTLONDON
New sponsor! welcome
@adblockplus
. Are acceptable ads a fair compromise for free online content without annoying ads? Chat with the team at
#madfestlondon
on 28-29 Nov -
Big congrats to
#madfestlondon
keynote
@deliciouslyella
on a double no. 1 - The Plant-Based Cookbook is no. 1 in the Book Chart & has become the all time fastest selling vegan cookbook
The amazing
@RealDeniseLewis
says sponsorship opps weren't open to her at her peak as people were concerned she wouldn't sell magazine and customers didn't look like her. Times, thankfully, are changing for current crop of athletes, she says.
#madfestlondon
It's official. MAD//Fest London 2019 is SOLD OUT.
If you desperately want to come you'll have to beg one of our lovely sponsors - listed here: - to take you as their guest.
Love
#MADFESTLONDON
? Love
@rorysutherland
all things behavioural science? Rory + the
@OgilvyUK
gang will be rounding off a MAD week as top brands, authors + behavioural scientists make sense of a messy world at
#NUDGESTOCK23
.
Get your ticket here -
Hallelujah, it’s
#madpicnic
day! If you’ve got a ticket to our sold out event, don’t even think about going to the office. The spreadsheets can wait. Today is about getting your inspiration fix, starting with
@notonthehighst
founder
@HollyLTucker
. Doors open 945am.
"Pete Markey is literally the best CMO in Britain at the moment" Mark Ritson, Marketing Week. Yesterday, we found out what makes him tick and the alchemy behind Boots' brilliant marketing strategy on the Creator Economy Stage in partnership with Snap. Inc 🚀
🥇Winners of the 'Event of the Year' at the Conference & Events Awards 2022 are MAD//Fest London (Hippocampus Media) with MAD//Fest London 2022. Huge congratulations
@MADFESTLONDON
🏆
#ConfAwards
MAD//Fest London 2022 is in the works! Our huge summer event is even bigger with the show taking over the Old Truman Brewery + spanning across a mega 3 days from 5-7 July 🔥Get involved in all our planning now to see how you can attended, pitch + sponsor our best event yet 😆
Looking forward to chairing Day 2 of the inaugural
@MADFESTLONDON
.
Watch my teaser intro on why I believe that storytelling through video content creates commerce & community. This is the vision we have for our Local Marketplace
@Tinklabs
.
@danbrain
Diageo + McCormick £20k Pitch Finalists Revealed
Hundreds of start-ups from across the globe threw their hat in the ring to pitch Diageo + McCormick for £20k pilots at MAD//Anywhere on 11-12 Nov and today the 12 finalists have been revealed.
#madanywhere
A a big idea they said. A rallying call to
#socialmedia
they demanded. Oh they they murmured, you have 99s to talk.
Blimey
@MADFESTLONDON
- 1m39s to tell the industry the truth about social. This. Is. Awesome. Join Madfest at
ICYMI we're delighted to welcome the awesome
@katiepiper_
to
#MadfestLondon
Katie will be talking about untapping the power of podcasts with
@somethinelse
MD
@stevenackerman
following the runaway success of the Katie's Extraordinary People podcast.
"Brimming with ideas and encouragement from industry friends and equipped with a box of sharpies, a white board and seed funding from the hugely supportive
@MediatelNews
, we set about taking on the big boys"
@danbrain
@NewDigitalAge1
@justinpearse
For Gen Z, climate change is bit just the most important thing, but the only thing that matters. They will gravitate to the brands that give a toss, says
@XRebellionUK
creative strategist
@skeapspeaks
#madfestlondon
Congrats to our good friend
@Paul_Framp
, the new European CEO of performance agency
@controlvexposed
! Great hire + fantastic to see you back in agency land:-)
Ad blocking is dead … Long live ad filtering. Ben Williams, Operations Director, Ad Block Plus gives us a look into what the future might look like for ad-blocking
#madfestlondon
#huddle2
Final day of
@MADFESTLONDON
and what a great agenda! We’ve still got some Takumi swag to giveaway. If you’re running out of battery or need to hydrate. We have bottles & phone chargers to win! Drop by our picnic table if you need TLC!
#InfluencerMarketing
#madfestlondon
There's only one thing fresher than a pint outside your favourite pub in the bracing April weather + that is a ticket to MAD//Fest London on 7-8 July. We’re taking over a HUGE car park at The Old Truman Brewery for a REAL LIFE face-to-face event. 👇🏻👇🏻
Former Man Utd footballer Louis Saha has launched a new influencer marketing platform with Uber-style ratings.
Hear
@louissaha
speak at on November 13-14.
As we enter Day 3 of Extinction Rebellion protests across London, Paris, Amsterdam & Sydney, the global impact of the movement is laid bare.
@extinctionr
creative strategist (& ex-adman)
@skeapspeaks
at urging adland to wake up to their responsibilities.
We're delighted to announce that
@Digitas_UK
&
@Zenith_Media_UK
are our new innovation partners.
The pair will be backing Innovation pitches for Diageo & Avon at the event.
The
#99Club
with
@NewDigitalAge1
last week was an epic collaboration of Run DMC + Aerosmith proportions, only people were taking about marketing's existential crisis, revamping education + ethical adtech. Great appetite for making things better. Looking forward to the next one!
The
#99
Club we hosted in association with our friends at
@MADFESTLONDON
was brilliant last week. The updates and videos will be on the site later this week.
If you are passionate about speaking out on an issue facing the industry then get in touch via DM
Our good friend
@huibvanbockel
- founder of energy drink
@tenzing
- is taking to the MAD//Fest stage this year in a live recording of
@mrtomollerton
's Shiny New Object podcast. Full agenda here:
We now have 2,500 brands, agencies and techies signed up
#MadfestLondon
.
Last week brands including O2, Coca Cola, Lonely Planet, Lloyds, LadBible, Tui, Battersea Dogs & Cats, BBC, Siemens, Somerset House, Royal Mail, Pernod Ricard, The AA, HSBC and Amex booked their place.
MAD//Picnic 10 July is where the UK’s 500 most influential marketing leaders fill their basket with good food, conversation, 1-to-1 meetings, brand challenges, insight, ideas and entertainment. Want to attend? Apply via our VIP scheme:
#madpicnic
She doesn't know it yet but I wrote a poem about my friend
@marykeanedawson
after a lunch we had because she's one of the coolest, most inspiring people I know. And one of my favourite mags
@femininecollect
published it. It's called The Queen of Solar Punk
These tech start-ups are paving the way for calculated risk taking & will be pitching for
@madfestlondon
&
@WeAreFetch
Measurably Daring trophy & a very cool opportunity to scale. Congrats to you all!
If everybody thinks the same thing, how the hell is anyone going to make a difference? Dan Thwaites, Chief Strategy Officer, Tug will look at why the people & their skillsets that you have today won’t be able to solve your future problems.
#madfestlondon
#huddle1
Is your brand funding climate denial? You need to know what's happening with your ad spend. Here's what
@HKingaby
had to say at our recent
#99club
event with
@NewDigitalAge1
First up we have Huib van Bockel, Founder & CEO, Tenzing 'Disrupting the big dogs: how marketing can give you the edge'
#madfestlondon
#headlinetheatre
Extinction Rebellion works with big hitters Rankin and Richard Curtis to urge government to address climate change in the run up to the election. Hear from Extinction Rebellion's creative strategist William Skeaping at next week.
We’re getting a bigger boat! We'll be back at The Old Truman Brewery in 2024. But there’s a twist…We are taking a much larger space to create a connected festival experience across the Old Truman Brewery site 🚀
We’ve assembled an incredible line-up at
#MADFESTLONDON
to give you an inspiring smorgasbord of fresh thinking on how you can ride the wave of change, disruption and emerging trends. Kanya King CBE, Founder + CEO of MOBO Organisation will be taking the stage next week.
Join Comedian David Schneider for an irreverent look at how brands are cutting through on social and winning over customers on Instagram, Snapchat, Facebook and Twitter.
#madfestlondon
#huddle2
Takumi recently issued The Influencer Index, a whitepaper created together with YouGov. Here's Adam Williams, Chief Revenue Officer, Takumi to talk us through it
#madfestlondon
#huddle1