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Ari - Local SEO Guy
@LocalSEO_Guy
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Helping home service businesses scale to $30K+ per month through tailored Local SEO strategies. 53+ success stories. Bankruptcy to $100K/Month Case Study 👇
Joined March 2024
Home service business owners leave $10K every month without doing this Bookmark this for later The first step is performing an on-page audit. A well-structured website helps Google and visitors navigate easily. Your site should have a clear hierarchy, easy navigation, and logical URLs. Mobile responsiveness is also important since most local searches occur on mobile devices. Google’s mobile-friendly test can help you determine whether your site meets these standards. Another key factor is page speed. Slow-loading pages drive visitors away, so optimizing images, enabling caching, and minimizing redirects can improve loading time. Keyword optimization plays a major role in local SEO. Using city-specific keywords in page titles, headers, and content signals to Google where your business operates. It’s also important to use a mix of transactional and informational keywords to capture different types of search intent. For example, a plumber should target “emergency plumber in Chicago” for immediate leads and “how to fix a leaky faucet” for brand trust. “Near me” searches have increased in recent years, so naturally integrating these phrases within content can improve search rankings. Google Business Profile optimization is another critical step. Claiming and verifying your business on Google ensures accurate information is displayed in search results. The name, address, and phone number should match across all platforms. High-quality photos of your work, team, and location create trust, while customer reviews improve credibility. Responding to reviews and using Google Posts to share updates or promotions can further boost engagement. A local business schema helps Google better understand your business. Implementing structured data markup on your site with details such as the business name, address, phone number, hours, and services can improve search rankings. This also increases the chances of appearing in rich results like Google’s local pack. Building local citations and backlinks strengthens your business authority. Listing your business in directories like Yelp, BBB, and Angi helps with credibility. Getting backlinks from local blogs, news sites, and business partners can improve rankings. Content strategy plays a role in attracting local search traffic. Writing blog posts about local events, seasonal trends, or frequently asked questions helps drive traffic. Businesses should create location-based content, such as “Top Roofing Services in Dallas” or “Best HVAC Companies in Denver,” to target city-specific searches. Internal linking and URL structure should be optimized to improve navigation and search visibility. Service pages should link to related services and content. URLs should be short and descriptive, including keywords when necessary. Avoid long or irrelevant URL structures that make it difficult for users and search engines to understand the page’s content. Competitor analysis helps identify gaps and opportunities. Using tools like SEMrush or Ahrefs, businesses can analyze competitors’ keyword strategies and backlink profiles. Looking for areas where competitors are weak allows businesses to create targeted content and gain an advantage in local search. Follow these steps and grow your business in local search. A clear website, the right keywords, and a strong Google Business Profile help more people find you.
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I used the Claude Pro version to create this entire site. Instead of using an all-in-one code approach, I started with the following functionalities 1. A page displaying business information. 2. Fetching business data from a JSON file [name, images, business details]. 3. Landing page design. 4. Categories page. 5. Using SSR to generate all business profiles from the JSON file
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The hardest part of Local SEO 👇 Doing Local SEO Without a Website Yes, there are businesses that don't need a website but still require GBP rankings. ->Cafés and Coffee Shops ->Restaurants ->Food Trucks ->Bakeries and Dessert Shops ->Meditation Studios ->Local Boutiques ->Pet Stores But how can we do local SEO for such businesses? It took us 9 months, but we finally did it! 👇 Now we know what works on Google Maps and what needs to be done for Google Business Profiles, even without a website.
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