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Samuel Hess
@LessEgoMoreData
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I help 8-9 figure DTC brands boost Revenue per User by 10% in just 6 months | +$248M added with A/B-Tests for HelloFresh, SNOCKS & 150+ more
Boost ARPU by 10% โ
Joined January 2021
A bike. A community. And $1.8 biilion in fitness eCommerce revenue Claim it before this post disappears. Hereโs what you get: ๐๐๐น๐น ๐ฃ๐ฒ๐น๐ผ๐๐ผ๐ป ๐๐๐ป๐ป๐ฒ๐น ๐๐ฟ๐ฒ๐ฎ๐ธ๐ฑ๐ผ๐๐ป: - 6 Category Entry Points - Pre-Sale Landing Pages - Advanced AOV & CRO Strategies - Editable Figma Templates - Psychographics - Full Funnel Breakdown - 9 Optimization Ideas - 56 Lowkey Genius Features If you want to have access to the full resolution: 1. Like this post 2. Comment "Peloton" (Must be following!) And I'll send it to you.
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The 'In-House vs Agency' Exit Myth (What nobody tells you about acquisitions) Everyone says investors prefer in-house teams. After helping hundreds of top brands, I can tell you: That's BS. Let me break it down for you guys... 1. In-House Teams What happens: โณ C-suite jumps ship first โณ Brain drain is inevitable โณ Minimal loyalty post-sale โณ Key people leave after exit 2. Agency Partners What happens: โณ Stay through transitions โณ Focus on performance โณ Bring specialized skills โณ Scale with business 3. Why Investors Actually Prefer Agencies The math: โณ Flexible scaling โณ Lower fixed costs โณ Access to experts โณ Less HR headaches The fastest-growing brands use specialized agencies. Not bloated in-house teams. Don't believe it? Check any major exit from last 2 years. Count who stayed after 12 months. What are your thoughts on this?
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RT @theoscarhoole: In 1995, a single mom living on ยฃ4/day welfare wrote a book. 12 publishers rejected it. The 13th took it only becauseโฆ
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MYTH: Upsells in the cart always increase sales. Turns out, thatโs not always true. We just ran a big A/B test for one of our clients that completely flipped the script on what most people believe about cart optimization. And the results? Pretty surprisingโand potentially valuable for you. Hereโs what we did: - ๐ฅ๐ฒ๐บ๐ผ๐๐ฒ๐ฑ ๐๐ต๐ฒ ๐๐ฝ๐๐ฒ๐น๐น ๐๐ฒ๐ฐ๐๐ถ๐ผ๐ปย from the cart drawer. - We hypothesized thatย ๐ณ๐ฒ๐๐ฒ๐ฟ ๐ฑ๐ถ๐๐๐ฟ๐ฎ๐ฐ๐๐ถ๐ผ๐ป๐ = ๐บ๐ผ๐ฟ๐ฒ ๐ฐ๐ผ๐บ๐ฝ๐น๐ฒ๐๐ฒ๐ฑ ๐ฝ๐๐ฟ๐ฐ๐ต๐ฎ๐๐ฒ๐. - Tested this setup against the control (a cart with upsells). The Results: - ARPU (Average Revenue Per User) increased significantly. - More customers finished their purchases without abandoning their cart. - Cart abandonment rates dropped. So, Why Did This Work? 1๏ธโฃย ๐ง๐ผ๐ผ ๐ ๐ฎ๐ป๐ ๐๐ต๐ผ๐ถ๐ฐ๐ฒ๐ = ๐ข๐๐ฒ๐ฟ๐๐ต๐ฒ๐น๐บ When you present shoppers with too many options, they can freeze. People come to the cart to buy what theyโve already decided onโextra suggestions can cause hesitation or second-guessing. 2๏ธโฃย ๐ฆ๐๐ฎ๐๐ถ๐ป๐ด ๐๐ผ๐ฐ๐๐๐ฒ๐ฑ ๐ผ๐ป ๐๐ต๐ฒ ๐ฃ๐๐ฟ๐ฐ๐ต๐ฎ๐๐ฒ Without upsells, shoppers zeroed in on the value of their main purchase. No distractions, no second thoughts. 3๏ธโฃย ๐ ๐๐น๐ฒ๐ฎ๐ป๐ฒ๐ฟ, ๐ฆ๐บ๐ผ๐ผ๐๐ต๐ฒ๐ฟ ๐๐ต๐ฒ๐ฐ๐ธ๐ผ๐๐ ๐๐
๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ A simple, distraction-free cart helps customers move through checkout faster and more confidently, making it easier to complete their purchases. But Hereโs the Catch: This doesnโt mean upsells are bad. It just means they donโt work for every brandโor every audience. The real takeaway?ย ๐ง๐ฒ๐๐ ๐ฒ๐๐ฒ๐ฟ๐๐๐ต๐ถ๐ป๐ด. Sometimes less really is more, but youโll never know what works for your customers unless you experiment. What works for one brand might flop for another, so donโt assume. Follow me for more CRO tips and insights!
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We ran an A/B test that cost us โฌ23,114.74. Hereโs why psychological triggers backfired. Our hypothesis: If we prominently display the user's savings during a sale, conversion rates will increase. Why we thought this would work: - Limited-time offer - Red text to draw attention - "Your Advantage" messaging - Immediate visibility of savings - Hint that the advantage might not be available tomorrow The results: โ Control: 60.4% CR, โฌ28.57 Revenue Per User โ Variant: 59.4% CR, โฌ26.85 Revenue Per User โ Overall loss: โฌ23,114.74 (-6.0% revenue) What we learned: Psychological triggers donโt always work as expected: Despite using proven principles, the audience didnโt respond as planned. Context is everything: During sales, shoppers might not feel the same urgency around scarcity because there are so many deals available. Urgency can backfire: What we intended as a nudge to create urgency might have come across as overly pushy, which can hurt trust. Value is subjective: Highlighting savings doesnโt always match how customers perceive valueโitโs more nuanced than just showing discounts. Attention doesnโt equal conversion: While the red text drew attention, it didnโt lead to desired actions. Key takeaway: Never assume. Always test. Even well-established psychological principles can fail in specific contexts. Follow me for more CRO insights like this.
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