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Samuel Hess Profile
Samuel Hess

@LessEgoMoreData

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I help 8-9 figure DTC brands boost Revenue per User by 10% in just 6 months | +$248M added with A/B-Tests for HelloFresh, SNOCKS & 150+ more

Boost ARPU by 10% โ†’
Joined January 2021
Don't wanna be here? Send us removal request.
@LessEgoMoreData
Samuel Hess
8 months
Here are 100+ landing pages from top 1% of brands in the US and UK. We found over 856 hidden genius strategies that you can steal from them to become more profitable & grow even faster. Want it? 1. Like & RT this post (must do both) 2. Comment "Landing Pages" & I will DM you
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Samuel Hess
9 hours
A bike. A community. And $1.8 biilion in fitness eCommerce revenue Claim it before this post disappears. Hereโ€™s what you get: ๐—™๐˜‚๐—น๐—น ๐—ฃ๐—ฒ๐—น๐—ผ๐˜๐—ผ๐—ป ๐—™๐˜‚๐—ป๐—ป๐—ฒ๐—น ๐—•๐—ฟ๐—ฒ๐—ฎ๐—ธ๐—ฑ๐—ผ๐˜„๐—ป: - 6 Category Entry Points - Pre-Sale Landing Pages - Advanced AOV & CRO Strategies - Editable Figma Templates - Psychographics - Full Funnel Breakdown - 9 Optimization Ideas - 56 Lowkey Genius Features If you want to have access to the full resolution: 1. Like this post 2. Comment "Peloton" (Must be following!) And I'll send it to you.
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Samuel Hess
1 day
The 'In-House vs Agency' Exit Myth (What nobody tells you about acquisitions) Everyone says investors prefer in-house teams. After helping hundreds of top brands, I can tell you: That's BS. Let me break it down for you guys... 1. In-House Teams What happens: โ†ณ C-suite jumps ship first โ†ณ Brain drain is inevitable โ†ณ Minimal loyalty post-sale โ†ณ Key people leave after exit 2. Agency Partners What happens: โ†ณ Stay through transitions โ†ณ Focus on performance โ†ณ Bring specialized skills โ†ณ Scale with business 3. Why Investors Actually Prefer Agencies The math: โ†ณ Flexible scaling โ†ณ Lower fixed costs โ†ณ Access to experts โ†ณ Less HR headaches The fastest-growing brands use specialized agencies. Not bloated in-house teams. Don't believe it? Check any major exit from last 2 years. Count who stayed after 12 months. What are your thoughts on this?
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Samuel Hess
2 days
@metrosukari Shared! Got it?
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Samuel Hess
2 days
@JackBarnes53844 Check inbox! All good?
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Samuel Hess
2 days
Most brands overlook their menu. Hereโ€™s how we used data-driven restructuring to make finding products easierโ€”and boost conversions.
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Samuel Hess
3 days
RT @theoscarhoole: In 1995, a single mom living on ยฃ4/day welfare wrote a book. 12 publishers rejected it. The 13th took it only becauseโ€ฆ
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Samuel Hess
3 days
MYTH: Upsells in the cart always increase sales. Turns out, thatโ€™s not always true. We just ran a big A/B test for one of our clients that completely flipped the script on what most people believe about cart optimization. And the results? Pretty surprisingโ€”and potentially valuable for you. Hereโ€™s what we did: - ๐—ฅ๐—ฒ๐—บ๐—ผ๐˜ƒ๐—ฒ๐—ฑ ๐˜๐—ต๐—ฒ ๐˜‚๐—ฝ๐˜€๐—ฒ๐—น๐—น ๐˜€๐—ฒ๐—ฐ๐˜๐—ถ๐—ผ๐—ปย from the cart drawer. - We hypothesized thatย ๐—ณ๐—ฒ๐˜„๐—ฒ๐—ฟ ๐—ฑ๐—ถ๐˜€๐˜๐—ฟ๐—ฎ๐—ฐ๐˜๐—ถ๐—ผ๐—ป๐˜€ = ๐—บ๐—ผ๐—ฟ๐—ฒ ๐—ฐ๐—ผ๐—บ๐—ฝ๐—น๐—ฒ๐˜๐—ฒ๐—ฑ ๐—ฝ๐˜‚๐—ฟ๐—ฐ๐—ต๐—ฎ๐˜€๐—ฒ๐˜€. - Tested this setup against the control (a cart with upsells). The Results: - ARPU (Average Revenue Per User) increased significantly. - More customers finished their purchases without abandoning their cart. - Cart abandonment rates dropped. So, Why Did This Work? 1๏ธโƒฃย ๐—ง๐—ผ๐—ผ ๐— ๐—ฎ๐—ป๐˜† ๐—–๐—ต๐—ผ๐—ถ๐—ฐ๐—ฒ๐˜€ = ๐—ข๐˜ƒ๐—ฒ๐—ฟ๐˜„๐—ต๐—ฒ๐—น๐—บ When you present shoppers with too many options, they can freeze. People come to the cart to buy what theyโ€™ve already decided onโ€”extra suggestions can cause hesitation or second-guessing. 2๏ธโƒฃย ๐—ฆ๐˜๐—ฎ๐˜†๐—ถ๐—ป๐—ด ๐—™๐—ผ๐—ฐ๐˜‚๐˜€๐—ฒ๐—ฑ ๐—ผ๐—ป ๐˜๐—ต๐—ฒ ๐—ฃ๐˜‚๐—ฟ๐—ฐ๐—ต๐—ฎ๐˜€๐—ฒ Without upsells, shoppers zeroed in on the value of their main purchase. No distractions, no second thoughts. 3๏ธโƒฃย ๐—” ๐—–๐—น๐—ฒ๐—ฎ๐—ป๐—ฒ๐—ฟ, ๐—ฆ๐—บ๐—ผ๐—ผ๐˜๐—ต๐—ฒ๐—ฟ ๐—–๐—ต๐—ฒ๐—ฐ๐—ธ๐—ผ๐˜‚๐˜ ๐—˜๐˜…๐—ฝ๐—ฒ๐—ฟ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ A simple, distraction-free cart helps customers move through checkout faster and more confidently, making it easier to complete their purchases. But Hereโ€™s the Catch: This doesnโ€™t mean upsells are bad. It just means they donโ€™t work for every brandโ€”or every audience. The real takeaway?ย ๐—ง๐—ฒ๐˜€๐˜ ๐—ฒ๐˜ƒ๐—ฒ๐—ฟ๐˜†๐˜๐—ต๐—ถ๐—ป๐—ด. Sometimes less really is more, but youโ€™ll never know what works for your customers unless you experiment. What works for one brand might flop for another, so donโ€™t assume. Follow me for more CRO tips and insights!
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Samuel Hess
4 days
We ran an A/B test that cost us โ‚ฌ23,114.74. Hereโ€™s why psychological triggers backfired. Our hypothesis: If we prominently display the user's savings during a sale, conversion rates will increase. Why we thought this would work: - Limited-time offer - Red text to draw attention - "Your Advantage" messaging - Immediate visibility of savings - Hint that the advantage might not be available tomorrow The results: โ†’ Control: 60.4% CR, โ‚ฌ28.57 Revenue Per User โ†’ Variant: 59.4% CR, โ‚ฌ26.85 Revenue Per User โ†’ Overall loss: โ‚ฌ23,114.74 (-6.0% revenue) What we learned: Psychological triggers donโ€™t always work as expected: Despite using proven principles, the audience didnโ€™t respond as planned. Context is everything: During sales, shoppers might not feel the same urgency around scarcity because there are so many deals available. Urgency can backfire: What we intended as a nudge to create urgency might have come across as overly pushy, which can hurt trust. Value is subjective: Highlighting savings doesnโ€™t always match how customers perceive valueโ€”itโ€™s more nuanced than just showing discounts. Attention doesnโ€™t equal conversion: While the red text drew attention, it didnโ€™t lead to desired actions. Key takeaway: Never assume. Always test. Even well-established psychological principles can fail in specific contexts. Follow me for more CRO insights like this.
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Samuel Hess
5 days
@OMatsyshyn Dm'd you!
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Samuel Hess
5 days
@BjoEcom Sent! Received?
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Samuel Hess
5 days
@angelica_bisol5 Shared! Did you get it?
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Samuel Hess
5 days
@babylon_invest Check inbox! All good?
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Samuel Hess
5 days
@shedi_triq Sent your way!
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Samuel Hess
5 days
@aekybs Shared! All good?
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Samuel Hess
5 days
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Samuel Hess
5 days
@KatAdrias DM'd you! all good?
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Samuel Hess
5 days
@SaloniPunatar Shared! Got it?
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Samuel Hess
5 days
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Samuel Hess
5 days
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Samuel Hess
5 days
@MiskinHakim Delivered!
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