Lauren Labeled | FB & TikTok Ad Creative Agency
@LaurenLabeled
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High-performance UGC ads at scale and making brands go viral organically 🚀 130M+ views on TikTok 🤳 Featured in @forbes @businessinsider 👇 View our work!
Tampa, FL
Joined December 2021
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We're the magic behind ads & viral videos seen on your feed 🤩
Here's how we help brands:
1⃣UGC-style creatives: keeping campaigns fresh with high-performing videos without you lifting a finger
2⃣Organic TikTok growth: done-for-you strategy, content creation, & daily management
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Top-performing Tik Tok ad styles to test:
- Testimonial
- Unboxing
- Daily routine
- How I use/style my [product]
- Reaction
- Green screen ratings
- Split-screen (one side is static image and the other is a practical demo)
What are yours?
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Now THAT is how you do creative for a political ad 😂
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The smartest brands understand that the unboxing experience and packaging can earn so much free marketing if it’s done right
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You're in his dm's, I'm spending 3 hours to make a 15-second tik tok for his ecom brand... We are not the same.
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Heard we have about 18 months left before TikTok starts limiting organic reach…
No clue if it’s true but it’s the natural path of growing social media apps
I’ve started a 30 day content challenge & have outlined 30 topics that work regardless of niche. You in? Here they are:
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You’ve heard of cold emails but have you heard of… cold Paypal payments?
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@mabintou
It is! It’s a whole different world than the US. They prioritize convenience even more than we do so there are small thoughtful details everywhere (phone chargers on the subway, toilets that play music so no one can hear, etc).
My best advice is open up an AMEX and use those
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For founders who want to get on Tik Tok but aren't sure what to post:
Here's an entire thread of ideas 👇
(you can even use this for your other platforms like Twitter, IG, and Linkedin)
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Tik Tok update: character limit for captions was increased from 100 to 500!
Time to start taking that TikTok SEO a bit more seriously
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go from looking 26 to 62 easily with this one hack:
run an agency
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For one of our clients, in just 2 days (May 24th-25th),
We spent: $4000
We generated: $51,000
In 30 days,
We spent: $30,000
We generated: $360,000
ROAS: 12x
And it's just the beginning 🥂 See the full case study here:
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4 tik tok trends your brand needs to use right now in organic and/or paid:
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Brands and agencies: we offer whitelisting!
Getting access to run ads from our accounts can make it look more native. You win when your ads don't look like ads.
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And I present to you... The holy grail.
Complete with video walk-throughs and examples linked throughout.
Internal resource for our creators only (for now) 😊
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I use tik tok like google now and I know I’m not the only one. I use it to find recipes, workout clothes, journal prompts, etc
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Respectfully, usage rights don't work for UGC. We've had videos not perform on the first go, but perform extremely well after being relaunched later down the line.
How would that ever make sense if brands were cornered into usage rights for X amount of days?
To each their own.
I genuinely still get sooo many brands who say they’ve never heard of usage rights before and shouldn’t pay for them cause they’re already paying for the video… anyone else?
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Post your content! You never know who's watching!
(it's us. We're watching and go down rabbit holes to find creators and will ask you to work with us even if you have 200 followers bc it's not indicative of your skill as a creator)
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UGC ad content for TOF vs. MOF
We all know you date before you marriage and it’s the same in marketing—date your prospects and warm them up by letting them know you exist before you get down on one knee to ask for the sale
So here are concept examples for TOF and MOF:
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How it feels when it's time to search for male UGC creators
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‼️UGC Guide GIVEAWAY
Kept track of every step of our UGC journey & created the 29 pg guide we wish we had when we started
- Content creation best practices
- Scriptwriting
- Pricing
- Social growth/landing clients
For chance to win the guide for free: Follow, RT + tag a friend
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Organic and paid social media are two different beasts that knock out different goals.
(spoiler: you'll want to be doing both)
Here are the major differences:
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For the new faces here… hey, we’re Lauren Labeled—ad creative specialists who make bangin’ UGC vids for your ads.
• testimonials
• unboxing
• lifestyle application (like daily routine)
• demo
Here’s a thread of some of our work
Check us out here
⬇️
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So many new faces! Hey, we’re Lauren Labeled—we provide ecom & DTC brands with a hands-off solution for getting fresh UGC ad creatives throughout the month
We have 10 creators of different ages, ethnicities, & genders. But still growing! Keep reading below:
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Top misconception and why quality is such a huge pain point when it comes to content:
Too many people don’t realize that not all content is good content.
Here’s a look into what goes into making “good” content that creates meaningful impact for brands
What are other UGC myths?
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Are we all ready to talk about how an unspoken requirement of being a UGC creator is having your nails done at all times?
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4 tiktok ad trends you need to test:
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The most important part of your Tik Tok ad is the hook. This will determine whether people scroll past or are captivated enough to keep watching.
Here are some examples for hooks you should try in your next UGC videos:
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Power moves on a wednesday
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If you had to speak on one subject for 30 minutes with zero preparation, what would the subject be?
For me, it'd be marketing or cryptocurrency/NFTs
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I’m sure you all know about the 5 sec loop on tik tok
Here’s an ex of it in an ad. For those who don’t know, people put writing on the vid that can’t be read within the 5 seconds, resulting in more views
I’d love a variation of this where it cuts to jewelry actually being worn
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My heart goes out to whoever’s money is being wasted on this ad 😭
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Hope y'all have your seatbelts on
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TikTok, Instagram, and YouTube shorts all block the reach from content when they’ve detected it’s repurposed from another platform.
And sometimes Tikmate still doesn’t help.
If you feel like your repurposed videos aren’t getting any reach, try deleting the metadata in the
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Women account for ~80% of all buying power in US.
Men’s products shouldn’t just cater to men.
We love taking the gf/wife angle: “Ladies, you NEED to see your man wearing/using this”
Also, a woman condoning the product could sell the guy too. Win-win.
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Mandala Scrubs generates $2.7M in 5 months on TikTok with Lauren Labeled creatives
Other highlights:
✅ 5.5% CVR (compared to 2% median of competitors in same vertical/spend)
👇 Saw 20% decrease in CPC & 15%+ decrease in CPM on Meta/IG
See how we did it:
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Trying to avoid bots... Does anyone have any referrals for w*b d*signers who can take care of design, build, and copywriting?
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4 things every killer UGC Tik Tok script includes:
(A snippet from our UGC Getting Started Guide)
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Ad strategist vs creator
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We'll be dropping the guide on getting started in UGC that we wish we had when we first started...
Make sure you're subscribed to our newsletter for early access! (Go to the top of our profile to sub)
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Just launched today! Full organic TikTok content creation and management 🤳
Here's a thread of things you're probably wondering and how it works 👀
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Brands always ask us: "What's the main difference between UGC-style videos for organic versus paid?"
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Mama we made it 🥲
@LaurenLabeled
featured in
@Forbes
Shoutout to
@pburke24
and
@groupshopit
for writing such an amazing article!
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20 Juicy hook ideas you need to test:
3 reasons I...
Day X of trying to do X
The hack I wish I knew sooner for [outcome]
I'm kind of embarrassed to admit this but...
The
#1
reason you're not...
How I went from X to [result] in X days/weeks/months
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Thank you
@ColinandSamir
for featuring Lauren Labeled in your newsletter! Such a sweet surprise 💫
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So I did a little experiment on TikTok.
In the 1st pic, I left comments with several different variations of “link in bio”
Then I used an external account to view which showed up… NONE of them did. TikTok completely head all of the variations of “link in bio”
Interesting
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Step 1. Open Tik Tok specifically for business purposes
Step 2. Start scrolling and go down the rabbit hole
Step 3. Forget why you’re even on the app and exit
Step 4. Go back to step 1
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We've all seen "what I ordered versus what I got" but have you tried this?
Show your products IRL with a side-by-side comparison with product images from the site
One of the most common buyer objections is "It won't look anything like the photo online" especially for clothing!
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If you’ve been on TikTok even once this week, you’ve probably seen the fully conscious baby video
Four Seasons Orlando jumped on the opportunity and free press and did a promo video with the baby and her family.
I LOVE seeing brands lean into real human moments and virality
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Or you’re a skilled marketer who understands that a great and effective marketing strategy is one that’s diversified—pairing both paid and unpaid to crush goals
You're doing paid marketing because you failed at SEO.
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Fine, I'll say it...
UGC-style content doesn't just have to be product demo compilation with a voiceover.
We can do better than that. Here's an example:
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Life is noisy. Half the battle is just stopping someone from scrolling and grabbing their attention.
Would this hook stop your scroll? 🤔
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Me: why does my back hurt
Also me all day: 💻🦐
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What makes a GREAT UGC ad? A walk-through…
Oftentimes, we know what looks good but we don’t exactly know why. It’s easy to brush past the details. So let’s unpack the small details that make a great UGC video great
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Turned down 9-5's so I can work 9-10's 😍
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Going to start sharing some ads that have caught our attention and serve as great inspiration.
Thoughts on this IG ad by Ritual? Do you think it’s worth testing an audio with it?
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Our vision is to help a handful of amazing brands whose products we love & team we align with
W/ long-term partnerships, we learn the brand inside & out which means our content gets better & better
Lauren Labeled aims to be your creators for years to come—not just for the month
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Creators: please be VERY careful about copyright infringement—from the audios being used to logos of other brands, and even to pics of celebrities
We always use commercial sounds (yeah not as fun but neither is risking a lawsuit), and stock images sourced from Pexels if needed
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If you don’t do voiceovers surrounded by pillows and a blanket over your head for maximum noise cancellation, you’re not really ~doing~ voiceovers I don’t make the rules
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Tomorrow marks 1 month since we started this account from 0.
650 new friends
44,000 profile visits
Over 10 businesses helped (& counting)
This community is amazing. If you've supported us in any way whether it's booking, referring us, or simply liking a tweet, THANK YOU💙!!!
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Good morning. Tik tok ended Google’s 15 year reign as the most popular website in the world.
If you’re not leveraging that because you haven’t been able to find quality content creators… Hi, we’re Lauren and Lauren. Nice to meet ya ☺️
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We were featured in
@BusinessInsider
today! Can’t explain the feeling of seeing something like this published. It has taken 12+ hour days, patience, and LOTS of failures but we’re so grateful
Check out how we started Lauren Labeled & what we’ve learned:
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Pretty big announcement:
We will no longer be offering “a la carte” projects starting next week.
We’ll be switching to solely retainer packages for a handful of amazing brands. This is both due to demand & due to our desire to work & grow w awesome brands in the long run 🤍
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If you dont have 9341 items in your downloads folder, are you really in marketing?
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Just came across a UGC creator portfolio that had a section showcasing her recording space: bedroom, kitchen, living room, and even outside in her town.
First time I've ever seen that but SO smart. Coming from an agency/brand perspective, I love this
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Never fails. My jaw drops every time I'm going through the TikTok Top Ads library and see how many brands are using music by Harry Styles, Ariana Grande, Beyonce, and The Weeknd in their ads....
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Might be April Fool's but this ain't a joke...
Dropping the UGC guide we wish we had when we started. It's interactive—checkboxes, fillable text boxes, & action items
- Content creation best practices
- Portfolio
- Scriptwriting
- Pricing
- Social growth + land first clients
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Celebrating 3 years of self employment today 🥹
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If you look back at your old work and don't cringe, are you truly growing in your career?
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Focusing on showing how the product makes lives better > focusing on just showing product features.
It’s not just soap. It’s the remedy for bacne for girls who train.
Direct, specific, and clear on how it makes the customer’s life better.
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PSST. TikTok’s parent company (ByteDance) quietly launched a photo sharing app called Lemon8
I hopped on it and, to sum it up, it’s like a IG/Pinterest hybrid with an emphasis on plogs (picture blogs) which is what makes it unique to me.
Anyone else checking it out?
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Hey Twitter! New here so here’s what ya need to know:
We’re Lauren & Lauren (yes, we have the same name)
24 y/o digital marketers & Tik Tok addicts based in St. Pete, FL
We create user generated content for you to use on social + in ads
Open to partnering w/ e-commerce brands!
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4 things that make your ad creatives super boring:
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You have the option of telling or showing.
Our super power is deeply understanding your products first and how they trump competitor’s.
Then showcasing these unique differentiators in a real, concise way.
Showing > telling when it comes to why your product is the best.
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Unfortunately, a lot of creators have been burned by other agencies—making them skeptical of working with us. I get it. So I wanted to share what a few creators have to say about partnering with us🥰
We aim to be one of the good ones always.
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Mind the "SAFE ZONE" for Tik Tok videos.
Don't put any text in the pink areas because it will overlap with the caption areas and buttons when posted on Tik Tok.
RT to save a creator/editors life (ok maybe just their time and patience)
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The “very demure” trend’s gotta be one of the worst trends all year
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When golden hour hits and you have content to film
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You don’t fire an employee after their first few weeks if they don’t get results.
Why don’t we look at partners that we hire the same way?
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Ad creative tip: Break the mold
In a sea of predictable ads, it's the unexpected twists, unique visuals, and out-of-the-box thinking that capture attention and linger in memory
Inspired by an Oats Overnight ad! How'd we do?
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12/20: started our account
12/21: 1st client
(Then 3 more)
1/7: Site launched
1/12: Blew past rev goal set for this 1st month of business🥲
Can’t explain the feeling of having an idea & not only seeing it come to life but witnessing the market say “YES! WE NEED THIS.”
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You can do better than tired, dusty hooks like “Stop scrolling!”
What works better—hooks with powerful emotions:
“My hack for never having to deal with the embarrassment of X again”
“If you ever lost sleep because of X, you have to see this…”
“I’m ashamed to admit this but…”
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Hey! We’re Lauren and Lauren (no we’re not a law firm 😂). We tweet about creating content your audience actually wants to watch
If that’s your thing or you want to just keep up on our UGC journey, give us a follow!
Here’s one serious pic and one personality pic 🤩
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Thank you for 800 🥲 ecom/DTC twitter, y’all are incredible.
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Do not let marketers see this.
You've seen fake podcast ads. But have you seen fake comedy skit ads?
Thinking this one MIGHT be safe from the UGC community considering it takes some higher-end production... But maybe some of you are up for the challenge 👀
(Not a LL ad)
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A question every UGC ad partner should ask clients:
What platforms will this video be used on?
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UGC creators: your tone and energy is EVERYTHING. All of the top creators have this nailed down
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1. Settings
2. Ads
3. Ad Experience Specialist
4. Enjoy a full feed of just sponsored posts!
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Don’t forget to include social proof within your videos. Here are some examples:
3,000 5-star reviews
Best seller on Amazon
Top-rated by over 70,000 people
Featured as a top choice in Women’s Magazine
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Founders who want to get on tik tok: use tik tok like it’s Instagram stories. Trust me
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“The first round of content has performed better than anything we’ve run before…”
Aesthetics, scripts, filming, and all of that is super important when sourcing UGC creators. But what trumps it all is whether what they produce gets your company closer to its goals
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People who refuse to get TikTok and stay on Instagram just to get the same recycled content 3 weeks late… confuse me
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Man. Direct sunlight really does so much for products and videos that the ring light never could
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Too many brands make a massive mistake—relying solely on ads to grow.
Even though we specialize in creatives for paid ads, we encourage clients to have a strong marketing strategy. What defines a "strong" strategy? Variety, consistency, and data-driven.
Here's the truth...
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So many 20 something y/os are stuck not feeling like they have any real skills/passions.
They’re overwhelmed and frozen because they can’t take a step if they don’t know where to step.
What would your advice be? Looking for something more than “just start” or “try everything”
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