Kerry Feuerman
@Last_Hurdle
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I'm a formal global creative director who's sold over a billion dollars worth of work around the world. I now teach advertising people how to sell their work.
Virginia, USA
Joined November 2016
@RexChapman Can you imagine the weight difference from touch down to lift off? What skill. What bravery.
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Thrilled to be part of the TBWA\Chiat\Day NY "Disruptor" podcast series. CEO Rob Schwartz hosts all sorts of interesting conversations with people who are disrupting the status quo in advertising, entertainment, business, etc. Check out his chat with Sno…
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The only thing worse than a bad presenter not selling good work is a good presenter selling bad work.
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Just did a workshop with BuzzFeed creatives in LA. Lots of talent in "new media" shops. They learned a lot. So did I.
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They don't make enough antiperspirant to save an unprepared presenter.
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The reason so much creative work ends up in a fatal crash is the presenters never learned how to drive.
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If you can't articulate why a creative idea is good, don't expect your client to.
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First rule of presenting: know your material!
And just like that, PwC has some brand issues.
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A Harvard psychologist says people judge you based on 2 criteria when they first meet you via @bi_strategy
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@Schwartzie14 @Last_Hurdle If you want to sell great work, don't start with the work. Start with the needs of your audience.
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Just did a presentation skills workshop for 4A's in NYC. Man, did those creative people grow! Check out
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Look how convincing a good presenter can be with just a flip pad and magic marker. Oh, and knowing his material.
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40% of our brain is devoted to what we see and only 3% to what we hear. You have to work harder to persuade people over the phone.
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When making a phone presentation, remember: you're competing with the tuna salad and roast beef box lunches for attention. Be engaging.
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