L'ATTITUDE
@LATTITUDEevent
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Your gateway to #TheNewMainstream Economy. Join the conversation about the FUTURE of media, culture, tech, politics and business. #LATTITUDEISEVERYTHING
San Diego, CA
Joined March 2018
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Latina sensation Anitta has been nominated for a 2023 Grammy for Best New Artist 🙌🏽💯The Brazilian powerhouse has made big waves in mainstream music this year and become a massive history-making Latina artist with her song “Versions of Me"
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L’ATTITUDE alum and powerhouse Latina knows the bravery of Latinx immigrants.
@camila_cabello
’s parents brought her to the U.S. when she was only five years old in pursuit of a brighter future after living in Havana and Mexico City.
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HUGE round of applause for
@Lin_Manuel
as he’s presented our 2022 L'ATTITUDE Leadership Award! 💯👏🏽
#LATTITUDE2022
#LATTITUDEISEVERYTHING
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THIS is what having L’ATTITUDE is about 💯 Latina superstar Christina Aguilera has always been proud of her heritage and Latinx roots. Thought at the start of her career she faced backlash on her last name, she remained strong in embracing her heritage.
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Camila Cabello brought in Christmas with L’ATTITUDE! 🎁
Camila Cabello celebrated Christmas with a special performance at the White House! The Cuban-Mexican-American and L’ATTITUDE alum pop singer sang a cover of “I’ll Be Home for Christmas”
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This is THE next generation of Latino talent! 🙌🏽💯
@SocialRosy
@DavidCastanedaJ
@_xochitl_gomez
#LATTITUDE2020
#TheNewMainstream
#TheLatinoFactor
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A round of applause for the
@NBA
’s FIRST Latina Sports Agent! 🏀💯👏🏽
#ErikaRuiz
#LatinasWithLATTITUDE
#LATTITUDEISEVERYTHING
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#MonicaRaymund
has L’ATTITUDE 🙌🏽💯 “This is how we create change!!”
#LatinasWithLATTITUDE
#LATTITUDE2020
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“This is an exciting time for young people to show that they deserve a seat at the table.”
@WValderrama
💯💯💯
#LATTITUDE2020
#TheLatinoFactor
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Kicking off this morning’s sessions with Luis Miranda, Board Member at
@LVFund
!
#LATTITUDE2022
👏🏽💯
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Lin-Manuel Miranda joins us at L’ATTITUDE 2022! 🙌🏽👏🏽 Lin-Manuel Miranda has L’ATTITUDE and our audience will get to see it first hand!
This is a conversation you do not want to miss at the biggest business event of the year! Head to our link in bio to register NOW!
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Wishing a very happy birthday 🎂 to
@Maria_Hinojosa
, anchor of
@NPR
's
@LatinoUSA
and headliner at
#LATTITUDE
! We are looking forward to seeing you this September!
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"You can't be complacent, you can't be comfortable. You have to be thinking 10 steps ahead." -
@pitbull
🙌🏽
#LATTITUDEISEVERYTHING
@EmilioEstefanJr
@MariaESalinas
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becoming the first Brazilian pop album to hit 1 billion streams on Spotify👏🏽
Although Anitta has received a nomination for ‘best new artist’ she is far from fresh off the scene. Anitta began her career nearly 12 years ago in her home country of Brazil, though American
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L’ATTITUDE Alum, Tony Vinciquerra, Chairman & CEO of
@SonyPictures
is back for another Fireside Chat with our Co-Founder, Sol Trujillo! Tony always brings us up to date on what Latinxs can look forward to from Sony, as well as his view of what's new & exciting in the industry.
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LATINXT Talent On The Rise taking the stage:
#ZoeyLuna
,
@JakeTAustin
,
#RafaelSilva
,
@FranciscoRamos
and
#RafaelCebrian
!
#LATTITUDE2021
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mainstream music only began pushing her to the top in recent years. Anitta has been vocal about sharing her Latina culture with the world, and the pride she has in being part of
#TheNewMainstreamEconomy
!
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“It’s creating a space, a community where people of our heritage come together as Americans.” -
@zoesaldana
on L’ATTITUDE 🙌🏼
#LATTITUDEISEVERYTHING
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Welcoming the lovely Estefan ladies,
@GloriaEstefan
,
@LiliEstefan
, and
@Emily_Estefan
as they introduce and discuss their soon-to-launch talk show, "Red Table Talk: The Estefans" 💯👏🏽
#LatinasWithLATTITUDE
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“Here’s a woman who’s Latina, parents were immigrants, grew up in the Bronx, and is now a role model. Over $150M social media followers, over 75% are millennials. Over the last 29 yrs has done $7B+ in consumer sales and $2B in fragrance.”-
@AROD
on
@JLo
#TheNewMainstream
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"My Latino fans are very important to me because they were the first ones who embraced me the most when I first got here..” Kobe Bryant. Our hearts are heavy following the heartbreaking news of the passing of Kobe Bryant and his daughter Gianna.
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Joining the conversation on
@MSNBC
NOW 💯 L'ATTITUDE Co-Founders
#SolTrujillo
&
@garynahrep
, CEO of
@votolatino
,
@MariaTeresa1
,
@AliciaMenendez
&
@SRuhle
of
@MSNBC
🙌🏽
#LATTITUDE
#TheLatinoFactor
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“We can not, we should not, the Latino community has a huge responsibility to take part in the upcoming election”
@henrygcisneros
#LATTITUDE
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Emilio Estefan continues to show his L’ATTITUDE and he wants you to too! 🙌🏽 In a recent interview via
@latimes
, L’ATTITUDE partner
@emilioestefanjr
shared his insight on the Latinx community in the U.S. and how we hold
#TheLatinoFactor
with PRIDE and support one another! 💯
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"With this election, we have to make sure we’re at the table and help define what the next 100 years is going to look like in our country."
@MariaTeresaKumar
@VotoLatino
during Day 3 of L’ATTITUDE 2020! If you saw Maria Teresa Kumar’s segment during ‘New Mainstream-
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#WednesdayWisdom
: “When widely followed public figures feel free to say anything, without any fact-checking, it becomes impossible for a democracy to think intelligently about big issues.” -
@tomfriedman
See Pulitzer Prize-winning author Thomas Friedman at
#LATTITUDE
Sept. 8-11!
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Her story is one many are familiar to, and during Immigrant Heritage Month, we honor the bravery of immigrant parents like Camila’s. Cabello and her mother were detained for 22 hours when they first crossed the border into the U.S.
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“I wouldn’t be sitting up here today with you if it weren’t for having a mom and dad who told me I could do it.”
@Xolo_Mariduena
expresses gratitude and importance on parents showing support towards their children’s dreams and goals. 👏🏽💯🙌🏽
#LATTITUDE2023
#THELATINOFACTOR
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So wonderful to see TWO of L’ATTITUDE’s stars making huge magazine covers! 👏🏽
@CamilaMendes
and
@IamGabrielLuna
, thank you for your hard work in accurately representing the Latinx community and the immense talent that it holds. 💯
#TheLatinoFactor
#LATTITUDEISEVERYTHING
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Our Co-Founder, Sol Trujillo, introduces
@Lin_Manuel
and Anna Marrs, Group President of
@AmericanExpress
to the L’ATTITUDE 2022 stage!
#LATTITUDEISEVERYTHING
#LATTITUDE2022
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Let's talk about the power of the Latino vote! 🗳🙌🏽 Let's welcome
@MariaTeresa1
,
@LillianaVazquez
and
@WValderrama
! 💯
#LATTITUDEISEVERYTHING
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“I wasn’t always Spanish enough or i wasn’t American enough, but thanks to
@Nike
I can finally use my multicultural background and be a voice for our community.” -
#GiannaWoodruff
, Olympian
#LATTITUDE2022
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Welcome to Day 1 of L’ATTITUDE 2020! Swipe for a special message from L’ATTITUDE founders and partners 🙌🏽 We are ready to kick off our 2020 event with some of the most influential members of the Latino cohort! Restart and Rebound with L’ATTITUDE, wherever YOU are!
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Listen in 🎙to L’ATTITUDE Co-Founder Sol Trujillo’s conversation with Pedro A. Guerrero on
@HispanicExecMag
new podcast “The New Majority”! Sol and Pedro discuss buying into
#TheNewMainstreamEconomy
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“This event is really about us-us as Americans, us as Latinos, and it’s all centered around our economy”-
Co-Founder Sol Trujillo LIVE with
@AROD
and
@JLo
#LatinoFactor
#TheNewMainstream
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Up next… An impactful Fireside Chat with our title sponsor Brian Moynihan, Chairman and CEO of
@BofA_News
and L’ATTITUDE’s Sol Trujillo. 🙌🏽
#LATTITUDEISEVERYTHING
#LeadingTheWay
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Welcoming the students of
@youthcinema_
alongside
@jaimecamil
and
@MrRafaelAgustin
🙌🏽💯 The future generation of
#TheNewMainstream
👏🏽
#LATINXT
#LATTITUDE2019
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Looking back on an incredible 4-days of dynamic, insightful, engaging & empowering content. 🙌🏽 THIS is what is means to be a part of the NEW mainstream. THIS is what is means to have L’ATTITUDE! 💯 Who will we see at L’ATTITUDE 2020?! 👇🏽
#TheNewMainstreamEconomy
#TheLatinoFactor
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“I say it always comes down in the end to business people saying: I’m willing to take that risk, because the risk isn’t that great because that community is so worth investing in.” 👏🏽💯
@jimcramer
@MadMoneyOnCNBC
#LATTITUDEISEVERYTHING
#TheLatinoFactor
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"The mission of
@beseofficial
is to tell stories of underrepresented communities," says
@zoesaldana
.
The underlying message of "Bese" is to be yourself and to know yourself. "You can be whatever you want to be!"
#LATTITUDEISEVERYTHING
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L’ATTITUDE congratulates L’ATTITUDE alum Jennifer Lopez and Shakira on the BEST HALFTIME SHOW EVER! We are blown away by this iconic performance filled with
#TheLatinoFactor
!! Way to represent the Latinx community! 💯🙌🏽
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“I grew up never seeing a multigenerational Latino family on television that I could relate to, so making a show like this is something we’re really proud of.” -
@izabellaalvarez
👏 the cast and crew of
@thecasagrandes
for having
#LATTITUDE
and bringing diversity to animation!
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Joining us for our next segment of LATINXT, The Next Generation of Latino Talent 💯👏🏽
#rhenzyfeliz
@_xochitl_gomez
@DavidCastanedaJ
@SocialRosy
#TheNewMainstream
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From there, they made their way to Miami where they waited for her father to join them. However, time after time, her father was denied his visa to come to the U.S. “I had been desperate to see my family,” Cabello’s father says. “I swam the river, and practically risked my life.
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“When I first started auditioning, I wasn’t urban or Latina enough and I wasn’t white enough. I was stuck in this ethnically ambiguous in between.” -
@CamilaMendes
#LATINXT
#LATTITUDE2019
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Sol Trujillo, co-founder of L’ATTITUDE sits with Grammy award winning musician,
@GloriaEstefan
and opens up our Annual Latina Luncheon of Game Changers with an empowering story of Gloria’s trailblazing career and the obstacles she gracefully hurdled along the way. 👏🏽💯🙌🏽
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What an honor it was to recognize
@GloriaEstefan
by L’ATTITUDE! 👏🏽💯 A humanitarian, artist and global sensation. The definition of
#LeadingTheWay
🙌🏽💯
#LATTITUDEISEVERYTHING
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What an INCREDIBLE conference! Here’s a roundup of everything that went down on
#DayOne
…
#LATTITUDEISEVERYTHING
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Get ready to see more L’ATTITUDE on the court! 🏀🙌🏽 In recent years, more Latinos have been highlighted in the NBA as basketball fans have continued to push for more Latino players. Reporters have said that our nation is in the very beginning of what will prove to be a period of
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L'ATTITUDE Co-Founder,
#SolTrujillo
, talking U.S. Latino buying power on
@MSNBC
💯🙌🏽 "We need leadership that is decisive about growth for ALL the people and not just some of the people." -
#SolTrujillo
#LATTITUDE2020
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Introducing our headlining sponsor, Brian Moynihan, Chairman of the Board and CEO of Bank of America! 💯
@BofA_News
#LATTITUDE2021
#LeadingTheWay
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L’ATTITUDE partner
@emilioestefanjr
and
@gloriaestefan
are stepping in and doing their part in honoring our brave first responders and healthcare workers! Beginning today, March 16th, their Miami restaurant
@estefankitchen
will be providing free meals to healthcare workers 🙌🏽
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What you want is to be with your family and honestly it was the happiest trip of my life.” It is a story that many immigrant children and children of immigrants experience. We are proud to hear the story of our 2020 alum sharing her story and representing! 🙌🏽👏🏽
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These two Latino legends have L’ATTITUDE! 🙌🏽👏🏽 Our first day of L’ATTITUDE 2021 welcomed L’ATTITUDE partner Emilio Estefan
@emilioestefanjr
and Gloria Estefan
@gloriaestefan
to the stage with
@nbcnews
Senior Correspondent
@stephruhle
for an intimate conversation on the
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“A board without Latinos is incomplete. We are 2 out of 10 Americans.” -
@EstherLCDA
, President & CEO of LCDA
#LATTITUDE2021
#LeadingTheWay
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Talking Immigration Injustice at the border, we have
@jacobsoboroff
,
@NBCNews
and
@MSNBC
Correspondent and Author of
@nytimes
Bestseller “Separated: Inside an American Tragedy.”
@L_Toczylowski
, Co-Founder and Executive Director,
@ImmDef
&
#ElsaCollins
,
#ThisIsAboutHumanity
👏🏽
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"I remember when I was first coming up, there was a big debate around me on changing my last name because all the businessmen around me thought it was too long, too complicated, and too ethnic”. Aguilera has always been proud of her Latina heritage,
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INTRODUCING… LATINXT live at L’ATTITUDE! A round of applause to
@Rodriguez
,
@zoesaldana
, and
@Lin_Manuel
for leading this collection of emerging US Latino creators including directors, producers, actors, writers, LGBTQ trailblazers, multidisciplinary artists and -
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“The way we run Thoma Bravo is very clear. It’s not about me or any specific individual, it’s about collaboration. We always want to make sure we have someone’s back. That is how we continue to evolve.”
Orlando Bravo
@OrlandoBravoTB
speaks with co-founder of LATITTUDE Sol
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Closing out the incredible
#LATINXT
session at L’ATTITUDE 2019 with
@Rodriguez
🙌🏽 We’re so excited to see what the future of mainstream media holds and the accurate representation on the horizon.
#LATTITUDEISEVERYTHING
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L’ATTITUDE 2023 is bringing BIG things and will be an event unlike any other 🙌🏽👏🏽 Have you marked your calendars yet? Because L’ATTITUDE 2023 is coming to Miami this September 27 - 30, 2023!
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A big moment for our Latina Disruptors as
@fromdaniella
of
@the_newsette
, annuounces she’s been named one of the wealthiest women of color in the U.S. &, at age 27, is younger than just about any self-made female entrepreneur with a nine figure fortune! 👏🏽👏🏽
#LatinasWithLATTITUDE
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It’s officially the 4th and final day of
#LATTITUDE2022
and it’s a HUGE one! Today we welcome Former President
@BarackObama
to the L’ATTITUDE stage!
#LATTITUDEISEVERYTHING
👏🏽🙌🏽💯
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Latinos are
#TheNewMainstreamEconomy
🙌🏽 Latinos showed up in 2020 and continue to make our voices HEARD! The Latino community has stood up and continued to show our extraordinary force!
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Did you catch L’ATTITUDE co-founder Gary Acosta’s feature in
@hispanicexec
?! 🙌🏽 Gary discusses his journey to L’ATTITUDE and what the informative and educational event means for him, “It is a celebration of what we describe as the ‘new mainstream economy’ and attracts the best -
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Our highly anticipated annual Match-Up at L’ATTITUDE competition made its return to L’ATTITUDE 2022 and our audience got to see history be MADE 🙌🏽 This year’s competition was full of excitement and a much deserved first… our first LATINA Match-Up at L’ATTITUDE Winner 👏🏽
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“Children of immigrants, we are the product of their entrepreneurship.” 👏🏽💯🙌🏽 Maria Teresa Kumar CEO of Voto Latino gives us a beautiful declaration about the connection between children of immigrants and their profound entrepreneurial spirit
@MariaTeresa
@votolatino
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"We cannot do well in America if the Latino community doesn’t do well." -
@JoeBiden
💯💯
#TheNewMainstreamEconomy
#LATTITUDE2020
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We are just ONE WEEK away from L’ATTITUDE 2022! 🙌🏽 You don’t want to miss out on a series of events that will influence your business, equip you with powerful facts that you can bring to the boardroom, and that will inspire you to think like a CEO 👏🏽
#LATTITUDEISEVERYTHING
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Next up... A conversation with the
#Meza
brothers,
@BoxerBray
,
@CesarWeGetIt
,
@iamjorgediaz
, and
@IndieFindsLA
🙌🏽
#LATINXT
#LATTITUDE2019
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“It’s okay to not be okay. It’s okay to ask for help.” - Dr. Shairi Turner
Chief Transformation Officer at
@CrisisTextLine
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L’ATTITUDE partners Sol Trujillo, Gary Acosta, and Emilio Estefan along with Gloria Estefan welcome John Leguizamo to our 2023 Gala!! 👏🏽💯🙌🏽
#LATTITUDE2023
#LATTITUDEISEVERYTHING
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Coachella 2022 had some L’ATTITUDE this weekend thanks to Latina superstar
@karolg
👏🏽🙌🏽 In the 50 minutes Karol G had at Coachella to do her show, she decided to dedicate every moment to the Latino community. THIS is L’ATTITUDE!
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“We are a younger generation. Latinos are 14 years younger than the non-Hispanic households. With a median age of 29.5, Latinos are just aging into the prime home-buying years.” 🏡💯 👏🏽
@SaraSays01
#TheNewMainstreamEconomy
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Latinas have SHOWN UP and influenced the 2020 election! 46,000 Wisconsin Latinos voted early in 2020 compared to the 17,000 who voted early in 2016! 57% of the 2020 early votes are from LATINAS! 🙌🏽 They are the strongest force in The New Mainstream Economy!
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“There is power bringing all of yourself into a room. You do not turn off your Latinidad when you enter a board room. Everything you learned at your grandmother’s feet and at your father’s will serve you in that board room. It’s not something you forget about,
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Check out L’ATTITUDE’s presenting sponsor
@BankofAmerica
’s booth! Talk to one of the incredible
#BankOfAmerica
crew and grab yourself a free ring light. 👏🏽💯
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💯💯💯
@IamLuisGuzman
and
@EmilioEstefanJr
in the house showing their support for
#LATTITUDELive22
👏🏽👏🏽👏🏽
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Yes!
#SomosMas
- We stand with
@votolatino
. It’s so important to take action and vote! We are looking forward to hearing
@MariaTeresa1
speak all about it at L’ATTTITUDE this weekend! 🙌🏼✔️
We're registering 1M young Latinx voters to change the political landscape through
#Midterms2018
and into 2020!
A message from our President,
@MariaTeresa1
, as we officially launch
#SomosMas
!
Join us!
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"We get to tell our stories in an authentic way, and in a way that hasn't been represented." -
@Bea_latina
, on the importance of digital media in telling the
#Latino
story accurately and changing the narrative. 👏🏼
#LATTITUDEISEVERYTHING
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Meet the L’ATTITUDE executives changing the narrative of Latinos in entertainment and mainstream content 🙌🏽 CEO of 3Pas Studios, Benjamin Odell joined L’ATTITUDE 2022 with CEO of Encantos
@encantos_creators
, Steven Wolfe Pereira, and President of Encanto’s Susie Jaramillo
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#FactFriday
🙌🏽 Did you know a Latina created hand sanitizer? In 1966, Lupe Hernandez, a student nurse, created the hand sanitizer when she realized alcohol in gel form could clean hands for people who had no access to soap and water.
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L’ATTITUDE showing their support and filling the house for Former President
#BarackObama
🇺🇸💯
#LATTITUDE2022
#LATTITUDEISEVERYTHING
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Wrapping up L’ATTITUDE 2022 with our first L’ATTITUDE Basketball Classic Game! Who are you rooting for? 💯👏🏽
#LATTITUDE2022
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"If you want to feel like you belong, create the space where you belong." -
@lesliegrace
👏🏽👏🏽
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L’ATTITUDE on the court of the NBA Playoffs 👏🏽🙌🏽 The grandson of a Mexican immigrant from Nogales, Mexico, Devin Booker has made it a point to get in touch with his Mexican roots and connect with his heritage. Living in Phoenix while playing for the Suns!
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You heard it here first!!
#LATTITUDE
to invest $1 million into these 4 incredible CEO’s who will be back at L’ATTITUDE 2020 🙌🏽👏🏽💯
#LATTITUDEISEVERYTHING
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The US population is 19% Latino. 30% of all box office tickets were purchased by Latinos in 2019. So why do Latinos account for only 2.9% of all movie leads?
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